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The State of BaseKit in 2024

Updated Feb 16 2024

In this report, we'll cover the following essential statistics on BaseKit usage.

Download a complete list of BaseKit stores with a paid account.
Create a free account to get a feel for the data we provide.

BaseKit Growth

At present, there are 16,861 live stores running on the BaseKit platform.

Here is the historical growth of stores running BaseKit.

  • BaseKit stores increased 4.4% quarter-over-quarter in 2023 Q4.
  • BaseKit stores increased 81% year-over-year in 2023 Q4.
Quarter
Active Stores
2022 Q1
38,385
2022 Q2
50,137
2022 Q3
63,260
2022 Q4
66,032
2023 Q1
69,372
2023 Q2
75,087
2023 Q3
15,702
2023 Q4
16,571
2024 Q1 (to date)
16,861
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a BaseKit store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On BaseKit Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 38.1% of BaseKit stores.
  • Instagram is used by 32.3% of BaseKit stores.
  • YouTube is used by 8.5% of BaseKit stores.
Type
Stores
Facebook
6,430
Instagram
5,452
YouTube
1,441
Twitter
912
LinkedIn
858
Pinterest
287
Facebook Group
241
WhatsApp
133
Tiktok
87
Yelp
8

Contact Information On BaseKit Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 69% of BaseKit stores have an email on their website
  • 58% of BaseKit stores provide a phone number on their website
Type
Stores
Email
11,562
Phone
9,739

Top Categories For BaseKit Stores

Here is the breakdown of industry verticals for stores on BaseKit.

  • 2.6% of BaseKit stores sell Home & Garden products.
  • 2.4% of BaseKit stores sell Arts & Entertainment products.
  • 2.1% of BaseKit stores sell Business & Industrial products.

Top Countries For BaseKit Stores

Here are the top countries for stores using BaseKit.

  • 19.4% of BaseKit stores are in Italy
  • 17.8% of BaseKit stores are in Switzerland
  • 11.7% of BaseKit stores are in United Kingdom
  • 10.2% of BaseKit stores are in Sweden
Country
Stores
3,279
3,006
1,723
1,128
900
598
327

With a paid account, stores can also be segmented by region and city.

Number Of Employees For BaseKit Stores

Here is the breakdown of BaseKit stores by the number of employees.

  • 99.6% of BaseKit stores have Unknown employees.
  • 0.1% of BaseKit stores have 1 - 9 employees.
  • 0.1% of BaseKit stores have 250 - 999 employees.
Employees
Stores
Unknown
16,800
1 - 9
20
10 - 24
9
25 - 49
5
50 - 99
5
100 - 249
9
250 - 999
10
1000 - 4999
1
5000+
2

Number Of Products Sold For BaseKit Stores

Here is the breakdown of BaseKit stores by the number of products that they sell.

  • 63.3% of BaseKit stores sell 1 - 9 different products.
  • 4.2% of BaseKit stores sell 10 - 24 different products.
  • 1.9% of BaseKit stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
10,674
10 - 24
709
25 - 49
325
50 - 99
48
100 - 249
157
250 - 999
58
1000 - 4999
14
10000 - 24999
27
25000 - 99999
6
250000+
2

Top Technologies on BaseKit Stores

We're tracking 99 different technologies that have 18,308 collective installs on BaseKit stores.

  • reCAPTCHA is used by 50.2% of BaseKit stores.
  • YouTube Player is used by 15.3% of BaseKit stores.
  • Google Tag Manager is used by 10.7% of BaseKit stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all BaseKit stores.

Top Shipping Carriers Used By BaseKit Stores

  • UPS is used by 0.3% of BaseKit stores.
  • Royal Mail is used by 0.3% of BaseKit stores.
  • Correos is used by 0.2% of BaseKit stores.

Here are the top 10 shipping carriers across all BaseKit stores.

Shipping Carrier
Stores
UPS
50
Royal Mail
45
Correos
29
PostNord
10
Fedex
7
USPS
6
Polish Post
3
DHL
2
Fastway
2
InPost
2

BaseKit Store Top-level Domain Distribution

.com is the most popular top-level domain for BaseKit stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 19.4% of BaseKit stores have a .com domain.
  • 16.3% of BaseKit stores have a .ch domain.
  • 13.8% of BaseKit stores have a .it domain.
Top-level Domain
Stores
.com
3,272
.ch
2,752
.it
2,325
.se
1,546
.co.uk
1,161
.sk
982
.nl
777
.ie
490
.eu
361
.es
338

Top BaseKit Stores

Here are the top stores, powered by BaseKit, ordered by store rank.

Name
Domain
Rank
Created
www.daenzoal29.com
31,717
2016/12/30
Wildlife in France
137,105
2019/06/14
www.moosemeadowlodge.net
151,547
2017/03/24
Ask Dr Cath
156,868
2016/12/30
NV Landscapes
173,527
2021/06/11

New BaseKit Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Die Ehemalige Fla 2
2,971,523
2024/02/16
land.ch
3,046,681
2024/02/16
www.cebevents.co.uk
3,113,462
2024/02/16
www.swissdisc.com
3,119,960
2024/02/16
Kremationsverein Luzern
3,164,675
2024/02/16

Stores Switching to BaseKit From Other Platforms

Over the last 90 days, BaseKit has taken 102 merchants from competitive ecommerce platforms.

Platform
Stores
3
1

Here are the top stores that have switched to BaseKit from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Svensk Lantmat
2,454,327
WooCommerce
2023/12/22
Brf Täckdiket 3
2,563,066
Custom Cart
2024/02/01
studiofashion.se
2,690,539
Custom Cart
2024/02/06
www.phi-rooms.com
2,754,332
Magento
2024/01/04
START
3,085,170
Custom Cart
2024/02/09

Stores Switching from BaseKit To Other Platforms

Over the last 90 days, BaseKit has lost 200 merchants to competitive platforms.

Here are the top BaseKit stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Foreningen Far
628,669
Custom Cart
2024/01/08
Kau
2,002,028
WooCommerce
2024/01/15
Lavish Looks
2,090,994
WooCommerce
2023/12/04
nordictabletennis.com
2,704,147
WooCommerce
2024/01/22
Voxel3D
2,806,230
Shopify
2023/11/27

Get more insights on BaseKit stores

Our search interface is easy to use and helps you find the BaseKit stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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