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Ecommerce stores using Google Tag Manager in Japan

Updated Sep 18 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 101,312 ecommerce stores in Japan.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

Download a complete list of stores using Google Tag Manager with a paid account.
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Google Tag Manager Usage On Ecommerce Stores

Google Tag Manager is currently installed on 101,312 ecommerce stores in Japan.

Top Stores using Google Tag Manager

Here are the top 5 stores in Japan running Google Tag Manager ordered by store rank.

Name
Domain
Rank
Created
DMM.com
180
2016/12/30
Onitsuka Tiger
499
2017/10/27
SEIKO WATCH
553
2016/12/30
www.muji.com
850
2016/12/30
Japanese Taste
2,940
2017/06/30

Stores That Have Recently Installed Google Tag Manager

Here are the stores in Japan that have installed Google Tag Manager most recently.

Name
Domain
Rank
Installed At
paradizenutrition.com
2,331,347
2026/09/19
SASAKI
6,460,772
2026/09/19
ホームページ制作なら東京のエスティバル株式会社|WordPress専門
6,502,595
2026/09/19
keiryurental.jp
3,390,303
2026/09/19
WBH online store
7,231,012
2026/09/19

Top Ecommerce Platforms for stores using Google Tag Manager

Here is the ecommerce platform breakdown for stores in Japan with Google Tag Manager installed.

  • 25.4% of stores using Google Tag Manager are on BASE
  • 21.2% of stores using Google Tag Manager are on STORES
  • 15.2% of stores using Google Tag Manager are on Color Me Shop
  • 14.0% of stores using Google Tag Manager are on Shopify
Top-level Domain
Stores
25,686
21,521
15,425
14,186
5,558
5,209
2,890
2,054
1,916
1,484
895
639
523
445
313
259
227
166

Top Categories for stores using Google Tag Manager

Here are the top 10 industry verticals for stores using Google Tag Manager.

  • 13.2% of stores using Google Tag Manager sell Food & Drink products.
  • 11.8% of stores using Google Tag Manager sell Apparel products.
  • 5.4% of stores using Google Tag Manager sell Home & Garden products.
Category
Stores
None
39,403
13,332
11,910
2,581
2,353

Get more insights on stores

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  • Domain type
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Have a look at these other reports to get a taste for what you can do with Store Leads.