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Sporting Goods stores on Shopify

Updated Feb 20 2026

There are 66,467 live Shopify stores in the Sporting Goods category.

In this report, we'll cover the following essential statistics on Shopify stores in the Sporting Goods category.

Download a complete list of Shopify stores the Sporting Goods category with a paid account.
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The most popular subcategories under Sporting Goods are:

  • 17.3% of Shopify stores in the Sporting Goods category sell Outdoors products
  • 10.0% of Shopify stores in the Sporting Goods category sell Fishing products
  • 6.8% of Shopify stores in the Sporting Goods category sell Hiking & Camping products

Here are the the top Sporting Goods subcategories by store count.

Name
Store Count
11,506
6,662

Growth of Sporting Goods Stores On Shopify

Here is the historical growth of stores on Shopify in the Sporting Goods category.

  • Shopify stores in the Sporting Goods category have decreased -24.7% quarter-over-quarter in 2025 Q4.
  • Shopify stores in the Sporting Goods category have increased 76% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
774
2017 Q2
504
2017 Q3
602
2017 Q4
725
2018 Q1
716
2018 Q2
1,669
2018 Q3
877
2018 Q4
711
2019 Q1
972
2019 Q2
927
2019 Q3
913
2019 Q4
861
2020 Q1
918
2020 Q2
1,355
2020 Q3
1,349
2020 Q4
1,464
2021 Q1
1,740
2021 Q2
1,379
2021 Q3
1,473
2021 Q4
1,194
2022 Q1
1,028
2022 Q2
1,122
2022 Q3
1,821
2022 Q4
1,271
2023 Q1
1,516
2023 Q2
1,757
2023 Q3
2,016
2023 Q4
2,165
2024 Q1
2,222
2024 Q2
2,431
2024 Q3
2,331
2024 Q4
2,656
2025 Q1
3,065
2025 Q2
3,303
2025 Q3
3,776
2025 Q4
4,681
2026 Q1 (to date)
3,526
Active Store Count by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores In The Sporting Goods Category

Here are the top social media sites for Shopify stores in the Sporting Goods category.

  • Instagram is used by 56.4% of Shopify stores in the Sporting Goods category.
  • Facebook is used by 39.7% of Shopify stores in the Sporting Goods category.
  • YouTube is used by 22.5% of Shopify stores in the Sporting Goods category.
Type
Stores
Instagram
37,508
Facebook
26,385
YouTube
14,977
Tiktok
9,087
Twitter
7,087
LinkedIn
5,460
Pinterest
3,501
WhatsApp
1,020
Facebook Group
1,010
Snapchat
146
Yelp
43
Soundcloud
10
Discord
8

Contact Information On Shopify Stores In The Sporting Goods Category

Here are the top contact methods for Shopify stores in the Sporting Goods category.

  • 65.0% of Shopify stores in the Sporting Goods category have an email on their website
  • 42.9% of Shopify stores in the Sporting Goods category provide a phone number on their website
Type
Stores
Email
43,184
Phone
28,535

Top Countries For Shopify Stores In The Sporting Goods Category

Here are the top countries for Shopify stores in the Sporting Goods category.

  • 44.1% of Shopify stores in the Sporting Goods category are in United States
  • 8.8% of Shopify stores in the Sporting Goods category are in United Kingdom
  • 6.8% of Shopify stores in the Sporting Goods category are in Australia
  • 6.4% of Shopify stores in the Sporting Goods category are in Canada
Country
Stores
29,344
4,526
4,245
2,279
1,545
1,362
1,164
1,148
1,037

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Sporting Goods Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Sporting Goods category.

  • 20.9% of Shopify stores in the Sporting Goods category have installed the Judge.me Product Reviews App Shopify app.
  • 17.4% of Shopify stores in the Sporting Goods category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 16.2% of Shopify stores in the Sporting Goods category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Sporting Goods Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 618 different technologies that have 652,331 collective installs on Shopify stores in the Sporting Goods category.

  • Cloudflare is used by 99.6% of Shopify stores in the Sporting Goods category.
  • Cloudflare CDN is used by 99.0% of Shopify stores in the Sporting Goods category.
  • Arrive is used by 95.6% of Shopify stores in the Sporting Goods category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
66,190
63,543
46,290
43,665
43,209

Number Of Products Sold For Shopify Stores In The Sporting Goods Category

Here is the breakdown of Shopify stores in the Sporting Goods category by the number of products that they sell.

  • 20.1% of Shopify stores in the Sporting Goods category sell 1 - 9 different products.
  • 16.8% of Shopify stores in the Sporting Goods category sell 10 - 24 different products.
  • 13.2% of Shopify stores in the Sporting Goods category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
13,331
10 - 24
11,140
25 - 49
8,778
50 - 99
8,301
100 - 249
8,537
250 - 999
8,319
1000 - 4999
4,636
5000 - 9999
716
10000 - 24999
392
25000 - 99999
271

Top Shopify Themes For Stores In The Sporting Goods Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 16.5% of Shopify stores in the Sporting Goods category.
  • The dawn theme is used by 9.1% of Shopify stores in the Sporting Goods category.
  • The horizon theme is used by 5.2% of Shopify stores in the Sporting Goods category.
Theme Name
Stores
trademark
10,963
dawn
6,048
horizon
3,449
debut
2,937
rise
2,425
impulse
2,130
venture
1,666
spotlight
1,435
origin
1,320
refresh
1,212

Top-level Domain Distribution For Shopify Stores In The Sporting Goods Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 67.8% of Shopify stores in the Sporting Goods category have a .com domain.
  • 3.8% of Shopify stores in the Sporting Goods category have a .com.au domain.
  • 3.7% of Shopify stores in the Sporting Goods category have a .co.uk domain.
Top-level Domain
Stores
.com
45,093
.com.au
2,530
.co.uk
2,473
.ca
1,386
.de
1,330
.shop
1,168
.store
1,132
.co
710
.net
674
.co.nz
655

Top Stores In The Sporting Goods Category

Here are the top 5 Sporting Goods stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Selkirk Sport
483
2019/10/11
Pins and Aces
497
2017/10/27
NRS
503
2019/08/09
Arc'teryx United States
551
2016/12/30
Surly Bikes
713
2016/12/30

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Sporting Goods Category

Here are the top 5 most recent Sporting Goods stores.

Name
Domain
Rank
Created
Curva
3,284,759
2026/02/20
Cards in The Land
3,348,163
2026/02/20
Brian Hodes
3,623,012
2026/02/20
gofatbike.nl
5,955,300
2026/02/20
SOCCERWEARHOUSE.COM
5,956,047
2026/02/20

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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