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Sports stores on WooCommerce

Updated Jan 30 2026

There are 147,302 live WooCommerce stores in the Sports category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Sports category.

Download a complete list of WooCommerce stores the Sports category with a paid account.
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The most popular subcategories under Sports are:

  • 51.4% of WooCommerce stores in the Sports category sell Sporting Goods products
  • 28.5% of WooCommerce stores in the Sports category sell Individual Sports products
  • 15.0% of WooCommerce stores in the Sports category sell Team Sports products

Here are the the top Sports subcategories by store count.

Growth of Sports Stores On WooCommerce

Here is the historical growth of stores on WooCommerce in the Sports category.

  • WooCommerce stores in the Sports category have decreased -60.0% quarter-over-quarter in 2025 Q4.
  • WooCommerce stores in the Sports category have increased 81% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
906
2017 Q2
1,772
2017 Q3
797
2017 Q4
765
2018 Q1
1,657
2018 Q2
6,109
2018 Q3
2,127
2018 Q4
2,038
2019 Q1
4,106
2019 Q2
1,870
2019 Q3
2,316
2019 Q4
1,999
2020 Q1
2,895
2020 Q2
2,354
2020 Q3
2,166
2020 Q4
3,037
2021 Q1
4,869
2021 Q2
2,960
2021 Q3
2,551
2021 Q4
2,087
2022 Q1
1,469
2022 Q2
1,580
2022 Q3
4,138
2022 Q4
2,114
2023 Q1
2,096
2023 Q2
3,680
2023 Q3
6,218
2023 Q4
5,775
2024 Q1
4,932
2024 Q2
5,923
2024 Q3
4,335
2024 Q4
5,552
2025 Q1
5,290
2025 Q2
10,322
2025 Q3
9,679
2025 Q4
10,040
2026 Q1 (to date)
4,017
Active Store Count by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores In The Sports Category

Here are the top social media sites for WooCommerce stores in the Sports category.

  • Instagram is used by 43.3% of WooCommerce stores in the Sports category.
  • Facebook is used by 40.7% of WooCommerce stores in the Sports category.
  • YouTube is used by 16.2% of WooCommerce stores in the Sports category.
Type
Stores
Instagram
63,803
Facebook
59,994
YouTube
23,850
Twitter
18,271
LinkedIn
7,227
WhatsApp
7,000
Tiktok
6,470
Pinterest
3,064
Facebook Group
2,874
Yelp
363
Snapchat
117
Soundcloud
99
Discord
25

Contact Information On WooCommerce Stores In The Sports Category

Here are the top contact methods for WooCommerce stores in the Sports category.

  • 51.1% of WooCommerce stores in the Sports category have an email on their website
  • 51.0% of WooCommerce stores in the Sports category provide a phone number on their website
Type
Stores
Email
75,333
Phone
75,174

Top Countries For WooCommerce Stores In The Sports Category

Here are the top countries for WooCommerce stores in the Sports category.

  • 13.4% of WooCommerce stores in the Sports category are in United States
  • 5.6% of WooCommerce stores in the Sports category are in United Kingdom
  • 3.1% of WooCommerce stores in the Sports category are in Germany
  • 2.9% of WooCommerce stores in the Sports category are in Netherlands
Country
Stores
19,789
4,562
4,258
3,975
3,942
3,461
3,151
3,021

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Sports Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Sports category.

  • 10.1% of WooCommerce stores in the Sports category have installed the WooPayments WooCommerce app.
  • 5.9% of WooCommerce stores in the Sports category have installed the Mailchimp WooCommerce app.
  • 1.2% of WooCommerce stores in the Sports category have installed the Square WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Sports Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 495 different technologies that have 713,766 collective installs on WooCommerce stores in the Sports category.

  • Wordpress is used by 97.7% of WooCommerce stores in the Sports category.
  • Google Tag Manager is used by 36.4% of WooCommerce stores in the Sports category.
  • Yoast is used by 36.2% of WooCommerce stores in the Sports category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
143,968
53,293
37,932
36,857

Number Of Products Sold For WooCommerce Stores In The Sports Category

Here is the breakdown of WooCommerce stores in the Sports category by the number of products that they sell.

  • 31.1% of WooCommerce stores in the Sports category sell 1 - 9 different products.
  • 11.7% of WooCommerce stores in the Sports category sell 10 - 24 different products.
  • 10.2% of WooCommerce stores in the Sports category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
45,862
10 - 24
17,175
25 - 49
14,970
50 - 99
3,807
100 - 249
14,833
250 - 999
11,553
1000 - 4999
4,402
5000 - 9999
1,250
10000 - 24999
1,268
100000 - 249999
45

Top WooCommerce Themes For Stores In The Sports Category

  • The flatsome theme is used by 12.1% of WooCommerce stores in the Sports category.
  • The astra theme is used by 9.2% of WooCommerce stores in the Sports category.
  • The hello-elementor theme is used by 7.6% of WooCommerce stores in the Sports category.
Theme Name
Stores
flatsome
17,856
astra
13,514
hello-elementor
11,189
divi
8,492
woodmart
5,770
Unknown
3,511
avada
2,604
oceanwp
2,292
storefront
2,169
blocksy
1,982

Top-level Domain Distribution For WooCommerce Stores In The Sports Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 55.3% of WooCommerce stores in the Sports category have a .com domain.
  • 3.7% of WooCommerce stores in the Sports category have a .co.uk domain.
  • 2.7% of WooCommerce stores in the Sports category have a .de domain.
Top-level Domain
Stores
.com
81,422
.co.uk
5,470
.de
3,992
.nl
3,813
.org
3,330
.com.au
3,114
.fr
3,015
.it
2,433
.co.za
2,025
.net
1,845

Top Stores In The Sports Category

Here are the top 5 Sports stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Times Leader
2,130
2017/10/27
Iditarod Trail Committee
2,288
2016/12/30
Soccer America
2,654
2016/12/30
NBA selects its All
2,888
2016/12/30
Paddling Magazine
3,134
2016/12/30

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Sports Category

Here are the top 5 most recent Sports stores.

Name
Domain
Rank
Created
Centennial Park Golf Course
113,863
2026/01/30
Sundance Golf Club
114,342
2026/01/30
Del Tone Shooting Range
335,546
2026/01/30
Nordic Storm
503,959
2026/01/30
Lombard Glen Golf Club
778,186
2026/01/30

Get more insights on WooCommerce stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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