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Ecommerce stores using Google Tag Manager in the United Kingdom

Updated Aug 5 2022

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 141,962 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
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    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 141,962 ecommerce stores in the United Kingdom.

    • Installs for Google Tag Manager increased 0.6% quarter-over-quarter.
    • Installs for Google Tag Manager increased 70.7% year-over-year.
    Installs of Google Tag Manager over Time

    Top Stores using Google Tag Manager

    Here are the top 5 stores in the United Kingdom running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    GrouponĀ® Official Site
    120
    2016/12/30
    boohoo
    126
    2016/12/30
    PrettyLittleThing
    140
    2016/12/30
    Dolce&Gabbana Online Store
    193
    2016/12/30
    MATCHESFASHION UK
    243
    2016/12/30

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores in the United Kingdom that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    Brookfield Comfort
    210,108
    2022/08/07
    DCS
    717,918
    2022/08/07
    Celtic Jewellery
    1,434,621
    2022/08/07
    ATP Consumables
    7,999,746
    2022/08/07
    Farmhouse Fudge
    10,342,534
    2022/08/07

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores in the United Kingdom with Google Tag Manager installed.

    • 47.8% of stores using Google Tag Manager are on WooCommerce
    • 17.8% of stores using Google Tag Manager are on Shopify
    • 15.5% of stores using Google Tag Manager are on Custom Cart
    • 3.7% of stores using Google Tag Manager are on GoDaddy Online Store
    Top-level Domain
    Stores
    67,912
    25,250
    22,020
    5,172
    4,500
    1,875
    1,368
    1,253
    993
    426
    197

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 16.6% of stores using Google Tag Manager sell Home & Garden products.
    • 12.0% of stores using Google Tag Manager sell Apparel products.
    • 8.5% of stores using Google Tag Manager sell Food & Drink products.
    Category
    Stores
    23,570
    17,085
    None
    15,854
    12,039
    7,547
    7,049

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