Check out our Chrome Extension.

Shopify Plus Statistics 2023

Updated Mar 24 2023

There are 27,124 domains running Shopify Plus, Shopify's pricing plan with the most features. Shopify Plus allows merchants to run stores on multiple domains, and there are approximately 18,082 distinct merchants running Shopify Plus.

In this report, we'll cover the following essential statistics on Shopify Plus usage.

Download a complete list of Shopify stores with a paid account.
Create a free account to get a feel for the data we provide.

Shopify Plus Growth

At present, there are 27,124 live stores running Shopify Plus.

  • Shopify Plus stores increased 3.1% quarter-over-quarter in 2022 Q4.
  • Shopify Plus stores increased 18% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
738
2017 Q2
453
2017 Q3
567
2017 Q4
817
2018 Q1
641
2018 Q2
842
2018 Q3
857
2018 Q4
809
2019 Q1
897
2019 Q2
1,212
2019 Q3
1,018
2019 Q4
990
2020 Q1
805
2020 Q2
850
2020 Q3
984
2020 Q4
1,199
2021 Q1
942
2021 Q2
1,108
2021 Q3
999
2021 Q4
1,170
2022 Q1
656
2022 Q2
857
2022 Q3
1,694
2022 Q4
803
2023 Q1 (to date)
697
Cumulative Stores by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Plus Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage. Facebook and Instagram usage is approximately 50% higher on Shopify Plus stores compared to other Shopify stores. In general, Shopify Plus merchants are much more likely to include contact information (of all types) than other merchants.

  • Instagram is used by 76.5% of Shopify Plus stores.
  • Facebook is used by 75.3% of Shopify Plus stores.
  • LinkedIn is used by 50.5% of Shopify Plus stores.
Type
Stores
Instagram
20,747
Facebook
20,418
LinkedIn
13,711
YouTube
11,033
Twitter
10,168
Pinterest
7,782
Tiktok
5,284
Facebook Group
721

Contact Information On Shopify Plus Stores

Shopify Plus stores provide an email address and phone number 50-75% more frequently than regular Shopify stores.

  • 78% of Shopify Plus stores have an email on their website
  • 59% of Shopify Plus stores provide a phone number on their website
Type
Stores
Email
21,248
Phone
15,979

Top Categories For Shopify Plus Stores

Here are the top 20 industry verticals for Shopify Plus stores. The industry breakdown closely resembles that of all Shopify stores (regardless of pricing plan), however merchants in the Beauty & Fitness and Arts & Entertainment verticals are more likely to use Shopify Plus, while merchants in the Food & Drink vertical are less likely to use Shopify Plus.

  • 26.7% of Shopify Plus stores sell Apparel products.
  • 12.6% of Shopify Plus stores sell Beauty & Fitness products.
  • 11.4% of Shopify Plus stores sell Home & Garden products.

Top Countries For Shopify Plus Stores

The country distribution of Shopify Plus merchants largely reflects the overall country distribution across all pricing plans. One notable exception is that merchants in the United Kingdom are more likely to use Shopify Plus.

Here are the top countries for Shopify Plus stores.

  • 49.2% of Shopify Plus stores are in United States
  • 9.5% of Shopify Plus stores are in United Kingdom
  • 6.0% of Shopify Plus stores are in Australia
  • 5.9% of Shopify Plus stores are in Canada
Country
Stores
13,332
1,634
1,589
1,337
694
603
333
313

With a paid account, stores can also be segmented by region and city.

Top Shopify Plus Apps

Here are the top apps used by Shopify Plus stores, ordered by number of installs, across all stores.

  • 60.7% of Shopify Plus stores have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 25.2% of Shopify Plus stores have installed the Product Reviews Shopify app.
  • 16.0% of Shopify Plus stores have installed the Klarna On‑Site Messaging Shopify app.

This list is not representative of all Shopify apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 241,646 installs for 1,546 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number Of Employees For Shopify Plus Stores

Here is the breakdown of Shopify Plus stores by the number of employees. As you would expect, the average Shopify Plus merchant has more employees than the average Shopify merchant. Here is the breakdown of Shopify Plus stores by the number of employees.

  • 14.7% of Shopify Plus stores have 1 - 9 employees.
  • 12.5% of Shopify Plus stores have 10 - 24 employees.
  • 9.4% of Shopify Plus stores have 25 - 49 employees.
Employees
Stores
1 - 9
3,997
10 - 24
3,386
25 - 49
2,554
50 - 99
2,284
100 - 249
1,718
250 - 999
867
1000 - 4999
435
5000+
142

Number Of Products Sold For Shopify Plus Stores

As you may expect, merchants using Shopify Plus tend to have a larger catalog of products for sale than other merchants. Here is the breakdown of Shopify Plus stores by the number of products that they sell.

