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Ecommerce stores using Google Tag Manager in Germany

Updated Jan 27 2023

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 74,601 ecommerce stores in Germany.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
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    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 74,601 ecommerce stores in Germany.

    • Installs for Google Tag Manager increased 0.9% quarter-over-quarter.
    • Installs for Google Tag Manager increased 24.0% year-over-year.
    Installs of Google Tag Manager over Time

    Top Stores using Google Tag Manager

    Here are the top 5 stores in Germany running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    Musikhaus Thomann - International
    126
    2016/12/30
    Online Shoppen – boohoo
    314
    2017/10/27
    Tennis
    359
    2020/03/06
    Highsnobiety
    454
    2016/12/30
    mytheresa.com
    592
    2017/01/27

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores in Germany that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    Bavarian Illuminati Organisation
    10,923,330
    2023/01/29
    romantica
    3,803,279
    2023/01/29
    Kindle Brennstoffe
    6,490,975
    2023/01/28
    Alchemilla
    3,673,209
    2023/01/28
    Energiemanagement
    3,517,670
    2023/01/28

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores in Germany with Google Tag Manager installed.

    • 35.6% of stores using Google Tag Manager are on WooCommerce
    • 17.2% of stores using Google Tag Manager are on Custom Cart
    • 16.6% of stores using Google Tag Manager are on Shopify
    • 13.5% of stores using Google Tag Manager are on Shopware
    Top-level Domain
    Stores
    26,545
    12,865
    12,366
    10,049
    4,293
    1,158
    947
    428
    384
    343
    221
    122

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 4.9% of stores using Google Tag Manager sell Apparel products.
    • 4.5% of stores using Google Tag Manager sell Home & Garden products.
    • 2.6% of stores using Google Tag Manager sell Food & Drink products.
    Category
    Stores
    None
    55,562
    3,623
    1,967
    1,152
    1,000
    835

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