Check out our free Chrome Extension.

Ecommerce stores using Google Tag Manager in the United Kingdom

Updated Jun 26 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 196,601 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

Download a complete list of stores using Google Tag Manager with a paid account.
Create a free account to get a feel for the data we provide.

Google Tag Manager Usage On Ecommerce Stores

Google Tag Manager is currently installed on 196,601 ecommerce stores in the United Kingdom.

Top Stores using Google Tag Manager

Here are the top 5 stores in the United Kingdom running Google Tag Manager ordered by store rank.

Name
Domain
Rank
Created
Official Jellycat Store
155
2021/02/26
Alamy
160
2016/12/30
www.sky.com
173
2016/12/30
Tesco
296
2016/12/30
Arsenal.com
361
2016/12/30

Stores That Have Recently Installed Google Tag Manager

Here are the stores in the United Kingdom that have installed Google Tag Manager most recently.

Name
Domain
Rank
Installed At
www.elevatevapes.co.uk
6,168,986
2026/06/27
Purple Sage Soap Co.
5,248,039
2026/06/27
SP2S糖果屋煙彈「台灣官方賣場」
6,250,045
2026/06/27
LANA糖果屋 – ┃LANA電子煙台灣唯一官方賣場┃
7,071,451
2026/06/27
LooseHeadz Online Shop
6,176,033
2026/06/27

Top Ecommerce Platforms for stores using Google Tag Manager

Here is the ecommerce platform breakdown for stores in the United Kingdom with Google Tag Manager installed.

  • 41.6% of stores using Google Tag Manager are on WooCommerce
  • 23.3% of stores using Google Tag Manager are on Shopify
  • 12.3% of stores using Google Tag Manager are on Custom Cart
  • 3.2% of stores using Google Tag Manager are on Squarespace
Top-level Domain
Stores
81,726
45,727
24,157
6,227
4,548
4,124
3,801
1,981
1,663
1,531
1,417
505
440

Top Categories for stores using Google Tag Manager

Here are the top 10 industry verticals for stores using Google Tag Manager.

  • 15.9% of stores using Google Tag Manager sell Home & Garden products.
  • 11.1% of stores using Google Tag Manager sell Apparel products.
  • 8.0% of stores using Google Tag Manager sell Food & Drink products.
Category
Stores
31,227
21,875
None
16,109
15,720
11,431
10,069

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.