Check out our free Chrome Extension.

Shopify Plus Statistics 2024

Updated Apr 12 2024

There are 28,378 domains running Shopify Plus, Shopify's pricing plan with the most features. Shopify Plus allows merchants to run stores on multiple domains, and there are approximately 18,918 distinct merchants running Shopify Plus.

In this report, we'll cover the following essential statistics on Shopify Plus usage.

Download a complete list of Shopify stores with a paid account.
Create a free account to get a feel for the data we provide.

Social Media Usage On Shopify Plus Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage. Facebook and Instagram usage is approximately 50% higher on Shopify Plus stores compared to other Shopify stores. In general, Shopify Plus merchants are much more likely to include contact information (of all types) than other merchants.

  • Instagram is used by 79.6% of Shopify Plus stores.
  • Facebook is used by 76.8% of Shopify Plus stores.
  • LinkedIn is used by 55.8% of Shopify Plus stores.
Type
Stores
Instagram
22,595
Facebook
21,782
LinkedIn
15,831
YouTube
12,803
Twitter
10,106
Tiktok
8,403
Pinterest
8,297
Facebook Group
864

Contact Information On Shopify Plus Stores

Shopify Plus stores provide an email address and phone number 50-75% more frequently than regular Shopify stores.

  • 79% of Shopify Plus stores have an email on their website
  • 59% of Shopify Plus stores provide a phone number on their website
Type
Stores
Email
22,433
Phone
16,712

Top Categories For Shopify Plus Stores

Here are the top 20 industry verticals for Shopify Plus stores. The industry breakdown closely resembles that of all Shopify stores (regardless of pricing plan), however merchants in the Beauty & Fitness and Arts & Entertainment verticals are more likely to use Shopify Plus, while merchants in the Food & Drink vertical are less likely to use Shopify Plus.

  • 22.4% of Shopify Plus stores sell Apparel products.
  • 10.9% of Shopify Plus stores sell Beauty & Fitness products.
  • 10.3% of Shopify Plus stores sell Home & Garden products.

Top Countries For Shopify Plus Stores

The country distribution of Shopify Plus merchants largely reflects the overall country distribution across all pricing plans. One notable exception is that merchants in the United Kingdom are more likely to use Shopify Plus.

Here are the top countries for Shopify Plus stores.

  • 46.3% of Shopify Plus stores are in United States
  • 10.1% of Shopify Plus stores are in United Kingdom
  • 6.1% of Shopify Plus stores are in Australia
  • 6.0% of Shopify Plus stores are in Canada
Country
Stores
13,136
1,742
1,710
1,556
856
559
393
348

With a paid account, stores can also be segmented by region and city.

Top Shopify Plus Apps

Here are the top apps used by Shopify Plus stores, ordered by number of installs, across all stores.

  • 63.8% of Shopify Plus stores have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 27.4% of Shopify Plus stores have installed the Product Reviews Shopify app.
  • 25.1% of Shopify Plus stores have installed the Geolocation Shopify app.

This list is not representative of all Shopify apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 312,355 installs for 2,200 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number Of Employees For Shopify Plus Stores

Here is the breakdown of Shopify Plus stores by the number of employees. As you would expect, the average Shopify Plus merchant has more employees than the average Shopify merchant. Here is the breakdown of Shopify Plus stores by the number of employees.

  • 37.0% of Shopify Plus stores have Unknown employees.
  • 17.3% of Shopify Plus stores have 1 - 9 employees.
  • 14.0% of Shopify Plus stores have 10 - 24 employees.
Employees
Stores
Unknown
10,511
1 - 9
4,901
10 - 24
3,961
25 - 49
2,848
50 - 99
2,334
100 - 249
2,032
250 - 999
1,117
1000 - 4999
469
5000+
205

Number Of Products Sold For Shopify Plus Stores

As you may expect, merchants using Shopify Plus tend to have a larger catalog of products for sale than other merchants. Here is the breakdown of Shopify Plus stores by the number of products that they sell.

