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Ecommerce stores using Google Tag Manager in Australia

Updated Jul 17 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 105,202 ecommerce stores in Australia.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

Download a complete list of stores using Google Tag Manager with a paid account.
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Google Tag Manager Usage On Ecommerce Stores

Google Tag Manager is currently installed on 105,202 ecommerce stores in Australia.

Top Stores using Google Tag Manager

Here are the top 5 stores in Australia running Google Tag Manager ordered by store rank.

Name
Domain
Rank
Created
Australia Post
384
2016/12/30
The Oodie
430
2018/04/27
Bellroy
638
2016/12/30
McCrindle
657
2016/12/30
SABO
873
2019/11/08

Stores That Have Recently Installed Google Tag Manager

Here are the stores in Australia that have installed Google Tag Manager most recently.

Name
Domain
Rank
Installed At
SusieEcoCraft
6,235,715
2026/07/18
www.highgate-eng.com.au
10,321,263
2026/07/18
Sites By Design
13,450,923
2026/07/18
FrostHaus
6,904,493
2026/07/18
Teals Auctions
6,227,292
2026/07/18

Top Ecommerce Platforms for stores using Google Tag Manager

Here is the ecommerce platform breakdown for stores in Australia with Google Tag Manager installed.

  • 40.5% of stores using Google Tag Manager are on WooCommerce
  • 30.6% of stores using Google Tag Manager are on Shopify
  • 8.0% of stores using Google Tag Manager are on Custom Cart
  • 4.5% of stores using Google Tag Manager are on Squarespace
Top-level Domain
Stores
42,596
32,211
8,389
4,704
1,554
1,476
1,260
1,011
880
484
441
434
251

Top Categories for stores using Google Tag Manager

Here are the top 10 industry verticals for stores using Google Tag Manager.

  • 16.2% of stores using Google Tag Manager sell Home & Garden products.
  • 10.9% of stores using Google Tag Manager sell Apparel products.
  • 9.6% of stores using Google Tag Manager sell Food & Drink products.
  • 8.3% of stores using Google Tag Manager sell Beauty & Fitness products.
Category
Stores
17,074
11,510
10,057
7,483
None
7,329
5,544

Get more insights on stores

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