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Ecommerce stores using Google Analytics 4 in the United Kingdom

Updated Dec 19 2025

Google Analytics 4 is the new version of Google Analytics that replaces Universal Analytics.

Get more information from the Google Analytics 4 website.

Google Analytics 4 is currently installed on 80,863 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Google Analytics 4 on ecommerce stores.

  • Google Analytics 4 usage on ecommerce stores
  • Top stores using Google Analytics 4
  • Stores that have recently installed Google Analytics 4
  • Top ecommerce platforms for stores with Google Analytics 4 installed
  • Top categories for stores with Google Analytics 4 installed
  • Download a complete list of stores using Google Analytics 4 with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Analytics 4 Usage On Ecommerce Stores

    Google Analytics 4 is currently installed on 80,863 ecommerce stores in the United Kingdom.

    Top Stores using Google Analytics 4

    Here are the top 5 stores in the United Kingdom running Google Analytics 4 ordered by store rank.

    Name
    Domain
    Rank
    Created
    Dyson
    243
    2020/07/24
    Official Jellycat Store
    356
    2021/02/26
    Days Of The Year
    771
    2016/12/30
    Jamie Oliver
    1,138
    2017/10/27
    Steamforged Games
    1,171
    2016/12/30

    Stores That Have Recently Installed Google Analytics 4

    Here are the stores in the United Kingdom that have installed Google Analytics 4 most recently.

    Name
    Domain
    Rank
    Installed At
    THE JEWELS THIEF
    7,129,448
    2025/12/20
    EICR Certificates
    7,289,277
    2025/12/20
    158 Performance
    1,119,822
    2025/12/20
    LAUNCH TECH UK
    117,555
    2025/12/20
    Laptop Supermarket
    2,483,263
    2025/12/20

    Top Ecommerce Platforms for stores using Google Analytics 4

    Here is the ecommerce platform breakdown for stores in the United Kingdom with Google Analytics 4 installed.

    • 45.9% of stores using Google Analytics 4 are on WooCommerce
    • 14.8% of stores using Google Analytics 4 are on Custom Cart
    • 12.2% of stores using Google Analytics 4 are on Shopify
    • 5.3% of stores using Google Analytics 4 are on GoDaddy Online Store
    Top-level Domain
    Stores
    37,115
    11,970
    9,835
    3,687
    1,685
    1,297
    1,249
    1,125
    941
    405
    327
    315
    236

    Top Categories for stores using Google Analytics 4

    Here are the top 10 industry verticals for stores using Google Analytics 4.

    • 15.7% of stores using Google Analytics 4 sell Home & Garden products.
    • 9.2% of stores using Google Analytics 4 sell Apparel products.
    • 7.6% of stores using Google Analytics 4 sell Arts & Entertainment products.
    Category
    Stores
    12,684
    7,466
    None
    6,528
    6,119
    4,423
    4,089

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    • Domain type
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    Other Reports

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