  • 20.1% of Shopify Plus stores sell 250 - 999 different products.
  • 16.7% of Shopify Plus stores sell 100 - 249 different products.
  • 12.2% of Shopify Plus stores sell 50 - 99 different products.
Products Sold
Stores
1 - 9
3,239
10 - 24
2,695
25 - 49
2,855
50 - 99
3,313
100 - 249
4,526
250 - 999
5,449
1000 - 4999
3,307
5000 - 9999
720
10000 - 24999
476
25000 - 99999
269

Top Technologies on Shopify Plus Stores

We're tracking 433 different technologies that have 413,769 collective installs on Shopify Plus stores.

  • Cloudflare CDN is used by 95.9% of Shopify Plus stores.
  • Google Analytics is used by 84.4% of Shopify Plus stores.
  • Google Tag Manager is used by 76.8% of Shopify Plus stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify Plus stores.

Top Themes For Shopify Plus Stores

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different themes used Shopify Plus stores. Here are the top themes.

  • The debut theme is used by 8.0% of Shopify Plus stores and is the most popular theme.
  • The impulse theme is used by 5.7% of Shopify Plus stores and is the second most popular theme.
  • The prestige theme is used by 5.4% of Shopify Plus stores and is the third most popular theme.
Theme Name
Stores
debut
2,171
impulse
1,559
prestige
1,452
dawn
916
Unknown
592
warehouse
508
pipeline
485
focal
462
empire
459
crave
394

Shopify Plus Store Top-level Domain Distribution

.com is the most popular top-level domain for Shopify stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 70.7% of Shopify stores have a .com domain.
  • 3.0% of Shopify stores have a .co.uk domain.
  • 2.9% of Shopify stores have a .com.au domain.
Top-level Domain
Stores
.com
19,181
.co.uk
813
.com.au
794
.ca
665
.de
591
.shop
453
.eu
349
.co
319
.fr
310
.co.nz
186

Top Shopify Plus Stores

Here are the top 20 Shopify Plus stores, ordered by popularity. You'll need a paid account to see the entire list. Be sure to scroll down the page to get more insights on Shopify Plus stores.

Name
Domain
Rank
Created
Kylie Cosmetics
22
2016/12/30
SKIMS
53
2019/09/20
Sanrio
55
2016/12/30
Steve Madden
60
2019/03/22
Bodybuilding.com
73
2016/12/30
Glossier
93
2017/10/27
Morphe US
99
2009/09/25
Rare Beauty
108
2020/02/07
MANSCAPED US
114
2018/01/05
GOOD AMERICAN
124
2017/06/30
Cupshe
128
2016/12/30
OLAPLEX Inc.
131
2016/12/30
Grunt Style LLC
137
2016/12/30
BodyCandy
144
2016/12/30
New Era Cap
146
2016/12/30
Unique Vintage
147
2018/02/02
Milani Cosmetics
153
2017/12/08
Shop Miss A
155
2016/12/30
SwimOutlet.com
156
2016/12/30
4ocean
157
2018/07/06

Shopify Plus Platform Wins

Over the last 90 days, Shopify Plus has taken 235 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
MANSCAPED US
114
Custom Cart
2023/02/23
Mane by Mane Addicts
233
WooCommerce
2023/01/19
ILIA Beauty
238
Custom Cart
2023/01/23
KEEN Footwear
304
Salesforce Commerce Cloud
2023/02/27
Camille La Vie
584
Magento
2023/01/04
Soufeel
643
Lazyshop
2023/02/14
Parachute
832
Custom Cart
2023/01/24
Leonisa United States
1,417
Custom Cart
2023/01/19
Thinx
1,428
Custom Cart
2023/01/26
7 For All Mankind
1,441
Magento
2023/01/18
Candy Warehouse
1,467
NetSuite SuiteCommerce
2023/01/23
Rhone
1,563
Custom Cart
2023/03/21
Leesa
1,689
Custom Cart
2023/01/26
Animal Pak
1,839
Magento
2023/03/07
The Sill
2,420
Custom Cart
2023/01/20
Dansko
2,458
nopCommerce
2023/03/13
FIGS Scrubs Official Site
2,490
Custom Cart
2023/01/24
NZXT, Inc.
2,623
Custom Cart
2023/01/25
PMD Beauty
2,661
Custom Cart
2023/03/01
Lume Deodorant
2,713
Custom Cart
2023/01/17

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.