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Ecommerce stores using Google Analytics 4 in the United Kingdom

Updated Aug 7 2026

Google Analytics 4 is the new version of Google Analytics that replaces Universal Analytics.

Get more information from the Google Analytics 4 website.

Google Analytics 4 is currently installed on 83,307 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Google Analytics 4 on ecommerce stores.

Download a complete list of stores using Google Analytics 4 with a paid account.
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Google Analytics 4 Usage On Ecommerce Stores

Google Analytics 4 is currently installed on 83,307 ecommerce stores in the United Kingdom.

Top Stores using Google Analytics 4

Here are the top 5 stores in the United Kingdom running Google Analytics 4 ordered by store rank.

Name
Domain
Rank
Created
Official Jellycat Store
143
2021/02/26
TeachMeAnatomy
teachmeanatomy.info
236
2017/09/29
Eurogamer.net
493
2019/11/15
Computer Cases
705
2016/12/30
Pretavoir
pretavoir.us
974
2021/04/16

Stores That Have Recently Installed Google Analytics 4

Here are the stores in the United Kingdom that have installed Google Analytics 4 most recently.

Name
Domain
Rank
Installed At
confidencecounts.co.uk
8,183,759
2026/08/08
CrystoGen
913,656
2026/08/08
SmartDry
9,201,986
2026/08/08
hickeyshomeandgarden.co.uk
11,928,769
2026/08/08
CR Lighting
1,214,683
2026/08/08

Top Ecommerce Platforms for stores using Google Analytics 4

Here is the ecommerce platform breakdown for stores in the United Kingdom with Google Analytics 4 installed.

  • 45.4% of stores using Google Analytics 4 are on WooCommerce
  • 14.3% of stores using Google Analytics 4 are on Custom Cart
  • 11.2% of stores using Google Analytics 4 are on Shopify
  • 6.9% of stores using Google Analytics 4 are on GoDaddy Online Store
Top-level Domain
Stores
37,834
11,951
9,351
3,755
1,979
1,103
1,095
899
787
534
396
383
312
279

Top Categories for stores using Google Analytics 4

Here are the top 10 industry verticals for stores using Google Analytics 4.

  • 15.3% of stores using Google Analytics 4 sell Home & Garden products.
  • 8.6% of stores using Google Analytics 4 sell Apparel products.
  • 7.7% of stores using Google Analytics 4 sell Arts & Entertainment products.
Category
Stores
12,722
None
7,199
7,123
6,248
4,816
4,303

Get more insights on stores

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  • Domain type
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Have a look at these other reports to get a taste for what you can do with Store Leads.