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Ecommerce stores using Google Tag Manager in Germany

Updated Oct 30 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 135,724 ecommerce stores in Germany.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

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Google Tag Manager Usage On Ecommerce Stores

Google Tag Manager is currently installed on 135,724 ecommerce stores in Germany.

Top Stores using Google Tag Manager

Here are the top 5 stores in Germany running Google Tag Manager ordered by store rank.

Name
Domain
Rank
Created
CANYON US
1,998
2019/06/21
RIMOWA US
2,227
2017/01/27
Elgato
2,268
2016/12/30
Carhartt Work In Progress
2,596
2016/12/30
MPB
2,742
2016/12/30

Stores That Have Recently Installed Google Tag Manager

Here are the stores in Germany that have installed Google Tag Manager most recently.

Name
Domain
Rank
Installed At
Olerum
olerum.shop
11,798,361
2026/11/01
Delphin®
1,718,478
2026/11/01
reefa.shop
reefa.shop
8,287,439
2026/11/01
Duravik
7,542,429
2026/10/31
SexyPlus
7,889,276
2026/10/31

Top Ecommerce Platforms for stores using Google Tag Manager

Here is the ecommerce platform breakdown for stores in Germany with Google Tag Manager installed.

  • 25.6% of stores using Google Tag Manager are on WooCommerce
  • 22.8% of stores using Google Tag Manager are on Takeaway
  • 15.5% of stores using Google Tag Manager are on Shopify
  • 11.7% of stores using Google Tag Manager are on Custom Cart
Top-level Domain
Stores
34,786
30,991
21,016
15,844
9,144
3,806
3,690
1,882
1,515
1,431
1,080
882
811
760
517
456
448

Top Categories for stores using Google Tag Manager

Here are the top 10 industry verticals for stores using Google Tag Manager.

  • 32.2% of stores using Google Tag Manager sell Food & Drink products.
  • 11.2% of stores using Google Tag Manager sell Home & Garden products.
  • 7.0% of stores using Google Tag Manager sell Apparel products.
Category
Stores
43,648
None
19,991
15,187
9,555
5,687
4,107

Get more insights on stores

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  • Domain type
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Have a look at these other reports to get a taste for what you can do with Store Leads.