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Ecommerce stores using Google Tag Manager in the United Kingdom

Updated Nov 26 2021

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 115,192 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
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    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 115,192 ecommerce stores in the United Kingdom.

    • Installs for Google Tag Manager increased 6.4% quarter-over-quarter.
    • Installs for Google Tag Manager increased 249.3% year-over-year.
    Installs of Google Tag Manager over Time

    Top Stores using Google Tag Manager

    Here are the top 5 stores in the United Kingdom running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    FARFETCH
    35
    2016/12/30
    Wise, Formerly TransferWise
    120
    2016/12/30
    Telegraph
    124
    2016/12/30
    PrettyLittleThing
    129
    2016/12/30
    GrouponĀ® Official Site
    130
    2016/12/30

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores in the United Kingdom that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    Beaubronz
    3,007,015
    2021/11/28
    Party N Gifts
    1,596,757
    2021/11/27
    Taylor Designs
    3,387,891
    2021/11/27
    soulgrooveradioshop.co.uk
    8,616,966
    2021/11/27
    CHEF
    1,705,876
    2021/11/27

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores in the United Kingdom with Google Tag Manager installed.

    • 49.1% of stores using Google Tag Manager are on WooCommerce
    • 17.8% of stores using Google Tag Manager are on Shopify
    • 14.7% of stores using Google Tag Manager are on Custom Cart
    • 4.1% of stores using Google Tag Manager are on Magento

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 16.8% of stores using Google Tag Manager sell Home & Garden products.
    • 12.3% of stores using Google Tag Manager sell Apparel products.
    • 9.0% of stores using Google Tag Manager sell Food & Drink products.
    Category
    Stores
    19,336
    14,226
    None
    13,020
    10,408
    6,153
    5,691

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