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Ecommerce stores using Google Tag Manager in Germany

Updated Oct 9 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 132,462 ecommerce stores in Germany.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

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Google Tag Manager Usage On Ecommerce Stores

Google Tag Manager is currently installed on 132,462 ecommerce stores in Germany.

Top Stores using Google Tag Manager

Here are the top 5 stores in Germany running Google Tag Manager ordered by store rank.

Name
Domain
Rank
Created
RIMOWA US
1,836
2017/01/27
Elgato
2,036
2016/12/30
CANYON US
2,125
2019/06/21
Carhartt Work In Progress
2,307
2016/12/30
MPB
3,067
2016/12/30

Stores That Have Recently Installed Google Tag Manager

Here are the stores in Germany that have installed Google Tag Manager most recently.

Name
Domain
Rank
Installed At
Ärzte ohne Grenzen Online-Shop
12,206,195
2026/10/11
victorparts.com
816,245
2026/10/10
SR Teamsports
7,995,543
2026/10/10
Fliegengitter für Türen
11,604,465
2026/10/10
Friedrich Niemann GmbH
13,776,622
2026/10/10

Top Ecommerce Platforms for stores using Google Tag Manager

Here is the ecommerce platform breakdown for stores in Germany with Google Tag Manager installed.

  • 23.8% of stores using Google Tag Manager are on Takeaway
  • 23.1% of stores using Google Tag Manager are on WooCommerce
  • 16.0% of stores using Google Tag Manager are on Shopify
  • 12.0% of stores using Google Tag Manager are on Custom Cart
Top-level Domain
Stores
31,554
30,568
21,161
15,953
9,124
4,028
3,652
1,895
1,531
1,436
1,104
875
829
751
465
460
452

Top Categories for stores using Google Tag Manager

Here are the top 10 industry verticals for stores using Google Tag Manager.

  • 33.4% of stores using Google Tag Manager sell Food & Drink products.
  • 11.1% of stores using Google Tag Manager sell Home & Garden products.
  • 7.1% of stores using Google Tag Manager sell Apparel products.
Category
Stores
44,300
None
18,937
14,676
9,453
5,333
3,960

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