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Ecommerce stores using Google Tag Manager in Germany

Updated Jan 9 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 130,437 ecommerce stores in Germany.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 130,437 ecommerce stores in Germany.

    Top Stores using Google Tag Manager

    Here are the top 5 stores in Germany running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    Elgato
    1,074
    2016/12/30
    RIMOWA
    1,268
    2017/01/27
    Sennheiser
    1,308
    2020/07/24
    MPB
    1,601
    2016/12/30
    visitBerlin.de
    1,735
    2016/12/30

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores in Germany that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    Sachverständiger für Photovoltaikanlagen
    4,017,006
    2026/01/10
    cannabis-bluete.de
    7,730,561
    2026/01/10
    BibleEnrichement
    8,537,155
    2026/01/10
    germansgobali
    7,577,048
    2026/01/10
    RAABE
    11,617,354
    2026/01/10

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores in Germany with Google Tag Manager installed.

    • 25.4% of stores using Google Tag Manager are on WooCommerce
    • 20.0% of stores using Google Tag Manager are on Takeaway
    • 18.0% of stores using Google Tag Manager are on Shopify
    • 14.3% of stores using Google Tag Manager are on Custom Cart
    Top-level Domain
    Stores
    33,178
    26,062
    23,518
    18,649
    9,039
    3,371
    2,416
    1,647
    1,554
    1,267
    903
    594
    530
    433
    392
    383

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 27.2% of stores using Google Tag Manager sell Food & Drink products.
    • 11.4% of stores using Google Tag Manager sell Home & Garden products.
    • 8.4% of stores using Google Tag Manager sell Apparel products.
    Category
    Stores
    35,471
    None
    21,243
    14,836
    11,007
    5,568
    4,261
    3,534

    Get more insights on stores

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    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
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    • Country
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    • Creation date
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    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
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    For more insights on stores, create a free account and have a look for yourself.

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