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Ecommerce stores using Google Analytics Enhanced Ecommerce

Updated Nov 28 2025

Enables the measurement of user interactions with products on ecommerce websites across the user's shopping experience, including: product impressions, product clicks, viewing product details, adding a product to a shopping cart, initiating the checkout process, transactions, and refunds.

Get more information from the Google Analytics Enhanced Ecommerce website.

Google Analytics Enhanced Ecommerce is currently installed on 114,074 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Analytics Enhanced Ecommerce on ecommerce stores.

  • Google Analytics Enhanced Ecommerce usage on ecommerce stores
  • Top stores using Google Analytics Enhanced Ecommerce
  • Stores that have recently installed Google Analytics Enhanced Ecommerce
  • Top ecommerce platforms for stores with Google Analytics Enhanced Ecommerce installed
  • Top categories for stores with Google Analytics Enhanced Ecommerce installed
  • Top countries for stores with Google Analytics Enhanced Ecommerce installed
  • Download a complete list of stores using Google Analytics Enhanced Ecommerce with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Analytics Enhanced Ecommerce Usage On Ecommerce Stores

    Google Analytics Enhanced Ecommerce is currently installed on 114,074 ecommerce stores.

    • Installs for Google Analytics Enhanced Ecommerce decreased -0.5% quarter-over-quarter.
    • Installs for Google Analytics Enhanced Ecommerce decreased -72.4% year-over-year.
    Installs of Google Analytics Enhanced Ecommerce over Time

    Top Stores using Google Analytics Enhanced Ecommerce

    Here are the top 5 stores running Google Analytics Enhanced Ecommerce ordered by store rank.

    Name
    Domain
    Rank
    Created
    Redbubble
    156
    2016/12/30
    Quince
    467
    2021/12/17
    Kenneth Cole
    646
    2017/09/29
    Price Chopper Supermarkets
    892
    2019/08/23
    Custom T
    913
    2016/12/30

    Stores That Have Recently Installed Google Analytics Enhanced Ecommerce

    Here are the stores that have installed Google Analytics Enhanced Ecommerce most recently.

    Name
    Domain
    Rank
    Installed At
    Audrey Sussman PHD
    13,403,258
    2025/11/29
    dupontwine.com
    504,952
    2025/11/29
    Blink
    6,924,470
    2025/11/29
    Laderytrading
    8,131,076
    2025/11/29
    shop.naglertextiles.it
    12,548,746
    2025/11/29

    Top Ecommerce Platforms for stores using Google Analytics Enhanced Ecommerce

    Here is the ecommerce platform breakdown for stores with Google Analytics Enhanced Ecommerce installed.

    • 50.1% of stores using Google Analytics Enhanced Ecommerce are on Shopify
    • 20.3% of stores using Google Analytics Enhanced Ecommerce are on PrestaShop
    • 9.6% of stores using Google Analytics Enhanced Ecommerce are on ePages
    • 7.1% of stores using Google Analytics Enhanced Ecommerce are on Custom Cart
    Top-level Domain
    Stores
    57,120
    23,145
    10,954
    8,066
    6,286
    3,040
    1,384
    607
    504
    414
    407
    350
    152
    145
    119
    76
    74

    Top Categories for stores using Google Analytics Enhanced Ecommerce

    Here are the top 10 industry verticals for stores using Google Analytics Enhanced Ecommerce.

    • 18.3% of stores using Google Analytics Enhanced Ecommerce sell Apparel products.
    • 14.8% of stores using Google Analytics Enhanced Ecommerce sell Home & Garden products.
    • 10.0% of stores using Google Analytics Enhanced Ecommerce sell Beauty & Fitness products.
    Category
    Stores
    None
    29,669
    20,822
    16,917
    5,691
    5,083
    3,136

    Top Countries for stores using Google Analytics Enhanced Ecommerce

    Here is the country platform breakdown for stores with Google Analytics Enhanced Ecommerce installed.

    • 11.2% of stores using Google Analytics Enhanced Ecommerce are in Colombia
    • 9.3% of stores using Google Analytics Enhanced Ecommerce are in Unknown
    • 9.3% of stores using Google Analytics Enhanced Ecommerce are in India
    • 6.1% of stores using Google Analytics Enhanced Ecommerce are in Pakistan
    Country
    Stores
    12,759
    None
    10,645
    10,556
    6,966
    6,695
    6,046
    4,842
    4,251
    4,043
    3,981

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.