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Ecommerce stores using Google Tag Manager in Germany

Updated Jul 17 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 135,274 ecommerce stores in Germany.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

Download a complete list of stores using Google Tag Manager with a paid account.
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Google Tag Manager Usage On Ecommerce Stores

Google Tag Manager is currently installed on 135,274 ecommerce stores in Germany.

Top Stores using Google Tag Manager

Here are the top 5 stores in Germany running Google Tag Manager ordered by store rank.

Name
Domain
Rank
Created
Elgato
628
2016/12/30
Vaping360
701
2016/12/30
Nürburgring
1,176
2021/05/07
Sennheiser
1,429
2020/07/24
visitBerlin.de
1,486
2016/12/30

Stores That Have Recently Installed Google Tag Manager

Here are the stores in Germany that have installed Google Tag Manager most recently.

Name
Domain
Rank
Installed At
magnets.de
7,492,267
2026/07/18
dlisyvo
7,617,677
2026/07/18
Rachdiflair
12,742,068
2026/07/18
TICKETS
13,521,258
2026/07/18
BBP Engineering
7,454,668
2026/07/18

Top Ecommerce Platforms for stores using Google Tag Manager

Here is the ecommerce platform breakdown for stores in Germany with Google Tag Manager installed.

  • 23.8% of stores using Google Tag Manager are on WooCommerce
  • 23.8% of stores using Google Tag Manager are on Takeaway
  • 15.3% of stores using Google Tag Manager are on Shopify
  • 12.7% of stores using Google Tag Manager are on Custom Cart
Top-level Domain
Stores
32,247
32,213
20,719
17,132
9,094
3,949
3,515
1,944
1,594
1,470
1,180
905
850
705
505
451

Top Categories for stores using Google Tag Manager

Here are the top 10 industry verticals for stores using Google Tag Manager.

  • 33.3% of stores using Google Tag Manager sell Food & Drink products.
  • 10.9% of stores using Google Tag Manager sell Home & Garden products.
  • 7.1% of stores using Google Tag Manager sell Apparel products.
Category
Stores
45,012
None
19,533
14,679
9,603
5,377
4,154
3,437

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