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Shopify Plus Statistics 2022

Updated Jul 1 2022

There are 26,385 domains running Shopify Plus, Shopify's pricing plan with the most features. Shopify Plus allows merchants to run stores on multiple domains, and there are approximately 17,590 distinct merchants running Shopify Plus.

In this report, we'll cover the following essential statistics on Shopify Plus usage.

Download a complete list of Shopify stores with a paid account.
Create a free account to get a feel for the data we provide.

Shopify Plus Growth

At present, there are 26,385 live stores running Shopify Plus.

  • Shopify Plus stores increased 6.4% quarter-over-quarter in 2022 Q2.
  • Shopify Plus stores increased 31% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q1
717
2017 Q2
437
2017 Q3
545
2017 Q4
789
2018 Q1
634
2018 Q2
812
2018 Q3
885
2018 Q4
796
2019 Q1
881
2019 Q2
1,230
2019 Q3
997
2019 Q4
995
2020 Q1
837
2020 Q2
860
2020 Q3
1,035
2020 Q4
1,210
2021 Q1
1,033
2021 Q2
1,219
2021 Q3
1,311
2021 Q4
1,886
2022 Q1
1,455
2022 Q2
1,582
2022 Q3 (to date)
49
Cumulative Stores by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Plus Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage. Facebook and Instagram usage is approximately 50% higher on Shopify Plus stores compared to other Shopify stores. In general, Shopify Plus merchants are much more likely to include contact information (of all types) than other merchants.

  • Instagram is used by 72.1% of Shopify Plus stores.
  • Facebook is used by 69.7% of Shopify Plus stores.
  • YouTube is used by 37.5% of Shopify Plus stores.
Type
Stores
Instagram
19,021
Facebook
18,389
YouTube
9,894
LinkedIn
9,847
Twitter
9,715
Pinterest
6,717
Tiktok
2,985
Facebook Group
619

Contact Information On Shopify Plus Stores

Shopify Plus stores provide an email address and phone number 50-75% more frequently than regular Shopify stores.

  • 82% of Shopify Plus stores have an email on their website
  • 54% of Shopify Plus stores provide a phone number on their website
Type
Stores
Email
21,732
Phone
14,197

Top Categories For Shopify Plus Stores

Here are the top 20 industry verticals for Shopify Plus stores. The industry breakdown closely resembles that of all Shopify stores (regardless of pricing plan), however merchants in the Beauty & Fitness and Arts & Entertainment verticals are more likely to use Shopify Plus, while merchants in the Food & Drink vertical are less likely to use Shopify Plus.

  • 34.9% of Shopify Plus stores sell Apparel products.
  • 12.0% of Shopify Plus stores sell Beauty & Fitness products.
  • 11.0% of Shopify Plus stores sell Home & Garden products.

Top Countries For Shopify Plus Stores

The country distribution of Shopify Plus merchants largely reflects the overall country distribution across all pricing plans. One notable exception is that merchants in the United Kingdom are more likely to use Shopify Plus.

Here are the top countries for Shopify Plus stores.

  • 56.8% of Shopify Plus stores are in United States
  • 8.8% of Shopify Plus stores are in United Kingdom
  • 5.4% of Shopify Plus stores are in Canada
  • 5.3% of Shopify Plus stores are in Australia
Country
Stores
14,984
1,417
1,392
1,135
509
451
265
248

With a paid account, stores can also be segmented by region and city.

Top Shopify Plus Apps

Here are the top apps used by Shopify Plus stores, ordered by number of installs, across all stores.

  • 65.4% of Shopify Plus stores have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 26.0% of Shopify Plus stores have installed the Product Reviews Shopify app.
  • 23.1% of Shopify Plus stores have installed the Gorgias ‑ Live Chat & Helpdesk Shopify app.

This list is not representative of all Shopify apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 189,634 installs for 1,348 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number Of Employees For Shopify Plus Stores

Here is the breakdown of Shopify Plus stores by the number of employees. As you would expect, the average Shopify Plus merchant has more employees than the average Shopify merchant. Here is the breakdown of Shopify Plus stores by the number of employees.

  • 11.8% of Shopify Plus stores have 10 - 24 employees.
  • 11.7% of Shopify Plus stores have 1 - 9 employees.
  • 8.2% of Shopify Plus stores have 25 - 49 employees.
Employees
Stores
1 - 9
3,099
10 - 24
3,108
25 - 49
2,160
50 - 99
2,023
100 - 249
1,402
250 - 999
637
1000 - 4999
267
5000+
92

Number Of Products Sold For Shopify Plus Stores

As you may expect, merchants using Shopify Plus tend to have a larger catalog of products for sale than other merchants. Here is the breakdown of Shopify Plus stores by the number of products that they sell.

