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Ecommerce stores using Google Tag Manager in Germany

Updated Aug 28 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 133,480 ecommerce stores in Germany.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

Download a complete list of stores using Google Tag Manager with a paid account.
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Google Tag Manager Usage On Ecommerce Stores

Google Tag Manager is currently installed on 133,480 ecommerce stores in Germany.

Top Stores using Google Tag Manager

Here are the top 5 stores in Germany running Google Tag Manager ordered by store rank.

Name
Domain
Rank
Created
Elgato
582
2016/12/30
Vaping360
749
2016/12/30
visitBerlin.de
946
2016/12/30
Nürburgring
1,043
2021/05/07
Sennheiser
1,156
2020/07/24

Stores That Have Recently Installed Google Tag Manager

Here are the stores in Germany that have installed Google Tag Manager most recently.

Name
Domain
Rank
Installed At
Richmond Onlineshop
12,708,556
2026/08/29
Baden
2,577,182
2026/08/29
VOB ist Chefsache
6,430,963
2026/08/29
Vithuy
13,121,423
2026/08/29
Milozy
12,737,577
2026/08/29

Top Ecommerce Platforms for stores using Google Tag Manager

Here is the ecommerce platform breakdown for stores in Germany with Google Tag Manager installed.

  • 23.7% of stores using Google Tag Manager are on WooCommerce
  • 23.7% of stores using Google Tag Manager are on Takeaway
  • 15.5% of stores using Google Tag Manager are on Shopify
  • 12.2% of stores using Google Tag Manager are on Custom Cart
Top-level Domain
Stores
31,672
31,669
20,736
16,267
9,115
3,998
3,457
1,929
1,560
1,461
1,137
912
831
734
484
443

Top Categories for stores using Google Tag Manager

Here are the top 10 industry verticals for stores using Google Tag Manager.

  • 33.2% of stores using Google Tag Manager sell Food & Drink products.
  • 10.8% of stores using Google Tag Manager sell Home & Garden products.
  • 7.1% of stores using Google Tag Manager sell Apparel products.
Category
Stores
44,369
None
19,277
14,478
9,514
5,343
4,094
3,404

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