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Shopify Plus Statistics 2021

Updated Dec 3 2021

There are 22,405 domains running Shopify Plus, Shopify's pricing plan with the most features. Shopify Plus allows merchants to run stores on multiple domains, and there are approximately 14,936 distinct merchants running Shopify Plus.

In this report, we'll cover the following essential statistics on Shopify Plus usage.

Download a complete list of Shopify stores with a paid account.
Create a free account to get a feel for the data we provide.

Shopify Plus Growth

At present, there are 22,405 live stores running Shopify Plus.

  • Shopify Plus stores increased 8.3% quarter-over-quarter in 2021 Q3.
  • Shopify Plus stores increased 34% year-over-year in 2021 Q3.
Quarter
New Active Stores
2017 Q1
643
2017 Q2
407
2017 Q3
504
2017 Q4
714
2018 Q1
599
2018 Q2
769
2018 Q3
808
2018 Q4
733
2019 Q1
819
2019 Q2
1,187
2019 Q3
953
2019 Q4
926
2020 Q1
847
2020 Q2
905
2020 Q3
1,005
2020 Q4
1,292
2021 Q1
1,122
2021 Q2
1,337
2021 Q3
1,590
2021 Q4 (to date)
1,575
Cumulative Stores by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Plus Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage. Facebook and Instagram usage is approximately 50% higher on Shopify Plus stores compared to other Shopify stores. In general, Shopify Plus merchants are much more likely to include contact information (of all types) than other merchants.

  • Instagram is used by 73.2% of Shopify Plus stores.
  • Facebook is used by 70.9% of Shopify Plus stores.
  • LinkedIn is used by 39.7% of Shopify Plus stores.
Type
Stores
Instagram
16,409
Facebook
15,890
LinkedIn
8,892
Twitter
8,819
YouTube
8,363
Pinterest
5,830
Tiktok
1,447
Facebook Group
599

Contact Information On Shopify Plus Stores

Shopify Plus stores provide an email address and phone number 50-75% more frequently than regular Shopify stores.

  • 81% of Shopify Plus stores have an email on their website
  • 63% of Shopify Plus stores provide a phone number on their website
Type
Stores
Email
18,119
Phone
14,109

Top Categories For Shopify Plus Stores

Here are the top 20 industry verticals for Shopify Plus stores. The industry breakdown closely resembles that of all Shopify stores (regardless of pricing plan), however merchants in the Beauty & Fitness and Arts & Entertainment verticals are more likely to use Shopify Plus, while merchants in the Food & Drink vertical are less likely to use Shopify Plus.

  • 33.8% of Shopify Plus stores sell Apparel products.
  • 12.5% of Shopify Plus stores sell Beauty & Fitness products.
  • 10.6% of Shopify Plus stores sell Home & Garden products.

Top Countries For Shopify Plus Stores

The country distribution of Shopify Plus merchants largely reflects the overall country distribution across all pricing plans. One notable exception is that merchants in the United Kingdom are more likely to use Shopify Plus.

Here are the top countries for Shopify Plus stores.

  • 56.2% of Shopify Plus stores are in United States
  • 9.3% of Shopify Plus stores are in United Kingdom
  • 5.8% of Shopify Plus stores are in Canada
  • 5.5% of Shopify Plus stores are in Australia
Country
Stores
12,582
1,308
1,237
725
335
295
277
218

With a paid account, stores can also be segmented by region and city.

Top Shopify Plus Apps

Here are the top apps used by Shopify Plus stores, ordered by number of installs, across all stores.

  • 62.1% of Shopify Plus stores have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 18.9% of Shopify Plus stores have installed the Gorgias ‑ Live Chat & Helpdesk Shopify app.
  • 15.8% of Shopify Plus stores have installed the Product Reviews Shopify app.

This list is not representative of all Shopify apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 154,531 installs for 1,266 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number Of Employees For Shopify Plus Stores

Here is the breakdown of Shopify Plus stores by the number of employees. As you would expect, the average Shopify Plus merchant has more employees than the average Shopify merchant. Here is the breakdown of Shopify Plus stores by the number of employees.

  • 9.7% of Shopify Plus stores have 10 - 24 employees.
  • 9.4% of Shopify Plus stores have 1 - 9 employees.
  • 6.8% of Shopify Plus stores have 25 - 49 employees.
Employees
Stores
1 - 9
2,097
10 - 24
2,183
25 - 49
1,517
50 - 99
1,069
100 - 249
703
250 - 999
372
1000 - 4999
144
5000+
41

Number Of Products Sold For Shopify Plus Stores

As you may expect, merchants using Shopify Plus tend to have a larger catalog of products for sale than other merchants. Here is the breakdown of Shopify Plus stores by the number of products that they sell.

