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Ecommerce stores using Google Tag Manager in Germany

Updated Jun 26 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 135,430 ecommerce stores in Germany.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

Download a complete list of stores using Google Tag Manager with a paid account.
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Google Tag Manager Usage On Ecommerce Stores

Google Tag Manager is currently installed on 135,430 ecommerce stores in Germany.

Top Stores using Google Tag Manager

Here are the top 5 stores in Germany running Google Tag Manager ordered by store rank.

Name
Domain
Rank
Created
Vaping360
736
2016/12/30
Nürburgring
1,164
2021/05/07
Sennheiser
1,517
2020/07/24
Elgato
1,620
2016/12/30
Albion Online
1,641
2016/12/30

Stores That Have Recently Installed Google Tag Manager

Here are the stores in Germany that have installed Google Tag Manager most recently.

Name
Domain
Rank
Installed At
LadiVania Mode
9,048,471
2026/06/27
Franziska Kaiser
4,107,803
2026/06/27
we.arewoof
9,638,831
2026/06/27
THE Hamburg Record Store
1,055,772
2026/06/27
Kinderlaufrad mika
8,415,124
2026/06/27

Top Ecommerce Platforms for stores using Google Tag Manager

Here is the ecommerce platform breakdown for stores in Germany with Google Tag Manager installed.

  • 24.0% of stores using Google Tag Manager are on WooCommerce
  • 23.5% of stores using Google Tag Manager are on Takeaway
  • 15.3% of stores using Google Tag Manager are on Shopify
  • 12.4% of stores using Google Tag Manager are on Custom Cart
Top-level Domain
Stores
32,558
31,761
20,777
16,849
9,094
3,885
3,506
1,985
1,610
1,494
1,181
895
849
693
518
450
448

Top Categories for stores using Google Tag Manager

Here are the top 10 industry verticals for stores using Google Tag Manager.

  • 32.9% of stores using Google Tag Manager sell Food & Drink products.
  • 10.8% of stores using Google Tag Manager sell Home & Garden products.
  • 7.1% of stores using Google Tag Manager sell Apparel products.
Category
Stores
44,605
None
19,590
14,611
9,663
5,474
4,194

Get more insights on stores

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  • Domain type
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