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Ecommerce stores using Google Tag Manager in Germany

Updated Dec 19 2025

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 129,215 ecommerce stores in Germany.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 129,215 ecommerce stores in Germany.

    Top Stores using Google Tag Manager

    Here are the top 5 stores in Germany running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    MediaMarkt
    561
    2016/12/30
    Save on Elgato Gear
    1,144
    2016/12/30
    RIMOWA US
    1,212
    2017/01/27
    CANYON US
    1,259
    2019/06/21
    Sennheiser
    1,384
    2020/07/24

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores in Germany that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    Cali Gras Kaufen
    7,845,608
    2025/12/20
    de.jiaxingamemachine.com
    13,006,164
    2025/12/20
    FioraLux
    8,089,838
    2025/12/20
    GLAS
    13,399,259
    2025/12/20
    www.ausblaswaben.de
    9,073,268
    2025/12/20

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores in Germany with Google Tag Manager installed.

    • 25.8% of stores using Google Tag Manager are on WooCommerce
    • 20.5% of stores using Google Tag Manager are on Takeaway
    • 16.3% of stores using Google Tag Manager are on Shopify
    • 14.6% of stores using Google Tag Manager are on Custom Cart
    Top-level Domain
    Stores
    33,321
    26,532
    21,060
    18,828
    9,191
    3,377
    2,440
    1,653
    1,557
    1,274
    913
    778
    579
    520
    432
    377

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 27.7% of stores using Google Tag Manager sell Food & Drink products.
    • 11.2% of stores using Google Tag Manager sell Home & Garden products.
    • 8.1% of stores using Google Tag Manager sell Apparel products.
    Category
    Stores
    35,744
    None
    21,157
    14,480
    10,497
    5,483
    4,178
    3,514

    Get more insights on stores

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    • Social Media accounts
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    • Domain type
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    For more insights on stores, create a free account and have a look for yourself.

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