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Sports stores on Shopify

Updated Feb 20 2026

There are 103,767 live Shopify stores in the Sports category.

In this report, we'll cover the following essential statistics on Shopify stores in the Sports category.

Download a complete list of Shopify stores the Sports category with a paid account.
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The most popular subcategories under Sports are:

  • 64.1% of Shopify stores in the Sports category sell Sporting Goods products
  • 31.7% of Shopify stores in the Sports category sell Individual Sports products
  • 14.8% of Shopify stores in the Sports category sell Team Sports products

Here are the the top Sports subcategories by store count.

Growth of Sports Stores On Shopify

Here is the historical growth of stores on Shopify in the Sports category.

  • Shopify stores in the Sports category have decreased -27.3% quarter-over-quarter in 2025 Q4.
  • Shopify stores in the Sports category have increased 73% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
1,184
2017 Q2
755
2017 Q3
874
2017 Q4
1,153
2018 Q1
1,061
2018 Q2
2,694
2018 Q3
1,341
2018 Q4
1,125
2019 Q1
1,453
2019 Q2
1,367
2019 Q3
1,402
2019 Q4
1,372
2020 Q1
1,409
2020 Q2
2,103
2020 Q3
2,067
2020 Q4
2,248
2021 Q1
2,613
2021 Q2
2,098
2021 Q3
2,299
2021 Q4
1,832
2022 Q1
1,582
2022 Q2
1,716
2022 Q3
2,826
2022 Q4
1,925
2023 Q1
2,342
2023 Q2
2,755
2023 Q3
3,183
2023 Q4
3,469
2024 Q1
3,565
2024 Q2
3,992
2024 Q3
3,790
2024 Q4
4,320
2025 Q1
4,976
2025 Q2
5,193
2025 Q3
5,899
2025 Q4
7,463
2026 Q1 (to date)
5,422
Active Store Count by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores In The Sports Category

Here are the top social media sites for Shopify stores in the Sports category.

  • Instagram is used by 56.0% of Shopify stores in the Sports category.
  • Facebook is used by 37.9% of Shopify stores in the Sports category.
  • YouTube is used by 21.2% of Shopify stores in the Sports category.
Type
Stores
Instagram
58,118
Facebook
39,368
YouTube
21,978
Tiktok
14,223
Twitter
12,199
LinkedIn
8,087
Pinterest
5,038
WhatsApp
1,478
Facebook Group
1,404
Snapchat
255
Yelp
61
Soundcloud
27
Applemusic
26

Contact Information On Shopify Stores In The Sports Category

Here are the top contact methods for Shopify stores in the Sports category.

  • 62.0% of Shopify stores in the Sports category have an email on their website
  • 39.2% of Shopify stores in the Sports category provide a phone number on their website
Type
Stores
Email
64,320
Phone
40,664

Top Countries For Shopify Stores In The Sports Category

Here are the top countries for Shopify stores in the Sports category.

  • 45.2% of Shopify stores in the Sports category are in United States
  • 8.8% of Shopify stores in the Sports category are in United Kingdom
  • 6.6% of Shopify stores in the Sports category are in Australia
  • 6.4% of Shopify stores in the Sports category are in Canada
Country
Stores
46,868
6,798
6,648
3,324
2,508
1,994
1,526
1,475
1,475

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Sports Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Sports category.

  • 18.6% of Shopify stores in the Sports category have installed the Judge.me Product Reviews App Shopify app.
  • 16.5% of Shopify stores in the Sports category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 14.5% of Shopify stores in the Sports category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Sports Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 670 different technologies that have 985,880 collective installs on Shopify stores in the Sports category.

  • Cloudflare is used by 99.3% of Shopify stores in the Sports category.
  • Cloudflare CDN is used by 98.7% of Shopify stores in the Sports category.
  • Arrive is used by 94.5% of Shopify stores in the Sports category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
103,063
102,429
98,038
71,543
67,094
66,806

Number Of Products Sold For Shopify Stores In The Sports Category

Here is the breakdown of Shopify stores in the Sports category by the number of products that they sell.

  • 22.4% of Shopify stores in the Sports category sell 1 - 9 different products.
  • 16.9% of Shopify stores in the Sports category sell 10 - 24 different products.
  • 12.8% of Shopify stores in the Sports category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
23,276
10 - 24
17,583
25 - 49
13,328
50 - 99
12,099
100 - 249
12,385
250 - 999
12,223
1000 - 4999
6,704
5000 - 9999
940
10000 - 24999
549
25000 - 99999
381

Top Shopify Themes For Stores In The Sports Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 17.1% of Shopify stores in the Sports category.
  • The dawn theme is used by 9.3% of Shopify stores in the Sports category.
  • The horizon theme is used by 5.5% of Shopify stores in the Sports category.
Theme Name
Stores
trademark
17,752
dawn
9,639
horizon
5,696
debut
4,981
rise
3,961
impulse
2,969
spotlight
2,611
venture
2,533
origin
2,094
ride
1,922

Top-level Domain Distribution For Shopify Stores In The Sports Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 69.0% of Shopify stores in the Sports category have a .com domain.
  • 3.4% of Shopify stores in the Sports category have a .com.au domain.
  • 3.4% of Shopify stores in the Sports category have a .co.uk domain.
Top-level Domain
Stores
.com
71,577
.com.au
3,565
.co.uk
3,548
.ca
2,006
.shop
1,964
.de
1,899
.store
1,760
.co
1,145
.net
1,074
.co.nz
893

Top Stores In The Sports Category

Here are the top 5 Sports stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Peloton
306
2017/09/29
On
428
2016/12/30
Selkirk Sport
483
2019/10/11
Pins and Aces
497
2017/10/27
NRS
503
2019/08/09

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Sports Category

Here are the top 5 most recent Sports stores.

Name
Domain
Rank
Created
Auslaufen HQ
2,394,075
2026/02/20
www.contresens.com.br
2,938,189
2026/02/20
G3ARED
3,036,942
2026/02/20
Phil Allen Golf
3,222,219
2026/02/20
Curva
3,284,759
2026/02/20

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Shopify stores, create a free account and have a look for yourself.

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