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Ecommerce stores using Google Tag Manager in Japan

Updated Jan 30 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 113,721 ecommerce stores in Japan.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 113,721 ecommerce stores in Japan.

    Top Stores using Google Tag Manager

    Here are the top 5 stores in Japan running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    DMM.com
    177
    2016/12/30
    SEIKO WATCH
    600
    2016/12/30
    BookLive
    1,004
    2016/12/30
    www.isseymiyake.com
    1,604
    2016/12/30
    株式会社ニトリ
    1,889
    2016/12/30

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores in Japan that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    sanboy
    8,411,933
    2026/01/31
    porishop
    crochetpori.base.shop
    6,739,170
    2026/01/31
    aptgiken1981.stores.jp
    12,529,488
    2026/01/31
    LOVE TRIP
    12,854,582
    2026/01/31
    youzihair.com
    9,022,117
    2026/01/31

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores in Japan with Google Tag Manager installed.

    • 53.5% of stores using Google Tag Manager are on BASE
    • 13.0% of stores using Google Tag Manager are on Color Me Shop
    • 12.1% of stores using Google Tag Manager are on Shopify
    • 7.5% of stores using Google Tag Manager are on Custom Cart
    Top-level Domain
    Stores
    60,815
    14,836
    13,716
    8,522
    4,585
    2,711
    2,288
    1,906
    581
    464
    421
    321
    285
    266
    245
    160
    98

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 12.4% of stores using Google Tag Manager sell Apparel products.
    • 11.9% of stores using Google Tag Manager sell Food & Drink products.
    • 5.6% of stores using Google Tag Manager sell Arts & Entertainment products.
    Category
    Stores
    None
    45,995
    14,047
    13,540
    2,747
    2,595

    Get more insights on stores

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    • Domain type
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    For more insights on stores, create a free account and have a look for yourself.

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