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Ecommerce stores using Google Tag Manager in Japan

Updated Jan 9 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 117,912 ecommerce stores in Japan.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 117,912 ecommerce stores in Japan.

    Top Stores using Google Tag Manager

    Here are the top 5 stores in Japan running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    DMM.com
    174
    2016/12/30
    SEIKO WATCH
    621
    2016/12/30
    BookLive
    1,010
    2016/12/30
    www.isseymiyake.com
    1,649
    2016/12/30
    株式会社ニトリ
    1,918
    2016/12/30

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores in Japan that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    OTOGUSU Shop オトグス・ショップ
    otogusu.base.shop
    3,703,834
    2026/01/10
    hide OFFICIAL GOODS SHOP
    817,210
    2026/01/10
    SS Dnaform オンラインショップ
    5,520,764
    2026/01/10
    OttoDirect
    12,784,514
    2026/01/10
    store.risemark.co.jp
    12,843,887
    2026/01/10

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores in Japan with Google Tag Manager installed.

    • 53.4% of stores using Google Tag Manager are on BASE
    • 12.6% of stores using Google Tag Manager are on Color Me Shop
    • 10.4% of stores using Google Tag Manager are on Shopify
    • 8.6% of stores using Google Tag Manager are on Custom Cart
    Top-level Domain
    Stores
    62,919
    14,875
    12,312
    10,194
    6,657
    4,541
    1,903
    466
    425
    355
    321
    284
    265
    246
    239
    160
    133

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 12.4% of stores using Google Tag Manager sell Apparel products.
    • 11.7% of stores using Google Tag Manager sell Food & Drink products.
    • 5.8% of stores using Google Tag Manager sell Arts & Entertainment products.
    Category
    Stores
    None
    48,009
    14,610
    13,756
    2,818
    2,626

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    • Domain type
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    For more insights on stores, create a free account and have a look for yourself.

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