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Ecommerce stores using Google Analytics 4 in the United Kingdom

Updated Oct 9 2026

Google Analytics 4 is the new version of Google Analytics that replaces Universal Analytics.

Get more information from the Google Analytics 4 website.

Google Analytics 4 is currently installed on 82,087 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Google Analytics 4 on ecommerce stores.

Download a complete list of stores using Google Analytics 4 with a paid account.
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Google Analytics 4 Usage On Ecommerce Stores

Google Analytics 4 is currently installed on 82,087 ecommerce stores in the United Kingdom.

Top Stores using Google Analytics 4

Here are the top 5 stores in the United Kingdom running Google Analytics 4 ordered by store rank.

Name
Domain
Rank
Created
Official Jellycat Store
157
2021/02/26
TeachMeAnatomy
teachmeanatomy.info
364
2017/09/29
Alphafoodie
2,309
2018/06/15
Jamie Oliver
2,662
2017/10/27
Gumtree UK
3,326
2016/12/30

Stores That Have Recently Installed Google Analytics 4

Here are the stores in the United Kingdom that have installed Google Analytics 4 most recently.

Name
Domain
Rank
Installed At
AA Wristbands
2,103,168
2026/10/10
Wafas Collection Official
7,515,191
2026/10/10
Zenflow Active
11,548,471
2026/10/10
www.wooddeskriser.com
12,040,245
2026/10/10
Clark & Darcey
9,153,853
2026/10/10

Top Ecommerce Platforms for stores using Google Analytics 4

Here is the ecommerce platform breakdown for stores in the United Kingdom with Google Analytics 4 installed.

  • 44.8% of stores using Google Analytics 4 are on WooCommerce
  • 14.5% of stores using Google Analytics 4 are on Custom Cart
  • 11.4% of stores using Google Analytics 4 are on Shopify
  • 7.1% of stores using Google Analytics 4 are on GoDaddy Online Store
Top-level Domain
Stores
36,813
11,897
9,339
3,762
1,965
1,068
1,001
877
784
530
392
358
302
270
268

Top Categories for stores using Google Analytics 4

Here are the top 10 industry verticals for stores using Google Analytics 4.

  • 15.2% of stores using Google Analytics 4 sell Home & Garden products.
  • 8.5% of stores using Google Analytics 4 sell Apparel products.
  • 7.7% of stores using Google Analytics 4 sell Arts & Entertainment products.
Category
Stores
12,502
None
7,464
6,956
6,102
4,799
3,959

Get more insights on stores

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  • Domain type
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