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Ecommerce stores using Google Tag Manager in India

Updated Jul 16 2021

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 31,228 ecommerce stores in India.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
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    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 31,228 ecommerce stores in India.

    • Installs of Google Tag Manager on ecommerce stores have decreased -0.3% quarter-over-quarter.
    • Installs of Google Tag Manager on ecommerce stores have increased 192.6% year-over-year.
    Installs of Google Tag Manager over Time

    Top Stores using Google Tag Manager

    Here are the top 5 stores in India running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    www. Snapdeal.com
    272
    2016/12/30
    eduCBA
    714
    2016/12/30
    Unacademy
    770
    2016/12/30
    TradeIndia
    990
    2016/12/30
    Netmeds.com
    1,231
    2016/12/30

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores in India that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    Zarifa
    6,193,223
    2021/07/18
    //micro
    5,338,952
    2021/07/18
    Cularii
    5,002,120
    2021/07/18
    egym.app
    6,326,332
    2021/07/18
    WebHarvy Web Scraping Software
    2,027,337
    2021/07/18

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores in India with Google Tag Manager installed.

    • 57.1% of stores using Google Tag Manager are on WooCommerce
    • 15.6% of stores using Google Tag Manager are on Shopify
    • 15.5% of stores using Google Tag Manager are on Custom Cart
    • 4.0% of stores using Google Tag Manager are on Magento

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 19.9% of stores using Google Tag Manager sell Apparel products.
    • 11.0% of stores using Google Tag Manager sell Home & Garden products.
    • 9.5% of stores using Google Tag Manager sell Food & Drink products.
    Category
    Stores
    6,212
    None
    3,209
    2,966
    2,200
    1,503

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