  • 21.5% of Shopify Plus stores sell 250 - 999 different products.
  • 16.7% of Shopify Plus stores sell 1 - 9 different products.
  • 13.9% of Shopify Plus stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
4,409
10 - 24
2,588
25 - 49
2,610
50 - 99
2,969
100 - 249
3,667
250 - 999
5,664
1000 - 4999
2,834
5000 - 9999
646
10000 - 24999
455
25000 - 99999
245

Top Technologies on Shopify Plus Stores

We're tracking 368 different technologies that have 381,205 collective installs on Shopify Plus stores.

  • Cloudflare CDN is used by 96.9% of Shopify Plus stores.
  • Google Analytics is used by 85.4% of Shopify Plus stores.
  • Google Tag Manager is used by 76.2% of Shopify Plus stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify Plus stores.

Top Themes For Shopify Plus Stores

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 500 different themes used Shopify Plus stores. Here are the top themes.

  • The debut theme is used by 10.5% of Shopify Plus stores and is the most popular theme.
  • The theme-shineon-platform-debut/master theme is used by 9.8% of Shopify Plus stores and is the second most popular theme.
  • The prestige theme is used by 6.0% of Shopify Plus stores and is the third most popular theme.
Theme Name
Stores
debut
2,761
theme-shineon-platform-debut/master
2,581
prestige
1,582
impulse
1,312
Unknown
489
empire
481
dawn
392
motion
313
district
254
brooklyn
251

Shopify Plus Store Top-level Domain Distribution

.com is the most popular top-level domain for Shopify stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 73.6% of Shopify stores have a .com domain.
  • 2.9% of Shopify stores have a .co.uk domain.
  • 2.6% of Shopify stores have a .com.au domain.
Top-level Domain
Stores
.com
19,417
.co.uk
753
.com.au
682
.ca
596
.de
457
.co
363
.eu
290
.shop
255
.fr
237
.store
184

Top Shopify Plus Stores

Here are the top 20 Shopify Plus stores, ordered by popularity. You'll need a paid account to see the entire list. Be sure to scroll down the page to get more insights on Shopify Plus stores.

Name
Domain
Rank
Created
Kylie Cosmetics
3
2016/12/30
Vogue
19
2016/12/30
Fashion Nova
58
2017/01/27
TODAY
70
2016/12/30
Gymshark US
82
2016/12/30
thredUP
153
2016/12/30
Ring
179
2016/12/30
Bodybuilding.com
271
2016/12/30
Bon Appétit
321
2016/12/30
Peloton®
373
2017/09/29
Steve Madden
412
2019/03/22
ModCloth
422
2016/12/30
Ruggable
428
2016/12/30
Cupshe
433
2016/12/30
SKIMS
436
2019/09/20
Wyze
457
2019/10/11
Alo Yoga
517
2017/10/27
Princess Polly USA
520
2019/04/12
Stüssy.com
608
2019/08/16
iFixit
611
2016/12/30

Shopify Plus Platform Wins

Over the last 90 days, Shopify Plus has taken 167 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Bodybuilding.com
271
Custom Cart
2022/05/04
americangirl.com
1,467
HCL Commerce
2022/05/02
Rockport
1,912
Salesforce Commerce Cloud
2022/06/06
The Laundress
2,237
Custom Cart
2022/04/19
BaubleBar
2,403
Custom Cart
2022/06/22
Viome
4,379
Custom Cart
2022/06/29
Goal Zero
4,998
Custom Cart
2022/04/20
Spellbinders Paper Arts
5,349
BigCommerce
2022/05/30
Lime Lush
7,098
BigCommerce
2022/04/11
Netrition
7,303
Custom Cart
2022/05/28
Dion Lee
8,799
Custom Cart
2022/05/07
BERRICLE
9,408
Magento
2022/06/21
TETON Sports
10,282
WooCommerce
2022/06/24
LECYCLO.COM
12,090
Custom Cart
2022/06/15
Ruby Love
12,698
Wix
2022/04/27
MACKAGE® US OFFICIAL
16,748
Salesforce Commerce Cloud
2022/06/06
Kate Farms
16,955
Custom Cart
2022/05/09
Chic Couture Online
17,471
BigCommerce
2022/04/25
Greenies
18,894
Custom Cart
2022/04/27
Skincare By Alana
19,048
Magento
2022/05/17

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Shopify stores, create a free account and have a look for yourself.