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Ecommerce stores using Google Tag Manager in the United Kingdom

Updated Jul 17 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 192,080 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

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Google Tag Manager Usage On Ecommerce Stores

Google Tag Manager is currently installed on 192,080 ecommerce stores in the United Kingdom.

Top Stores using Google Tag Manager

Here are the top 5 stores in the United Kingdom running Google Tag Manager ordered by store rank.

Name
Domain
Rank
Created
Official Jellycat Store
142
2021/02/26
www.sky.com
196
2016/12/30
Alamy
203
2016/12/30
Tesco
294
2016/12/30
Arsenal.com
329
2016/12/30

Stores That Have Recently Installed Google Tag Manager

Here are the stores in the United Kingdom that have installed Google Tag Manager most recently.

Name
Domain
Rank
Installed At
Astrid Larsson
11,518,566
2026/07/18
SUN SHINE STORE
9,374,980
2026/07/18
The Female Body
6,519,755
2026/07/18
www.yumyumart.co.uk
7,881,361
2026/07/18
MaryRuth Organics
maryruth-organics.shop
6,618,387
2026/07/18

Top Ecommerce Platforms for stores using Google Tag Manager

Here is the ecommerce platform breakdown for stores in the United Kingdom with Google Tag Manager installed.

  • 41.8% of stores using Google Tag Manager are on WooCommerce
  • 23.8% of stores using Google Tag Manager are on Shopify
  • 13.2% of stores using Google Tag Manager are on Custom Cart
  • 3.2% of stores using Google Tag Manager are on Squarespace
Top-level Domain
Stores
80,382
45,752
25,350
6,193
4,463
3,799
1,943
1,629
1,519
1,415
503
454
422

Top Categories for stores using Google Tag Manager

Here are the top 10 industry verticals for stores using Google Tag Manager.

  • 15.9% of stores using Google Tag Manager sell Home & Garden products.
  • 11.1% of stores using Google Tag Manager sell Apparel products.
  • 8.0% of stores using Google Tag Manager sell Food & Drink products.
Category
Stores
30,547
21,399
None
15,654
15,360
11,322
9,783

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