Ecommerce stores using Google Tag Manager in the United States

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 685,081 ecommerce stores in the United States.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

Google Tag Manager Usage On Ecommerce Stores

Google Tag Manager is currently installed on 685,081 ecommerce stores in the United States.

Top Stores using Google Tag Manager

Here are the top 5 stores in the United States running Google Tag Manager ordered by store rank.

Stores That Have Recently Installed Google Tag Manager

Here are the stores in the United States that have installed Google Tag Manager most recently.

Top Ecommerce Platforms for stores using Google Tag Manager

Here is the ecommerce platform breakdown for stores in the United States with Google Tag Manager installed.

• 27.8% of stores using Google Tag Manager are on Shopify
• 26.5% of stores using Google Tag Manager are on WooCommerce
• 15.1% of stores using Google Tag Manager are on Custom Cart
• 6.3% of stores using Google Tag Manager are on Squarespace

Top Categories for stores using Google Tag Manager

Here are the top 10 industry verticals for stores using Google Tag Manager.

• 13.1% of stores using Google Tag Manager sell Apparel products.
• 12.0% of stores using Google Tag Manager sell Food & Drink products.
• 11.7% of stores using Google Tag Manager sell Home & Garden products.

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• Social Media accounts
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• Domain type

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Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.

• The State of Ecommerce