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Ecommerce stores using Google Tag Manager in Netherlands

Updated Aug 7 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 107,856 ecommerce stores in Netherlands.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

Download a complete list of stores using Google Tag Manager with a paid account.
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Google Tag Manager Usage On Ecommerce Stores

Google Tag Manager is currently installed on 107,856 ecommerce stores in Netherlands.

Top Stores using Google Tag Manager

Here are the top 5 stores in Netherlands running Google Tag Manager ordered by store rank.

Name
Domain
Rank
Created
IKEA
16
2016/12/30
Wooting Keyboards
701
2018/09/28
Sensi Seeds
925
2016/12/30
Tameson.com
1,175
2019/01/25
Fairphone
1,508
2017/01/27

Stores That Have Recently Installed Google Tag Manager

Here are the stores in Netherlands that have installed Google Tag Manager most recently.

Name
Domain
Rank
Installed At
Nuvalia
6,819,363
2026/08/08
iGenius
12,688,518
2026/08/08
Masters at Work
4,059,430
2026/08/08
Slagerij Al Wafa Veenendaal
11,336,429
2026/08/08
Doggie Style
7,153,733
2026/08/08

Top Ecommerce Platforms for stores using Google Tag Manager

Here is the ecommerce platform breakdown for stores in Netherlands with Google Tag Manager installed.

  • 43.5% of stores using Google Tag Manager are on WooCommerce
  • 12.9% of stores using Google Tag Manager are on Shopify
  • 12.5% of stores using Google Tag Manager are on Custom Cart
  • 8.3% of stores using Google Tag Manager are on Takeaway
Top-level Domain
Stores
46,870
13,941
13,467
8,981
3,562
2,853
2,741
2,603
2,065
1,094
877
609
549
445
415
404
201
184

Top Categories for stores using Google Tag Manager

Here are the top 10 industry verticals for stores using Google Tag Manager.

  • 16.3% of stores using Google Tag Manager sell Food & Drink products.
  • 15.2% of stores using Google Tag Manager sell Home & Garden products.
  • 9.2% of stores using Google Tag Manager sell Apparel products.
Category
Stores
None
18,179
17,607
16,412
9,973
4,679
4,486

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