Check out our free Chrome Extension.

Sports stores on WooCommerce

Updated Dec 26 2025

There are 147,375 live WooCommerce stores in the Sports category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Sports category.

Download a complete list of WooCommerce stores the Sports category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Sports are:

  • 50.9% of WooCommerce stores in the Sports category sell Sporting Goods products
  • 28.5% of WooCommerce stores in the Sports category sell Individual Sports products
  • 15.1% of WooCommerce stores in the Sports category sell Team Sports products

Here are the the top Sports subcategories by store count.

Growth of Sports Stores On WooCommerce

Here is the historical growth of stores on WooCommerce in the Sports category.

  • WooCommerce stores in the Sports category have increased 2.6% quarter-over-quarter in 2025 Q3.
  • WooCommerce stores in the Sports category have increased 135% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
914
2017 Q2
1,809
2017 Q3
811
2017 Q4
779
2018 Q1
1,701
2018 Q2
6,177
2018 Q3
2,177
2018 Q4
2,055
2019 Q1
4,175
2019 Q2
1,917
2019 Q3
2,330
2019 Q4
2,034
2020 Q1
2,938
2020 Q2
2,368
2020 Q3
2,204
2020 Q4
3,049
2021 Q1
4,943
2021 Q2
3,002
2021 Q3
2,555
2021 Q4
2,092
2022 Q1
1,501
2022 Q2
1,609
2022 Q3
4,174
2022 Q4
2,120
2023 Q1
2,167
2023 Q2
3,687
2023 Q3
6,315
2023 Q4
5,842
2024 Q1
5,105
2024 Q2
6,143
2024 Q3
4,391
2024 Q4
5,745
2025 Q1
5,710
2025 Q2
11,088
2025 Q3
10,304
2025 Q4 (to date)
10,570
Active Store Count by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores In The Sports Category

Here are the top social media sites for WooCommerce stores in the Sports category.

  • Instagram is used by 43.4% of WooCommerce stores in the Sports category.
  • Facebook is used by 40.9% of WooCommerce stores in the Sports category.
  • YouTube is used by 16.3% of WooCommerce stores in the Sports category.
Type
Stores
Instagram
63,935
Facebook
60,322
YouTube
24,000
Twitter
18,448
LinkedIn
7,245
WhatsApp
7,036
Tiktok
6,277
Pinterest
3,070
Facebook Group
2,899
Yelp
367
Snapchat
122
Soundcloud
100
Discord
24

Contact Information On WooCommerce Stores In The Sports Category

Here are the top contact methods for WooCommerce stores in the Sports category.

  • 51.4% of WooCommerce stores in the Sports category have an email on their website
  • 51.1% of WooCommerce stores in the Sports category provide a phone number on their website
Type
Stores
Email
75,779
Phone
75,290

Top Countries For WooCommerce Stores In The Sports Category

Here are the top countries for WooCommerce stores in the Sports category.

  • 13.5% of WooCommerce stores in the Sports category are in United States
  • 5.6% of WooCommerce stores in the Sports category are in United Kingdom
  • 3.0% of WooCommerce stores in the Sports category are in Germany
  • 2.9% of WooCommerce stores in the Sports category are in Netherlands
Country
Stores
19,862
4,432
4,260
4,046
4,009
3,408
3,121
3,035

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Sports Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Sports category.

  • 9.5% of WooCommerce stores in the Sports category have installed the WooPayments WooCommerce app.
  • 6.1% of WooCommerce stores in the Sports category have installed the Mailchimp WooCommerce app.
  • 1.2% of WooCommerce stores in the Sports category have installed the Square WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Sports Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 485 different technologies that have 714,225 collective installs on WooCommerce stores in the Sports category.

  • Wordpress is used by 97.4% of WooCommerce stores in the Sports category.
  • Google Tag Manager is used by 36.5% of WooCommerce stores in the Sports category.
  • Yoast is used by 36.3% of WooCommerce stores in the Sports category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
143,558
53,464
37,467
37,254

Number Of Products Sold For WooCommerce Stores In The Sports Category

Here is the breakdown of WooCommerce stores in the Sports category by the number of products that they sell.

  • 31.6% of WooCommerce stores in the Sports category sell 1 - 9 different products.
  • 11.7% of WooCommerce stores in the Sports category sell 10 - 24 different products.
  • 10.2% of WooCommerce stores in the Sports category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
46,557
10 - 24
17,311
25 - 49
15,070
50 - 99
3,839
100 - 249
14,681
250 - 999
11,222
1000 - 4999
4,248
5000 - 9999
1,219
10000 - 24999
1,141
25000 - 99999
53

Top WooCommerce Themes For Stores In The Sports Category

  • The flatsome theme is used by 12.2% of WooCommerce stores in the Sports category.
  • The astra theme is used by 9.2% of WooCommerce stores in the Sports category.
  • The hello-elementor theme is used by 7.5% of WooCommerce stores in the Sports category.
Theme Name
Stores
flatsome
17,931
astra
13,603
hello-elementor
11,050
divi
8,520
woodmart
5,774
Unknown
3,930
avada
2,576
oceanwp
2,298
storefront
2,186
blocksy
1,935

Top-level Domain Distribution For WooCommerce Stores In The Sports Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 55.2% of WooCommerce stores in the Sports category have a .com domain.
  • 3.7% of WooCommerce stores in the Sports category have a .co.uk domain.
  • 2.6% of WooCommerce stores in the Sports category have a .de domain.
Top-level Domain
Stores
.com
81,280
.co.uk
5,491
.de
3,876
.nl
3,818
.org
3,344
.fr
3,154
.com.au
3,144
.it
2,410
.co.za
2,033
.net
1,845

Top Stores In The Sports Category

Here are the top 5 Sports stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Razor
1,334
2016/12/30
Times Leader
2,366
2017/10/27
Iditarod Trail Committee
2,415
2016/12/30
Hoops Du Jour
2,984
2016/12/30
Paddling Magazine
3,345
2016/12/30

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Sports Category

Here are the top 5 most recent Sports stores.

Name
Domain
Rank
Created
617 Fight Sports
783,231
2025/12/26
Portland Volleyball Club
788,955
2025/12/26
beenleighrslgolfclub.com.au
810,667
2025/12/26
Jeff Mayweather boxing
867,134
2025/12/26
daoracing.im
882,124
2025/12/26

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on WooCommerce stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.