The State of E-Store in 2026

In this report, we'll cover the following essential statistics on E-Store usage.

• E-Store growth
• Social media usage on E-Store stores
• Contact information on E-Store stores
• Top categories for E-Store stores
• Top countries for E-Store stores
• Number of employees for E-Store stores
• Number of products sold for E-Store stores
• Top E-Store technologies
• Top Shipping Carriers used by E-Store stores
• E-Store store top-level domain distribution
• Top E-Store stores
• New E-Store stores
• Stores switching to E-Store from other platforms
• Stores switching from E-Store to other platforms

E-Store Growth

At present, there are 3,784 live stores running on the E-Store platform.

Here is the historical growth of stores running E-Store.

• E-Store stores decreased -1.2% quarter-over-quarter in 2026 Q2.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a E-Store store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On E-Store Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 25.7% of E-Store stores.
• Facebook is used by 17.6% of E-Store stores.
• Twitter is used by 14.7% of E-Store stores.

Contact Information On E-Store Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 32% of E-Store stores provide a phone number on their website
• 25% of E-Store stores have an email on their website

Top Categories For E-Store Stores

Here is the breakdown of industry verticals for stores on E-Store.

• 17.9% of E-Store stores sell Food & Drink products.
• 8.9% of E-Store stores sell Apparel products.
• 7.7% of E-Store stores sell Home & Garden products.

Top Countries For E-Store Stores

Here are the top countries for stores using E-Store.

• 52.1% of E-Store stores are in Japan
• 0.0% of E-Store stores are in Belize
• 0.0% of E-Store stores are in Denmark

With a paid account, stores can also be segmented by region and city.

Number Of Employees For E-Store Stores

Here is the breakdown of E-Store stores by the number of employees.

• 99.2% of E-Store stores have Unknown employees.
• 0.3% of E-Store stores have 1 - 9 employees.
• 0.2% of E-Store stores have 10 - 24 employees.

Number Of Products Sold For E-Store Stores

Here is the breakdown of E-Store stores by the number of products that they sell.

• 20.4% of E-Store stores sell 100 - 249 different products.
• 17.9% of E-Store stores sell 1 - 9 different products.
• 17.3% of E-Store stores sell 25 - 49 different products.

Top Technologies on E-Store Stores

We're tracking 52 different technologies that have 12,277 collective installs on E-Store stores.

• Google Analytics is used by 56.2% of E-Store stores.
• Google Ads Pixel is used by 44.2% of E-Store stores.
• Google Tag Manager is used by 42.9% of E-Store stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all E-Store stores.

Top Shipping Carriers Used By E-Store Stores

• Yamato Transport is used by 4.0% of E-Store stores.
• Sagawa Express is used by 1.6% of E-Store stores.
• Japan Post is used by 1.5% of E-Store stores.

Here are the top 4 shipping carriers across all E-Store stores.

E-Store Store Top-level Domain Distribution

.com is the most popular top-level domain for E-Store stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 42.7% of E-Store stores have a .com domain.
• 32.3% of E-Store stores have a .jp domain.
• 14.5% of E-Store stores have a .co.jp domain.

Top E-Store Stores

Here are the top stores, powered by E-Store, ordered by store rank.

New E-Store Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to E-Store From Other Platforms

Over the last 90 days, E-Store has taken 32 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to E-Store from competitive ecommerce platforms.

Stores Switching from E-Store To Other Platforms

Over the last 90 days, E-Store has lost 16 merchants to competitive platforms.

Here are the top E-Store stores that have recently changed to a competitive platform.

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