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Ecommerce stores using Google Tag Manager in Japan

Updated Oct 9 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 96,793 ecommerce stores in Japan.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

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Google Tag Manager Usage On Ecommerce Stores

Google Tag Manager is currently installed on 96,793 ecommerce stores in Japan.

Top Stores using Google Tag Manager

Here are the top 5 stores in Japan running Google Tag Manager ordered by store rank.

Name
Domain
Rank
Created
DMM.com
165
2016/12/30
Onitsuka Tiger
478
2017/10/27
SEIKO WATCH
525
2016/12/30
www.muji.com
635
2016/12/30
mechacomic.jp
1,525
2020/08/14

Stores That Have Recently Installed Google Tag Manager

Here are the stores in Japan that have installed Google Tag Manager most recently.

Name
Domain
Rank
Installed At
stepuplasernyc.com
2,129,719
2026/10/10
ヘラクレスオオカブトの通販・販売なら TOMUSHI – TOMUSHI公式オンラインショップ
6,965,256
2026/10/10
www.aesthetec.events
3,139,674
2026/10/10
リーディングエッジSPORTS公式
6,724,389
2026/10/10
Seleven | 革新的な製品 新たな世界へ
11,450,651
2026/10/10

Top Ecommerce Platforms for stores using Google Tag Manager

Here is the ecommerce platform breakdown for stores in Japan with Google Tag Manager installed.

  • 28.1% of stores using Google Tag Manager are on BASE
  • 16.3% of stores using Google Tag Manager are on Color Me Shop
  • 14.8% of stores using Google Tag Manager are on STORES
  • 14.7% of stores using Google Tag Manager are on Shopify
Top-level Domain
Stores
27,183
15,777
14,294
14,239
5,637
5,628
2,916
2,068
1,918
1,750
900
647
519
444
315
255
208
164

Top Categories for stores using Google Tag Manager

Here are the top 10 industry verticals for stores using Google Tag Manager.

  • 13.2% of stores using Google Tag Manager sell Food & Drink products.
  • 11.6% of stores using Google Tag Manager sell Apparel products.
  • 5.4% of stores using Google Tag Manager sell Home & Garden products.
Category
Stores
None
37,722
12,804
11,255
2,499
2,329

Get more insights on stores

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