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Sports stores on WooCommerce

Updated Jan 16 2026

There are 147,753 live WooCommerce stores in the Sports category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Sports category.

Download a complete list of WooCommerce stores the Sports category with a paid account.
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The most popular subcategories under Sports are:

  • 51.3% of WooCommerce stores in the Sports category sell Sporting Goods products
  • 28.4% of WooCommerce stores in the Sports category sell Individual Sports products
  • 15.0% of WooCommerce stores in the Sports category sell Team Sports products

Here are the the top Sports subcategories by store count.

Growth of Sports Stores On WooCommerce

Here is the historical growth of stores on WooCommerce in the Sports category.

  • WooCommerce stores in the Sports category have decreased -75.9% quarter-over-quarter in 2025 Q4.
  • WooCommerce stores in the Sports category have increased 83% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
919
2017 Q2
1,777
2017 Q3
803
2017 Q4
769
2018 Q1
1,663
2018 Q2
6,148
2018 Q3
2,153
2018 Q4
2,052
2019 Q1
4,144
2019 Q2
1,902
2019 Q3
2,322
2019 Q4
2,020
2020 Q1
2,938
2020 Q2
2,364
2020 Q3
2,180
2020 Q4
3,047
2021 Q1
4,903
2021 Q2
2,989
2021 Q3
2,558
2021 Q4
2,083
2022 Q1
1,489
2022 Q2
1,588
2022 Q3
4,143
2022 Q4
2,108
2023 Q1
2,134
2023 Q2
3,683
2023 Q3
6,260
2023 Q4
5,814
2024 Q1
5,008
2024 Q2
5,998
2024 Q3
4,344
2024 Q4
5,623
2025 Q1
5,516
2025 Q2
10,742
2025 Q3
9,962
2025 Q4
10,292
2026 Q1 (to date)
2,485
Active Store Count by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores In The Sports Category

Here are the top social media sites for WooCommerce stores in the Sports category.

  • Instagram is used by 43.2% of WooCommerce stores in the Sports category.
  • Facebook is used by 40.7% of WooCommerce stores in the Sports category.
  • YouTube is used by 16.2% of WooCommerce stores in the Sports category.
Type
Stores
Instagram
63,895
Facebook
60,195
YouTube
23,883
Twitter
18,330
LinkedIn
7,215
WhatsApp
7,014
Tiktok
6,367
Pinterest
3,066
Facebook Group
2,888
Yelp
366
Snapchat
121
Soundcloud
97
Discord
23

Contact Information On WooCommerce Stores In The Sports Category

Here are the top contact methods for WooCommerce stores in the Sports category.

  • 51.1% of WooCommerce stores in the Sports category have an email on their website
  • 51.0% of WooCommerce stores in the Sports category provide a phone number on their website
Type
Stores
Email
75,571
Phone
75,357

Top Countries For WooCommerce Stores In The Sports Category

Here are the top countries for WooCommerce stores in the Sports category.

  • 13.4% of WooCommerce stores in the Sports category are in United States
  • 5.6% of WooCommerce stores in the Sports category are in United Kingdom
  • 3.0% of WooCommerce stores in the Sports category are in Germany
  • 2.9% of WooCommerce stores in the Sports category are in Netherlands
Country
Stores
19,864
4,506
4,259
4,017
3,995
3,446
3,128
3,028

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Sports Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Sports category.

  • 9.9% of WooCommerce stores in the Sports category have installed the WooPayments WooCommerce app.
  • 6.0% of WooCommerce stores in the Sports category have installed the Mailchimp WooCommerce app.
  • 1.2% of WooCommerce stores in the Sports category have installed the Square WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Sports Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 492 different technologies that have 715,529 collective installs on WooCommerce stores in the Sports category.

  • Wordpress is used by 97.6% of WooCommerce stores in the Sports category.
  • Google Tag Manager is used by 36.3% of WooCommerce stores in the Sports category.
  • Yoast is used by 36.1% of WooCommerce stores in the Sports category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
144,280
53,409
38,072
37,043

Number Of Products Sold For WooCommerce Stores In The Sports Category

Here is the breakdown of WooCommerce stores in the Sports category by the number of products that they sell.

  • 31.5% of WooCommerce stores in the Sports category sell 1 - 9 different products.
  • 11.8% of WooCommerce stores in the Sports category sell 10 - 24 different products.
  • 10.2% of WooCommerce stores in the Sports category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
46,605
10 - 24
17,417
25 - 49
15,133
50 - 99
3,858
100 - 249
14,973
250 - 999
11,661
1000 - 4999
4,419
5000 - 9999
1,248
10000 - 24999
1,255
100000 - 249999
46

Top WooCommerce Themes For Stores In The Sports Category

  • The flatsome theme is used by 12.2% of WooCommerce stores in the Sports category.
  • The astra theme is used by 9.2% of WooCommerce stores in the Sports category.
  • The hello-elementor theme is used by 7.5% of WooCommerce stores in the Sports category.
Theme Name
Stores
flatsome
17,981
astra
13,605
hello-elementor
11,148
divi
8,527
woodmart
5,810
Unknown
3,670
avada
2,609
oceanwp
2,311
storefront
2,177
blocksy
1,978

Top-level Domain Distribution For WooCommerce Stores In The Sports Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 55.2% of WooCommerce stores in the Sports category have a .com domain.
  • 3.7% of WooCommerce stores in the Sports category have a .co.uk domain.
  • 2.7% of WooCommerce stores in the Sports category have a .de domain.
Top-level Domain
Stores
.com
81,600
.co.uk
5,492
.de
3,954
.nl
3,811
.org
3,337
.com.au
3,140
.fr
3,100
.it
2,417
.co.za
2,035
.net
1,836

Top Stores In The Sports Category

Here are the top 5 Sports stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Times Leader
2,124
2017/10/27
Iditarod Trail Committee
2,161
2016/12/30
Soccer America
2,636
2016/12/30
Paddling Magazine
3,104
2016/12/30
Easton Archery
3,459
2016/12/30

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Sports Category

Here are the top 5 most recent Sports stores.

Name
Domain
Rank
Created
Willowbrook Golf Course
218,734
2026/01/16
Mr Predictions
261,891
2026/01/16
radiomunera.com
576,114
2026/01/16
boatrentalmichigan.com
595,979
2026/01/16
E&E Cheer
916,556
2026/01/16

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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