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Ecommerce stores using Google Analytics 4 in the United States

Updated Jun 26 2026

Google Analytics 4 is the new version of Google Analytics that replaces Universal Analytics.

Get more information from the Google Analytics 4 website.

Google Analytics 4 is currently installed on 347,008 ecommerce stores in the United States.

In this report, we'll cover the following statistics on usage of Google Analytics 4 on ecommerce stores.

Download a complete list of stores using Google Analytics 4 with a paid account.
Create a free account to get a feel for the data we provide.

Google Analytics 4 Usage On Ecommerce Stores

Google Analytics 4 is currently installed on 347,008 ecommerce stores in the United States.

Top Stores using Google Analytics 4

Here are the top 5 stores in the United States running Google Analytics 4 ordered by store rank.

Name
Domain
Rank
Created
AT&T Official Site
27
2017/01/27
Verizon
33
2016/12/30
Peacock
104
2021/04/09
GrouponĀ® Official Site
110
2016/12/30
Garmin
121
2016/12/30

Stores That Have Recently Installed Google Analytics 4

Here are the stores in the United States that have installed Google Analytics 4 most recently.

Name
Domain
Rank
Installed At
ShopTogi
13,131,691
2026/06/27
Freedom Forge
13,009,716
2026/06/27
Robinson Lawn & Landscape
4,052,621
2026/06/27
HerbsPro
12,104,515
2026/06/27
tiendatennis.com
7,265,117
2026/06/27

Top Ecommerce Platforms for stores using Google Analytics 4

Here is the ecommerce platform breakdown for stores in the United States with Google Analytics 4 installed.

  • 31.4% of stores using Google Analytics 4 are on WooCommerce
  • 17.0% of stores using Google Analytics 4 are on GoDaddy Online Store
  • 13.1% of stores using Google Analytics 4 are on Custom Cart
  • 11.1% of stores using Google Analytics 4 are on Shopify
Top-level Domain
Stores
108,812
45,336
38,348
25,610
14,353
9,662
5,754
3,005
2,894
2,351
1,180
1,164
1,159
1,152
1,148
963
908
905

Top Categories for stores using Google Analytics 4

Here are the top 10 industry verticals for stores using Google Analytics 4.

  • 12.3% of stores using Google Analytics 4 sell Food & Drink products.
  • 11.3% of stores using Google Analytics 4 sell Home & Garden products.
  • 8.0% of stores using Google Analytics 4 sell Apparel products.
Category
Stores
42,754
39,120
None
37,871
27,828
21,689
15,837

Get more insights on stores

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  • Top-level domains
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  • Domain type
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Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.