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Shopify Stores in Italy

Updated Nov 28 2025

There are 54,383 live Shopify stores in Italy.

In this report, we'll cover the following essential statistics on Shopify stores in Italy.

Download a complete list of Shopify stores in Italy with a paid account.
Create a free account to get a feel for the data we provide.

Shopify Growth in Italy

Shopify's worldwide quarter-over-quarter growth has been quite impressive over the last few years, and that trend is visible within most countries.

  • Shopify stores in Italy increased 7.6% quarter-over-quarter in 2025 Q3.
  • Shopify stores in Italy increased 15% year-over-year in 2025 Q3.

Here is Shopify's quarter-over-quarter growth in Italy.

Quarter
Active Stores
2019 Q1
2,479
2019 Q2
3,166
2019 Q3
4,614
2019 Q4
5,925
2020 Q1
7,406
2020 Q2
13,416
2020 Q3
12,916
2020 Q4
16,237
2021 Q1
18,362
2021 Q2
21,189
2021 Q3
21,153
2021 Q4
22,002
2022 Q1
21,973
2022 Q2
24,082
2022 Q3
27,727
2022 Q4
32,120
2023 Q1
35,100
2023 Q2
37,518
2023 Q3
38,950
2023 Q4
42,966
2024 Q1
43,681
2024 Q2
44,087
2024 Q3
43,886
2024 Q4
45,643
2025 Q1
48,643
2025 Q2
49,709
2025 Q3
50,535
2025 Q4 (to date)
54,383
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For Shopify Stores In Italy

Here is the breakdown of industry verticals for Shopify stores in Italy.

  • 33.4% of Shopify stores in Italy sell Apparel products.
  • 9.1% of Shopify stores in Italy sell Beauty & Fitness products.
  • 8.4% of Shopify stores in Italy sell Home & Garden products.

Social Media Usage On Shopify Stores In Italy

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 54.5% of Shopify stores in Italy.
  • Facebook is used by 32.6% of Shopify stores in Italy.
  • Tiktok is used by 14.4% of Shopify stores in Italy.
Type
Stores
Instagram
29,614
Facebook
17,751
Tiktok
7,837
YouTube
5,282
Pinterest
2,661
LinkedIn
2,065
WhatsApp
1,675
Twitter
1,307

Contact Information On Shopify Stores In Italy

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 67% of Shopify stores in Italy have an email on their website
  • 43% of Shopify stores in Italy provide a phone number on their website
Type
Stores
Email
36,180
Phone
23,252

Shopify Plus Stores In Italy

There are 1,098 Shopify Plus stores in Italy. For more information on Shopify Plus, read our Shopify Plus report.

Provinces With The Most Shopify Stores In Italy

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of Shopify stores in Italy. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 9,812 Shopify stores in Italy are based in Lombardy.
  • 7,601 Shopify stores in Italy are based in Campania.
  • 5,599 Shopify stores in Italy are based in Lazio.
  • 3,929 Shopify stores in Italy are based in Veneto.
Province
Stores
9,812
7,601
5,599
3,929
3,382
3,321
2,385
2,362
1,383
943
926
866

Cities With The Most Shopify Stores in Italy

Here is the city distribution of Shopify stores in Italy. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 11,761 Shopify stores in Italy are based in Unknown.
  • 3,644 Shopify stores in Italy are based in Milan.
  • 3,610 Shopify stores in Italy are based in Rome.
City
Stores
11,761
3,644
3,610
639
533
416
383
374
349
308
300
276
249
221
219

Top Shopify Apps in Italy

Here are the top 10 apps, ordered by number of installs, across all Shopify stores in Italy.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number of Employees for Shopify stores in Italy

  • 97.6% of Shopify stores in Italy have Unknown employees.
  • 0.8% of Shopify stores in Italy have 1 - 9 employees.
  • 0.5% of Shopify stores in Italy have 10 - 24 employees.

Here is the breakdown of Shopify stores in Italy by the number of employees.

Employees
Stores
Unknown
53,068
1 - 9
431
10 - 24
265
25 - 49
151
50 - 99
194
100 - 249
142
250 - 999
107
1000 - 4999
21
5000+
4

Top Shipping Carriers For Shopify Stores In Italy

  • 3.4% of Shopify stores in Italy ship by UPS.
  • 2.0% of Shopify stores in Italy ship by Fedex.
  • 0.7% of Shopify stores in Italy ship by USPS.

Here are the top shipping carriers for Shopify stores in Italy.

Shipping Carrier
Stores
UPS
1,839
Fedex
1,063
USPS
366
DHL
213
Royal Mail
56
Correos
43
Canada Post
34
China Post
20
PostNord
13
Australia Post
13

Top-level Domain Distribution For Shopify Stores In Italy

.com is the most common top-level domain, by far, for world-wide Shopify stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 55.4% of Shopify stores in Italy have a .com domain.
  • 33.3% of Shopify stores in Italy have a .it domain.
  • 3.1% of Shopify stores in Italy have a .shop domain.

Here is the top-level domain distribution for Shopify stores in Italy.

Top-level Domain
Stores
.com
30,103
.it
18,130
.shop
1,666
.store
1,305
.eu
575
.net
508
.org
192
.online
176
.us
174
.fr
123

Top Shopify Stores In Italy

Here are the top stores in Italy ordered by worldwide store rank.

Name
Domain
Rank
Created
Moschino
1,136
2018/09/14
Bally Global
1,156
2017/07/28
Twinkly
1,853
2016/12/30
PUCCI Online Store
2,365
2022/05/27
Alessi Spa (EU)
2,460
2018/01/12

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.