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Ecommerce stores using Google Tag Manager in India

Updated Aug 28 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 120,712 ecommerce stores in India.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

Download a complete list of stores using Google Tag Manager with a paid account.
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Google Tag Manager Usage On Ecommerce Stores

Google Tag Manager is currently installed on 120,712 ecommerce stores in India.

Top Stores using Google Tag Manager

Here are the top 5 stores in India running Google Tag Manager ordered by store rank.

Name
Domain
Rank
Created
Flipkart
41
2016/12/30
Hindustan Times
119
2016/12/30
PharmEasy
211
2016/12/30
ClearTax ITR Filing
332
2016/12/30
Heads Up For Tails
536
2017/08/25

Stores That Have Recently Installed Google Tag Manager

Here are the stores in India that have installed Google Tag Manager most recently.

Name
Domain
Rank
Installed At
My Store
6,355,878
2026/08/29
Joujule_Store
7,139,518
2026/08/29
TFI Banisa
6,792,149
2026/08/29
Upshabd Perfumes
11,919,887
2026/08/29
krithika-herbals.myshopify.com
13,135,999
2026/08/29

Top Ecommerce Platforms for stores using Google Tag Manager

Here is the ecommerce platform breakdown for stores in India with Google Tag Manager installed.

  • 42.5% of stores using Google Tag Manager are on WooCommerce
  • 23.4% of stores using Google Tag Manager are on Shopify
  • 17.2% of stores using Google Tag Manager are on Custom Cart
  • 6.0% of stores using Google Tag Manager are on ShopDeck
Top-level Domain
Stores
51,328
28,245
20,710
7,260
3,599
1,599
1,191
1,096
946
775
308
277
192

Top Categories for stores using Google Tag Manager

Here are the top 10 industry verticals for stores using Google Tag Manager.

  • 21.4% of stores using Google Tag Manager sell Apparel products.
  • 11.2% of stores using Google Tag Manager sell Home & Garden products.
  • 8.1% of stores using Google Tag Manager sell Food & Drink products.
Category
Stores
25,852
13,567
None
10,987
9,787
9,204
5,097

Get more insights on stores

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Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.