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Ecommerce stores using Google Tag Manager in the United States

Updated Dec 19 2025

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 631,820 ecommerce stores in the United States.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 631,820 ecommerce stores in the United States.

    Top Stores using Google Tag Manager

    Here are the top 5 stores in the United States running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    Target
    6
    2016/12/30
    Eight Sleep
    7
    2019/12/20
    Walgreens
    11
    2016/12/30
    Verizon
    16
    2016/12/30
    PlayStation® Official Site
    19
    2016/12/30

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores in the United States that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    QuietLife EN
    8,957,906
    2025/12/20
    NeckCentric
    8,205,010
    2025/12/20
    SHOVOTA
    13,093,715
    2025/12/20
    Magic Gel USA
    2,552,461
    2025/12/20
    Wishucoffee
    11,377,578
    2025/12/20

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores in the United States with Google Tag Manager installed.

    • 28.9% of stores using Google Tag Manager are on WooCommerce
    • 18.6% of stores using Google Tag Manager are on Shopify
    • 17.5% of stores using Google Tag Manager are on Custom Cart
    • 7.5% of stores using Google Tag Manager are on GoDaddy Online Store
    Top-level Domain
    Stores
    182,732
    117,264
    110,623
    43,345
    15,931
    13,446
    12,403
    11,175
    8,046
    7,430
    4,488
    3,568
    3,279
    3,190
    2,451
    1,916
    1,756

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 12.4% of stores using Google Tag Manager sell Food & Drink products.
    • 11.6% of stores using Google Tag Manager sell Home & Garden products.
    • 11.0% of stores using Google Tag Manager sell Apparel products.
    Category
    Stores
    78,098
    73,492
    69,288
    None
    60,990
    38,119
    28,675

    Get more insights on stores

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    • Domain type
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    For more insights on stores, create a free account and have a look for yourself.

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    Have a look at these other reports to get a taste for what you can do with Store Leads.