Check out our free Chrome Extension.

Ecommerce stores using Google Tag Manager in Germany

Updated Jan 30 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 132,336 ecommerce stores in Germany.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 132,336 ecommerce stores in Germany.

    Top Stores using Google Tag Manager

    Here are the top 5 stores in Germany running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    Elgato
    1,074
    2016/12/30
    Sennheiser
    1,306
    2020/07/24
    visitBerlin.de
    1,856
    2016/12/30
    Vaping360
    1,882
    2016/12/30
    BRABUS
    2,123
    2016/12/30

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores in Germany that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    Bluefriends
    8,525,767
    2026/01/31
    Sports Nut Webshop
    13,080,105
    2026/01/31
    1. FC Burg
    13,321,438
    2026/01/31
    SC Wyhl
    13,388,210
    2026/01/31
    Sportfreunde 1930 e.V. Wadgassen
    13,408,651
    2026/01/31

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores in Germany with Google Tag Manager installed.

    • 25.1% of stores using Google Tag Manager are on WooCommerce
    • 19.4% of stores using Google Tag Manager are on Takeaway
    • 19.3% of stores using Google Tag Manager are on Shopify
    • 14.1% of stores using Google Tag Manager are on Custom Cart
    Top-level Domain
    Stores
    33,241
    25,629
    25,521
    18,642
    9,038
    3,434
    2,304
    1,634
    1,538
    1,273
    909
    833
    596
    535
    428
    400

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 26.7% of stores using Google Tag Manager sell Food & Drink products.
    • 11.5% of stores using Google Tag Manager sell Home & Garden products.
    • 8.6% of stores using Google Tag Manager sell Apparel products.
    Category
    Stores
    35,326
    None
    21,462
    15,217
    11,400
    5,695
    4,397

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.