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Ecommerce stores using Google Tag Manager in Brazil

Updated Jul 17 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 160,787 ecommerce stores in Brazil.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

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Google Tag Manager Usage On Ecommerce Stores

Google Tag Manager is currently installed on 160,787 ecommerce stores in Brazil.

Top Stores using Google Tag Manager

Here are the top 5 stores in Brazil running Google Tag Manager ordered by store rank.

Name
Domain
Rank
Created
Mercado Livre Brasil
62
2016/12/30
shopee.com.br
201
2019/10/11
Vivo site oficial
1,091
2016/12/30
Magazine Luiza
1,935
2016/12/30
PLACAR
2,061
2024/02/23

Stores That Have Recently Installed Google Tag Manager

Here are the stores in Brazil that have installed Google Tag Manager most recently.

Name
Domain
Rank
Installed At
My Store
7,548,648
2026/07/18
Ganexa Shop
11,427,796
2026/07/18
Hiddra
6,161,456
2026/07/18
Ravasio Joias
6,542,608
2026/07/18
MDA Auto Parts
7,110,158
2026/07/18

Top Ecommerce Platforms for stores using Google Tag Manager

Here is the ecommerce platform breakdown for stores in Brazil with Google Tag Manager installed.

  • 24.4% of stores using Google Tag Manager are on WooCommerce
  • 22.9% of stores using Google Tag Manager are on Tiendanube
  • 13.2% of stores using Google Tag Manager are on Custom Cart
  • 8.4% of stores using Google Tag Manager are on Tray Commerce
Top-level Domain
Stores
39,158
36,816
21,172
13,500
7,098
6,832
5,316
3,016
2,200
2,171
1,575
1,566
1,096
857
754
568
535
455

Top Categories for stores using Google Tag Manager

Here are the top 10 industry verticals for stores using Google Tag Manager.

  • 21.4% of stores using Google Tag Manager sell Apparel products.
  • 10.2% of stores using Google Tag Manager sell Home & Garden products.
  • 6.8% of stores using Google Tag Manager sell Beauty & Fitness products.
Category
Stores
None
34,836
34,423
16,447
8,088
8,062
4,971

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