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Ecommerce stores using Google Tag Manager in Australia

Updated Nov 26 2021

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 67,920 ecommerce stores in Australia.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 67,920 ecommerce stores in Australia.

    • Installs for Google Tag Manager increased 6.4% quarter-over-quarter.
    • Installs for Google Tag Manager increased 249.3% year-over-year.
    Installs of Google Tag Manager over Time

    Top Stores using Google Tag Manager

    Here are the top 5 stores in Australia running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    Sephora Australia
    215
    2016/12/30
    GrouponĀ® Official Site
    241
    2016/12/30
    JB Hi-Fi
    411
    2019/09/20
    Catch.com.au
    421
    2016/12/30
    THE ICONIC
    472
    2016/12/30

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores in Australia that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    Fashioner Accessories
    2,384,000
    2021/11/27
    www.indoorpadel.com.au
    1,556,224
    2021/11/27
    www.penrithpitbike.com.au
    2,185,640
    2021/11/27
    ballsandbumpers.com.au
    1,388,505
    2021/11/27
    PrestigeTech
    9,024,272
    2021/11/27

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores in Australia with Google Tag Manager installed.

    • 50.1% of stores using Google Tag Manager are on WooCommerce
    • 22.7% of stores using Google Tag Manager are on Shopify
    • 8.4% of stores using Google Tag Manager are on Custom Cart
    • 6.5% of stores using Google Tag Manager are on Square Online

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 16.8% of stores using Google Tag Manager sell Home & Garden products.
    • 11.2% of stores using Google Tag Manager sell Apparel products.
    • 9.9% of stores using Google Tag Manager sell Food & Drink products.
    Category
    Stores
    11,401
    None
    7,820
    7,633
    6,692
    4,230
    3,216

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