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Ecommerce stores using Google Tag Manager in Australia

Updated Jan 30 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 100,415 ecommerce stores in Australia.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 100,415 ecommerce stores in Australia.

    Top Stores using Google Tag Manager

    Here are the top 5 stores in Australia running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    JB Hi-Fi
    376
    2019/09/20
    Australia Post
    743
    2016/12/30
    Coles Supermarket
    772
    2016/12/30
    Chemist Warehouse
    1,143
    2016/12/30
    The Oodie
    1,164
    2018/04/27

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores in Australia that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    Oral Clean Burst
    10,626,412
    2026/01/31
    Gracie Barra Sydney
    12,608,549
    2026/01/31
    The Good Brick
    10,682,209
    2026/01/31
    SwitchAg
    3,288,237
    2026/01/31
    sybar
    6,762,479
    2026/01/31

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores in Australia with Google Tag Manager installed.

    • 38.8% of stores using Google Tag Manager are on WooCommerce
    • 33.3% of stores using Google Tag Manager are on Shopify
    • 8.3% of stores using Google Tag Manager are on Custom Cart
    • 4.7% of stores using Google Tag Manager are on Squarespace
    Top-level Domain
    Stores
    38,933
    33,420
    8,360
    4,746
    1,744
    1,404
    1,308
    1,171
    527
    446
    430
    360
    311

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 16.5% of stores using Google Tag Manager sell Home & Garden products.
    • 11.8% of stores using Google Tag Manager sell Apparel products.
    • 9.7% of stores using Google Tag Manager sell Food & Drink products.
    • 8.5% of stores using Google Tag Manager sell Beauty & Fitness products.
    Category
    Stores
    16,551
    11,869
    9,733
    7,021
    None
    6,428
    5,275

    Get more insights on stores

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    • Domain type
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    For more insights on stores, create a free account and have a look for yourself.

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    Have a look at these other reports to get a taste for what you can do with Store Leads.