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The State of Dukaan in 2023

Updated Jan 27 2023

In this report, we'll cover the following essential statistics on Dukaan usage.

Download a complete list of Dukaan stores with a paid account.
Create a free account to get a feel for the data we provide.

Dukaan Growth

At present, there are 2,673 live stores running on the Dukaan platform.

Here is the historical growth of stores running Dukaan.

  • Dukaan stores increased 18.0% quarter-over-quarter in 2022 Q4.
  • Dukaan stores increased 138% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
6
2017 Q2
23
2017 Q3
19
2017 Q4
5
2018 Q1
10
2018 Q2
21
2018 Q3
28
2018 Q4
23
2019 Q1
18
2019 Q2
24
2019 Q3
32
2019 Q4
35
2020 Q1
30
2020 Q2
75
2020 Q3
76
2020 Q4
69
2021 Q1
88
2021 Q2
170
2021 Q3
111
2021 Q4
165
2022 Q1
227
2022 Q2
162
2022 Q3
700
2022 Q4
389
2023 Q1 (to date)
126
Cumulative Stores by Quarter

It's hard to know exactly when a Dukaan store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Dukaan Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 47.3% of Dukaan stores.
  • Facebook is used by 38.4% of Dukaan stores.
  • YouTube is used by 9.6% of Dukaan stores.
Type
Stores
Instagram
1,265
Facebook
1,027
YouTube
257
Twitter
249
Pinterest
184
LinkedIn
108
Facebook Group
6

Contact Information On Dukaan Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 58% of Dukaan stores have an email on their website
  • 32% of Dukaan stores provide a phone number on their website
Type
Stores
Email
1,547
Phone
843
WhatsApp
25

Top Categories For Dukaan Stores

Here is the breakdown of industry verticals for stores on Dukaan.

  • 24.6% of Dukaan stores sell Apparel products.
  • 17.7% of Dukaan stores sell Food & Drink products.
  • 8.8% of Dukaan stores sell Home & Garden products.

Top Countries For Dukaan Stores

Here are the top countries for stores using Dukaan.

  • 84.4% of Dukaan stores are in India
  • 7.4% of Dukaan stores are in United States
  • 0.8% of Dukaan stores are in United Kingdom
  • 0.7% of Dukaan stores are in Canada

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Dukaan Stores

Here is the breakdown of Dukaan stores by the number of employees.

  • 0.4% of Dukaan stores have 1 - 9 employees.
  • 0.1% of Dukaan stores have 50 - 99 employees.
  • 0.1% of Dukaan stores have 10 - 24 employees.
Employees
Stores
1 - 9
12
10 - 24
2
50 - 99
3
100 - 249
1
250 - 999
2

Number Of Products Sold For Dukaan Stores

Here is the breakdown of Dukaan stores by the number of products that they sell.

  • 47.0% of Dukaan stores sell 1 - 9 different products.
  • 5.7% of Dukaan stores sell 10 - 24 different products.
  • 3.3% of Dukaan stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
1,255
10 - 24
152
25 - 49
89
50 - 99
20
100 - 249
74
250 - 999
28
1000 - 4999
8
5000 - 9999
1
10000 - 24999
3
25000 - 99999
2

Top Technologies on Dukaan Stores

We're tracking 21 different technologies that have 3,595 collective installs on Dukaan stores.

  • Elastic is used by 99.9% of Dukaan stores.
  • Google Tag Manager is used by 16.9% of Dukaan stores.
  • Google Analytics 4 is used by 8.7% of Dukaan stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Dukaan stores.

Top Shipping Carriers Used By Dukaan Stores

  • USPS is used by 0.4% of Dukaan stores.
  • UPS is used by 0.3% of Dukaan stores.
  • Fedex is used by 0.3% of Dukaan stores.

Here are the top 8 shipping carriers across all Dukaan stores.

Shipping Carrier
Stores
USPS
10
UPS
9
Fedex
8
Delhivery
5
Canada Post
1
Royal Mail
1
Correos
1
Bluedart
1

Dukaan Store Top-level Domain Distribution

.com is the most popular top-level domain for Dukaan stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 67.5% of Dukaan stores have a .com domain.
  • 14.3% of Dukaan stores have a .in domain.
  • 3.5% of Dukaan stores have a .co.in domain.
Top-level Domain
Stores
.com
1,805
.in
383
.co.in
94
.net
74
.shop
67
.store
56
.org
24
.online
20
.co
12
.co.uk
6

Top Dukaan Stores

Here are the top stores, powered by Dukaan, ordered by store rank.

Name
Domain
Rank
Created
Vu Televisions
99,513
2020/11/20
GINI & JONY
204,194
2018/07/06
Vustore.com
229,810
2020/10/30
Jain Shikanji Modinagar
274,118
2019/10/25
99Bookstore
276,975
2021/11/12

New Dukaan Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Luxury Products. Honest Prices
4,750,624
2023/01/27
heuser.in
6,062,768
2023/01/27
shop.b-j.llc
6,117,612
2023/01/27
Reliance Sports
6,217,287
2023/01/27
Mahashakti Spices
6,343,062
2023/01/27

Stores Switching to Dukaan From Other Platforms

Over the last 90 days, Dukaan has taken 116 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Dukaan from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Offduty India
341,944
Shopify
2022/11/03
Leafy Island
353,689
Shopify
2023/01/28
Jindal Naturecare Limited
688,558
Shoper
2022/12/12
SHRI KALAIVANI
708,588
WooCommerce
2022/12/15
Pawshop
1,785,407
Shopify
2022/11/03

Stores Switching from Dukaan To Other Platforms

Over the last 90 days, Dukaan has lost 22 merchants to competitive platforms.

Platform
Stores
13

Here are the top Dukaan stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
baesicworld.com
286,734
Shopify
2022/11/20
bioayurveda
1,230,972
Shopify
2022/12/19
glamwise.com
2,474,164
Shopify
2023/01/18
Tiny Explorer
2,806,949
Shopify
2022/12/05
ValoBashi.com
2,873,406
WooCommerce
2022/11/28

Get more insights on Dukaan stores

Our search interface is easy to use and helps you find the Dukaan stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Dukaan stores, create a free account and have a look for yourself.