Check out our Chrome Extension.

Ecommerce stores using Google Tag Manager in the United Kingdom

Updated Feb 3 2023

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 156,850 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 156,850 ecommerce stores in the United Kingdom.

    • Installs for Google Tag Manager increased 0.3% quarter-over-quarter.
    • Installs for Google Tag Manager increased 23.4% year-over-year.
    Installs of Google Tag Manager over Time

    Top Stores using Google Tag Manager

    Here are the top 5 stores in the United Kingdom running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    boohoo
    53
    2016/12/30
    Glamour UK
    57
    2016/12/30
    Claire's
    72
    2016/12/30
    Oh Polly UK
    100
    2018/11/16
    www.bmstores.co.uk
    122
    2019/11/29

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores in the United Kingdom that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    ROARR!
    2,356,859
    2023/02/05
    east-riding-gifts.sumupstore.com
    1,549,676
    2023/02/05
    Betta Space
    8,600,309
    2023/02/05
    Zirojob
    6,967,537
    2023/02/05
    aimlsystems.co.uk
    7,453,955
    2023/02/05

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores in the United Kingdom with Google Tag Manager installed.

    • 46.6% of stores using Google Tag Manager are on WooCommerce
    • 17.8% of stores using Google Tag Manager are on Shopify
    • 16.5% of stores using Google Tag Manager are on Custom Cart
    • 3.8% of stores using Google Tag Manager are on Magento
    Top-level Domain
    Stores
    73,164
    27,973
    25,839
    5,974
    5,826
    2,436
    1,450
    1,280
    1,040
    455
    266

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 16.7% of stores using Google Tag Manager sell Home & Garden products.
    • 11.7% of stores using Google Tag Manager sell Apparel products.
    • 8.4% of stores using Google Tag Manager sell Food & Drink products.
    Category
    Stores
    26,140
    18,278
    None
    17,993
    13,243
    8,220
    7,754

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.