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Ecommerce stores using Google Tag Manager in India

Updated Aug 7 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 119,223 ecommerce stores in India.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

Download a complete list of stores using Google Tag Manager with a paid account.
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Google Tag Manager Usage On Ecommerce Stores

Google Tag Manager is currently installed on 119,223 ecommerce stores in India.

Top Stores using Google Tag Manager

Here are the top 5 stores in India running Google Tag Manager ordered by store rank.

Name
Domain
Rank
Created
Flipkart
42
2016/12/30
Groww
111
2016/12/30
ClearTax ITR Filing
205
2016/12/30
IndiaMART
215
2016/12/30
PharmEasy
217
2016/12/30

Stores That Have Recently Installed Google Tag Manager

Here are the stores in India that have installed Google Tag Manager most recently.

Name
Domain
Rank
Installed At
Zoykid
8,173,089
2026/08/08
fusionmusic.in
8,401,671
2026/08/08
Looklyn Collection
13,738,012
2026/08/08
Kadamsole
6,627,171
2026/08/08
FE Casters – High
11,376,420
2026/08/08

Top Ecommerce Platforms for stores using Google Tag Manager

Here is the ecommerce platform breakdown for stores in India with Google Tag Manager installed.

  • 43.4% of stores using Google Tag Manager are on WooCommerce
  • 23.0% of stores using Google Tag Manager are on Shopify
  • 16.9% of stores using Google Tag Manager are on Custom Cart
  • 5.5% of stores using Google Tag Manager are on ShopDeck
Top-level Domain
Stores
51,777
27,470
20,096
6,541
3,612
1,627
1,180
1,089
947
779
507
315
191

Top Categories for stores using Google Tag Manager

Here are the top 10 industry verticals for stores using Google Tag Manager.

  • 21.4% of stores using Google Tag Manager sell Apparel products.
  • 11.2% of stores using Google Tag Manager sell Home & Garden products.
  • 8.1% of stores using Google Tag Manager sell Food & Drink products.
Category
Stores
25,489
13,351
None
10,720
9,652
9,064
5,087

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Have a look at these other reports to get a taste for what you can do with Store Leads.