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Ecommerce stores using Google Analytics 4 in the United States

Updated Jul 17 2026

Google Analytics 4 is the new version of Google Analytics that replaces Universal Analytics.

Get more information from the Google Analytics 4 website.

Google Analytics 4 is currently installed on 345,860 ecommerce stores in the United States.

In this report, we'll cover the following statistics on usage of Google Analytics 4 on ecommerce stores.

Download a complete list of stores using Google Analytics 4 with a paid account.
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Google Analytics 4 Usage On Ecommerce Stores

Google Analytics 4 is currently installed on 345,860 ecommerce stores in the United States.

Top Stores using Google Analytics 4

Here are the top 5 stores in the United States running Google Analytics 4 ordered by store rank.

Name
Domain
Rank
Created
AT&T Official Site
23
2017/01/27
Peacock
104
2021/04/09
GrouponĀ® Official Site
109
2016/12/30
Garmin
117
2016/12/30
National Day Calendar
140
2016/12/30

Stores That Have Recently Installed Google Analytics 4

Here are the stores in the United States that have installed Google Analytics 4 most recently.

Name
Domain
Rank
Installed At
Milliways
6,172,400
2026/07/18
Generative Leadership
1,865,006
2026/07/18
Vertex Store
12,550,633
2026/07/18
BB Florist & Gifts
7,363,271
2026/07/18
Hench's of Sherman
1,628,756
2026/07/18

Top Ecommerce Platforms for stores using Google Analytics 4

Here is the ecommerce platform breakdown for stores in the United States with Google Analytics 4 installed.

  • 31.0% of stores using Google Analytics 4 are on WooCommerce
  • 17.0% of stores using Google Analytics 4 are on GoDaddy Online Store
  • 13.1% of stores using Google Analytics 4 are on Custom Cart
  • 11.1% of stores using Google Analytics 4 are on Shopify
Top-level Domain
Stores
107,377
45,144
38,347
25,764
14,229
9,657
5,764
3,002
2,853
2,344
1,192
1,185
1,159
1,150
1,148
972
906

Top Categories for stores using Google Analytics 4

Here are the top 10 industry verticals for stores using Google Analytics 4.

  • 12.3% of stores using Google Analytics 4 sell Food & Drink products.
  • 11.3% of stores using Google Analytics 4 sell Home & Garden products.
  • 8.0% of stores using Google Analytics 4 sell Apparel products.
Category
Stores
42,462
38,910
None
38,287
27,569
21,837
15,669

Get more insights on stores

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  • Domain type
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Have a look at these other reports to get a taste for what you can do with Store Leads.