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Ecommerce stores using Google Analytics 4 in Australia

Updated Oct 9 2026

Google Analytics 4 is the new version of Google Analytics that replaces Universal Analytics.

Get more information from the Google Analytics 4 website.

Google Analytics 4 is currently installed on 43,672 ecommerce stores in Australia.

In this report, we'll cover the following statistics on usage of Google Analytics 4 on ecommerce stores.

Download a complete list of stores using Google Analytics 4 with a paid account.
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Google Analytics 4 Usage On Ecommerce Stores

Google Analytics 4 is currently installed on 43,672 ecommerce stores in Australia.

Top Stores using Google Analytics 4

Here are the top 5 stores in Australia running Google Analytics 4 ordered by store rank.

Name
Domain
Rank
Created
www.coles.com.au
1,674
2016/12/30
SABO
2,047
2019/11/08
Bydee
2,943
2019/06/21
Wicked Weasel
4,538
2016/12/30
Marcellina In Cucina
5,788
2021/02/19

Stores That Have Recently Installed Google Analytics 4

Here are the stores in Australia that have installed Google Analytics 4 most recently.

Name
Domain
Rank
Installed At
Norwex
13,690,881
2026/10/10
Motopia
motopia-dahlia.square.site
7,750,970
2026/10/10
Peak Haven
9,437,577
2026/10/10
Polybalm®
6,292,325
2026/10/10
Drivelo
3,790,308
2026/10/10

Top Ecommerce Platforms for stores using Google Analytics 4

Here is the ecommerce platform breakdown for stores in Australia with Google Analytics 4 installed.

  • 45.8% of stores using Google Analytics 4 are on WooCommerce
  • 15.2% of stores using Google Analytics 4 are on Shopify
  • 10.1% of stores using Google Analytics 4 are on Custom Cart
  • 7.7% of stores using Google Analytics 4 are on GoDaddy Online Store
Top-level Domain
Stores
19,987
6,634
4,422
3,015
696
400
392
372
339
201
186
99

Top Categories for stores using Google Analytics 4

Here are the top 10 industry verticals for stores using Google Analytics 4.

  • 15.2% of stores using Google Analytics 4 sell Home & Garden products.
  • 9.5% of stores using Google Analytics 4 sell Food & Drink products.
  • 8.9% of stores using Google Analytics 4 sell Business & Industrial products.
Category
Stores
4,168
None
3,717
3,364
3,308
2,352

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Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.