Check out our free Chrome Extension.

Ecommerce stores using Google Analytics 4 in the United Kingdom

Updated Jun 26 2026

Google Analytics 4 is the new version of Google Analytics that replaces Universal Analytics.

Get more information from the Google Analytics 4 website.

Google Analytics 4 is currently installed on 84,878 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Google Analytics 4 on ecommerce stores.

Download a complete list of stores using Google Analytics 4 with a paid account.
Create a free account to get a feel for the data we provide.

Google Analytics 4 Usage On Ecommerce Stores

Google Analytics 4 is currently installed on 84,878 ecommerce stores in the United Kingdom.

Top Stores using Google Analytics 4

Here are the top 5 stores in the United Kingdom running Google Analytics 4 ordered by store rank.

Name
Domain
Rank
Created
Official Jellycat Store
155
2021/02/26
Eurogamer.net
424
2019/11/15
Computer Cases
671
2016/12/30
Epilepsy Society
1,148
2016/12/30
Gumtree
1,401
2016/12/30

Stores That Have Recently Installed Google Analytics 4

Here are the stores in the United Kingdom that have installed Google Analytics 4 most recently.

Name
Domain
Rank
Installed At
www.elevatevapes.co.uk
6,168,986
2026/06/27
SP2S糖果屋煙彈「台灣官方賣場」
6,250,045
2026/06/27
LANA糖果屋 – ┃LANA電子煙台灣唯一官方賣場┃
7,071,451
2026/06/27
Kiduno
8,487,030
2026/06/27
MTS Couriers
7,009,046
2026/06/27

Top Ecommerce Platforms for stores using Google Analytics 4

Here is the ecommerce platform breakdown for stores in the United Kingdom with Google Analytics 4 installed.

  • 45.9% of stores using Google Analytics 4 are on WooCommerce
  • 14.3% of stores using Google Analytics 4 are on Custom Cart
  • 11.1% of stores using Google Analytics 4 are on Shopify
  • 6.9% of stores using Google Analytics 4 are on GoDaddy Online Store
Top-level Domain
Stores
38,995
12,097
9,430
3,773
1,955
1,183
1,094
925
824
505
389
371
319
263

Top Categories for stores using Google Analytics 4

Here are the top 10 industry verticals for stores using Google Analytics 4.

  • 15.4% of stores using Google Analytics 4 sell Home & Garden products.
  • 8.6% of stores using Google Analytics 4 sell Apparel products.
  • 7.6% of stores using Google Analytics 4 sell Arts & Entertainment products.
Category
Stores
13,044
7,302
None
7,185
6,365
4,837
4,419

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.