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Ecommerce stores using Google Tag Manager in India

Updated Dec 19 2025

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 113,526 ecommerce stores in India.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 113,526 ecommerce stores in India.

    Top Stores using Google Tag Manager

    Here are the top 5 stores in India running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    Flipkart
    32
    2016/12/30
    Tata 1mg
    55
    2016/12/30
    IndiaMART
    128
    2016/12/30
    Goodreturns
    177
    2021/06/11
    Apollo Pharmacy
    229
    2017/04/28

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores in India that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    Flying Mart
    12,728,194
    2025/12/20
    Thesangemarmar
    6,557,456
    2025/12/20
    Vigyan Yoga
    10,432,196
    2025/12/20
    Business Highlights
    3,738,497
    2025/12/20
    creditimprove.apoorvaa.co.in
    13,323,009
    2025/12/20

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores in India with Google Tag Manager installed.

    • 46.1% of stores using Google Tag Manager are on WooCommerce
    • 22.8% of stores using Google Tag Manager are on Shopify
    • 16.5% of stores using Google Tag Manager are on Custom Cart
    • 3.4% of stores using Google Tag Manager are on ShopDeck
    Top-level Domain
    Stores
    52,310
    25,851
    18,774
    3,820
    3,750
    1,604
    1,293
    1,055
    1,052
    940
    336
    207

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 20.5% of stores using Google Tag Manager sell Apparel products.
    • 11.2% of stores using Google Tag Manager sell Home & Garden products.
    • 8.0% of stores using Google Tag Manager sell Business & Industrial products.
    Category
    Stores
    23,282
    12,768
    None
    10,122
    8,532
    8,224
    5,190

    Get more insights on stores

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    • Social Media accounts
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    • Domain type
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    For more insights on stores, create a free account and have a look for yourself.

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