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Ecommerce stores using Google Tag Manager in Netherlands

Updated Jan 9 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 109,376 ecommerce stores in Netherlands.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 109,376 ecommerce stores in Netherlands.

    Top Stores using Google Tag Manager

    Here are the top 5 stores in Netherlands running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    IKEA
    14
    2016/12/30
    Philips Hue
    886
    2020/08/14
    Polaroid US
    1,052
    2020/03/13
    Viktor&Rolf
    1,342
    2016/12/30
    Giant Bicycles
    1,362
    2016/12/30

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores in Netherlands that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    JACHT POETSEN
    7,333,247
    2026/01/10
    Welkom!
    4,060,277
    2026/01/10
    The Piccadilly
    3,448,537
    2026/01/10
    OneEightyOne
    607,558
    2026/01/10
    Aranka Creative
    11,974,475
    2026/01/10

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores in Netherlands with Google Tag Manager installed.

    • 43.6% of stores using Google Tag Manager are on WooCommerce
    • 14.3% of stores using Google Tag Manager are on Custom Cart
    • 12.1% of stores using Google Tag Manager are on Shopify
    • 8.3% of stores using Google Tag Manager are on Takeaway
    Top-level Domain
    Stores
    47,711
    15,667
    13,190
    9,080
    4,289
    3,091
    2,860
    2,728
    1,198
    1,081
    605
    515
    411
    385
    236
    210
    169

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 16.0% of stores using Google Tag Manager sell Food & Drink products.
    • 15.0% of stores using Google Tag Manager sell Home & Garden products.
    • 9.5% of stores using Google Tag Manager sell Apparel products.
    Category
    Stores
    None
    19,076
    17,475
    16,415
    10,375
    4,718
    4,483

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