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WooCommerce Stores in Australia

Updated Jan 31 2025

There are 86,198 live WooCommerce stores in Australia.

In this report, we'll cover the following essential statistics on WooCommerce stores in Australia.

Download a complete list of WooCommerce stores in Australia with a paid account.
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WooCommerce Growth in Australia

  • WooCommerce stores in Australia decreased -0.8% quarter-over-quarter in 2024 Q4.
  • WooCommerce stores in Australia decreased -7% year-over-year in 2024 Q4.

Here is WooCommerce's quarter-over-quarter growth in Australia.

Quarter
Active Stores
2020 Q1
45,717
2020 Q2
49,237
2020 Q3
53,924
2020 Q4
34,584
2021 Q1
62,345
2021 Q2
85,228
2021 Q3
82,604
2021 Q4
82,122
2022 Q1
81,853
2022 Q2
80,869
2022 Q3
80,876
2022 Q4
79,074
2023 Q1
79,208
2023 Q2
83,280
2023 Q3
87,767
2023 Q4
93,413
2024 Q1
94,045
2024 Q2
92,386
2024 Q3
88,960
2024 Q4
86,852
2025 Q1 (to date)
86,198
Active Stores by Quarter
2020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q1010,00020,00030,00040,00050,00060,00070,00080,00090,000100,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For WooCommerce Stores In Australia

Here is the breakdown of industry verticals for WooCommerce stores in Australia.

  • 15.3% of WooCommerce stores in Australia sell Home & Garden products.
  • 9.2% of WooCommerce stores in Australia sell Food & Drink products.
  • 8.8% of WooCommerce stores in Australia sell Business & Industrial products.
NoneHome & GardenFood & DrinkBusiness & IndustrialPeople & SocietyBeauty & FitnessHealthApparelAutos & VehiclesSportsJobs & EducationArts & EntertainmentComputersTravelPets & AnimalsGifts & Special EventsToys & Hobbies

Social Media Usage On WooCommerce Stores In Australia

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 54.7% of WooCommerce stores in Australia.
  • Instagram is used by 47.1% of WooCommerce stores in Australia.
  • YouTube is used by 13.9% of WooCommerce stores in Australia.
Type
Stores
Facebook
47,174
Instagram
40,594
YouTube
11,944
Twitter
10,458
LinkedIn
10,348
Pinterest
4,130
Tiktok
2,267
Facebook Group
1,555

Contact Information On WooCommerce Stores In Australia

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 69% of WooCommerce stores in Australia provide a phone number on their website
  • 59% of WooCommerce stores in Australia have an email on their website
Type
Stores
Phone
59,641
Email
51,170

Provinces With The Most WooCommerce Stores In Australia

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of WooCommerce stores in Australia. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 5,018 WooCommerce stores in Australia are based in New South Wales.
  • 4,518 WooCommerce stores in Australia are based in Victoria.
  • 3,369 WooCommerce stores in Australia are based in Queensland.

Cities With The Most WooCommerce Stores in Australia

Here is the city distribution of WooCommerce stores in Australia. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 70,827 WooCommerce stores in Australia are based in Unknown.
  • 1,803 WooCommerce stores in Australia are based in Sydney.
  • 1,684 WooCommerce stores in Australia are based in Melbourne.
City
Stores
70,827
1,803
1,684
843
716
462
150
74
68

Top WooCommerce Apps in Australia

Here are the top 10 apps, ordered by number of installs, across all WooCommerce stores in Australia.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number of Employees for WooCommerce stores in Australia

  • 96.4% of WooCommerce stores in Australia have Unknown employees.
  • 1.8% of WooCommerce stores in Australia have 1 - 9 employees.
  • 0.7% of WooCommerce stores in Australia have 10 - 24 employees.

Here is the breakdown of WooCommerce stores in Australia by the number of employees.

Employees
Stores
Unknown
83,136
1 - 9
1,553
10 - 24
637
25 - 49
307
50 - 99
215
100 - 249
170
250 - 999
98
1000 - 4999
60
5000+
22
Unknown1 - 9

Top Shipping Carriers For WooCommerce Stores In Australia

  • 10.3% of WooCommerce stores in Australia ship by Australia Post.
  • 0.5% of WooCommerce stores in Australia ship by UPS.
  • 0.4% of WooCommerce stores in Australia ship by Fedex.

Here are the top shipping carriers for WooCommerce stores in Australia.

Shipping Carrier
Stores
Australia Post
8,908
UPS
439
Fedex
328
Fastway
229
USPS
198
Aramex
88
Royal Mail
72
DHL
55
TNT
44
New Zealean Post
26

Top-level Domain Distribution For WooCommerce Stores In Australia

.com is the most common top-level domain, by far, for world-wide WooCommerce stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 81.3% of WooCommerce stores in Australia have a .com.au domain.
  • 9.7% of WooCommerce stores in Australia have a .com domain.
  • 2.6% of WooCommerce stores in Australia have a .org.au domain.

Here is the top-level domain distribution for WooCommerce stores in Australia.

Top-level Domain
Stores
.com.au
70,121
.com
8,357
.org.au
2,207
.au
2,202
.net.au
1,377
.org
356
.net
246
.edu.au
208
.co
168
.shop
108
.com.au.com.org.au.au.net.au

Top WooCommerce Stores In Australia

Here are the top stores in Australia ordered by worldwide store rank.

Name
Domain
Rank
Created
Australian Koala Foundation
2,697
2016/12/30
Australian Writers' Centre
3,162
2017/01/27
McCrindle
5,265
2016/12/30
Next Level Racing
5,555
2016/12/30
Queen Victoria Market
5,696
2020/10/30

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on WooCommerce stores, create a free account and have a look for yourself.

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Have a look at these other reports to get a taste for what you can do with Store Leads.