  • 22.0% of Shopify Plus stores sell 250 - 999 different products.
  • 15.8% of Shopify Plus stores sell 100 - 249 different products.
  • 12.5% of Shopify Plus stores sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
3,051
10 - 24
2,869
25 - 49
2,861
50 - 99
3,497
100 - 249
4,482
250 - 999
6,243
1000 - 4999
3,561
5000 - 9999
747
10000 - 24999
593
25000 - 99999
313

Top Technologies on Shopify Plus Stores

We're tracking 602 different technologies that have 510,959 collective installs on Shopify Plus stores.

  • Cloudflare is used by 98.4% of Shopify Plus stores.
  • Arrive is used by 97.5% of Shopify Plus stores.
  • Cloudflare CDN is used by 96.8% of Shopify Plus stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify Plus stores.

Technology
Stores
27,912
27,668
20,860
18,158
17,660

Top Themes For Shopify Plus Stores

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different themes used Shopify Plus stores. Here are the top themes.

  • The dawn theme is used by 5.2% of Shopify Plus stores and is the most popular theme.
  • The impulse theme is used by 5.0% of Shopify Plus stores and is the second most popular theme.
  • The debut theme is used by 4.2% of Shopify Plus stores and is the third most popular theme.
Theme Name
Stores
dawn
1,479
impulse
1,413
debut
1,181
trademark
877
refresh
672
focal
601
prestige
571
warehouse
540
Unknown
516
empire
507

Shopify Plus Store Top-level Domain Distribution

.com is the most popular top-level domain for Shopify stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 69.7% of Shopify stores have a .com domain.
  • 3.0% of Shopify stores have a .co.uk domain.
  • 2.8% of Shopify stores have a .com.au domain.
Top-level Domain
Stores
.com
19,790
.co.uk
846
.com.au
805
.ca
767
.de
678
.co
374
.fr
353
.eu
350
.shop
282
.nl
220

Top Shopify Plus Stores

Here are the top 0 Shopify Plus stores, ordered by popularity. You'll need a paid account to see the entire list. Be sure to scroll down the page to get more insights on Shopify Plus stores.

Name
Domain
Rank
Created
Stanley 1913
118
2020/09/04
Carhartt
138
2016/12/30
Fashion Nova
145
2017/01/27
Lonely Planet
161
2016/12/30
Rover.com
173
2017/10/27
SKIMS
179
2019/09/20
Ring
188
2016/12/30
Sanrio
192
2016/12/30
Peloton
249
2017/09/29
Colgate®
277
2016/12/30
Steve Madden
285
2019/03/29
Gymshark Official Store
339
2016/12/30
CORSAIR
346
2016/12/30
Windsor
349
2019/08/16
Fenty Beauty + Fenty Skin
374
2016/12/30
Alo Yoga
401
2017/10/27
Vera Bradley
410
2019/12/13
FIGS Scrubs Official Site
416
2016/12/30
European Wax Center
423
2020/04/24
Vuori
432
2019/08/23

Shopify Plus Platform Wins

Over the last 90 days, Shopify Plus has taken 198 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
DC Shoes
612
Salesforce Commerce Cloud
2024/03/11
Woodcraft
1,005
Workarea
2024/02/12
Roxy.com
1,022
Salesforce Commerce Cloud
2024/02/12
ButcherBox
1,151
Custom Cart
2024/04/11
Moment
1,405
Custom Cart
2024/04/02
Billabong.com
1,501
Salesforce Commerce Cloud
2024/02/17
RVCA
1,925
Salesforce Commerce Cloud
2024/02/05
EcoFlow
2,111
Custom Cart
2024/03/06
Murad Skincare
2,127
BigCommerce
2024/03/05
Singer
2,336
Drupal Commerce
2024/03/04
Radio Flyer
2,475
Magento
2024/04/05
Chemical Guys
2,487
Salesforce Commerce Cloud
2024/02/05
Napoleon
3,728
Drupal Commerce
2024/01/29
J.McLaughlin
3,979
Magento
2024/02/07
Lazarus Naturals
4,162
Magento
2024/03/07
Fresh Clean Threads
4,275
Custom Cart
2024/02/29
Boveda® Official Site
4,289
WooCommerce
2024/04/04
Brooklyn Bedding
4,737
Custom Cart
2024/03/07
Cherry Republic
5,218
BigCommerce
2024/04/09
Flamingo
5,461
Custom Cart
2024/02/14

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.