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Ecommerce stores using Google Analytics 4 in the United States

Updated Oct 9 2026

Google Analytics 4 is the new version of Google Analytics that replaces Universal Analytics.

Get more information from the Google Analytics 4 website.

Google Analytics 4 is currently installed on 341,916 ecommerce stores in the United States.

In this report, we'll cover the following statistics on usage of Google Analytics 4 on ecommerce stores.

Download a complete list of stores using Google Analytics 4 with a paid account.
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Google Analytics 4 Usage On Ecommerce Stores

Google Analytics 4 is currently installed on 341,916 ecommerce stores in the United States.

Top Stores using Google Analytics 4

Here are the top 5 stores in the United States running Google Analytics 4 ordered by store rank.

Name
Domain
Rank
Created
Verizon
18
2016/12/30
AT&T Official Site
22
2017/01/27
Auto Parts at AutoZone
27
2016/12/30
Groupon® Official Site
111
2016/12/30
UGG® Official
163
2017/09/29

Stores That Have Recently Installed Google Analytics 4

Here are the stores in the United States that have installed Google Analytics 4 most recently.

Name
Domain
Rank
Installed At
fastceforless.net
4,455,056
2026/10/11
Dnds place
7,927,637
2026/10/11
Kalour Hair Studios
10,057,076
2026/10/10
Route 66 Marine
540,459
2026/10/10
Engaging Math Shop
12,163,670
2026/10/10

Top Ecommerce Platforms for stores using Google Analytics 4

Here is the ecommerce platform breakdown for stores in the United States with Google Analytics 4 installed.

  • 30.9% of stores using Google Analytics 4 are on WooCommerce
  • 17.0% of stores using Google Analytics 4 are on GoDaddy Online Store
  • 13.2% of stores using Google Analytics 4 are on Custom Cart
  • 11.1% of stores using Google Analytics 4 are on Shopify
Top-level Domain
Stores
105,661
44,987
37,966
25,950
14,340
9,637
5,735
2,894
2,612
2,106
1,237
1,162
1,160
1,105
1,067
966
885
820

Top Categories for stores using Google Analytics 4

Here are the top 10 industry verticals for stores using Google Analytics 4.

  • 12.3% of stores using Google Analytics 4 sell Food & Drink products.
  • 11.3% of stores using Google Analytics 4 sell Home & Garden products.
  • 7.8% of stores using Google Analytics 4 sell Apparel products.
Category
Stores
42,094
38,558
None
38,415
26,690
22,036
15,249

Get more insights on stores

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  • Domain type
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Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.