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Apparel stores on WooCommerce

Updated Jan 30 2026

There are 402,563 live WooCommerce stores in the Apparel category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Apparel category.

Download a complete list of WooCommerce stores the Apparel category with a paid account.
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The most popular subcategories under Apparel are:

  • 22.3% of WooCommerce stores in the Apparel category sell Clothing Accessories products
  • 11.0% of WooCommerce stores in the Apparel category sell Women's Clothing products
  • 7.9% of WooCommerce stores in the Apparel category sell Footwear products

Here are the the top Apparel subcategories by store count.

Name
Store Count
31,626
10,678
6,704
3,729
3,016
2,417

Growth of Apparel Stores On WooCommerce

Here is the historical growth of stores on WooCommerce in the Apparel category.

  • WooCommerce stores in the Apparel category have decreased -61.2% quarter-over-quarter in 2025 Q4.
  • WooCommerce stores in the Apparel category have increased 137% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
1,311
2017 Q2
3,536
2017 Q3
1,536
2017 Q4
1,134
2018 Q1
3,023
2018 Q2
12,072
2018 Q3
4,598
2018 Q4
4,270
2019 Q1
6,944
2019 Q2
4,228
2019 Q3
5,170
2019 Q4
4,758
2020 Q1
6,213
2020 Q2
6,070
2020 Q3
5,969
2020 Q4
8,420
2021 Q1
11,899
2021 Q2
8,110
2021 Q3
7,128
2021 Q4
5,906
2022 Q1
4,011
2022 Q2
4,375
2022 Q3
11,189
2022 Q4
6,250
2023 Q1
6,344
2023 Q2
7,877
2023 Q3
15,355
2023 Q4
14,015
2024 Q1
12,865
2024 Q2
16,016
2024 Q3
13,473
2024 Q4
17,455
2025 Q1
18,291
2025 Q2
33,742
2025 Q3
37,136
2025 Q4
41,433
2026 Q1 (to date)
16,080
Active Store Count by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores In The Apparel Category

Here are the top social media sites for WooCommerce stores in the Apparel category.

  • Instagram is used by 42.7% of WooCommerce stores in the Apparel category.
  • Facebook is used by 30.3% of WooCommerce stores in the Apparel category.
  • WhatsApp is used by 7.5% of WooCommerce stores in the Apparel category.
Type
Stores
Instagram
171,904
Facebook
122,148
WhatsApp
30,001
YouTube
28,980
Tiktok
24,490
Twitter
24,405
Pinterest
21,163
LinkedIn
11,759
Facebook Group
1,345
Snapchat
568
Yelp
403
Soundcloud
193
Applemusic
42

Contact Information On WooCommerce Stores In The Apparel Category

Here are the top contact methods for WooCommerce stores in the Apparel category.

  • 51.1% of WooCommerce stores in the Apparel category have an email on their website
  • 46.8% of WooCommerce stores in the Apparel category provide a phone number on their website
Type
Stores
Email
205,594
Phone
188,552

Top Countries For WooCommerce Stores In The Apparel Category

Here are the top countries for WooCommerce stores in the Apparel category.

  • 9.2% of WooCommerce stores in the Apparel category are in United States
  • 5.0% of WooCommerce stores in the Apparel category are in India
  • 3.1% of WooCommerce stores in the Apparel category are in United Kingdom
  • 2.3% of WooCommerce stores in the Apparel category are in Italy
Country
Stores
37,068
19,969
9,159
8,691
8,251
8,056
7,589
7,487

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Apparel Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Apparel category.

  • 9.7% of WooCommerce stores in the Apparel category have installed the WooPayments WooCommerce app.
  • 5.6% of WooCommerce stores in the Apparel category have installed the Mailchimp WooCommerce app.
  • 0.9% of WooCommerce stores in the Apparel category have installed the PayPal Payments WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Apparel Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 553 different technologies that have 1,730,754 collective installs on WooCommerce stores in the Apparel category.

  • Wordpress is used by 97.9% of WooCommerce stores in the Apparel category.
  • Google Tag Manager is used by 32.4% of WooCommerce stores in the Apparel category.
  • Google Adsense is used by 30.7% of WooCommerce stores in the Apparel category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
393,923
123,445
116,055
111,118
88,995
66,670

Number Of Products Sold For WooCommerce Stores In The Apparel Category

Here is the breakdown of WooCommerce stores in the Apparel category by the number of products that they sell.

  • 25.2% of WooCommerce stores in the Apparel category sell 1 - 9 different products.
  • 11.5% of WooCommerce stores in the Apparel category sell 10 - 24 different products.
  • 10.5% of WooCommerce stores in the Apparel category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
101,492
10 - 24
46,129
25 - 49
42,224
50 - 99
11,060
100 - 249
40,622
250 - 999
30,795
1000 - 4999
11,580
5000 - 9999
2,596
10000 - 24999
1,841
25000 - 99999
179

Top WooCommerce Themes For Stores In The Apparel Category

  • The astra theme is used by 13.7% of WooCommerce stores in the Apparel category.
  • The flatsome theme is used by 12.1% of WooCommerce stores in the Apparel category.
  • The woodmart theme is used by 8.2% of WooCommerce stores in the Apparel category.
Theme Name
Stores
astra
55,105
flatsome
48,857
woodmart
32,888
hello-elementor
26,497
divi
14,161
Unknown
9,264
blocksy
8,917
storefront
6,892
oceanwp
6,858
woostify
6,737

Top-level Domain Distribution For WooCommerce Stores In The Apparel Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 55.6% of WooCommerce stores in the Apparel category have a .com domain.
  • 4.0% of WooCommerce stores in the Apparel category have a .shop domain.
  • 2.3% of WooCommerce stores in the Apparel category have a .in domain.
Top-level Domain
Stores
.com
224,007
.shop
16,297
.in
9,450
.com.br
7,646
.co.uk
7,603
.it
6,898
.store
6,876
.de
6,355
.fr
6,231
.nl
6,168

Top Stores In The Apparel Category

Here are the top 5 Apparel stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Kauai
2,826
2016/12/30
Jovani Official
2,977
2017/07/28
Gentleman's Guru
3,699
2018/01/05
Hoku Hawaii Tours
4,251
2018/05/04
www.bandshoppe.com
4,437
2019/01/18

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Apparel Category

Here are the top 5 most recent Apparel stores.

Name
Domain
Rank
Created
Teemerch
777,966
2026/01/30
Drama Call Clothing
983,789
2026/01/30
Charlie Kirk Merchandise
1,359,785
2026/01/30
www.alwadanioptical.com
1,462,667
2026/01/30
ColeHenry
1,823,908
2026/01/30

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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