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Ecommerce stores using Google Tag Manager in the United States

Updated Dec 3 2021

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 393,920 ecommerce stores in the United States.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
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    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 393,920 ecommerce stores in the United States.

    • Installs for Google Tag Manager increased 1.6% quarter-over-quarter.
    • Installs for Google Tag Manager increased 254.7% year-over-year.
    Installs of Google Tag Manager over Time

    Top Stores using Google Tag Manager

    Here are the top 5 stores in the United States running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    Kylie Cosmetics
    6
    2016/12/30
    Etsy
    7
    2016/12/30
    Target
    10
    2016/12/30
    www.nordstrom.com
    13
    2016/12/30
    Coca
    21
    2016/12/30

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores in the United States that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    GleeDenim
    7,965,524
    2021/12/05
    Clothing, Hoodies, Shoes, Cosplay
    8,631,012
    2021/12/05
    Pressure Works
    764,236
    2021/12/05
    mastermindcorporation.com
    1,110,348
    2021/12/05
    Bed Bug Exterminator Phoenix
    3,004,851
    2021/12/05

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores in the United States with Google Tag Manager installed.

    • 29.2% of stores using Google Tag Manager are on WooCommerce
    • 22.1% of stores using Google Tag Manager are on Shopify
    • 16.0% of stores using Google Tag Manager are on Custom Cart
    • 12.7% of stores using Google Tag Manager are on Square Online
    Top-level Domain
    Stores
    114,915
    86,870
    63,056
    49,936
    9,039
    6,649
    4,491
    2,773
    2,562
    2,408
    1,441
    1,302
    1,300
    1,017
    704

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 16.0% of stores using Google Tag Manager sell Apparel products.
    • 11.0% of stores using Google Tag Manager sell Home & Garden products.
    • 9.1% of stores using Google Tag Manager sell Food & Drink products.
    Category
    Stores
    None
    68,581
    63,089
    43,181
    36,030
    21,234
    16,315

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