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Ecommerce stores using Google Tag Manager in the United States

Updated Feb 23 2024

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 591,761 ecommerce stores in the United States.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 591,761 ecommerce stores in the United States.

    Top Stores using Google Tag Manager

    Here are the top 5 stores in the United States running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    Target
    4
    2016/12/30
    eBay
    6
    2016/12/30
    Etsy
    10
    2016/12/30
    Walgreens
    14
    2016/12/30
    Verizon
    15
    2016/12/30

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores in the United States that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    AloAyo
    12,303,164
    2024/02/24
    Crown_Bull
    12,296,855
    2024/02/24
    DoggoMag
    2,948,214
    2024/02/24
    Guard – mid
    12,218,984
    2024/02/24
    Zelari Atelier
    7,262,249
    2024/02/24

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores in the United States with Google Tag Manager installed.

    • 29.9% of stores using Google Tag Manager are on WooCommerce
    • 20.8% of stores using Google Tag Manager are on Shopify
    • 15.4% of stores using Google Tag Manager are on Custom Cart
    • 9.1% of stores using Google Tag Manager are on GoDaddy Online Store
    Top-level Domain
    Stores
    176,728
    122,975
    91,253
    36,995
    16,242
    13,449
    10,894
    10,554
    10,457
    4,057
    3,324
    3,164
    2,964
    2,497
    2,069
    1,721
    1,525

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 11.8% of stores using Google Tag Manager sell Apparel products.
    • 11.7% of stores using Google Tag Manager sell Home & Garden products.
    • 10.3% of stores using Google Tag Manager sell Food & Drink products.
    Category
    Stores
    None
    99,193
    70,044
    69,450
    60,809
    32,169
    25,223

    Get more insights on stores

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    • Social Media accounts
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    • Domain type
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    For more insights on stores, create a free account and have a look for yourself.

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