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Shopify Stores in Italy

Updated Nov 19 2021

There are 22,076 live Shopify stores in Italy.

In this report, we'll cover the following essential statistics on Shopify stores in Italy.

Download a complete list of Shopify stores in Italy with a paid account.
Create a free account to get a feel for the data we provide.

Shopify Growth in Italy

Shopify's worldwide quarter-over-quarter growth has been quite impressive over the last few years, and that trend is visible within most countries.

  • Shopify stores in Italy increased 15.2% quarter-over-quarter in 2021 Q3.
  • Shopify stores in Italy increased 126% year-over-year in 2021 Q3.

Here is Shopify's quarter-over-quarter growth in Italy.

Quarter
Active Stores
2017 Q1
158
2017 Q2
134
2017 Q3
132
2017 Q4
169
2018 Q1
182
2018 Q2
207
2018 Q3
270
2018 Q4
269
2019 Q1
466
2019 Q2
438
2019 Q3
383
2019 Q4
575
2020 Q1
732
2020 Q2
2,209
2020 Q3
1,290
2020 Q4
2,852
2021 Q1
2,698
2021 Q2
2,708
2021 Q3
2,552
2021 Q4 (to date)
2,686
Cumulative Stores by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For Shopify Stores In Italy

Here is the breakdown of industry verticals for Shopify stores in Italy.

  • 16.4% of Shopify stores in Italy sell Apparel products.
  • 3.8% of Shopify stores in Italy sell Beauty & Fitness products.
  • 3.2% of Shopify stores in Italy sell Home & Garden products.

Social Media Usage On Shopify Stores In Italy

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 60.9% of Shopify stores in Italy.
  • Facebook is used by 55.6% of Shopify stores in Italy.
  • YouTube is used by 10.1% of Shopify stores in Italy.
Type
Stores
Instagram
13,444
Facebook
12,268
YouTube
2,225
Pinterest
1,471
Twitter
1,095
LinkedIn
543
Tiktok
255
Facebook Group
94

Contact Information On Shopify Stores In Italy

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 67% of Shopify stores in Italy have an email on their website
  • 42% of Shopify stores in Italy provide a phone number on their website
Type
Stores
Email
14,691
Phone
9,368

Shopify Plus Stores In Italy

There are 266 Shopify Plus stores in Italy. For more information on Shopify Plus, read our Shopify Plus report.

Provinces With The Most Shopify Stores In Italy

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of Shopify stores in Italy. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 769 Shopify stores in Italy are based in Lombardy.
  • 306 Shopify stores in Italy are based in Lazio.
  • 302 Shopify stores in Italy are based in Campania.
Province
Stores
769
306
302
302
218
217
150
134
119
49

Cities With The Most Shopify Stores in Italy

Here is the city distribution of Shopify stores in Italy. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 19,360 Shopify stores in Italy are based in Unknown.
  • 400 Shopify stores in Italy are based in Milan.
  • 206 Shopify stores in Italy are based in Rome.
City
Stores
19,360
400
206
78
60
38
35
35
34
27
25
25
25
20

Top Shopify Apps in Italy

Here are the top 10 apps, ordered by number of installs, across all Shopify stores in Italy.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number of Employees for Shopify stores in Italy

  • 0.3% of Shopify stores in Italy have 1 - 9 employees.
  • 0.3% of Shopify stores in Italy have 10 - 24 employees.
  • 0.1% of Shopify stores in Italy have 25 - 49 employees.

Here is the breakdown of Shopify stores in Italy by the number of employees.

Employees
Stores
1 - 9
64
10 - 24
58
25 - 49
24
50 - 99
14
100 - 249
14
250 - 999
11
1000 - 4999
4
5000+
1

Top Shipping Carriers For Shopify Stores In Italy

  • 4.6% of Shopify stores in Italy ship by UPS.
  • 0.9% of Shopify stores in Italy ship by Fedex.
  • 0.8% of Shopify stores in Italy ship by USPS.

Here are the top shipping carriers for Shopify stores in Italy.

Shipping Carrier
Stores
UPS
1,011
Fedex
197
USPS
183
DHL
99
Royal Mail
15
China Post
8
Canada Post
7
Correos
7
DPD
7
TNT
4

Top-level Domain Distribution For Shopify Stores In Italy

.com is the most common top-level domain, by far, for world-wide Shopify stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 57.2% of Shopify stores in Italy have a .com domain.
  • 32.7% of Shopify stores in Italy have a .it domain.
  • 2.7% of Shopify stores in Italy have a .shop domain.

Here is the top-level domain distribution for Shopify stores in Italy.

Top-level Domain
Stores
.com
12,620
.it
7,220
.shop
605
.store
323
.eu
239
.net
238
.co
101
.fr
79
.org
73
.online
49

Top Shopify Stores In Italy

Here are the top stores in Italy ordered by worldwide store rank.

Name
Domain
Rank
Created
Alessi Spa (IT)
3,768
2018/01/12
APM Monaco
4,314
2016/12/30
Velasca (World)
4,399
2017/03/24
One Block Down
11,566
2019/07/26
COM Chiara Ferragni
15,537
2016/12/30

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.