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The State of Ochanoko in 2026

Updated Oct 30 2026

In this report, we'll cover the following essential statistics on Ochanoko usage.

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Ochanoko Growth

At present, there are 3,146 live stores running on the Ochanoko platform.

Here is the historical growth of stores running Ochanoko.

  • Ochanoko stores decreased -0.1% quarter-over-quarter in 2026 Q3.
  • Ochanoko stores increased 131% year-over-year in 2026 Q3.
Quarter
Active Stores
2025 Q1
1,339
2025 Q2
1,382
2025 Q3
1,366
2025 Q4
1,352
2026 Q1
3,240
2026 Q2
3,224
2026 Q3
3,149
2026 Q4 (to date)
3,146
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Ochanoko store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Ochanoko Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 22.3% of Ochanoko stores.
  • Twitter is used by 14.3% of Ochanoko stores.
  • Facebook is used by 12.5% of Ochanoko stores.
Type
Stores
Instagram
702
Twitter
449
Facebook
392
YouTube
135
Tiktok
15
Pinterest
13
LinkedIn
12
Facebook Group
4
Applemusic
1

Contact Information On Ochanoko Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 32% of Ochanoko stores have an email on their website
  • 24% of Ochanoko stores provide a phone number on their website
Type
Stores
Email
1,017
Phone
758

Top Categories For Ochanoko Stores

Here is the breakdown of industry verticals for stores on Ochanoko.

  • 11.4% of Ochanoko stores sell Apparel products.
  • 10.7% of Ochanoko stores sell Food & Drink products.
  • 6.3% of Ochanoko stores sell Home & Garden products.

Top Countries For Ochanoko Stores

Here are the top countries for stores using Ochanoko.

  • 29.1% of Ochanoko stores are in Japan
  • 0.2% of Ochanoko stores are in United States
  • 0.1% of Ochanoko stores are in Canada
  • 0.1% of Ochanoko stores are in Hong Kong

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Ochanoko Stores

Here is the breakdown of Ochanoko stores by the number of employees.

  • 99.3% of Ochanoko stores have Unknown employees.
  • 0.3% of Ochanoko stores have 1 - 9 employees.
  • 0.1% of Ochanoko stores have 50 - 99 employees.
Employees
Stores
Unknown
3,125
1 - 9
10
10 - 24
3
25 - 49
2
50 - 99
4
100 - 249
1
1000 - 4999
1

Number Of Products Sold For Ochanoko Stores

Here is the breakdown of Ochanoko stores by the number of products that they sell.

  • 47.0% of Ochanoko stores sell 1 - 9 different products.
  • 9.5% of Ochanoko stores sell 250 - 999 different products.
  • 8.8% of Ochanoko stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
1,479
10 - 24
207
25 - 49
233
50 - 99
54
100 - 249
276
250 - 999
300
1000 - 4999
218
5000 - 9999
57
10000 - 24999
61
25000 - 99999
34

Top Technologies on Ochanoko Stores

We're tracking 38 different technologies that have 9,427 collective installs on Ochanoko stores.

  • Google Ads Pixel is used by 49.1% of Ochanoko stores.
  • Google Tag Manager is used by 49.0% of Ochanoko stores.
  • Google Adsense is used by 49.0% of Ochanoko stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Ochanoko stores.

Top Shipping Carriers Used By Ochanoko Stores

  • Yamato Transport is used by 7.2% of Ochanoko stores.
  • Japan Post is used by 4.5% of Ochanoko stores.
  • Sagawa Express is used by 1.3% of Ochanoko stores.

Here are the top 8 shipping carriers across all Ochanoko stores.

Shipping Carrier
Stores
Yamato Transport
225
Japan Post
140
Sagawa Express
42
Fedex
18
USPS
10
UPS
9
Canada Post
4
New Zealean Post
1

Ochanoko Store Top-level Domain Distribution

Here is the top-level domain distribution for Ochanoko stores.

  • 47.4% of Ochanoko stores have a .net domain.
  • 28.8% of Ochanoko stores have a .com domain.
  • 19.7% of Ochanoko stores have a .jp domain.
Top-level Domain
Stores
.net
1,490
.com
906
.jp
620
.co.jp
63
.biz
21
.shop
11
.info
4
.mom
4
.org
3
.pro
3

Top Ochanoko Stores

Here are the top stores, powered by Ochanoko, ordered by store rank.

Name
Domain
Rank
Created
www.cardrush-pokemon.jp
30,747
2018/08/24
closetchild
65,502
2018/11/16
トレカ(TCG)通販ならカードラボ
139,286
2016/12/30
キャバドレス・ミニドレス通販はsugar[シュガー]【公式サイト】
190,684
2021/04/30
www.cardrush-vanguard.jp
211,746
2018/06/22

New Ochanoko Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.torekaruby.jp
8,150,119
2026/10/30
www.fugashop2.com
8,402,977
2026/10/30
8KRAFT(エイトクラフト)
11,771,026
2026/10/30
apd-shop.ocnk.net
13,388,876
2026/10/30
coxswain.ocnk.net
13,404,756
2026/10/30

Stores Switching to Ochanoko From Other Platforms

Over the last 90 days, Ochanoko has taken 4 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to Ochanoko from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
www.shop-takahashi.jp
1,088,640
Shopify
2026/10/02
GRASSE TOKYO<グラーストウキョウ> ブランドサイト
1,827,962
Custom Cart
2026/10/21
www.kiyomikikaku.com
6,349,182
Squarespace
2026/08/25
www.takeuchi-coffee.co.jp
11,597,513
Shopify
2026/09/11

Get more insights on Ochanoko stores

Our search interface is easy to use and helps you find the Ochanoko stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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