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Ecommerce stores using Google Analytics 4 in the United Kingdom

Updated Jul 17 2026

Google Analytics 4 is the new version of Google Analytics that replaces Universal Analytics.

Get more information from the Google Analytics 4 website.

Google Analytics 4 is currently installed on 84,024 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Google Analytics 4 on ecommerce stores.

Download a complete list of stores using Google Analytics 4 with a paid account.
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Google Analytics 4 Usage On Ecommerce Stores

Google Analytics 4 is currently installed on 84,024 ecommerce stores in the United Kingdom.

Top Stores using Google Analytics 4

Here are the top 5 stores in the United Kingdom running Google Analytics 4 ordered by store rank.

Name
Domain
Rank
Created
Official Jellycat Store
142
2021/02/26
Eurogamer.net
440
2019/11/15
Computer Cases
730
2016/12/30
Epilepsy Society
1,107
2016/12/30
The Perfume Society
1,199
2016/12/30

Stores That Have Recently Installed Google Analytics 4

Here are the stores in the United Kingdom that have installed Google Analytics 4 most recently.

Name
Domain
Rank
Installed At
Prymen
8,778,523
2026/07/18
SUN SHINE STORE
9,374,980
2026/07/18
www.yumyumart.co.uk
7,881,361
2026/07/18
feeds.gibbofgalston.co.uk
13,337,637
2026/07/18
Blu Concepts
11,610,261
2026/07/18

Top Ecommerce Platforms for stores using Google Analytics 4

Here is the ecommerce platform breakdown for stores in the United Kingdom with Google Analytics 4 installed.

  • 45.4% of stores using Google Analytics 4 are on WooCommerce
  • 14.3% of stores using Google Analytics 4 are on Custom Cart
  • 11.3% of stores using Google Analytics 4 are on Shopify
  • 6.9% of stores using Google Analytics 4 are on GoDaddy Online Store
Top-level Domain
Stores
38,162
12,034
9,466
3,759
1,958
1,153
1,091
918
795
503
393
383
316
265

Top Categories for stores using Google Analytics 4

Here are the top 10 industry verticals for stores using Google Analytics 4.

  • 15.3% of stores using Google Analytics 4 sell Home & Garden products.
  • 8.6% of stores using Google Analytics 4 sell Apparel products.
  • 7.6% of stores using Google Analytics 4 sell Arts & Entertainment products.
Category
Stores
12,880
None
7,270
7,212
6,281
4,800
4,351

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