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WooCommerce Stores in Brazil

Updated Jul 4 2025

There are 100,269 live WooCommerce stores in Brazil.

In this report, we'll cover the following essential statistics on WooCommerce stores in Brazil.

Download a complete list of WooCommerce stores in Brazil with a paid account.
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WooCommerce Growth in Brazil

  • WooCommerce stores in Brazil decreased -0.0% quarter-over-quarter in 2025 Q2.
  • WooCommerce stores in Brazil decreased -5% year-over-year in 2025 Q2.

Here is WooCommerce's quarter-over-quarter growth in Brazil.

Quarter
Active Stores
2020 Q1
27,090
2020 Q2
28,152
2020 Q3
31,164
2020 Q4
33,276
2021 Q1
35,048
2021 Q2
38,233
2021 Q3
40,634
2021 Q4
43,861
2022 Q1
46,935
2022 Q2
48,419
2022 Q3
53,602
2022 Q4
54,359
2023 Q1
55,486
2023 Q2
71,853
2023 Q3
89,607
2023 Q4
97,847
2024 Q1
103,672
2024 Q2
105,478
2024 Q3
104,423
2024 Q4
105,954
2025 Q1
100,593
2025 Q2
100,314
2025 Q3 (to date)
100,269
Active Stores by Quarter
2020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q22025 Q3010,00020,00030,00040,00050,00060,00070,00080,00090,000100,000110,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For WooCommerce Stores In Brazil

Here is the breakdown of industry verticals for WooCommerce stores in Brazil.

  • 9.0% of WooCommerce stores in Brazil sell Apparel products.
  • 8.2% of WooCommerce stores in Brazil sell Home & Garden products.
  • 6.9% of WooCommerce stores in Brazil sell Business & Industrial products.
NoneApparelHome & GardenBusiness & IndustrialHealthFood & DrinkJobs & EducationBeauty & FitnessPeople & SocietyComputersAutos & VehiclesArts & EntertainmentTravelSportsConsumer Electronics

Social Media Usage On WooCommerce Stores In Brazil

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 56.0% of WooCommerce stores in Brazil.
  • Facebook is used by 38.0% of WooCommerce stores in Brazil.
  • WhatsApp is used by 33.3% of WooCommerce stores in Brazil.
Type
Stores
Instagram
56,176
Facebook
38,132
WhatsApp
33,429
YouTube
15,016
LinkedIn
6,793
Twitter
4,734
Tiktok
2,951
Pinterest
554

Contact Information On WooCommerce Stores In Brazil

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 66% of WooCommerce stores in Brazil provide a phone number on their website
  • 52% of WooCommerce stores in Brazil have an email on their website
Type
Stores
Phone
66,199
Email
52,091

Provinces With The Most WooCommerce Stores In Brazil

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of WooCommerce stores in Brazil. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 2,193 WooCommerce stores in Brazil are based in State of São Paulo.
  • 481 WooCommerce stores in Brazil are based in State of Rio de Janeiro.
  • 458 WooCommerce stores in Brazil are based in State of Minas Gerais.

Cities With The Most WooCommerce Stores in Brazil

Here is the city distribution of WooCommerce stores in Brazil. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 96,560 WooCommerce stores in Brazil are based in Unknown.
  • 1,236 WooCommerce stores in Brazil are based in São Paulo.
  • 364 WooCommerce stores in Brazil are based in Rio de Janeiro.

Top WooCommerce Apps in Brazil

Here are the top 10 apps, ordered by number of installs, across all WooCommerce stores in Brazil.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number of Employees for WooCommerce stores in Brazil

  • 99.3% of WooCommerce stores in Brazil have Unknown employees.
  • 0.3% of WooCommerce stores in Brazil have 1 - 9 employees.
  • 0.1% of WooCommerce stores in Brazil have 10 - 24 employees.

Here is the breakdown of WooCommerce stores in Brazil by the number of employees.

Employees
Stores
Unknown
99,542
1 - 9
266
10 - 24
124
25 - 49
90
50 - 99
69
100 - 249
74
250 - 999
67
1000 - 4999
27
5000+
10
Unknown

Top Shipping Carriers For WooCommerce Stores In Brazil

  • 2.8% of WooCommerce stores in Brazil ship by Correios.
  • 0.2% of WooCommerce stores in Brazil ship by UPS.
  • 0.2% of WooCommerce stores in Brazil ship by Fedex.

Here are the top shipping carriers for WooCommerce stores in Brazil.

Shipping Carrier
Stores
Correios
2,844
UPS
175
Fedex
151
USPS
131
Canada Post
80
Australia Post
75
DHL
15
TNT
11
Correos
7
China Post
5

Top-level Domain Distribution For WooCommerce Stores In Brazil

.com is the most common top-level domain, by far, for world-wide WooCommerce stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 91.4% of WooCommerce stores in Brazil have a .com.br domain.
  • 4.9% of WooCommerce stores in Brazil have a .com domain.
  • 1.1% of WooCommerce stores in Brazil have a .org.br domain.

Here is the top-level domain distribution for WooCommerce stores in Brazil.

Top-level Domain
Stores
.com.br
91,647
.com
4,885
.org.br
1,104
.net.br
615
.shop
283
.org
209
.store
170
.net
170
.online
155
.ind.br
109
.com.br.com

Top WooCommerce Stores In Brazil

Here are the top stores in Brazil ordered by worldwide store rank.

Name
Domain
Rank
Created
Jovem Pan
5,395
2016/12/30
The Business Model Analyst
6,832
2016/12/30
Instituto Vencer o Câncer
18,491
2017/10/27
MetSul Meteorologia
22,030
2016/12/30
Fiocruz
26,833
2024/10/11

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on WooCommerce stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.