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The State of Dukaan in 2024

Updated Feb 23 2024

In this report, we'll cover the following essential statistics on Dukaan usage.

Download a complete list of Dukaan stores with a paid account.
Create a free account to get a feel for the data we provide.

Dukaan Growth

At present, there are 3,732 live stores running on the Dukaan platform.

Here is the historical growth of stores running Dukaan.

  • Dukaan stores increased 18.9% quarter-over-quarter in 2023 Q4.
  • Dukaan stores increased 161% year-over-year in 2023 Q4.
Quarter
Active Stores
2021 Q4
1,116
2022 Q1
1,797
2022 Q2
1,613
2022 Q3
2,196
2022 Q4
2,585
2023 Q1
3,543
2023 Q2
3,788
2023 Q3
3,798
2023 Q4
3,860
2024 Q1 (to date)
3,732
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Dukaan store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Dukaan Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 56.0% of Dukaan stores.
  • Facebook is used by 38.3% of Dukaan stores.
  • YouTube is used by 15.6% of Dukaan stores.
Type
Stores
Instagram
2,090
Facebook
1,431
YouTube
583
Twitter
452
Pinterest
286
LinkedIn
191
WhatsApp
49
Facebook Group
8
Tiktok
5

Contact Information On Dukaan Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 64% of Dukaan stores have an email on their website
  • 34% of Dukaan stores provide a phone number on their website
Type
Stores
Email
2,402
Phone
1,267

Top Categories For Dukaan Stores

Here is the breakdown of industry verticals for stores on Dukaan.

  • 26.5% of Dukaan stores sell Apparel products.
  • 12.4% of Dukaan stores sell Food & Drink products.
  • 8.5% of Dukaan stores sell Home & Garden products.

Top Countries For Dukaan Stores

Here are the top countries for stores using Dukaan.

  • 83.6% of Dukaan stores are in India
  • 6.4% of Dukaan stores are in United States
  • 1.1% of Dukaan stores are in United Kingdom
  • 0.9% of Dukaan stores are in Canada
Country
Stores
3,121
35
14

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Dukaan Stores

Here is the breakdown of Dukaan stores by the number of employees.

  • 98.8% of Dukaan stores have Unknown employees.
  • 0.7% of Dukaan stores have 1 - 9 employees.
  • 0.2% of Dukaan stores have 250 - 999 employees.
Employees
Stores
Unknown
3,686
1 - 9
26
10 - 24
3
25 - 49
2
50 - 99
3
100 - 249
2
250 - 999
8
1000 - 4999
2

Number Of Products Sold For Dukaan Stores

Here is the breakdown of Dukaan stores by the number of products that they sell.

  • 25.2% of Dukaan stores sell 1 - 9 different products.
  • 4.8% of Dukaan stores sell 10 - 24 different products.
  • 2.9% of Dukaan stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
940
10 - 24
178
25 - 49
109
50 - 99
29
100 - 249
79
250 - 999
35
1000 - 4999
7
5000 - 9999
2
10000 - 24999
3
100000 - 249999
2

Top Technologies on Dukaan Stores

We're tracking 47 different technologies that have 5,238 collective installs on Dukaan stores.

  • Elastic is used by 99.9% of Dukaan stores.
  • Google Tag Manager is used by 18.7% of Dukaan stores.
  • Google Analytics 4 is used by 12.4% of Dukaan stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Dukaan stores.

Top Shipping Carriers Used By Dukaan Stores

  • UPS is used by 0.5% of Dukaan stores.
  • Fedex is used by 0.4% of Dukaan stores.
  • USPS is used by 0.3% of Dukaan stores.

Here are the top 7 shipping carriers across all Dukaan stores.

Shipping Carrier
Stores
UPS
19
Fedex
15
USPS
13
Delhivery
2
Bluedart
2
Canada Post
1
Correos
1

Dukaan Store Top-level Domain Distribution

.com is the most popular top-level domain for Dukaan stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 52.0% of Dukaan stores have a .com domain.
  • 26.7% of Dukaan stores have a .in domain.
  • 6.4% of Dukaan stores have a .co.in domain.
Top-level Domain
Stores
.com
1,939
.in
997
.co.in
239
.shop
121
.store
83
.co
38
.net
36
.org
25
.online
22
.com.au
17

Top Dukaan Stores

Here are the top stores, powered by Dukaan, ordered by store rank.

Name
Domain
Rank
Created
Wow Skin Science India
4,462
2019/10/04
The Whole Truth Foods
22,574
2020/08/14
Vu Televisions
29,267
2020/11/20
Syska
42,872
2019/08/23
GOVO
54,358
2021/08/06

New Dukaan Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
unitedlunchadores
3,011,316
2024/02/23
naturalmedicinesofnc
3,047,044
2024/02/23
mytoilet
3,053,567
2024/02/23
24x7 Bike4U
5,985,786
2024/02/23
Sugar Kusumakar Churna
6,035,798
2024/02/23

Stores Switching to Dukaan From Other Platforms

Over the last 90 days, Dukaan has taken 86 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Dukaan from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
The Whole Truth Foods
22,574
WooCommerce
2023/12/15
Stepin Adventure
617,223
Spree Commerce
2024/01/15
juarigentleman.com
1,788,210
Shopify
2024/01/02
RamPuniyani
2,197,311
WooCommerce
2024/02/23
Trends on Wall
2,934,896
Shopify
2024/02/17

Stores Switching from Dukaan To Other Platforms

Over the last 90 days, Dukaan has lost 91 merchants to competitive platforms.

Here are the top Dukaan stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
HealthXP®
132,549
Magento
2024/02/05
bioayurveda.com
413,283
Shopify
2023/12/11
uppercase
429,525
Shopify
2024/01/01
Jain Shikanji
471,928
WooCommerce
2024/01/29
Smart Furniture Store
1,125,511
Shopify
2024/01/08

Get more insights on Dukaan stores

Our search interface is easy to use and helps you find the Dukaan stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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