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Ecommerce stores using Google Analytics 4 in the United States

Updated Oct 30 2026

Google Analytics 4 is the new version of Google Analytics that replaces Universal Analytics.

Get more information from the Google Analytics 4 website.

Google Analytics 4 is currently installed on 356,187 ecommerce stores in the United States.

In this report, we'll cover the following statistics on usage of Google Analytics 4 on ecommerce stores.

Download a complete list of stores using Google Analytics 4 with a paid account.
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Google Analytics 4 Usage On Ecommerce Stores

Google Analytics 4 is currently installed on 356,187 ecommerce stores in the United States.

Top Stores using Google Analytics 4

Here are the top 5 stores in the United States running Google Analytics 4 ordered by store rank.

Name
Domain
Rank
Created
Verizon
22
2016/12/30
AT&T Official Site
31
2017/01/27
Marshalls Official Site
102
2016/12/30
GrouponĀ® Official Site
127
2016/12/30
The North Face, a VF Company
174
2016/12/30

Stores That Have Recently Installed Google Analytics 4

Here are the stores in the United States that have installed Google Analytics 4 most recently.

Name
Domain
Rank
Installed At
Lume
12,487,557
2026/11/01
iCRYO Wichita
724,363
2026/11/01
Tool2mate
5,809,217
2026/10/31
MeikiToy
5,405,647
2026/10/31
Longwell & Co
7,067,962
2026/10/31

Top Ecommerce Platforms for stores using Google Analytics 4

Here is the ecommerce platform breakdown for stores in the United States with Google Analytics 4 installed.

  • 31.7% of stores using Google Analytics 4 are on WooCommerce
  • 16.3% of stores using Google Analytics 4 are on GoDaddy Online Store
  • 14.0% of stores using Google Analytics 4 are on Custom Cart
  • 10.4% of stores using Google Analytics 4 are on Shopify
Top-level Domain
Stores
112,972
49,993
36,907
26,044
13,944
9,648
5,719
2,816
2,543
2,360
2,100
1,267
1,175
1,173
1,169
1,105
969
950

Top Categories for stores using Google Analytics 4

Here are the top 10 industry verticals for stores using Google Analytics 4.

  • 11.7% of stores using Google Analytics 4 sell Food & Drink products.
  • 11.2% of stores using Google Analytics 4 sell Home & Garden products.
  • 7.6% of stores using Google Analytics 4 sell Apparel products.
Category
Stores
None
42,079
41,845
39,815
26,947
22,844
15,410

Get more insights on stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
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  • Top-level domains
  • Domain status
  • Domain type
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Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.