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Ecommerce stores using Google Tag Manager in India

Updated Jun 26 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 120,668 ecommerce stores in India.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

Download a complete list of stores using Google Tag Manager with a paid account.
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Google Tag Manager Usage On Ecommerce Stores

Google Tag Manager is currently installed on 120,668 ecommerce stores in India.

Top Stores using Google Tag Manager

Here are the top 5 stores in India running Google Tag Manager ordered by store rank.

Name
Domain
Rank
Created
Flipkart
36
2016/12/30
IndiaMART
145
2016/12/30
ClearTax ITR Filing
220
2016/12/30
PharmEasy
235
2016/12/30
Myntra
396
2016/12/30

Stores That Have Recently Installed Google Tag Manager

Here are the stores in India that have installed Google Tag Manager most recently.

Name
Domain
Rank
Installed At
BlinkCart India
12,682,260
2026/06/27
Daily Theory
8,000,144
2026/06/27
zorbacosmetics.com
11,590,932
2026/06/27
Benera
11,083,912
2026/06/27
Exatron Manufacturer– Exatron Servers
12,390,908
2026/06/27

Top Ecommerce Platforms for stores using Google Tag Manager

Here is the ecommerce platform breakdown for stores in India with Google Tag Manager installed.

  • 44.8% of stores using Google Tag Manager are on WooCommerce
  • 22.8% of stores using Google Tag Manager are on Shopify
  • 16.3% of stores using Google Tag Manager are on Custom Cart
  • 4.9% of stores using Google Tag Manager are on ShopDeck
Top-level Domain
Stores
54,055
27,452
19,630
5,916
3,664
1,647
1,208
1,106
1,002
819
503
321
200

Top Categories for stores using Google Tag Manager

Here are the top 10 industry verticals for stores using Google Tag Manager.

  • 21.3% of stores using Google Tag Manager sell Apparel products.
  • 11.1% of stores using Google Tag Manager sell Home & Garden products.
  • 8.0% of stores using Google Tag Manager sell Food & Drink products.
Category
Stores
25,666
13,359
None
10,770
9,636
9,076
5,250

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