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Ecommerce stores using Google Tag Manager in Netherlands

Updated Oct 30 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 109,834 ecommerce stores in Netherlands.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

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Google Tag Manager Usage On Ecommerce Stores

Google Tag Manager is currently installed on 109,834 ecommerce stores in Netherlands.

Top Stores using Google Tag Manager

Here are the top 5 stores in Netherlands running Google Tag Manager ordered by store rank.

Name
Domain
Rank
Created
IKEA
12
2016/12/30
Philips Hue
1,025
2020/08/14
KARL LAGERFELD
2,346
2021/05/07
Wooting Keyboards
4,131
2018/09/28
Viktor&Rolf
5,251
2016/12/30

Stores That Have Recently Installed Google Tag Manager

Here are the stores in Netherlands that have installed Google Tag Manager most recently.

Name
Domain
Rank
Installed At
Quantum Leadership
8,287,818
2026/10/31
Hobbywinkel o.a. Marianne Design
3,660,168
2026/10/31
PepPure
4,136,689
2026/10/31
PatenteInTasca
7,381,453
2026/10/31
Your Daylight
8,162,110
2026/10/31

Top Ecommerce Platforms for stores using Google Tag Manager

Here is the ecommerce platform breakdown for stores in Netherlands with Google Tag Manager installed.

  • 44.2% of stores using Google Tag Manager are on WooCommerce
  • 13.2% of stores using Google Tag Manager are on Shopify
  • 12.3% of stores using Google Tag Manager are on Custom Cart
  • 8.0% of stores using Google Tag Manager are on Takeaway
Top-level Domain
Stores
48,532
14,525
13,542
8,825
3,130
3,082
2,812
2,768
2,144
1,022
800
614
451
441
438
426
209
193

Top Categories for stores using Google Tag Manager

Here are the top 10 industry verticals for stores using Google Tag Manager.

  • 15.9% of stores using Google Tag Manager sell Food & Drink products.
  • 15.1% of stores using Google Tag Manager sell Home & Garden products.
  • 8.9% of stores using Google Tag Manager sell Apparel products.
Category
Stores
None
18,930
17,508
16,531
9,808
4,780
4,470

Get more insights on stores

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  • Domain type
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Have a look at these other reports to get a taste for what you can do with Store Leads.