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WooCommerce Stores in Australia

Updated Feb 16 2024

There are 93,521 live WooCommerce stores in Australia.

In this report, we'll cover the following essential statistics on WooCommerce stores in Australia.

Download a complete list of WooCommerce stores in Australia with a paid account.
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WooCommerce Growth in Australia

  • WooCommerce stores in Australia increased 8.7% quarter-over-quarter in 2023 Q4.
  • WooCommerce stores in Australia increased 42% year-over-year in 2023 Q4.

Here is WooCommerce's quarter-over-quarter growth in Australia.

Quarter
Active Stores
2020 Q1
45,717
2020 Q2
49,237
2020 Q3
53,924
2020 Q4
34,584
2021 Q1
62,345
2021 Q2
85,228
2021 Q3
82,604
2021 Q4
82,122
2022 Q1
81,853
2022 Q2
80,869
2022 Q3
80,876
2022 Q4
79,074
2023 Q1
79,208
2023 Q2
83,280
2023 Q3
87,767
2023 Q4
93,413
2024 Q1 (to date)
93,521
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For WooCommerce Stores In Australia

Here is the breakdown of industry verticals for WooCommerce stores in Australia.

  • 15.1% of WooCommerce stores in Australia sell Home & Garden products.
  • 9.3% of WooCommerce stores in Australia sell Food & Drink products.
  • 8.4% of WooCommerce stores in Australia sell Business & Industrial products.

Social Media Usage On WooCommerce Stores In Australia

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 56.8% of WooCommerce stores in Australia.
  • Instagram is used by 46.6% of WooCommerce stores in Australia.
  • YouTube is used by 13.5% of WooCommerce stores in Australia.
Type
Stores
Facebook
53,142
Instagram
43,590
YouTube
12,629
Twitter
11,803
LinkedIn
10,512
Pinterest
5,151
Tiktok
1,910
Facebook Group
1,707

Contact Information On WooCommerce Stores In Australia

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 69% of WooCommerce stores in Australia provide a phone number on their website
  • 59% of WooCommerce stores in Australia have an email on their website
Type
Stores
Phone
64,266
Email
55,331

Provinces With The Most WooCommerce Stores In Australia

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of WooCommerce stores in Australia. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 5,903 WooCommerce stores in Australia are based in New South Wales.
  • 5,274 WooCommerce stores in Australia are based in Victoria.
  • 3,960 WooCommerce stores in Australia are based in Queensland.

Cities With The Most WooCommerce Stores in Australia

Here is the city distribution of WooCommerce stores in Australia. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 75,509 WooCommerce stores in Australia are based in Unknown.
  • 2,236 WooCommerce stores in Australia are based in Sydney.
  • 2,049 WooCommerce stores in Australia are based in Melbourne.
City
Stores
75,509
2,236
2,049
1,037
907
558
171
109
93
89
69

Top WooCommerce Apps in Australia

Here are the top 10 apps, ordered by number of installs, across all WooCommerce stores in Australia.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number of Employees for WooCommerce stores in Australia

  • 96.6% of WooCommerce stores in Australia have Unknown employees.
  • 1.8% of WooCommerce stores in Australia have 1 - 9 employees.
  • 0.6% of WooCommerce stores in Australia have 10 - 24 employees.

Here is the breakdown of WooCommerce stores in Australia by the number of employees.

Employees
Stores
Unknown
90,341
1 - 9
1,703
10 - 24
575
25 - 49
296
50 - 99
215
100 - 249
186
250 - 999
130
1000 - 4999
56
5000+
19

Top Shipping Carriers For WooCommerce Stores In Australia

  • 11.4% of WooCommerce stores in Australia ship by Australia Post.
  • 0.6% of WooCommerce stores in Australia ship by UPS.
  • 0.4% of WooCommerce stores in Australia ship by Fedex.

Here are the top shipping carriers for WooCommerce stores in Australia.

Shipping Carrier
Stores
Australia Post
10,619
UPS
551
Fedex
405
USPS
303
Fastway
268
Aramex
87
Royal Mail
82
DHL
71
TNT
47
New Zealean Post
28

Top-level Domain Distribution For WooCommerce Stores In Australia

.com is the most common top-level domain, by far, for world-wide WooCommerce stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 81.3% of WooCommerce stores in Australia have a .com.au domain.
  • 10.2% of WooCommerce stores in Australia have a .com domain.
  • 2.4% of WooCommerce stores in Australia have a .org.au domain.

Here is the top-level domain distribution for WooCommerce stores in Australia.

Top-level Domain
Stores
.com.au
76,074
.com
9,503
.org.au
2,252
.au
1,901
.net.au
1,526
.org
363
.net
287
.edu.au
222
.co
219
.shop
172

Top WooCommerce Stores In Australia

Here are the top stores in Australia ordered by worldwide store rank.

Name
Domain
Rank
Created
Marion’s Kitchen
1,308
2018/06/15
Cosmos Magazine
1,822
2016/12/30
Australian Koala Foundation
2,454
2016/12/30
www.writerscentre.com.au
3,033
2017/01/27
Moose Toys
3,816
2017/02/24

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on WooCommerce stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.