  • 25.4% of Shopify Plus stores sell 250 - 999 different products.
  • 14.2% of Shopify Plus stores sell 100 - 249 different products.
  • 12.1% of Shopify Plus stores sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
2,700
10 - 24
2,124
25 - 49
2,015
50 - 99
2,455
100 - 249
3,184
250 - 999
5,680
1000 - 4999
2,702
5000 - 9999
558
10000 - 24999
402
25000 - 99999
210

Top Technologies on Shopify Plus Stores

We're tracking 311 different technologies that have 261,188 collective installs on Shopify Plus stores.

  • Cloudflare CDN is used by 97.9% of Shopify Plus stores.
  • Google Analytics is used by 84.4% of Shopify Plus stores.
  • Facebook Pixel is used by 77.5% of Shopify Plus stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify Plus stores.

Technology
Stores
14,588
13,922
12,547
9,564

Top Themes For Shopify Plus Stores

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 500 different themes used Shopify Plus stores. Here are the top themes.

  • The debut theme is used by 10.2% of Shopify Plus stores and is the most popular theme.
  • The theme-shineon-platform-debut/master theme is used by 8.4% of Shopify Plus stores and is the second most popular theme.
  • The prestige theme is used by 5.6% of Shopify Plus stores and is the third most popular theme.
Theme Name
Stores
debut
2,283
theme-shineon-platform-debut/master
1,892
prestige
1,246
impulse
1,077
empire
421
motion
327
brooklyn
316
district
291
production
223
warehouse
223

Shopify Plus Store Top-level Domain Distribution

.com is the most popular top-level domain for Shopify stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 74.0% of Shopify stores have a .com domain.
  • 3.0% of Shopify stores have a .co.uk domain.
  • 2.6% of Shopify stores have a .ca domain.
Top-level Domain
Stores
.com
16,587
.co.uk
666
.ca
582
.com.au
561
.de
354
.co
353
.eu
247
.fr
194
.net
153
.shop
153

Top Shopify Plus Stores

Here are the top 20 Shopify Plus stores, ordered by popularity. You'll need a paid account to see the entire list. Be sure to scroll down the page to get more insights on Shopify Plus stores.

Name
Domain
Rank
Created
Fashion Nova
62
2017/01/27
ModCloth
71
2016/12/30
Gymshark US
93
2016/12/30
Pier 1
328
2020/07/24
Steve Madden
391
2019/03/22
Ruggable
437
2016/12/30
Vera Bradley
481
2019/12/13
Bombas
502
2016/12/30
Kith
519
2017/01/27
ColourPop
544
2017/08/25
Stussy.com
561
2019/08/16
Rothy's
590
2018/06/15
JB Hi-Fi
612
2019/09/20
Allbirds
647
2017/01/27
PAT McGRATH LABS
672
2016/12/30
SKIMS
673
2019/09/20
Staples.ca
728
2019/06/28
Alo Yoga
757
2017/10/27
Thrive Causemetics
768
2017/08/25
Princess Polly USA
785
2019/04/12

Shopify Plus Platform Wins

Over the last 90 days, Shopify Plus has taken 228 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
PETstock Australia
1,640
Custom Cart
2021/11/02
FIGS Scrubs Official Site
1,823
Custom Cart
2021/10/16
ARTEZA
2,264
Custom Cart
2021/10/14
BlendJet®
2,338
Custom Cart
2021/10/13
KUIU
2,452
Salesforce Commerce Cloud
2021/09/23
Toolbarn.com
2,538
Magento
2021/11/05
Boll & Branch ®
2,577
Custom Cart
2021/10/11
BAGGU
2,827
Custom Cart
2021/10/11
MAAP Cycling Apparel
2,959
Custom Cart
2021/11/02
Yandy Enterprises LLC
3,047
Custom Cart
2021/09/27
SpearmintLOVE
3,103
BigCommerce
2021/10/23
Jenni Kayne
3,157
Custom Cart
2021/11/05
Alpha Paw
3,193
WooCommerce
2021/10/13
Universal Standard
3,843
Custom Cart
2021/10/13
Flamingo Shop
3,904
Custom Cart
2021/10/13
The Fancy
3,956
Custom Cart
2021/09/21
Lancaster Archery Supply
4,441
Magento
2021/11/09
Eberjey
4,653
Magento
2021/09/18
eSaleRugs
4,679
Custom Cart
2021/11/12
oVertone Haircare
4,892
Custom Cart
2021/10/14

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Shopify stores, create a free account and have a look for yourself.