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Ecommerce stores using Google Tag Manager in the United Kingdom

Updated Jan 30 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 189,943 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
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    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 189,943 ecommerce stores in the United Kingdom.

    Top Stores using Google Tag Manager

    Here are the top 5 stores in the United Kingdom running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    COACH UK Official Site
    105
    2019/04/19
    Alamy
    120
    2016/12/30
    www.sky.com
    225
    2016/12/30
    Trainline
    244
    2016/12/30
    Tesco
    253
    2016/12/30

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores in the United Kingdom that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    Upsycle
    9,710,318
    2026/01/31
    Huel | UK | Staging
    12,364,092
    2026/01/31
    Martine Rose
    12,037,683
    2026/01/31
    yournurseryshop.co.uk
    9,105,245
    2026/01/31
    Northwest 35 UK
    5,478,647
    2026/01/31

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores in the United Kingdom with Google Tag Manager installed.

    • 38.5% of stores using Google Tag Manager are on WooCommerce
    • 26.0% of stores using Google Tag Manager are on Shopify
    • 13.5% of stores using Google Tag Manager are on Custom Cart
    • 3.3% of stores using Google Tag Manager are on Squarespace
    Top-level Domain
    Stores
    73,097
    49,299
    25,697
    6,270
    4,902
    3,560
    3,285
    2,349
    1,957
    1,593
    1,467
    522
    493

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 16.3% of stores using Google Tag Manager sell Home & Garden products.
    • 11.9% of stores using Google Tag Manager sell Apparel products.
    • 7.9% of stores using Google Tag Manager sell Food & Drink products.
    Category
    Stores
    30,939
    22,697
    14,972
    None
    14,569
    10,836
    9,568

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    • Domain type
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