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Sports stores on Shopify

Updated Jan 9 2026

There are 103,334 live Shopify stores in the Sports category.

In this report, we'll cover the following essential statistics on Shopify stores in the Sports category.

Download a complete list of Shopify stores the Sports category with a paid account.
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The most popular subcategories under Sports are:

  • 63.8% of Shopify stores in the Sports category sell Sporting Goods products
  • 31.6% of Shopify stores in the Sports category sell Individual Sports products
  • 14.9% of Shopify stores in the Sports category sell Team Sports products

Here are the the top Sports subcategories by store count.

Growth of Sports Stores On Shopify

Here is the historical growth of stores on Shopify in the Sports category.

  • Shopify stores in the Sports category have decreased -86.5% quarter-over-quarter in 2025 Q4.
  • Shopify stores in the Sports category have increased 94% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
1,191
2017 Q2
754
2017 Q3
886
2017 Q4
1,155
2018 Q1
1,074
2018 Q2
2,690
2018 Q3
1,360
2018 Q4
1,136
2019 Q1
1,467
2019 Q2
1,387
2019 Q3
1,400
2019 Q4
1,397
2020 Q1
1,408
2020 Q2
2,108
2020 Q3
2,096
2020 Q4
2,252
2021 Q1
2,640
2021 Q2
2,157
2021 Q3
2,318
2021 Q4
1,859
2022 Q1
1,602
2022 Q2
1,755
2022 Q3
2,839
2022 Q4
1,941
2023 Q1
2,402
2023 Q2
2,833
2023 Q3
3,256
2023 Q4
3,547
2024 Q1
3,696
2024 Q2
4,117
2024 Q3
3,920
2024 Q4
4,483
2025 Q1
5,299
2025 Q2
5,543
2025 Q3
6,645
2025 Q4
8,688
2026 Q1 (to date)
1,176
Active Store Count by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores In The Sports Category

Here are the top social media sites for Shopify stores in the Sports category.

  • Instagram is used by 55.8% of Shopify stores in the Sports category.
  • Facebook is used by 38.0% of Shopify stores in the Sports category.
  • YouTube is used by 21.1% of Shopify stores in the Sports category.
Type
Stores
Instagram
57,662
Facebook
39,304
YouTube
21,782
Tiktok
13,449
Twitter
12,327
LinkedIn
8,090
Pinterest
5,083
WhatsApp
1,467
Facebook Group
1,441
Snapchat
257
Yelp
59
Soundcloud
29
Discord
25

Contact Information On Shopify Stores In The Sports Category

Here are the top contact methods for Shopify stores in the Sports category.

  • 61.8% of Shopify stores in the Sports category have an email on their website
  • 38.9% of Shopify stores in the Sports category provide a phone number on their website
Type
Stores
Email
63,910
Phone
40,244

Top Countries For Shopify Stores In The Sports Category

Here are the top countries for Shopify stores in the Sports category.

  • 45.3% of Shopify stores in the Sports category are in United States
  • 8.9% of Shopify stores in the Sports category are in United Kingdom
  • 6.6% of Shopify stores in the Sports category are in Australia
  • 6.4% of Shopify stores in the Sports category are in Canada
Country
Stores
46,816
6,778
6,614
3,196
2,491
1,965
1,532
1,480
1,399

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Sports Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Sports category.

  • 18.1% of Shopify stores in the Sports category have installed the Judge.me Product Reviews App Shopify app.
  • 16.4% of Shopify stores in the Sports category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 14.6% of Shopify stores in the Sports category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Sports Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 668 different technologies that have 977,574 collective installs on Shopify stores in the Sports category.

  • Cloudflare is used by 99.3% of Shopify stores in the Sports category.
  • Cloudflare CDN is used by 98.8% of Shopify stores in the Sports category.
  • Arrive is used by 94.6% of Shopify stores in the Sports category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
102,600
102,066
97,738
71,159
66,717
66,448

Number Of Products Sold For Shopify Stores In The Sports Category

Here is the breakdown of Shopify stores in the Sports category by the number of products that they sell.

  • 22.6% of Shopify stores in the Sports category sell 1 - 9 different products.
  • 17.0% of Shopify stores in the Sports category sell 10 - 24 different products.
  • 12.8% of Shopify stores in the Sports category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
23,368
10 - 24
17,573
25 - 49
13,278
50 - 99
12,047
100 - 249
12,231
250 - 999
12,222
1000 - 4999
6,544
5000 - 9999
921
10000 - 24999
531
25000 - 99999
394

Top Shopify Themes For Stores In The Sports Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 17.9% of Shopify stores in the Sports category.
  • The dawn theme is used by 9.2% of Shopify stores in the Sports category.
  • The debut theme is used by 4.9% of Shopify stores in the Sports category.
Theme Name
Stores
trademark
18,539
dawn
9,523
debut
5,105
horizon
4,646
rise
4,054
impulse
3,045
spotlight
2,706
venture
2,587
origin
2,088
ride
2,008

Top-level Domain Distribution For Shopify Stores In The Sports Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 69.0% of Shopify stores in the Sports category have a .com domain.
  • 3.4% of Shopify stores in the Sports category have a .co.uk domain.
  • 3.4% of Shopify stores in the Sports category have a .com.au domain.
Top-level Domain
Stores
.com
71,255
.co.uk
3,541
.com.au
3,527
.shop
2,076
.ca
1,972
.store
1,854
.de
1,841
.co
1,135
.net
1,074
.co.nz
895

Top Stores In The Sports Category

Here are the top 5 Sports stores ordered by worldwide store rank.

Name
Domain
Rank
Created
On
214
2016/12/30
Patagonia
226
2018/09/07
New Era Cap
322
2016/12/30
Peloton
383
2017/09/29
Billabong
484
2018/10/12

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Sports Category

Here are the top 5 most recent Sports stores.

Name
Domain
Rank
Created
Sheffield Tigers RUFC
1,054,839
2026/01/09
BMX-RACING.COM
1,801,003
2026/01/09
Split Skis
2,319,312
2026/01/09
Adidas Shoes Store
3,076,210
2026/01/09
stechoutdoors
3,312,528
2026/01/09

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.

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