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Shopify Stores in Italy

Updated Apr 11 2025

There are 48,819 live Shopify stores in Italy.

In this report, we'll cover the following essential statistics on Shopify stores in Italy.

Download a complete list of Shopify stores in Italy with a paid account.
Create a free account to get a feel for the data we provide.

Shopify Growth in Italy

Shopify's worldwide quarter-over-quarter growth has been quite impressive over the last few years, and that trend is visible within most countries.

  • Shopify stores in Italy increased 0.4% quarter-over-quarter in 2025 Q1.
  • Shopify stores in Italy increased 11% year-over-year in 2025 Q1.

Here is Shopify's quarter-over-quarter growth in Italy.

Quarter
Active Stores
2019 Q1
2,479
2019 Q2
3,166
2019 Q3
4,614
2019 Q4
5,925
2020 Q1
7,406
2020 Q2
13,416
2020 Q3
12,916
2020 Q4
16,237
2021 Q1
18,362
2021 Q2
21,189
2021 Q3
21,153
2021 Q4
22,002
2022 Q1
21,973
2022 Q2
24,082
2022 Q3
27,727
2022 Q4
32,120
2023 Q1
35,100
2023 Q2
37,518
2023 Q3
38,950
2023 Q4
42,966
2024 Q1
43,681
2024 Q2
44,087
2024 Q3
43,886
2024 Q4
45,643
2025 Q1
48,643
2025 Q2 (to date)
48,819
Active Stores by Quarter
2019 Q12019 Q22019 Q32019 Q42020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q205,00010,00015,00020,00025,00030,00035,00040,00045,00050,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For Shopify Stores In Italy

Here is the breakdown of industry verticals for Shopify stores in Italy.

  • 6.7% of Shopify stores in Italy sell Apparel products.
  • 1.7% of Shopify stores in Italy sell Beauty & Fitness products.
  • 1.7% of Shopify stores in Italy sell Home & Garden products.

Social Media Usage On Shopify Stores In Italy

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 54.9% of Shopify stores in Italy.
  • Facebook is used by 35.3% of Shopify stores in Italy.
  • Tiktok is used by 13.0% of Shopify stores in Italy.
Type
Stores
Instagram
26,803
Facebook
17,213
Tiktok
6,353
YouTube
4,767
Pinterest
2,018
LinkedIn
1,790
WhatsApp
1,401
Twitter
1,367

Contact Information On Shopify Stores In Italy

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 66% of Shopify stores in Italy have an email on their website
  • 41% of Shopify stores in Italy provide a phone number on their website
Type
Stores
Email
32,186
Phone
20,175

Shopify Plus Stores In Italy

There are 668 Shopify Plus stores in Italy. For more information on Shopify Plus, read our Shopify Plus report.

Provinces With The Most Shopify Stores In Italy

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of Shopify stores in Italy. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 9,020 Shopify stores in Italy are based in Lombardy.
  • 6,712 Shopify stores in Italy are based in Campania.
  • 5,201 Shopify stores in Italy are based in Lazio.
  • 3,647 Shopify stores in Italy are based in Veneto.
Province
Stores
9,020
6,712
5,201
3,647
3,037
2,950
2,183
2,138
1,292
856
844
766

Cities With The Most Shopify Stores in Italy

Here is the city distribution of Shopify stores in Italy. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 10,251 Shopify stores in Italy are based in Unknown.
  • 3,439 Shopify stores in Italy are based in Rome.
  • 3,332 Shopify stores in Italy are based in Milan.
City
Stores
10,251
3,439
3,332
609
492
363
353
330
316
306
278
275
208
188
186

Top Shopify Apps in Italy

Here are the top 10 apps, ordered by number of installs, across all Shopify stores in Italy.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number of Employees for Shopify stores in Italy

  • 97.7% of Shopify stores in Italy have Unknown employees.
  • 0.7% of Shopify stores in Italy have 1 - 9 employees.
  • 0.5% of Shopify stores in Italy have 10 - 24 employees.

Here is the breakdown of Shopify stores in Italy by the number of employees.

Employees
Stores
Unknown
47,672
1 - 9
348
10 - 24
260
25 - 49
125
50 - 99
169
100 - 249
144
250 - 999
76
1000 - 4999
23
5000+
2
Unknown

Top Shipping Carriers For Shopify Stores In Italy

  • 3.5% of Shopify stores in Italy ship by UPS.
  • 1.9% of Shopify stores in Italy ship by Fedex.
  • 0.7% of Shopify stores in Italy ship by USPS.

Here are the top shipping carriers for Shopify stores in Italy.

Shipping Carrier
Stores
UPS
1,702
Fedex
909
USPS
343
DHL
208
Royal Mail
48
Correos
42
Canada Post
39
China Post
29
Australia Post
19
ORLEN
11

Top-level Domain Distribution For Shopify Stores In Italy

.com is the most common top-level domain, by far, for world-wide Shopify stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 56.2% of Shopify stores in Italy have a .com domain.
  • 32.6% of Shopify stores in Italy have a .it domain.
  • 2.9% of Shopify stores in Italy have a .shop domain.

Here is the top-level domain distribution for Shopify stores in Italy.

Top-level Domain
Stores
.com
27,458
.it
15,891
.shop
1,400
.store
1,333
.eu
510
.net
477
.org
164
.online
127
.fr
117
.co
117
.com.it.shop.store

Top Shopify Stores In Italy

Here are the top stores in Italy ordered by worldwide store rank.

Name
Domain
Rank
Created
Alessi Spa (EU)
2,131
2018/01/12
Kappa.com
4,154
2017/03/03
K-Way.com
6,581
2016/12/30
Carrera World EU
7,402
2016/07/15
SAVE THE DUCK
7,622
2021/11/26

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.