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Shopify Plus Statistics 2025

Updated May 9 2025

There are 39,035 domains running Shopify Plus, Shopify's pricing plan with the most features. Shopify Plus allows merchants to run stores on multiple domains, and there are approximately 26,023 distinct merchants running Shopify Plus.

In this report, we'll cover the following essential statistics on Shopify Plus usage.

Download a complete list of Shopify stores with a paid account.
Create a free account to get a feel for the data we provide.

Social Media Usage On Shopify Plus Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage. Facebook and Instagram usage is approximately 50% higher on Shopify Plus stores compared to other Shopify stores. In general, Shopify Plus merchants are much more likely to include contact information (of all types) than other merchants.

  • Instagram is used by 75.7% of Shopify Plus stores.
  • Facebook is used by 65.9% of Shopify Plus stores.
  • LinkedIn is used by 46.0% of Shopify Plus stores.
Type
Stores
Instagram
29,569
Facebook
25,720
LinkedIn
17,972
YouTube
15,611
Tiktok
12,156
Twitter
9,340
Pinterest
8,509
WhatsApp
1,098

Contact Information On Shopify Plus Stores

Shopify Plus stores provide an email address and phone number 50-75% more frequently than regular Shopify stores.

  • 82% of Shopify Plus stores have an email on their website
  • 59% of Shopify Plus stores provide a phone number on their website
Type
Stores
Email
31,905
Phone
22,984

Top Categories For Shopify Plus Stores

Here are the top 20 industry verticals for Shopify Plus stores. The industry breakdown closely resembles that of all Shopify stores (regardless of pricing plan), however merchants in the Beauty & Fitness and Arts & Entertainment verticals are more likely to use Shopify Plus, while merchants in the Food & Drink vertical are less likely to use Shopify Plus.

  • 19.3% of Shopify Plus stores sell Apparel products.
  • 8.9% of Shopify Plus stores sell Beauty & Fitness products.
  • 8.4% of Shopify Plus stores sell Home & Garden products.
NoneApparelBeauty & FitnessHome & GardenHealthFood & DrinkSportsGifts & Special EventsArts & EntertainmentPeople & SocietyAutos & VehiclesConsumer Electronics

Top Countries For Shopify Plus Stores

The country distribution of Shopify Plus merchants largely reflects the overall country distribution across all pricing plans. One notable exception is that merchants in the United Kingdom are more likely to use Shopify Plus.

Here are the top countries for Shopify Plus stores.

  • 38.9% of Shopify Plus stores are in United States
  • 8.8% of Shopify Plus stores are in United Kingdom
  • 6.2% of Shopify Plus stores are in France
  • 5.6% of Shopify Plus stores are in Germany
Country
Stores
15,192
2,403
2,174
2,131
1,800
1,482
923
699
United StatesUnited KingdomFranceGermanyCanadaAustraliaNetherlandsDenmarkCzech RepublicItaly

With a paid account, stores can also be segmented by region and city.

Top Shopify Plus Apps

Here are the top apps used by Shopify Plus stores, ordered by number of installs, across all stores.

  • 57.6% of Shopify Plus stores have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 38.0% of Shopify Plus stores have installed the Shopify Checkout Blocks Shopify app.
  • 21.1% of Shopify Plus stores have installed the Judge.me Product Reviews App Shopify app.

This list is not representative of all Shopify apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 434,635 installs for 3,216 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number Of Employees For Shopify Plus Stores

Here is the breakdown of Shopify Plus stores by the number of employees. As you would expect, the average Shopify Plus merchant has more employees than the average Shopify merchant. Here is the breakdown of Shopify Plus stores by the number of employees.

  • 47.9% of Shopify Plus stores have Unknown employees.
  • 14.7% of Shopify Plus stores have 1 - 9 employees.
  • 11.8% of Shopify Plus stores have 10 - 24 employees.
Employees
Stores
Unknown
18,687
1 - 9
5,746
10 - 24
4,621
25 - 49
3,249
50 - 99
2,407
100 - 249
2,100
250 - 999
1,525
1000 - 4999
514
5000+
186
Unknown1 - 910 - 2425 - 4950 - 99100 - 249250 - 999

Number Of Products Sold For Shopify Plus Stores

As you may expect, merchants using Shopify Plus tend to have a larger catalog of products for sale than other merchants. Here is the breakdown of Shopify Plus stores by the number of products that they sell.

