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Ecommerce stores using Google Tag Manager in Australia

Updated Oct 30 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 107,735 ecommerce stores in Australia.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

Download a complete list of stores using Google Tag Manager with a paid account.
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Google Tag Manager Usage On Ecommerce Stores

Google Tag Manager is currently installed on 107,735 ecommerce stores in Australia.

Top Stores using Google Tag Manager

Here are the top 5 stores in Australia running Google Tag Manager ordered by store rank.

Name
Domain
Rank
Created
Peppermayo
579
2016/12/30
JB Hi-Fi
581
2019/09/20
Babyboo Fashion
697
2018/02/23
Kmart
772
2016/12/30
BIG W
827
2016/12/30

Stores That Have Recently Installed Google Tag Manager

Here are the stores in Australia that have installed Google Tag Manager most recently.

Name
Domain
Rank
Installed At
Space Haven
7,998,955
2026/11/01
Clover Canes
6,576,220
2026/10/31
Man Floss
1,870,196
2026/10/31
Prime State Aus
4,112,546
2026/10/31
www.nursessavelives.com.au
7,783,171
2026/10/31

Top Ecommerce Platforms for stores using Google Tag Manager

Here is the ecommerce platform breakdown for stores in Australia with Google Tag Manager installed.

  • 42.8% of stores using Google Tag Manager are on WooCommerce
  • 30.2% of stores using Google Tag Manager are on Shopify
  • 7.9% of stores using Google Tag Manager are on Custom Cart
  • 4.3% of stores using Google Tag Manager are on Squarespace
Top-level Domain
Stores
46,105
32,545
8,531
4,610
1,454
1,278
1,226
823
477
440
399
204
164

Top Categories for stores using Google Tag Manager

Here are the top 10 industry verticals for stores using Google Tag Manager.

  • 16.2% of stores using Google Tag Manager sell Home & Garden products.
  • 10.5% of stores using Google Tag Manager sell Apparel products.
  • 9.3% of stores using Google Tag Manager sell Food & Drink products.
  • 8.4% of stores using Google Tag Manager sell Business & Industrial products.
Category
Stores
17,450
11,340
10,043
None
8,337
7,776
5,447

Get more insights on stores

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  • Domain type
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