The State of Ochanoko in 2026

In this report, we'll cover the following essential statistics on Ochanoko usage.

• Ochanoko growth
• Social media usage on Ochanoko stores
• Contact information on Ochanoko stores
• Top categories for Ochanoko stores
• Top countries for Ochanoko stores
• Number of employees for Ochanoko stores
• Number of products sold for Ochanoko stores
• Top Ochanoko technologies
• Top Shipping Carriers used by Ochanoko stores
• Ochanoko store top-level domain distribution
• Top Ochanoko stores
• New Ochanoko stores
• Stores switching to Ochanoko from other platforms
• Stores switching from Ochanoko to other platforms

Ochanoko Growth

At present, there are 1,549 live stores running on the Ochanoko platform.

Here is the historical growth of stores running Ochanoko.

• Ochanoko stores increased 14.6% quarter-over-quarter in 2025 Q4.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Ochanoko store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Ochanoko Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 20.3% of Ochanoko stores.
• Facebook is used by 12.5% of Ochanoko stores.
• Twitter is used by 11.8% of Ochanoko stores.

Contact Information On Ochanoko Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 26% of Ochanoko stores have an email on their website
• 10% of Ochanoko stores provide a phone number on their website

Top Categories For Ochanoko Stores

Here is the breakdown of industry verticals for stores on Ochanoko.

• 11.1% of Ochanoko stores sell Apparel products.
• 10.9% of Ochanoko stores sell Food & Drink products.
• 4.8% of Ochanoko stores sell Home & Garden products.

Top Countries For Ochanoko Stores

Here are the top countries for stores using Ochanoko.

• 12.0% of Ochanoko stores are in Japan
• 0.2% of Ochanoko stores are in Canada
• 0.1% of Ochanoko stores are in United States
• 0.1% of Ochanoko stores are in China

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Ochanoko Stores

Here is the breakdown of Ochanoko stores by the number of employees.

• 99.8% of Ochanoko stores have Unknown employees.
• 0.1% of Ochanoko stores have 1 - 9 employees.
• 0.1% of Ochanoko stores have 10 - 24 employees.

Number Of Products Sold For Ochanoko Stores

Here is the breakdown of Ochanoko stores by the number of products that they sell.

• 82.2% of Ochanoko stores sell 1 - 9 different products.
• 1.7% of Ochanoko stores sell 100 - 249 different products.
• 1.7% of Ochanoko stores sell 10 - 24 different products.

Top Technologies on Ochanoko Stores

We're tracking 24 different technologies that have 3,781 collective installs on Ochanoko stores.

• Google Analytics is used by 41.5% of Ochanoko stores.
• Google Ads Pixel is used by 41.0% of Ochanoko stores.
• Google Tag Manager is used by 40.9% of Ochanoko stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Ochanoko stores.

Top Shipping Carriers Used By Ochanoko Stores

• Yamato Transport is used by 6.6% of Ochanoko stores.
• Japan Post is used by 4.3% of Ochanoko stores.
• Sagawa Express is used by 1.3% of Ochanoko stores.

Here are the top 7 shipping carriers across all Ochanoko stores.

Ochanoko Store Top-level Domain Distribution

Here is the top-level domain distribution for Ochanoko stores.

• 87.6% of Ochanoko stores have a .net domain.
• 7.6% of Ochanoko stores have a .com domain.
• 4.1% of Ochanoko stores have a .jp domain.

Top Ochanoko Stores

Here are the top stores, powered by Ochanoko, ordered by store rank.

New Ochanoko Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to Ochanoko From Other Platforms

Over the last 90 days, Ochanoko has taken 301 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Ochanoko from competitive ecommerce platforms.

Stores Switching from Ochanoko To Other Platforms

Over the last 90 days, Ochanoko has lost 11 merchants to competitive platforms.

Here are the top Ochanoko stores that have recently changed to a competitive platform.

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