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Ecommerce stores using Google Tag Manager in India

Updated Jul 17 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 119,951 ecommerce stores in India.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

Download a complete list of stores using Google Tag Manager with a paid account.
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Google Tag Manager Usage On Ecommerce Stores

Google Tag Manager is currently installed on 119,951 ecommerce stores in India.

Top Stores using Google Tag Manager

Here are the top 5 stores in India running Google Tag Manager ordered by store rank.

Name
Domain
Rank
Created
Flipkart
38
2016/12/30
IndiaMART
146
2016/12/30
ClearTax ITR Filing
208
2016/12/30
PharmEasy
230
2016/12/30
Wellbeing Nutrition India
1,055
2019/09/27

Stores That Have Recently Installed Google Tag Manager

Here are the stores in India that have installed Google Tag Manager most recently.

Name
Domain
Rank
Installed At
learn.gurukulonroad.com
13,398,301
2026/07/18
Ambition FLI
7,244,210
2026/07/18
Zorba The Zen
6,734,892
2026/07/18
Vizarts
7,727,057
2026/07/18
Fundamentals
11,845,108
2026/07/18

Top Ecommerce Platforms for stores using Google Tag Manager

Here is the ecommerce platform breakdown for stores in India with Google Tag Manager installed.

  • 44.0% of stores using Google Tag Manager are on WooCommerce
  • 22.9% of stores using Google Tag Manager are on Shopify
  • 16.5% of stores using Google Tag Manager are on Custom Cart
  • 5.2% of stores using Google Tag Manager are on ShopDeck
Top-level Domain
Stores
52,819
27,524
19,769
6,251
3,693
1,634
1,187
1,099
977
800
513
320
200

Top Categories for stores using Google Tag Manager

Here are the top 10 industry verticals for stores using Google Tag Manager.

  • 21.4% of stores using Google Tag Manager sell Apparel products.
  • 11.1% of stores using Google Tag Manager sell Home & Garden products.
  • 8.1% of stores using Google Tag Manager sell Food & Drink products.
Category
Stores
25,616
13,319
None
10,730
9,672
9,028
5,158

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