Check out our free Chrome Extension.

WooCommerce Stores in Australia

Updated Apr 4 2025

There are 85,116 live WooCommerce stores in Australia.

In this report, we'll cover the following essential statistics on WooCommerce stores in Australia.

Download a complete list of WooCommerce stores in Australia with a paid account.
Create a free account to get a feel for the data we provide.

WooCommerce Growth in Australia

  • WooCommerce stores in Australia decreased -0.1% quarter-over-quarter in 2025 Q1.
  • WooCommerce stores in Australia decreased -9% year-over-year in 2025 Q1.

Here is WooCommerce's quarter-over-quarter growth in Australia.

Quarter
Active Stores
2020 Q1
45,717
2020 Q2
49,237
2020 Q3
53,924
2020 Q4
34,584
2021 Q1
62,345
2021 Q2
85,228
2021 Q3
82,604
2021 Q4
82,122
2022 Q1
81,853
2022 Q2
80,869
2022 Q3
80,876
2022 Q4
79,074
2023 Q1
79,208
2023 Q2
83,280
2023 Q3
87,767
2023 Q4
93,413
2024 Q1
94,045
2024 Q2
92,386
2024 Q3
88,960
2024 Q4
86,852
2025 Q1
85,212
2025 Q2 (to date)
85,116
Active Stores by Quarter
2020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q2010,00020,00030,00040,00050,00060,00070,00080,00090,000100,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For WooCommerce Stores In Australia

Here is the breakdown of industry verticals for WooCommerce stores in Australia.

  • 15.3% of WooCommerce stores in Australia sell Home & Garden products.
  • 9.1% of WooCommerce stores in Australia sell Food & Drink products.
  • 8.9% of WooCommerce stores in Australia sell Business & Industrial products.
NoneHome & GardenFood & DrinkBusiness & IndustrialPeople & SocietyBeauty & FitnessHealthApparelAutos & VehiclesSportsJobs & EducationArts & EntertainmentComputersTravelPets & AnimalsGifts & Special EventsToys & Hobbies

Social Media Usage On WooCommerce Stores In Australia

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 54.5% of WooCommerce stores in Australia.
  • Instagram is used by 47.3% of WooCommerce stores in Australia.
  • YouTube is used by 14.1% of WooCommerce stores in Australia.
Type
Stores
Facebook
46,354
Instagram
40,241
YouTube
12,024
LinkedIn
10,369
Twitter
10,113
Pinterest
4,001
Tiktok
2,344
Facebook Group
1,525

Contact Information On WooCommerce Stores In Australia

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 69% of WooCommerce stores in Australia provide a phone number on their website
  • 59% of WooCommerce stores in Australia have an email on their website
Type
Stores
Phone
58,980
Email
50,536

Provinces With The Most WooCommerce Stores In Australia

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of WooCommerce stores in Australia. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 4,928 WooCommerce stores in Australia are based in New South Wales.
  • 4,409 WooCommerce stores in Australia are based in Victoria.
  • 3,277 WooCommerce stores in Australia are based in Queensland.

Cities With The Most WooCommerce Stores in Australia

Here is the city distribution of WooCommerce stores in Australia. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 70,086 WooCommerce stores in Australia are based in Unknown.
  • 1,766 WooCommerce stores in Australia are based in Sydney.
  • 1,633 WooCommerce stores in Australia are based in Melbourne.
City
Stores
70,086
1,766
1,633
810
694
467
143
69
68

Top WooCommerce Apps in Australia

Here are the top 10 apps, ordered by number of installs, across all WooCommerce stores in Australia.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number of Employees for WooCommerce stores in Australia

  • 96.4% of WooCommerce stores in Australia have Unknown employees.
  • 1.8% of WooCommerce stores in Australia have 1 - 9 employees.
  • 0.8% of WooCommerce stores in Australia have 10 - 24 employees.

Here is the breakdown of WooCommerce stores in Australia by the number of employees.

Employees
Stores
Unknown
82,025
1 - 9
1,558
10 - 24
665
25 - 49
318
50 - 99
205
100 - 249
169
250 - 999
97
1000 - 4999
58
5000+
21
Unknown1 - 9

Top Shipping Carriers For WooCommerce Stores In Australia

  • 10.3% of WooCommerce stores in Australia ship by Australia Post.
  • 0.5% of WooCommerce stores in Australia ship by UPS.
  • 0.4% of WooCommerce stores in Australia ship by Fedex.

Here are the top shipping carriers for WooCommerce stores in Australia.

Shipping Carrier
Stores
Australia Post
8,786
UPS
445
Fedex
334
Fastway
228
USPS
216
Aramex
77
Royal Mail
73
DHL
53
TNT
38
New Zealean Post
28

Top-level Domain Distribution For WooCommerce Stores In Australia

.com is the most common top-level domain, by far, for world-wide WooCommerce stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 81.3% of WooCommerce stores in Australia have a .com.au domain.
  • 9.6% of WooCommerce stores in Australia have a .com domain.
  • 2.6% of WooCommerce stores in Australia have a .org.au domain.

Here is the top-level domain distribution for WooCommerce stores in Australia.

Top-level Domain
Stores
.com.au
69,225
.com
8,200
.org.au
2,223
.au
2,217
.net.au
1,344
.org
346
.net
246
.edu.au
204
.co
175
.shop
113
.com.au.com.org.au.au.net.au

Top WooCommerce Stores In Australia

Here are the top stores in Australia ordered by worldwide store rank.

Name
Domain
Rank
Created
Australian Koala Foundation
4,471
2016/12/30
Australian Writers' Centre
4,724
2017/01/27
NV Access
5,897
2016/12/30
Queen Victoria Market
6,070
2020/10/30
McCrindle
6,186
2016/12/30

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on WooCommerce stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.