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The State of Dukaan in 2025

Updated Jan 24 2025

In this report, we'll cover the following essential statistics on Dukaan usage.

Download a complete list of Dukaan stores with a paid account.
Create a free account to get a feel for the data we provide.

Dukaan Growth

At present, there are 2,761 live stores running on the Dukaan platform.

Here is the historical growth of stores running Dukaan.

  • Dukaan stores decreased -0.8% quarter-over-quarter in 2024 Q4.
  • Dukaan stores decreased -28% year-over-year in 2024 Q4.
Quarter
Active Stores
2021 Q4
1,116
2022 Q1
1,797
2022 Q2
1,613
2022 Q3
2,196
2022 Q4
2,585
2023 Q1
3,543
2023 Q2
3,788
2023 Q3
3,798
2023 Q4
3,860
2024 Q1
3,585
2024 Q2
3,293
2024 Q3
2,953
2024 Q4
2,782
2025 Q1 (to date)
2,761
Active Stores by Quarter
2021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q105001,0001,5002,0002,5003,0003,5004,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Dukaan store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Dukaan Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 51.1% of Dukaan stores.
  • Facebook is used by 34.9% of Dukaan stores.
  • YouTube is used by 21.3% of Dukaan stores.
Type
Stores
Instagram
1,410
Facebook
964
YouTube
588
Twitter
337
LinkedIn
164
Pinterest
162
WhatsApp
33
Facebook Group
5
Tiktok
3

Contact Information On Dukaan Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 64% of Dukaan stores have an email on their website
  • 18% of Dukaan stores provide a phone number on their website
Type
Stores
Email
1,777
Phone
492

Top Categories For Dukaan Stores

Here is the breakdown of industry verticals for stores on Dukaan.

  • 23.7% of Dukaan stores sell Apparel products.
  • 11.8% of Dukaan stores sell Food & Drink products.
  • 9.2% of Dukaan stores sell Home & Garden products.
ApparelFood & DrinkHome & GardenBeauty & FitnessHealthPeople & SocietyConsumer ElectronicsComputersBusiness & IndustrialToys & HobbiesGifts & Special EventsArts & Entertainment

Top Countries For Dukaan Stores

Here are the top countries for stores using Dukaan.

  • 74.8% of Dukaan stores are in India
  • 8.7% of Dukaan stores are in United States
  • 5.2% of Dukaan stores are in Pakistan
  • 1.6% of Dukaan stores are in United Kingdom
IndiaUnited StatesPakistanUnited Kingdom

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Dukaan Stores

Here is the breakdown of Dukaan stores by the number of employees.

  • 98.6% of Dukaan stores have Unknown employees.
  • 0.7% of Dukaan stores have 1 - 9 employees.
  • 0.2% of Dukaan stores have 10 - 24 employees.
Employees
Stores
Unknown
2,723
1 - 9
20
10 - 24
6
50 - 99
2
100 - 249
3
250 - 999
6
1000 - 4999
1
Unknown

Number Of Products Sold For Dukaan Stores

Here is the breakdown of Dukaan stores by the number of products that they sell.

  • 38.7% of Dukaan stores sell 1 - 9 different products.
  • 7.9% of Dukaan stores sell 10 - 24 different products.
  • 5.6% of Dukaan stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
1,069
10 - 24
217
25 - 49
154
50 - 99
32
100 - 249
91
250 - 999
35
1000 - 4999
8
5000 - 9999
3
10000 - 24999
2
100000 - 249999
1
1 - 910 - 2425 - 4950 - 99100 - 249250 - 999

Top Technologies on Dukaan Stores

We're tracking 50 different technologies that have 5,657 collective installs on Dukaan stores.

  • Elastic is used by 99.9% of Dukaan stores.
  • Google Tag Manager is used by 69.5% of Dukaan stores.
  • Google Analytics 4 is used by 15.1% of Dukaan stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Dukaan stores.

Top Shipping Carriers Used By Dukaan Stores

  • Fedex is used by 0.2% of Dukaan stores.
  • Delhivery is used by 0.2% of Dukaan stores.
  • UPS is used by 0.2% of Dukaan stores.

Here are the top 7 shipping carriers across all Dukaan stores.

Shipping Carrier
Stores
Fedex
6
Delhivery
5
UPS
5
USPS
4
Correos
1
Canada Post
1
Bluedart
1

Dukaan Store Top-level Domain Distribution

.com is the most popular top-level domain for Dukaan stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 50.9% of Dukaan stores have a .com domain.
  • 26.0% of Dukaan stores have a .in domain.
  • 3.4% of Dukaan stores have a .co.in domain.
Top-level Domain
Stores
.com
1,405
.in
717
.co.in
93
.online
90
.store
89
.shop
79
.co
27
.com.au
17
.ca
16
.org
16
.com.in.co.in.online.store.shop

Top Dukaan Stores

Here are the top stores, powered by Dukaan, ordered by store rank.

Name
Domain
Rank
Created
The Whole Truth Foods
19,913
2020/08/14
Vu Televisions
33,368
2020/11/20
Syska
52,305
2019/08/23
onlineplantscart.in
122,331
2021/06/11
PATEL PERFUMES
182,943
2021/04/09

New Dukaan Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Fresh Box
6,064,642
2025/01/24
rtbxigifty.co.in
6,292,217
2025/01/24
Pure Games
6,307,232
2025/01/24
Gardening Material Wholesaler
6,335,168
2025/01/24
Neelum
6,502,481
2025/01/24

Stores Switching to Dukaan From Other Platforms

Over the last 90 days, Dukaan has taken 46 merchants from competitive ecommerce platforms.

Platform
Stores
28
1
1
ShopifyWooCommerceCustom CartEcwidWixPrestaShopSquare Online

Here are the top stores that have switched to Dukaan from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Banna Sprays
368,771
PrestaShop
2024/12/11
gamesplanet.shop
gamesplanet.shop
1,545,434
Square Online
2024/11/16
littlechime.com
3,248,776
Shopify
2024/11/08
Millet N Minutes
3,394,324
WooCommerce
2024/12/14
Wynona fashion and accessories
3,608,916
Wix
2025/01/21

Stores Switching from Dukaan To Other Platforms

Over the last 90 days, Dukaan has lost 51 merchants to competitive platforms.

Platform
Stores
27
ShopifyWooCommerceCustom CartShopDeckSquare Online

Here are the top Dukaan stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Mangastore
835,655
Shopify
2025/01/05
Beyond Food
877,205
WooCommerce
2024/12/02
Fuschia
889,936
Shopify
2025/01/05
Little Joy Company
1,076,776
Shopify
2025/01/05
Wholesale Bazaar
1,182,601
WooCommerce
2024/12/15

Get more insights on Dukaan stores

Our search interface is easy to use and helps you find the Dukaan stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Dukaan stores, create a free account and have a look for yourself.