  • 23.3% of Shopify Plus stores sell 250 - 999 different products.
  • 14.6% of Shopify Plus stores sell 100 - 249 different products.
  • 12.6% of Shopify Plus stores sell 1 - 9 different products.
Products Sold
Stores
1 - 9
4,928
10 - 24
4,017
25 - 49
3,926
50 - 99
4,614
100 - 249
5,694
250 - 999
9,105
1000 - 4999
4,512
5000 - 9999
905
10000 - 24999
709
25000 - 99999
443
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 49995000 - 999910000 - 24999

Top Technologies on Shopify Plus Stores

We're tracking 709 different technologies that have 626,857 collective installs on Shopify Plus stores.

  • Cloudflare is used by 99.3% of Shopify Plus stores.
  • Cloudflare CDN is used by 98.2% of Shopify Plus stores.
  • Arrive is used by 97.2% of Shopify Plus stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify Plus stores.

Technology
Stores
38,764
37,953
29,158
25,207
23,629

Top Themes For Shopify Plus Stores

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different themes used Shopify Plus stores. Here are the top themes.

  • The trademark theme is used by 9.2% of Shopify Plus stores and is the most popular theme.
  • The dawn theme is used by 7.3% of Shopify Plus stores and is the second most popular theme.
  • The impulse theme is used by 3.4% of Shopify Plus stores and is the third most popular theme.
Theme Name
Stores
trademark
3,583
dawn
2,864
impulse
1,346
prestige
1,192
impact
1,123
refresh
927
focal
864
debut
752
empire
619
Unknown
593

Shopify Plus Store Top-level Domain Distribution

.com is the most popular top-level domain for Shopify stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 61.5% of Shopify stores have a .com domain.
  • 3.2% of Shopify stores have a .de domain.
  • 2.8% of Shopify stores have a .co.uk domain.
Top-level Domain
Stores
.com
23,991
.de
1,257
.co.uk
1,083
.fr
1,077
.shop
1,052
.com.au
895
.ca
817
.nl
546
.co
538
.eu
509
.com.de.co.uk.fr.shop.com.au.ca.nl.co.eu

Top Shopify Plus Stores

Here are the top 0 Shopify Plus stores, ordered by popularity. You'll need a paid account to see the entire list. Be sure to scroll down the page to get more insights on Shopify Plus stores.

Name
Domain
Rank
Created
Fashion Nova
101
2017/01/27
Sanrio
116
2016/12/30
Stanley 1913
123
2020/09/04
Katy Perry Collections
163
2019/07/05
Steve Madden
169
2019/03/29
New Era Cap
202
2016/12/30
Alo Yoga
204
2017/10/27
Fear of God
207
2016/12/30
Gymshark
213
2016/12/30
HEYDUDE shoes
225
2022/10/21
Sol de Janeiro
236
2018/03/30
Windsor
237
2019/08/16
Béis
241
2018/08/31
Rainbow Shops
256
2020/02/14
Reebok
259
2016/12/30
Mythical Store
262
2019/08/02
Vera Bradley®
265
2019/12/13
Kith
266
2017/01/27
Owala®
271
2020/05/01
Laura Geller Beauty
272
2019/06/21

Shopify Plus Platform Wins

Over the last 90 days, Shopify Plus has taken 476 merchants from competitive platforms.

WooCommerceCustom CartMagentoPrestaShopWixBigCommerceLightspeedShopwareSquarespaceShoptet

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Reebok
259
Custom Cart
2025/03/02
MANSCAPED US
330
Custom Cart
2025/04/30
Parachute Home
565
Custom Cart
2025/04/23
Away: Built for modern travel
573
Spree Commerce
2025/03/30
Rugs USA
638
Custom Cart
2025/04/29
LMNT
727
Custom Cart
2025/04/18
Filson
775
Magento
2025/03/06
American Standard Brands
789
Custom Cart
2025/04/28
Black Diamond
826
Custom Cart
2025/05/06
Paper Source
839
Magento
2025/03/17
Foster Grant
1,262
BigCommerce
2025/04/13
Caraway
1,340
Custom Cart
2025/04/22
Thom Browne Official Website
1,360
Custom Cart
2025/03/05
Rhone
1,733
Custom Cart
2025/02/21
PXG
2,086
Salesforce Commerce Cloud
2025/03/23
mrsmeyers.com
2,241
BigCommerce
2025/03/04
English Tea Store
2,345
BigCommerce
2025/03/30
Pedego
3,182
WooCommerce
2025/03/25
Imperial
3,192
WooCommerce
2025/03/05
Cann
3,251
Custom Cart
2025/04/04

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Shopify stores, create a free account and have a look for yourself.