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Ecommerce stores using Google Tag Manager in India

Updated Feb 3 2023

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 63,600 ecommerce stores in India.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
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    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 63,600 ecommerce stores in India.

    • Installs for Google Tag Manager increased 0.3% quarter-over-quarter.
    • Installs for Google Tag Manager increased 23.4% year-over-year.
    Installs of Google Tag Manager over Time

    Top Stores using Google Tag Manager

    Here are the top 5 stores in India running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    PUMA.COM
    583
    2016/12/30
    GoMechanic
    1,249
    2017/03/24
    AJIO
    2,324
    2016/12/30
    ArtsyCraftsyMom
    2,398
    2016/12/30
    Best Flower Shop
    2,401
    2016/12/30

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores in India that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    Buy Backlinks Marketplace
    9,913,755
    2023/02/05
    PrintFalcon.com
    2,423,302
    2023/02/05
    VaidhCure
    6,876,138
    2023/02/05
    Thirupathi Ice Cream
    8,251,278
    2023/02/05
    universityfly.com
    11,007,462
    2023/02/05

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores in India with Google Tag Manager installed.

    • 53.7% of stores using Google Tag Manager are on WooCommerce
    • 19.0% of stores using Google Tag Manager are on Custom Cart
    • 16.5% of stores using Google Tag Manager are on Shopify
    • 2.5% of stores using Google Tag Manager are on Magento

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 17.7% of stores using Google Tag Manager sell Apparel products.
    • 10.4% of stores using Google Tag Manager sell Home & Garden products.
    • 9.3% of stores using Google Tag Manager sell Food & Drink products.
    Category
    Stores
    11,250
    None
    9,014
    5,892
    4,518
    2,946

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