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Ecommerce stores using Google Tag Manager in Spain

Updated Jan 9 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 110,253 ecommerce stores in Spain.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 110,253 ecommerce stores in Spain.

    Top Stores using Google Tag Manager

    Here are the top 5 stores in Spain running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    Ulta Beauty
    61
    2016/12/30
    El Corte Inglés
    376
    2020/08/14
    EL ESPAÑOL
    539
    2016/12/30
    Loewe
    762
    2017/09/29
    Zero, Wolf, and Cove
    1,071
    2016/12/30

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores in Spain that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    Zero, Wolf y Cove
    12,815,995
    2026/01/10
    Sub
    12,953,736
    2026/01/10
    Mi tienda
    12,567,192
    2026/01/10
    Mi tienda
    12,220,051
    2026/01/10
    Noctorial
    7,455,976
    2026/01/10

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores in Spain with Google Tag Manager installed.

    • 46.5% of stores using Google Tag Manager are on WooCommerce
    • 13.8% of stores using Google Tag Manager are on Custom Cart
    • 9.6% of stores using Google Tag Manager are on GoDaddy Online Store
    • 8.5% of stores using Google Tag Manager are on PrestaShop
    Top-level Domain
    Stores
    51,261
    15,186
    9,324
    9,072
    7,587
    1,923
    1,136
    400
    375
    297
    221
    171
    148
    137
    135

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 11.7% of stores using Google Tag Manager sell Home & Garden products.
    • 10.3% of stores using Google Tag Manager sell Apparel products.
    • 9.4% of stores using Google Tag Manager sell Food & Drink products.
    Category
    Stores
    None
    20,557
    12,847
    11,376
    10,412
    7,245
    4,151

    Get more insights on stores

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    • Domain type
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    For more insights on stores, create a free account and have a look for yourself.

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    Have a look at these other reports to get a taste for what you can do with Store Leads.