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Ecommerce stores using Google Tag Manager in India

Updated Jan 9 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 112,556 ecommerce stores in India.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 112,556 ecommerce stores in India.

    Top Stores using Google Tag Manager

    Here are the top 5 stores in India running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    Flipkart
    37
    2016/12/30
    Tata 1mg
    60
    2016/12/30
    IndiaMART
    127
    2016/12/30
    India Today
    221
    2016/12/30
    Apollo Pharmacy
    243
    2017/04/28

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores in India that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    Slimora
    12,405,779
    2026/01/10
    Skin How %
    3,270,587
    2026/01/10
    Trueherbal
    12,357,236
    2026/01/10
    shopee zone
    12,582,951
    2026/01/10
    Enclat
    12,542,500
    2026/01/10

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores in India with Google Tag Manager installed.

    • 45.9% of stores using Google Tag Manager are on WooCommerce
    • 23.9% of stores using Google Tag Manager are on Shopify
    • 16.2% of stores using Google Tag Manager are on Custom Cart
    • 3.5% of stores using Google Tag Manager are on ShopDeck
    Top-level Domain
    Stores
    51,699
    26,938
    18,183
    3,902
    3,757
    1,302
    1,050
    1,044
    933
    730
    332
    208
    43

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 21.0% of stores using Google Tag Manager sell Apparel products.
    • 11.2% of stores using Google Tag Manager sell Home & Garden products.
    • 7.9% of stores using Google Tag Manager sell Business & Industrial products.
    Category
    Stores
    23,668
    12,594
    None
    9,770
    8,639
    8,156
    5,073

    Get more insights on stores

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    • Domain type
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    For more insights on stores, create a free account and have a look for yourself.

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    Have a look at these other reports to get a taste for what you can do with Store Leads.