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Ecommerce stores using Google Tag Manager in Netherlands

Updated Jan 30 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 110,782 ecommerce stores in Netherlands.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 110,782 ecommerce stores in Netherlands.

    Top Stores using Google Tag Manager

    Here are the top 5 stores in Netherlands running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    IKEA
    15
    2016/12/30
    Philips Hue
    863
    2020/08/14
    Viktor&Rolf
    1,347
    2016/12/30
    Giant Bicycles
    1,360
    2016/12/30
    Rituals Cosmetics Webshop
    1,447
    2018/02/09

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores in Netherlands that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    Zenfluence
    9,000,883
    2026/02/01
    Donkers VAG Parts
    7,898,536
    2026/02/01
    couchrevive.nl
    5,460,092
    2026/01/31
    Urban Cotton
    12,359,849
    2026/01/31
    Maartje van Ewijk
    9,129,104
    2026/01/31

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores in Netherlands with Google Tag Manager installed.

    • 42.9% of stores using Google Tag Manager are on WooCommerce
    • 14.1% of stores using Google Tag Manager are on Custom Cart
    • 13.2% of stores using Google Tag Manager are on Shopify
    • 8.3% of stores using Google Tag Manager are on Takeaway
    Top-level Domain
    Stores
    47,557
    15,669
    14,572
    9,148
    4,261
    3,079
    2,846
    2,733
    1,188
    1,085
    606
    533
    466
    405
    387
    231
    172

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 16.0% of stores using Google Tag Manager sell Food & Drink products.
    • 15.0% of stores using Google Tag Manager sell Home & Garden products.
    • 9.7% of stores using Google Tag Manager sell Apparel products.
    Category
    Stores
    None
    19,162
    17,672
    16,571
    10,791
    4,814
    4,562

    Get more insights on stores

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    • Domain type
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    For more insights on stores, create a free account and have a look for yourself.

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    Have a look at these other reports to get a taste for what you can do with Store Leads.