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Apparel stores on WooCommerce

Updated Dec 5 2025

There are 407,743 live WooCommerce stores in the Apparel category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Apparel category.

Download a complete list of WooCommerce stores the Apparel category with a paid account.
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The most popular subcategories under Apparel are:

  • 22.1% of WooCommerce stores in the Apparel category sell Clothing Accessories products
  • 11.0% of WooCommerce stores in the Apparel category sell Women's Clothing products
  • 7.8% of WooCommerce stores in the Apparel category sell Footwear products

Here are the the top Apparel subcategories by store count.

Name
Store Count
31,679
10,702
6,806
3,742
3,047
2,327

Growth of Apparel Stores On WooCommerce

Here is the historical growth of stores on WooCommerce in the Apparel category.

  • WooCommerce stores in the Apparel category have decreased -11.8% quarter-over-quarter in 2025 Q3.
  • WooCommerce stores in the Apparel category have increased 196% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
1,336
2017 Q2
3,620
2017 Q3
1,559
2017 Q4
1,160
2018 Q1
3,139
2018 Q2
12,357
2018 Q3
4,692
2018 Q4
4,445
2019 Q1
7,137
2019 Q2
4,391
2019 Q3
5,313
2019 Q4
4,920
2020 Q1
6,534
2020 Q2
6,221
2020 Q3
6,157
2020 Q4
8,810
2021 Q1
12,378
2021 Q2
8,350
2021 Q3
7,242
2021 Q4
6,125
2022 Q1
4,191
2022 Q2
4,530
2022 Q3
11,536
2022 Q4
6,580
2023 Q1
6,896
2023 Q2
8,199
2023 Q3
15,882
2023 Q4
14,525
2024 Q1
13,995
2024 Q2
17,019
2024 Q3
14,020
2024 Q4
19,340
2025 Q1
23,031
2025 Q2
39,330
2025 Q3
41,499
2025 Q4 (to date)
36,615
Active Store Count by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores In The Apparel Category

Here are the top social media sites for WooCommerce stores in the Apparel category.

  • Instagram is used by 42.7% of WooCommerce stores in the Apparel category.
  • Facebook is used by 30.6% of WooCommerce stores in the Apparel category.
  • WhatsApp is used by 7.4% of WooCommerce stores in the Apparel category.
Type
Stores
Instagram
174,081
Facebook
124,749
WhatsApp
30,341
YouTube
29,295
Twitter
25,124
Tiktok
24,016
Pinterest
21,725
LinkedIn
11,880
Facebook Group
1,380
Snapchat
606
Yelp
398
Soundcloud
197
Applemusic
40

Contact Information On WooCommerce Stores In The Apparel Category

Here are the top contact methods for WooCommerce stores in the Apparel category.

  • 51.1% of WooCommerce stores in the Apparel category have an email on their website
  • 46.7% of WooCommerce stores in the Apparel category provide a phone number on their website
Type
Stores
Email
208,371
Phone
190,599

Top Countries For WooCommerce Stores In The Apparel Category

Here are the top countries for WooCommerce stores in the Apparel category.

  • 9.1% of WooCommerce stores in the Apparel category are in United States
  • 4.9% of WooCommerce stores in the Apparel category are in India
  • 3.1% of WooCommerce stores in the Apparel category are in United Kingdom
  • 2.3% of WooCommerce stores in the Apparel category are in Italy
Country
Stores
37,185
19,961
9,187
8,555
8,449
8,345
7,652
7,535

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Apparel Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Apparel category.

  • 5.8% of WooCommerce stores in the Apparel category have installed the Mailchimp WooCommerce app.
  • 4.3% of WooCommerce stores in the Apparel category have installed the WooPayments WooCommerce app.
  • 1.0% of WooCommerce stores in the Apparel category have installed the PayPal Payments WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Apparel Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 560 different technologies that have 1,742,978 collective installs on WooCommerce stores in the Apparel category.

  • Wordpress is used by 96.1% of WooCommerce stores in the Apparel category.
  • Google Tag Manager is used by 32.4% of WooCommerce stores in the Apparel category.
  • Google Adsense is used by 30.8% of WooCommerce stores in the Apparel category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
391,783
125,498
119,677
112,417
89,399
67,979

Number Of Products Sold For WooCommerce Stores In The Apparel Category

Here is the breakdown of WooCommerce stores in the Apparel category by the number of products that they sell.

  • 24.1% of WooCommerce stores in the Apparel category sell 1 - 9 different products.
  • 10.9% of WooCommerce stores in the Apparel category sell 10 - 24 different products.
  • 10.1% of WooCommerce stores in the Apparel category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
98,179
10 - 24
44,506
25 - 49
41,250
50 - 99
10,778
100 - 249
39,220
250 - 999
29,111
1000 - 4999
10,131
5000 - 9999
2,536
10000 - 24999
1,576
25000 - 99999
192

Top WooCommerce Themes For Stores In The Apparel Category

  • The astra theme is used by 13.7% of WooCommerce stores in the Apparel category.
  • The flatsome theme is used by 12.6% of WooCommerce stores in the Apparel category.
  • The woodmart theme is used by 7.9% of WooCommerce stores in the Apparel category.
Theme Name
Stores
astra
55,676
flatsome
51,301
woodmart
32,287
hello-elementor
24,954
Unknown
17,386
divi
14,358
blocksy
8,578
storefront
6,883
oceanwp
6,847
woostify
6,433

Top-level Domain Distribution For WooCommerce Stores In The Apparel Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 55.4% of WooCommerce stores in the Apparel category have a .com domain.
  • 4.4% of WooCommerce stores in the Apparel category have a .shop domain.
  • 2.3% of WooCommerce stores in the Apparel category have a .in domain.
Top-level Domain
Stores
.com
225,775
.shop
18,130
.in
9,499
.com.br
7,814
.co.uk
7,662
.it
6,896
.store
6,821
.fr
6,471
.de
6,372
.nl
6,257

Top Stores In The Apparel Category

Here are the top 5 Apparel stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Kauai
2,646
2016/12/30
Editorialist
3,125
2016/12/30
Jovani
3,179
2017/07/28
Gentleman's Guru
3,801
2018/01/05
www.vinow.com
3,860
2016/12/30

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Apparel Category

Here are the top 5 most recent Apparel stores.

Name
Domain
Rank
Created
Lensology USA
384,694
2025/12/05
Empyre
595,958
2025/12/05
BAPE Hoodie
1,246,194
2025/12/05
Breathedivinity® Clothing UK
1,505,065
2025/12/05
Deputy Department
1,531,003
2025/12/05

Get more insights on WooCommerce stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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