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Ecommerce stores using Google Tag Manager in Germany

Updated Aug 7 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 133,457 ecommerce stores in Germany.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

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Google Tag Manager Usage On Ecommerce Stores

Google Tag Manager is currently installed on 133,457 ecommerce stores in Germany.

Top Stores using Google Tag Manager

Here are the top 5 stores in Germany running Google Tag Manager ordered by store rank.

Name
Domain
Rank
Created
Vaping360
782
2016/12/30
visitBerlin.de
1,048
2016/12/30
Nürburgring
1,172
2021/05/07
Sennheiser
1,314
2020/07/24
heise online
1,905
2016/12/30

Stores That Have Recently Installed Google Tag Manager

Here are the stores in Germany that have installed Google Tag Manager most recently.

Name
Domain
Rank
Installed At
best AnimalCARE
2,330,986
2026/08/08
www.gurli-kiel.de
7,249,279
2026/08/08
Offizieller None Of Us
888,302
2026/08/08
Ventix
12,642,821
2026/08/08
tktxbestellen.de
11,456,962
2026/08/08

Top Ecommerce Platforms for stores using Google Tag Manager

Here is the ecommerce platform breakdown for stores in Germany with Google Tag Manager installed.

  • 23.9% of stores using Google Tag Manager are on WooCommerce
  • 23.7% of stores using Google Tag Manager are on Takeaway
  • 15.2% of stores using Google Tag Manager are on Shopify
  • 12.3% of stores using Google Tag Manager are on Custom Cart
Top-level Domain
Stores
31,881
31,647
20,314
16,454
9,128
3,992
3,436
1,934
1,579
1,459
1,152
908
831
719
493
451

Top Categories for stores using Google Tag Manager

Here are the top 10 industry verticals for stores using Google Tag Manager.

  • 33.3% of stores using Google Tag Manager sell Food & Drink products.
  • 10.9% of stores using Google Tag Manager sell Home & Garden products.
  • 7.1% of stores using Google Tag Manager sell Apparel products.
Category
Stores
44,397
None
19,190
14,491
9,435
5,341
4,093

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