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Ecommerce stores using Google Tag Manager in the United Kingdom

Updated Aug 7 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 191,197 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

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Google Tag Manager Usage On Ecommerce Stores

Google Tag Manager is currently installed on 191,197 ecommerce stores in the United Kingdom.

Top Stores using Google Tag Manager

Here are the top 5 stores in the United Kingdom running Google Tag Manager ordered by store rank.

Name
Domain
Rank
Created
Official Jellycat Store
143
2021/02/26
Alamy
159
2016/12/30
www.sky.com
186
2016/12/30
TeachMeAnatomy
teachmeanatomy.info
236
2017/09/29
Tesco
299
2016/12/30

Stores That Have Recently Installed Google Tag Manager

Here are the stores in the United Kingdom that have installed Google Tag Manager most recently.

Name
Domain
Rank
Installed At
airport-transfers365.co.uk
8,377,669
2026/08/08
Timeless
13,203,338
2026/08/08
Maritrek
7,275,479
2026/08/08
confidencecounts.co.uk
8,183,759
2026/08/08
CrystoGen
913,656
2026/08/08

Top Ecommerce Platforms for stores using Google Tag Manager

Here is the ecommerce platform breakdown for stores in the United Kingdom with Google Tag Manager installed.

  • 41.7% of stores using Google Tag Manager are on WooCommerce
  • 23.6% of stores using Google Tag Manager are on Shopify
  • 12.6% of stores using Google Tag Manager are on Custom Cart
  • 3.2% of stores using Google Tag Manager are on Squarespace
Top-level Domain
Stores
79,652
45,218
24,057
6,163
4,109
3,802
1,901
1,576
1,501
1,413
1,274
1,160
534
468

Top Categories for stores using Google Tag Manager

Here are the top 10 industry verticals for stores using Google Tag Manager.

  • 15.8% of stores using Google Tag Manager sell Home & Garden products.
  • 11.0% of stores using Google Tag Manager sell Apparel products.
  • 8.6% of stores using Google Tag Manager sell Food & Drink products.
Category
Stores
30,149
21,094
16,353
None
15,461
11,287
9,679

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