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Ecommerce stores using Google Analytics 4 in the United Kingdom

Updated Jan 30 2026

Google Analytics 4 is the new version of Google Analytics that replaces Universal Analytics.

Get more information from the Google Analytics 4 website.

Google Analytics 4 is currently installed on 81,156 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Google Analytics 4 on ecommerce stores.

  • Google Analytics 4 usage on ecommerce stores
  • Top stores using Google Analytics 4
  • Stores that have recently installed Google Analytics 4
  • Top ecommerce platforms for stores with Google Analytics 4 installed
  • Top categories for stores with Google Analytics 4 installed
  • Download a complete list of stores using Google Analytics 4 with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Analytics 4 Usage On Ecommerce Stores

    Google Analytics 4 is currently installed on 81,156 ecommerce stores in the United Kingdom.

    Top Stores using Google Analytics 4

    Here are the top 5 stores in the United Kingdom running Google Analytics 4 ordered by store rank.

    Name
    Domain
    Rank
    Created
    Steamforged Games
    943
    2016/12/30
    FABERGÉ
    1,071
    2016/12/30
    Gumtree
    1,126
    2016/12/30
    Jamie Oliver
    1,165
    2017/10/27
    Alphafoodie
    1,937
    2018/06/15

    Stores That Have Recently Installed Google Analytics 4

    Here are the stores in the United Kingdom that have installed Google Analytics 4 most recently.

    Name
    Domain
    Rank
    Installed At
    Northwest 35 UK
    5,478,647
    2026/01/31
    Drago Fund
    10,342,700
    2026/01/31
    Nicara Branded Merchandise Limited
    3,161,233
    2026/01/31
    Party Power
    2,782,392
    2026/01/31
    Fish North
    1,984,426
    2026/01/31

    Top Ecommerce Platforms for stores using Google Analytics 4

    Here is the ecommerce platform breakdown for stores in the United Kingdom with Google Analytics 4 installed.

    • 45.3% of stores using Google Analytics 4 are on WooCommerce
    • 14.8% of stores using Google Analytics 4 are on Custom Cart
    • 12.3% of stores using Google Analytics 4 are on Shopify
    • 5.2% of stores using Google Analytics 4 are on GoDaddy Online Store
    Top-level Domain
    Stores
    36,783
    11,997
    9,947
    3,707
    1,809
    1,311
    1,249
    1,102
    938
    493
    395
    340
    317

    Top Categories for stores using Google Analytics 4

    Here are the top 10 industry verticals for stores using Google Analytics 4.

    • 15.6% of stores using Google Analytics 4 sell Home & Garden products.
    • 9.2% of stores using Google Analytics 4 sell Apparel products.
    • 7.6% of stores using Google Analytics 4 sell Arts & Entertainment products.
    Category
    Stores
    12,686
    7,433
    None
    6,659
    6,105
    4,474
    4,117

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    Other Reports

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