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Sporting Goods stores on Shopify

Updated Jan 9 2026

There are 65,902 live Shopify stores in the Sporting Goods category.

In this report, we'll cover the following essential statistics on Shopify stores in the Sporting Goods category.

Download a complete list of Shopify stores the Sporting Goods category with a paid account.
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The most popular subcategories under Sporting Goods are:

  • 17.4% of Shopify stores in the Sporting Goods category sell Outdoors products
  • 9.9% of Shopify stores in the Sporting Goods category sell Fishing products
  • 6.8% of Shopify stores in the Sporting Goods category sell Hiking & Camping products

Here are the the top Sporting Goods subcategories by store count.

Name
Store Count
11,447
6,529

Growth of Sporting Goods Stores On Shopify

Here is the historical growth of stores on Shopify in the Sporting Goods category.

  • Shopify stores in the Sporting Goods category have decreased -86.0% quarter-over-quarter in 2025 Q4.
  • Shopify stores in the Sporting Goods category have increased 99% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
782
2017 Q2
504
2017 Q3
603
2017 Q4
727
2018 Q1
718
2018 Q2
1,660
2018 Q3
882
2018 Q4
713
2019 Q1
978
2019 Q2
941
2019 Q3
904
2019 Q4
869
2020 Q1
918
2020 Q2
1,351
2020 Q3
1,356
2020 Q4
1,466
2021 Q1
1,761
2021 Q2
1,409
2021 Q3
1,487
2021 Q4
1,216
2022 Q1
1,039
2022 Q2
1,135
2022 Q3
1,821
2022 Q4
1,273
2023 Q1
1,546
2023 Q2
1,801
2023 Q3
2,061
2023 Q4
2,203
2024 Q1
2,300
2024 Q2
2,497
2024 Q3
2,390
2024 Q4
2,746
2025 Q1
3,268
2025 Q2
3,495
2025 Q3
4,247
2025 Q4
5,472
2026 Q1 (to date)
767
Active Store Count by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores In The Sporting Goods Category

Here are the top social media sites for Shopify stores in the Sporting Goods category.

  • Instagram is used by 56.2% of Shopify stores in the Sporting Goods category.
  • Facebook is used by 39.8% of Shopify stores in the Sporting Goods category.
  • YouTube is used by 22.4% of Shopify stores in the Sporting Goods category.
Type
Stores
Instagram
37,033
Facebook
26,208
YouTube
14,788
Tiktok
8,494
Twitter
7,144
LinkedIn
5,454
Pinterest
3,515
Facebook Group
1,035
WhatsApp
981
Snapchat
147
Yelp
42
Discord
11
Soundcloud
11

Contact Information On Shopify Stores In The Sporting Goods Category

Here are the top contact methods for Shopify stores in the Sporting Goods category.

  • 64.8% of Shopify stores in the Sporting Goods category have an email on their website
  • 42.6% of Shopify stores in the Sporting Goods category provide a phone number on their website
Type
Stores
Email
42,708
Phone
28,066

Top Countries For Shopify Stores In The Sporting Goods Category

Here are the top countries for Shopify stores in the Sporting Goods category.

  • 44.4% of Shopify stores in the Sporting Goods category are in United States
  • 8.9% of Shopify stores in the Sporting Goods category are in United Kingdom
  • 6.8% of Shopify stores in the Sporting Goods category are in Australia
  • 6.4% of Shopify stores in the Sporting Goods category are in Canada
Country
Stores
29,236
4,512
4,202
2,164
1,513
1,320
1,177
1,126
1,040

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Sporting Goods Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Sporting Goods category.

  • 20.4% of Shopify stores in the Sporting Goods category have installed the Judge.me Product Reviews App Shopify app.
  • 17.3% of Shopify stores in the Sporting Goods category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 16.2% of Shopify stores in the Sporting Goods category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Sporting Goods Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 619 different technologies that have 643,892 collective installs on Shopify stores in the Sporting Goods category.

  • Cloudflare is used by 99.6% of Shopify stores in the Sporting Goods category.
  • Cloudflare CDN is used by 99.0% of Shopify stores in the Sporting Goods category.
  • Arrive is used by 95.7% of Shopify stores in the Sporting Goods category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
65,619
63,051
45,704
43,144
42,708

Number Of Products Sold For Shopify Stores In The Sporting Goods Category

Here is the breakdown of Shopify stores in the Sporting Goods category by the number of products that they sell.

  • 20.2% of Shopify stores in the Sporting Goods category sell 1 - 9 different products.
  • 16.9% of Shopify stores in the Sporting Goods category sell 10 - 24 different products.
  • 13.1% of Shopify stores in the Sporting Goods category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
13,291
10 - 24
11,129
25 - 49
8,666
50 - 99
8,237
100 - 249
8,414
250 - 999
8,285
1000 - 4999
4,514
5000 - 9999
697
10000 - 24999
367
25000 - 99999
281

Top Shopify Themes For Stores In The Sporting Goods Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 17.3% of Shopify stores in the Sporting Goods category.
  • The dawn theme is used by 9.0% of Shopify stores in the Sporting Goods category.
  • The debut theme is used by 4.6% of Shopify stores in the Sporting Goods category.
Theme Name
Stores
trademark
11,410
dawn
5,909
debut
3,006
horizon
2,724
rise
2,492
impulse
2,187
venture
1,697
spotlight
1,513
origin
1,324
refresh
1,309

Top-level Domain Distribution For Shopify Stores In The Sporting Goods Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 67.9% of Shopify stores in the Sporting Goods category have a .com domain.
  • 3.8% of Shopify stores in the Sporting Goods category have a .com.au domain.
  • 3.7% of Shopify stores in the Sporting Goods category have a .co.uk domain.
Top-level Domain
Stores
.com
44,743
.com.au
2,486
.co.uk
2,458
.ca
1,360
.shop
1,266
.de
1,262
.store
1,203
.co
711
.net
682
.co.nz
657

Top Stores In The Sporting Goods Category

Here are the top 5 Sporting Goods stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Patagonia
226
2018/09/07
Billabong
484
2018/10/12
Selkirk Sport
584
2019/10/11
Onewheel // Future Motion
585
2016/12/30
Dakine
641
2016/12/30

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Sporting Goods Category

Here are the top 5 most recent Sporting Goods stores.

Name
Domain
Rank
Created
BMX-RACING.COM
1,801,003
2026/01/09
stechoutdoors
3,312,528
2026/01/09
EBIKES DIRECT Australia
3,481,652
2026/01/09
Web & Brick
3,496,946
2026/01/09
Starsport
3,645,649
2026/01/09

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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