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Sporting Goods stores on Shopify

Updated Dec 12 2025

There are 66,087 live Shopify stores in the Sporting Goods category.

In this report, we'll cover the following essential statistics on Shopify stores in the Sporting Goods category.

Download a complete list of Shopify stores the Sporting Goods category with a paid account.
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The most popular subcategories under Sporting Goods are:

  • 17.3% of Shopify stores in the Sporting Goods category sell Outdoors products
  • 9.9% of Shopify stores in the Sporting Goods category sell Fishing products
  • 7.1% of Shopify stores in the Sporting Goods category sell Hiking & Camping products

Here are the the top Sporting Goods subcategories by store count.

Name
Store Count
11,450
6,515

Growth of Sporting Goods Stores On Shopify

Here is the historical growth of stores on Shopify in the Sporting Goods category.

  • Shopify stores in the Sporting Goods category have increased 9.5% quarter-over-quarter in 2025 Q3.
  • Shopify stores in the Sporting Goods category have increased 96% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
786
2017 Q2
501
2017 Q3
605
2017 Q4
734
2018 Q1
714
2018 Q2
1,658
2018 Q3
897
2018 Q4
713
2019 Q1
976
2019 Q2
950
2019 Q3
915
2019 Q4
878
2020 Q1
923
2020 Q2
1,362
2020 Q3
1,362
2020 Q4
1,481
2021 Q1
1,765
2021 Q2
1,413
2021 Q3
1,483
2021 Q4
1,221
2022 Q1
1,038
2022 Q2
1,162
2022 Q3
1,832
2022 Q4
1,283
2023 Q1
1,552
2023 Q2
1,827
2023 Q3
2,103
2023 Q4
2,241
2024 Q1
2,351
2024 Q2
2,534
2024 Q3
2,422
2024 Q4
2,817
2025 Q1
3,363
2025 Q2
3,676
2025 Q3
4,748
2025 Q4 (to date)
5,201
Active Store Count by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores In The Sporting Goods Category

Here are the top social media sites for Shopify stores in the Sporting Goods category.

  • Instagram is used by 55.9% of Shopify stores in the Sporting Goods category.
  • Facebook is used by 39.8% of Shopify stores in the Sporting Goods category.
  • YouTube is used by 22.3% of Shopify stores in the Sporting Goods category.
Type
Stores
Instagram
36,946
Facebook
26,285
YouTube
14,725
Tiktok
8,350
Twitter
7,203
LinkedIn
5,454
Pinterest
3,555
Facebook Group
997
WhatsApp
947
Snapchat
146
Yelp
42
Discord
11
Soundcloud
11

Contact Information On Shopify Stores In The Sporting Goods Category

Here are the top contact methods for Shopify stores in the Sporting Goods category.

  • 64.6% of Shopify stores in the Sporting Goods category have an email on their website
  • 42.5% of Shopify stores in the Sporting Goods category provide a phone number on their website
Type
Stores
Email
42,689
Phone
28,080

Top Countries For Shopify Stores In The Sporting Goods Category

Here are the top countries for Shopify stores in the Sporting Goods category.

  • 44.5% of Shopify stores in the Sporting Goods category are in United States
  • 8.9% of Shopify stores in the Sporting Goods category are in United Kingdom
  • 6.8% of Shopify stores in the Sporting Goods category are in Australia
  • 6.4% of Shopify stores in the Sporting Goods category are in Canada
Country
Stores
29,412
4,507
4,213
2,133
1,466
1,283
1,213
1,086
1,024

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Sporting Goods Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Sporting Goods category.

  • 20.3% of Shopify stores in the Sporting Goods category have installed the Judge.me Product Reviews App Shopify app.
  • 17.1% of Shopify stores in the Sporting Goods category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 16.2% of Shopify stores in the Sporting Goods category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Sporting Goods Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 620 different technologies that have 640,305 collective installs on Shopify stores in the Sporting Goods category.

  • Cloudflare is used by 99.6% of Shopify stores in the Sporting Goods category.
  • Cloudflare CDN is used by 99.0% of Shopify stores in the Sporting Goods category.
  • Arrive is used by 95.8% of Shopify stores in the Sporting Goods category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
65,797
63,294
45,833
43,282
42,873

Number Of Products Sold For Shopify Stores In The Sporting Goods Category

Here is the breakdown of Shopify stores in the Sporting Goods category by the number of products that they sell.

  • 20.4% of Shopify stores in the Sporting Goods category sell 1 - 9 different products.
  • 16.8% of Shopify stores in the Sporting Goods category sell 10 - 24 different products.
  • 13.5% of Shopify stores in the Sporting Goods category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
13,450
10 - 24
11,105
25 - 49
8,910
50 - 99
8,252
100 - 249
8,335
250 - 999
8,233
1000 - 4999
4,514
5000 - 9999
694
10000 - 24999
354
25000 - 99999
277

Top Shopify Themes For Stores In The Sporting Goods Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 18.1% of Shopify stores in the Sporting Goods category.
  • The dawn theme is used by 8.9% of Shopify stores in the Sporting Goods category.
  • The debut theme is used by 4.6% of Shopify stores in the Sporting Goods category.
Theme Name
Stores
trademark
11,954
dawn
5,907
debut
3,051
rise
2,495
horizon
2,326
impulse
2,190
venture
1,728
spotlight
1,549
origin
1,347
refresh
1,310

Top-level Domain Distribution For Shopify Stores In The Sporting Goods Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 67.9% of Shopify stores in the Sporting Goods category have a .com domain.
  • 3.8% of Shopify stores in the Sporting Goods category have a .com.au domain.
  • 3.7% of Shopify stores in the Sporting Goods category have a .co.uk domain.
Top-level Domain
Stores
.com
44,863
.com.au
2,487
.co.uk
2,444
.ca
1,361
.shop
1,299
.de
1,248
.store
1,248
.co
725
.net
677
.co.nz
650

Top Stores In The Sporting Goods Category

Here are the top 5 Sporting Goods stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Patagonia
252
2018/09/07
Billabong
502
2018/10/12
Onewheel // Future Motion
575
2016/12/30
Topps Official
583
2019/01/18
Selkirk Sport
617
2019/10/11

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Sporting Goods Category

Here are the top 5 most recent Sporting Goods stores.

Name
Domain
Rank
Created
Banx Watersports
1,813,233
2025/12/12
MARK MARTIN
1,974,354
2025/12/12
MONSTER BAIT DEVELOPMENT
2,708,469
2025/12/12
My Store
3,462,469
2025/12/12
Card Colosseum
3,719,778
2025/12/12

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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