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The State of Ochanoko in 2026

Updated Jul 3 2026

In this report, we'll cover the following essential statistics on Ochanoko usage.

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Ochanoko Growth

At present, there are 3,225 live stores running on the Ochanoko platform.

Here is the historical growth of stores running Ochanoko.

  • Ochanoko stores increased 0.0% quarter-over-quarter in 2026 Q2.
  • Ochanoko stores increased 133% year-over-year in 2026 Q2.
Quarter
Active Stores
2025 Q1
1,339
2025 Q2
1,382
2025 Q3
1,366
2025 Q4
1,352
2026 Q1
3,240
2026 Q2
3,224
2026 Q3 (to date)
3,225
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Ochanoko store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Ochanoko Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 22.1% of Ochanoko stores.
  • Twitter is used by 14.4% of Ochanoko stores.
  • Facebook is used by 12.8% of Ochanoko stores.
Type
Stores
Instagram
714
Twitter
464
Facebook
412
YouTube
132
Tiktok
16
Pinterest
14
LinkedIn
13
Facebook Group
4
Applemusic
1

Contact Information On Ochanoko Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 32% of Ochanoko stores have an email on their website
  • 24% of Ochanoko stores provide a phone number on their website
Type
Stores
Email
1,033
Phone
783

Top Categories For Ochanoko Stores

Here is the breakdown of industry verticals for stores on Ochanoko.

  • 11.8% of Ochanoko stores sell Apparel products.
  • 10.2% of Ochanoko stores sell Food & Drink products.
  • 6.0% of Ochanoko stores sell Home & Garden products.

Top Countries For Ochanoko Stores

Here are the top countries for stores using Ochanoko.

  • 29.3% of Ochanoko stores are in Japan
  • 0.2% of Ochanoko stores are in United States
  • 0.1% of Ochanoko stores are in Canada
  • 0.1% of Ochanoko stores are in China

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Ochanoko Stores

Here is the breakdown of Ochanoko stores by the number of employees.

  • 99.3% of Ochanoko stores have Unknown employees.
  • 0.3% of Ochanoko stores have 1 - 9 employees.
  • 0.1% of Ochanoko stores have 50 - 99 employees.
Employees
Stores
Unknown
3,203
1 - 9
11
10 - 24
3
25 - 49
2
50 - 99
4
100 - 249
1
1000 - 4999
1

Number Of Products Sold For Ochanoko Stores

Here is the breakdown of Ochanoko stores by the number of products that they sell.

  • 47.8% of Ochanoko stores sell 1 - 9 different products.
  • 9.7% of Ochanoko stores sell 250 - 999 different products.
  • 8.7% of Ochanoko stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
1,540
10 - 24
206
25 - 49
249
50 - 99
50
100 - 249
281
250 - 999
313
1000 - 4999
216
5000 - 9999
60
10000 - 24999
59
25000 - 99999
34

Top Technologies on Ochanoko Stores

We're tracking 43 different technologies that have 9,412 collective installs on Ochanoko stores.

  • Google Ads Pixel is used by 47.9% of Ochanoko stores.
  • Google Tag Manager is used by 47.9% of Ochanoko stores.
  • Google Analytics is used by 47.8% of Ochanoko stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Ochanoko stores.

Top Shipping Carriers Used By Ochanoko Stores

  • Yamato Transport is used by 6.8% of Ochanoko stores.
  • Japan Post is used by 4.4% of Ochanoko stores.
  • Sagawa Express is used by 1.2% of Ochanoko stores.

Here are the top 9 shipping carriers across all Ochanoko stores.

Shipping Carrier
Stores
Yamato Transport
219
Japan Post
142
Sagawa Express
40
Fedex
17
USPS
10
UPS
10
Canada Post
5
DHL
1
New Zealean Post
1

Ochanoko Store Top-level Domain Distribution

Here is the top-level domain distribution for Ochanoko stores.

  • 47.4% of Ochanoko stores have a .net domain.
  • 28.7% of Ochanoko stores have a .com domain.
  • 19.9% of Ochanoko stores have a .jp domain.
Top-level Domain
Stores
.net
1,530
.com
926
.jp
642
.co.jp
63
.biz
21
.shop
11
.tokyo
4
.info
4
.org
3
.pro
2

Top Ochanoko Stores

Here are the top stores, powered by Ochanoko, ordered by store rank.

Name
Domain
Rank
Created
www.cardrush-pokemon.jp
75,218
2018/08/24
キャバドレス・ミニドレス通販はsugar[シュガー]【公式サイト】
117,449
2021/04/30
closetchild
140,087
2018/11/16
トレカ(TCG)通販ならカードラボ
140,765
2016/12/30
www.cardrush-dm.jp
141,681
2018/06/15

New Ochanoko Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
pavilion-b.mom
6,371,461
2026/06/26
rannohana.mom
6,822,811
2026/06/26
【IPM資材館】 もうかる農家は、土づくり資材や肥料にもこだわる!
7,009,183
2026/06/26
ABU 's memory(アブズメモリー)中古パーツ・部品専門店
12,291,085
2026/06/26
300枚以下の小ロットCDプレス・CD-Rコピー専門店バンドのミカタ、CDプレス・CD-Rコピー・CDジャケット印刷・フライヤー印刷・ポスター印刷・ステッカー印刷・バックドロップ(ライブ幕)制作おまかせください!WEBで簡単入稿!インディーズバンドや自主CD制作を応援します!
3,414,680
2026/06/19

Stores Switching to Ochanoko From Other Platforms

Over the last 90 days, Ochanoko has taken 4 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to Ochanoko from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
www.littleme806-1.com
4,244,598
Custom Cart
2026/04/09
ESTEELAUDERラッキーランタン 練り香水BOX付き 【公式通販】
4,846,677
WooCommerce
2026/07/02
Arataka art
6,452,003
Custom Cart
2026/06/02
www.csrojiura.com
9,897,198
Custom Cart
2026/04/15

Stores Switching from Ochanoko To Other Platforms

Over the last 90 days, Ochanoko has lost 4 merchants to competitive platforms.

Platform
Stores
1

Here are the top Ochanoko stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
www.tousyougama.com
3,509,096
MakeShop
2026/05/31
Makani Hawaii
4,775,459
BASE
2026/05/31
www.materi-note.com
9,093,197
W2 Repeat
2026/05/04
【100円~】 天然オパール ルース 6.89ct
11,375,696
Custom Cart
2026/07/04

Get more insights on Ochanoko stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
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  • Domain type
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