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Ecommerce stores using Google Tag Manager in India

Updated Feb 23 2024

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 82,983 ecommerce stores in India.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 82,983 ecommerce stores in India.

    Top Stores using Google Tag Manager

    Here are the top 5 stores in India running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    1mg.com
    38
    2016/12/30
    The Indian Express
    56
    2016/12/30
    IndiaMART
    102
    2016/12/30
    PharmEasy
    118
    2016/12/30
    Netmeds
    308
    2016/12/30

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores in India that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    iViralMart
    5,995,152
    2024/02/24
    Brand Store
    12,438,662
    2024/02/24
    METONAS
    12,396,683
    2024/02/24
    Trendz Mart
    12,228,235
    2024/02/24
    Fitness Supplements in Salem
    7,022,883
    2024/02/24

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores in India with Google Tag Manager installed.

    • 50.1% of stores using Google Tag Manager are on WooCommerce
    • 22.4% of stores using Google Tag Manager are on Shopify
    • 18.7% of stores using Google Tag Manager are on Custom Cart
    • 1.6% of stores using Google Tag Manager are on OpenCart
    Top-level Domain
    Stores
    41,533
    18,596
    15,514
    1,361
    1,333
    642
    551
    461
    421
    411
    204
    203

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 17.7% of stores using Google Tag Manager sell Apparel products.
    • 10.6% of stores using Google Tag Manager sell Home & Garden products.
    • 7.7% of stores using Google Tag Manager sell Food & Drink products.
    Category
    Stores
    14,670
    None
    13,323
    6,430
    5,459
    3,700

    Get more insights on stores

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    • Domain type
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    For more insights on stores, create a free account and have a look for yourself.

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    Have a look at these other reports to get a taste for what you can do with Store Leads.