The State of Dukaan in 2024

In this report, we'll cover the following essential statistics on Dukaan usage.

• Dukaan growth
• Social media usage on Dukaan stores
• Contact information on Dukaan stores
• Top categories for Dukaan stores
• Top countries for Dukaan stores
• Number of employees for Dukaan stores
• Number of products sold for Dukaan stores
• Top Dukaan technologies
• Top Shipping Carriers used by Dukaan stores
• Dukaan store top-level domain distribution
• Top Dukaan stores
• New Dukaan stores
• Stores switching to Dukaan from other platforms
• Stores switching from Dukaan to other platforms

Dukaan Growth

At present, there are 3,218 live stores running on the Dukaan platform.

Here is the historical growth of stores running Dukaan.

• Dukaan stores increased 11.8% quarter-over-quarter in 2024 Q2.
• Dukaan stores increased 87% year-over-year in 2024 Q2.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Dukaan store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Dukaan Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 53.8% of Dukaan stores.
• Facebook is used by 37.1% of Dukaan stores.
• YouTube is used by 16.9% of Dukaan stores.

Contact Information On Dukaan Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 66% of Dukaan stores have an email on their website
• 29% of Dukaan stores provide a phone number on their website

Top Categories For Dukaan Stores

Here is the breakdown of industry verticals for stores on Dukaan.

• 25.5% of Dukaan stores sell Apparel products.
• 11.8% of Dukaan stores sell Food & Drink products.
• 9.1% of Dukaan stores sell Home & Garden products.

Top Countries For Dukaan Stores

Here are the top countries for stores using Dukaan.

• 81.4% of Dukaan stores are in India
• 7.0% of Dukaan stores are in United States
• 1.3% of Dukaan stores are in United Kingdom
• 1.2% of Dukaan stores are in Pakistan

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Dukaan Stores

Here is the breakdown of Dukaan stores by the number of employees.

• 98.6% of Dukaan stores have Unknown employees.
• 0.8% of Dukaan stores have 1 - 9 employees.
• 0.2% of Dukaan stores have 250 - 999 employees.

Number Of Products Sold For Dukaan Stores

Here is the breakdown of Dukaan stores by the number of products that they sell.

• 29.0% of Dukaan stores sell 1 - 9 different products.
• 5.3% of Dukaan stores sell 10 - 24 different products.
• 3.5% of Dukaan stores sell 25 - 49 different products.

Top Technologies on Dukaan Stores

We're tracking 54 different technologies that have 4,649 collective installs on Dukaan stores.

• Elastic is used by 99.5% of Dukaan stores.
• Google Tag Manager is used by 20.0% of Dukaan stores.
• Google Analytics 4 is used by 13.4% of Dukaan stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Dukaan stores.

Top Shipping Carriers Used By Dukaan Stores

• Fedex is used by 0.5% of Dukaan stores.
• UPS is used by 0.5% of Dukaan stores.
• USPS is used by 0.3% of Dukaan stores.

Here are the top 7 shipping carriers across all Dukaan stores.

Dukaan Store Top-level Domain Distribution

.com is the most popular top-level domain for Dukaan stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 50.5% of Dukaan stores have a .com domain.
• 27.7% of Dukaan stores have a .in domain.
• 5.4% of Dukaan stores have a .co.in domain.

Top Dukaan Stores

Here are the top stores, powered by Dukaan, ordered by store rank.

New Dukaan Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to Dukaan From Other Platforms

Over the last 90 days, Dukaan has taken 66 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Dukaan from competitive ecommerce platforms.

Stores Switching from Dukaan To Other Platforms

Over the last 90 days, Dukaan has lost 49 merchants to competitive platforms.

Here are the top Dukaan stores that have recently changed to a competitive platform.

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