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Ecommerce stores using Google Analytics 4 in Australia

Updated Aug 7 2026

Google Analytics 4 is the new version of Google Analytics that replaces Universal Analytics.

Get more information from the Google Analytics 4 website.

Google Analytics 4 is currently installed on 44,000 ecommerce stores in Australia.

In this report, we'll cover the following statistics on usage of Google Analytics 4 on ecommerce stores.

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Google Analytics 4 Usage On Ecommerce Stores

Google Analytics 4 is currently installed on 44,000 ecommerce stores in Australia.

Top Stores using Google Analytics 4

Here are the top 5 stores in Australia running Google Analytics 4 ordered by store rank.

Name
Domain
Rank
Created
Australia Post
357
2016/12/30
McCrindle
769
2016/12/30
Harper's BAZAAR Australia
1,030
2020/07/31
SABO
1,065
2019/11/08
Reframing Autism
1,445
2021/03/26

Stores That Have Recently Installed Google Analytics 4

Here are the stores in Australia that have installed Google Analytics 4 most recently.

Name
Domain
Rank
Installed At
Strand Peptide Research
6,375,679
2026/08/08
Michael Milner Fine Art
11,869,441
2026/08/08
Drowsie
5,493,326
2026/08/08
Southern Cross Parks
404,945
2026/08/08
Heskat
1,524,352
2026/08/08

Top Ecommerce Platforms for stores using Google Analytics 4

Here is the ecommerce platform breakdown for stores in Australia with Google Analytics 4 installed.

  • 46.2% of stores using Google Analytics 4 are on WooCommerce
  • 15.3% of stores using Google Analytics 4 are on Shopify
  • 9.6% of stores using Google Analytics 4 are on Custom Cart
  • 7.4% of stores using Google Analytics 4 are on GoDaddy Online Store
Top-level Domain
Stores
20,350
6,712
4,204
3,015
707
448
398
374
337
234
212
190
114

Top Categories for stores using Google Analytics 4

Here are the top 10 industry verticals for stores using Google Analytics 4.

  • 15.4% of stores using Google Analytics 4 sell Home & Garden products.
  • 9.7% of stores using Google Analytics 4 sell Food & Drink products.
  • 9.0% of stores using Google Analytics 4 sell Business & Industrial products.
Category
Stores
4,255
None
3,511
3,448
3,313
2,425

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