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Ecommerce stores using Google Analytics 4 in the United States

Updated Jan 9 2026

Google Analytics 4 is the new version of Google Analytics that replaces Universal Analytics.

Get more information from the Google Analytics 4 website.

Google Analytics 4 is currently installed on 304,395 ecommerce stores in the United States.

In this report, we'll cover the following statistics on usage of Google Analytics 4 on ecommerce stores.

  • Google Analytics 4 usage on ecommerce stores
  • Top stores using Google Analytics 4
  • Stores that have recently installed Google Analytics 4
  • Top ecommerce platforms for stores with Google Analytics 4 installed
  • Top categories for stores with Google Analytics 4 installed
  • Download a complete list of stores using Google Analytics 4 with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Analytics 4 Usage On Ecommerce Stores

    Google Analytics 4 is currently installed on 304,395 ecommerce stores in the United States.

    Top Stores using Google Analytics 4

    Here are the top 5 stores in the United States running Google Analytics 4 ordered by store rank.

    Name
    Domain
    Rank
    Created
    Verizon
    21
    2016/12/30
    GoodRx
    24
    2016/12/30
    AT&T Official Site
    29
    2017/01/27
    Auto Parts at AutoZone
    34
    2016/12/30
    New Balance
    76
    2016/12/30

    Stores That Have Recently Installed Google Analytics 4

    Here are the stores in the United States that have installed Google Analytics 4 most recently.

    Name
    Domain
    Rank
    Installed At
    RCS Outdoors
    3,706,946
    2026/01/10
    Thca4cheap
    1,130,629
    2026/01/10
    Chovy
    3,712,811
    2026/01/10
    IOIOGO
    8,160,247
    2026/01/10
    Premiere Collectibles
    11,946,355
    2026/01/10

    Top Ecommerce Platforms for stores using Google Analytics 4

    Here is the ecommerce platform breakdown for stores in the United States with Google Analytics 4 installed.

    • 30.6% of stores using Google Analytics 4 are on WooCommerce
    • 14.7% of stores using Google Analytics 4 are on GoDaddy Online Store
    • 13.7% of stores using Google Analytics 4 are on Custom Cart
    • 12.5% of stores using Google Analytics 4 are on Shopify
    Top-level Domain
    Stores
    93,096
    41,618
    38,119
    24,256
    15,894
    9,954
    2,821
    2,819
    2,295
    2,195
    1,201
    1,170
    1,042
    920
    915
    911
    803

    Top Categories for stores using Google Analytics 4

    Here are the top 10 industry verticals for stores using Google Analytics 4.

    • 13.9% of stores using Google Analytics 4 sell Food & Drink products.
    • 10.9% of stores using Google Analytics 4 sell Home & Garden products.
    • 9.0% of stores using Google Analytics 4 sell Apparel products.
    Category
    Stores
    42,164
    33,288
    None
    30,737
    27,456
    17,718
    14,455

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    • Domain type
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    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.