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Ecommerce stores using Google Tag Manager in Netherlands

Updated Oct 9 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 106,398 ecommerce stores in Netherlands.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

Download a complete list of stores using Google Tag Manager with a paid account.
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Google Tag Manager Usage On Ecommerce Stores

Google Tag Manager is currently installed on 106,398 ecommerce stores in Netherlands.

Top Stores using Google Tag Manager

Here are the top 5 stores in Netherlands running Google Tag Manager ordered by store rank.

Name
Domain
Rank
Created
IKEA
13
2016/12/30
Philips Hue
1,097
2020/08/14
KARL LAGERFELD
2,480
2021/05/07
Karhu EU
4,311
2016/12/30
Wooting Keyboards
4,374
2018/09/28

Stores That Have Recently Installed Google Tag Manager

Here are the stores in Netherlands that have installed Google Tag Manager most recently.

Name
Domain
Rank
Installed At
www.veeserviceidac.nl
8,591,383
2026/10/10
Fits4Kids
1,209,299
2026/10/10
Gepersonaliseerde chocoladecadeaus – JouwChoco.
11,301,119
2026/10/10
www.rackventure.nl
11,274,232
2026/10/10
Small Pieces, Big Comfort.
6,854,620
2026/10/10

Top Ecommerce Platforms for stores using Google Tag Manager

Here is the ecommerce platform breakdown for stores in Netherlands with Google Tag Manager installed.

  • 42.0% of stores using Google Tag Manager are on WooCommerce
  • 13.7% of stores using Google Tag Manager are on Shopify
  • 12.8% of stores using Google Tag Manager are on Custom Cart
  • 8.3% of stores using Google Tag Manager are on Takeaway
Top-level Domain
Stores
44,670
14,584
13,618
8,819
3,296
3,133
2,851
2,789
2,124
1,048
834
622
452
448
435
425
199
195

Top Categories for stores using Google Tag Manager

Here are the top 10 industry verticals for stores using Google Tag Manager.

  • 16.3% of stores using Google Tag Manager sell Food & Drink products.
  • 15.1% of stores using Google Tag Manager sell Home & Garden products.
  • 9.2% of stores using Google Tag Manager sell Apparel products.
Category
Stores
None
18,160
17,318
16,033
9,837
4,595
4,393

Get more insights on stores

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  • Top-level domains
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  • Domain type
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Have a look at these other reports to get a taste for what you can do with Store Leads.