Check out our free Chrome Extension.

Ecommerce stores using Google Tag Manager in the United Kingdom

Updated Oct 9 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 194,860 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

Download a complete list of stores using Google Tag Manager with a paid account.
Create a free account to get a feel for the data we provide.

Google Tag Manager Usage On Ecommerce Stores

Google Tag Manager is currently installed on 194,860 ecommerce stores in the United Kingdom.

Top Stores using Google Tag Manager

Here are the top 5 stores in the United Kingdom running Google Tag Manager ordered by store rank.

Name
Domain
Rank
Created
Sports Illustrated
41
2016/12/30
Alamy
78
2016/12/30
GUCCI® Official
128
2016/12/30
Official Jellycat Store
157
2021/02/26
www.farfetch.com
158
2016/12/30

Stores That Have Recently Installed Google Tag Manager

Here are the stores in the United Kingdom that have installed Google Tag Manager most recently.

Name
Domain
Rank
Installed At
IN8TE
3,296,700
2026/10/11
Wafas Collection Official
7,515,191
2026/10/10
FBG Sports
11,328,162
2026/10/10
Zenflow Active
11,548,471
2026/10/10
Diamond Salon & Academy
3,108,613
2026/10/10

Top Ecommerce Platforms for stores using Google Tag Manager

Here is the ecommerce platform breakdown for stores in the United Kingdom with Google Tag Manager installed.

  • 40.3% of stores using Google Tag Manager are on WooCommerce
  • 23.9% of stores using Google Tag Manager are on Shopify
  • 13.3% of stores using Google Tag Manager are on Custom Cart
  • 3.1% of stores using Google Tag Manager are on Squarespace
Top-level Domain
Stores
78,593
46,598
25,869
6,109
3,895
3,802
3,188
1,845
1,460
1,448
1,383
1,315
530
463

Top Categories for stores using Google Tag Manager

Here are the top 10 industry verticals for stores using Google Tag Manager.

  • 15.6% of stores using Google Tag Manager sell Home & Garden products.
  • 10.9% of stores using Google Tag Manager sell Apparel products.
  • 9.4% of stores using Google Tag Manager sell Food & Drink products.
Category
Stores
30,364
21,246
18,377
None
16,256
11,465
9,506

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.