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Shopify Stores in New Zealand

Updated Mar 28 2025

There are 22,681 live Shopify stores in New Zealand.

In this report, we'll cover the following essential statistics on Shopify stores in New Zealand.

Download a complete list of Shopify stores in New Zealand with a paid account.
Create a free account to get a feel for the data we provide.

Shopify Growth in New Zealand

Shopify's worldwide quarter-over-quarter growth has been quite impressive over the last few years, and that trend is visible within most countries.

  • Shopify stores in New Zealand increased 1.8% quarter-over-quarter in 2024 Q4.
  • Shopify stores in New Zealand increased 2% year-over-year in 2024 Q4.

Here is Shopify's quarter-over-quarter growth in New Zealand.

Quarter
Active Stores
2019 Q1
9,575
2019 Q2
10,404
2019 Q3
11,122
2019 Q4
11,869
2020 Q1
11,998
2020 Q2
13,894
2020 Q3
14,314
2020 Q4
15,031
2021 Q1
15,274
2021 Q2
15,722
2021 Q3
16,907
2021 Q4
18,018
2022 Q1
17,479
2022 Q2
18,686
2022 Q3
19,800
2022 Q4
20,476
2023 Q1
20,908
2023 Q2
21,232
2023 Q3
21,574
2023 Q4
21,878
2024 Q1
21,972
2024 Q2
21,998
2024 Q3
22,327
2024 Q4
22,285
2025 Q1 (to date)
22,681
Active Stores by Quarter
2019 Q12019 Q22019 Q32019 Q42020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q102,0004,0006,0008,00010,00012,00014,00016,00018,00020,00022,00024,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For Shopify Stores In New Zealand

Here is the breakdown of industry verticals for Shopify stores in New Zealand.

  • 19.2% of Shopify stores in New Zealand sell Apparel products.
  • 15.4% of Shopify stores in New Zealand sell Home & Garden products.
  • 12.1% of Shopify stores in New Zealand sell Food & Drink products.
ApparelHome & GardenFood & DrinkNoneBeauty & FitnessSportsHealthPeople & SocietyAutos & VehiclesToys & HobbiesArts & EntertainmentBusiness & IndustrialGifts & Special EventsPets & Animals

Social Media Usage On Shopify Stores In New Zealand

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 58.4% of Shopify stores in New Zealand.
  • Facebook is used by 50.7% of Shopify stores in New Zealand.
  • YouTube is used by 10.6% of Shopify stores in New Zealand.
Type
Stores
Instagram
13,237
Facebook
11,508
YouTube
2,413
Tiktok
1,965
LinkedIn
1,501
Pinterest
1,368
Twitter
1,064
Facebook Group
220

Contact Information On Shopify Stores In New Zealand

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 67% of Shopify stores in New Zealand have an email on their website
  • 43% of Shopify stores in New Zealand provide a phone number on their website
Type
Stores
Email
15,211
Phone
9,671

Shopify Plus Stores In New Zealand

There are 220 Shopify Plus stores in New Zealand. For more information on Shopify Plus, read our Shopify Plus report.

Provinces With The Most Shopify Stores In New Zealand

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of Shopify stores in New Zealand. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 9,557 Shopify stores in New Zealand are based in Auckland.
  • 2,901 Shopify stores in New Zealand are based in Canterbury.
  • 1,918 Shopify stores in New Zealand are based in Wellington.
  • 1,706 Shopify stores in New Zealand are based in Waikato.
Province
Stores
9,557
2,901
1,918
1,706
1,109
624
374
212
165
102

Cities With The Most Shopify Stores in New Zealand

Here is the city distribution of Shopify stores in New Zealand. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 8,803 Shopify stores in New Zealand are based in Auckland.
  • 1,932 Shopify stores in New Zealand are based in Christchurch.
  • 995 Shopify stores in New Zealand are based in Wellington.

Top Shopify Apps in New Zealand

Here are the top 10 apps, ordered by number of installs, across all Shopify stores in New Zealand.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number of Employees for Shopify stores in New Zealand

  • 93.4% of Shopify stores in New Zealand have Unknown employees.
  • 2.8% of Shopify stores in New Zealand have 1 - 9 employees.
  • 1.4% of Shopify stores in New Zealand have 10 - 24 employees.

Here is the breakdown of Shopify stores in New Zealand by the number of employees.

Employees
Stores
Unknown
21,182
1 - 9
633
10 - 24
321
25 - 49
166
50 - 99
129
100 - 249
118
250 - 999
86
1000 - 4999
35
5000+
11
Unknown1 - 9

Top Shipping Carriers For Shopify Stores In New Zealand

  • 14.5% of Shopify stores in New Zealand ship by New Zealean Post.
  • 1.3% of Shopify stores in New Zealand ship by Fedex.
  • 1.2% of Shopify stores in New Zealand ship by USPS.

Here are the top shipping carriers for Shopify stores in New Zealand.

Shipping Carrier
Stores
New Zealean Post
3,294
Fedex
304
USPS
283
Australia Post
269
UPS
191
DHL
127
Fastway
67
Royal Mail
64
Canada Post
27
China Post
13

Top-level Domain Distribution For Shopify Stores In New Zealand

.com is the most common top-level domain, by far, for world-wide Shopify stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 52.7% of Shopify stores in New Zealand have a .co.nz domain.
  • 32.5% of Shopify stores in New Zealand have a .com domain.
  • 7.2% of Shopify stores in New Zealand have a .nz domain.

Here is the top-level domain distribution for Shopify stores in New Zealand.

Top-level Domain
Stores
.co.nz
11,943
.com
7,368
.nz
1,635
.store
338
.co
289
.com.au
204
.shop
188
.org.nz
92
.co.uk
62
.net
62
.co.nz.com.nz

Top Shopify Stores In New Zealand

Here are the top stores in New Zealand ordered by worldwide store rank.

Name
Domain
Rank
Created
New Zealand Honey Co.™
11,150
2018/07/06
www.lovethatleaf.co.nz
13,633
2020/10/30
www.jenshansen.com
14,886
2016/12/30
ZIWI®
16,392
2017/02/03
JB Hi-Fi NZ
16,719
2017/09/29

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.