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Sports stores on WooCommerce

Updated Dec 5 2025

There are 147,217 live WooCommerce stores in the Sports category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Sports category.

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The most popular subcategories under Sports are:

  • 50.7% of WooCommerce stores in the Sports category sell Sporting Goods products
  • 28.4% of WooCommerce stores in the Sports category sell Individual Sports products
  • 15.1% of WooCommerce stores in the Sports category sell Team Sports products

Here are the the top Sports subcategories by store count.

Growth of Sports Stores On WooCommerce

Here is the historical growth of stores on WooCommerce in the Sports category.

  • WooCommerce stores in the Sports category have decreased -21.7% quarter-over-quarter in 2025 Q3.
  • WooCommerce stores in the Sports category have increased 137% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
911
2017 Q2
1,816
2017 Q3
807
2017 Q4
779
2018 Q1
1,723
2018 Q2
6,229
2018 Q3
2,195
2018 Q4
2,086
2019 Q1
4,194
2019 Q2
1,941
2019 Q3
2,343
2019 Q4
2,061
2020 Q1
2,987
2020 Q2
2,386
2020 Q3
2,228
2020 Q4
3,086
2021 Q1
4,994
2021 Q2
3,025
2021 Q3
2,571
2021 Q4
2,118
2022 Q1
1,504
2022 Q2
1,614
2022 Q3
4,206
2022 Q4
2,150
2023 Q1
2,190
2023 Q2
3,715
2023 Q3
6,348
2023 Q4
5,910
2024 Q1
5,214
2024 Q2
6,241
2024 Q3
4,468
2024 Q4
5,905
2025 Q1
5,970
2025 Q2
11,417
2025 Q3
10,604
2025 Q4 (to date)
8,304
Active Store Count by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores In The Sports Category

Here are the top social media sites for WooCommerce stores in the Sports category.

  • Instagram is used by 43.5% of WooCommerce stores in the Sports category.
  • Facebook is used by 41.2% of WooCommerce stores in the Sports category.
  • YouTube is used by 16.3% of WooCommerce stores in the Sports category.
Type
Stores
Instagram
63,998
Facebook
60,601
YouTube
24,022
Twitter
18,576
LinkedIn
7,232
WhatsApp
7,054
Tiktok
6,269
Pinterest
3,090
Facebook Group
2,911
Yelp
369
Snapchat
125
Soundcloud
101
Discord
23

Contact Information On WooCommerce Stores In The Sports Category

Here are the top contact methods for WooCommerce stores in the Sports category.

  • 51.5% of WooCommerce stores in the Sports category have an email on their website
  • 51.2% of WooCommerce stores in the Sports category provide a phone number on their website
Type
Stores
Email
75,853
Phone
75,354

Top Countries For WooCommerce Stores In The Sports Category

Here are the top countries for WooCommerce stores in the Sports category.

  • 13.5% of WooCommerce stores in the Sports category are in United States
  • 5.6% of WooCommerce stores in the Sports category are in United Kingdom
  • 3.0% of WooCommerce stores in the Sports category are in Germany
  • 2.9% of WooCommerce stores in the Sports category are in Netherlands
Country
Stores
19,875
4,381
4,270
4,020
4,005
3,381
3,110
3,052

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Sports Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Sports category.

  • 6.1% of WooCommerce stores in the Sports category have installed the Mailchimp WooCommerce app.
  • 4.2% of WooCommerce stores in the Sports category have installed the WooPayments WooCommerce app.
  • 1.3% of WooCommerce stores in the Sports category have installed the Square WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Sports Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 494 different technologies that have 708,123 collective installs on WooCommerce stores in the Sports category.

  • Wordpress is used by 95.7% of WooCommerce stores in the Sports category.
  • Google Tag Manager is used by 36.6% of WooCommerce stores in the Sports category.
  • Yoast is used by 36.3% of WooCommerce stores in the Sports category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
140,837
53,444
37,329
36,883

Number Of Products Sold For WooCommerce Stores In The Sports Category

Here is the breakdown of WooCommerce stores in the Sports category by the number of products that they sell.

  • 31.0% of WooCommerce stores in the Sports category sell 1 - 9 different products.
  • 11.6% of WooCommerce stores in the Sports category sell 10 - 24 different products.
  • 10.1% of WooCommerce stores in the Sports category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
45,569
10 - 24
17,099
25 - 49
14,851
50 - 99
3,798
100 - 249
14,361
250 - 999
10,731
1000 - 4999
3,983
5000 - 9999
1,139
10000 - 24999
921
25000 - 99999
52

Top WooCommerce Themes For Stores In The Sports Category

  • The flatsome theme is used by 12.1% of WooCommerce stores in the Sports category.
  • The astra theme is used by 9.3% of WooCommerce stores in the Sports category.
  • The hello-elementor theme is used by 7.2% of WooCommerce stores in the Sports category.
Theme Name
Stores
flatsome
17,805
astra
13,758
hello-elementor
10,535
divi
8,486
Unknown
6,740
woodmart
5,622
avada
2,274
oceanwp
2,254
storefront
2,134
blocksy
1,886

Top-level Domain Distribution For WooCommerce Stores In The Sports Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 55.1% of WooCommerce stores in the Sports category have a .com domain.
  • 3.7% of WooCommerce stores in the Sports category have a .co.uk domain.
  • 2.6% of WooCommerce stores in the Sports category have a .nl domain.
Top-level Domain
Stores
.com
81,093
.co.uk
5,514
.nl
3,822
.de
3,819
.org
3,361
.com.au
3,170
.fr
3,141
.it
2,394
.co.za
2,037
.net
1,862

Top Stores In The Sports Category

Here are the top 5 Sports stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Razor
1,324
2016/12/30
Times Leader
2,320
2017/10/27
Iditarod Trail Committee
2,453
2016/12/30
Premier Lacrosse League
2,875
2019/03/01
Paddling Magazine
3,248
2016/12/30

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Sports Category

Here are the top 5 most recent Sports stores.

Name
Domain
Rank
Created
Saddlebrook Golf Club
147,447
2025/12/05
www.eliteperformancegym.com
830,145
2025/12/05
Italian Steel Bike
917,982
2025/12/05
Baxi Ferrol
995,619
2025/12/05
USA SURRON
1,056,492
2025/12/05

Get more insights on WooCommerce stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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