Check out our free Chrome Extension.

Ecommerce stores using Google Tag Manager in the United Kingdom

Updated Dec 19 2025

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 175,171 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 175,171 ecommerce stores in the United Kingdom.

    Top Stores using Google Tag Manager

    Here are the top 5 stores in the United Kingdom running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    Alamy
    135
    2016/12/30
    www.sky.com
    194
    2016/12/30
    Trainline
    241
    2016/12/30
    Dyson
    243
    2020/07/24
    Tesco
    251
    2016/12/30

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores in the United Kingdom that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    THE JEWELS THIEF
    7,129,448
    2025/12/20
    EICR Certificates
    7,289,277
    2025/12/20
    mebztingz.myshopify.com
    13,015,144
    2025/12/20
    Skillz Cricket Academy
    6,695,805
    2025/12/20
    ms.jiaxingamemachine.com
    12,853,598
    2025/12/20

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores in the United Kingdom with Google Tag Manager installed.

    • 42.0% of stores using Google Tag Manager are on WooCommerce
    • 19.5% of stores using Google Tag Manager are on Shopify
    • 14.8% of stores using Google Tag Manager are on Custom Cart
    • 3.6% of stores using Google Tag Manager are on Squarespace
    Top-level Domain
    Stores
    73,503
    34,105
    25,994
    6,290
    5,006
    3,408
    3,205
    2,335
    1,967
    1,628
    1,536
    531

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 16.5% of stores using Google Tag Manager sell Home & Garden products.
    • 10.8% of stores using Google Tag Manager sell Apparel products.
    • 7.8% of stores using Google Tag Manager sell Food & Drink products.
    Category
    Stores
    28,900
    18,879
    None
    13,708
    13,585
    10,074
    8,779

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.