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Ecommerce stores using Google Tag Manager in Australia

Updated May 20 2022

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 79,883 ecommerce stores in Australia.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
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    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 79,883 ecommerce stores in Australia.

    • Installs for Google Tag Manager decreased -0.4% quarter-over-quarter.
    • Installs for Google Tag Manager increased 148.5% year-over-year.
    Installs of Google Tag Manager over Time

    Top Stores using Google Tag Manager

    Here are the top 5 stores in Australia running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    GrouponĀ® Official Site
    329
    2016/12/30
    Catch.com.au
    603
    2016/12/30
    Sephora Australia
    667
    2016/12/30
    Cotton On USA
    716
    2016/12/30
    JB Hi-Fi
    720
    2019/09/20

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores in Australia that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    www.everything4wd.com.au
    4,873,948
    2022/05/22
    GREEN CANDLE CO.
    6,765,321
    2022/05/22
    Bexia
    2,464,817
    2022/05/21
    www.aromajoy.com.au
    5,521,338
    2022/05/21
    Worldly Lane
    2,240,450
    2022/05/21

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores in Australia with Google Tag Manager installed.

    • 44.8% of stores using Google Tag Manager are on WooCommerce
    • 21.8% of stores using Google Tag Manager are on Shopify
    • 9.1% of stores using Google Tag Manager are on Square Online
    • 7.9% of stores using Google Tag Manager are on Custom Cart
    Top-level Domain
    Stores
    35,824
    17,444
    6,291
    2,885
    1,735
    1,100
    1,016
    488
    440
    415
    136
    92

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 15.6% of stores using Google Tag Manager sell Home & Garden products.
    • 10.6% of stores using Google Tag Manager sell Apparel products.
    • 9.8% of stores using Google Tag Manager sell Food & Drink products.
    Category
    Stores
    12,498
    None
    10,942
    8,463
    7,818
    4,862
    3,681

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