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Apparel stores on WooCommerce

Updated Jan 16 2026

There are 405,928 live WooCommerce stores in the Apparel category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Apparel category.

Download a complete list of WooCommerce stores the Apparel category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Apparel are:

  • 22.3% of WooCommerce stores in the Apparel category sell Clothing Accessories products
  • 11.0% of WooCommerce stores in the Apparel category sell Women's Clothing products
  • 7.9% of WooCommerce stores in the Apparel category sell Footwear products

Here are the the top Apparel subcategories by store count.

Name
Store Count
32,021
10,750
6,775
3,722
3,024
2,400

Growth of Apparel Stores On WooCommerce

Here is the historical growth of stores on WooCommerce in the Apparel category.

  • WooCommerce stores in the Apparel category have decreased -76.5% quarter-over-quarter in 2025 Q4.
  • WooCommerce stores in the Apparel category have increased 142% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
1,329
2017 Q2
3,561
2017 Q3
1,539
2017 Q4
1,140
2018 Q1
3,047
2018 Q2
12,147
2018 Q3
4,630
2018 Q4
4,310
2019 Q1
6,996
2019 Q2
4,287
2019 Q3
5,206
2019 Q4
4,787
2020 Q1
6,311
2020 Q2
6,122
2020 Q3
6,063
2020 Q4
8,515
2021 Q1
12,077
2021 Q2
8,191
2021 Q3
7,175
2021 Q4
5,965
2022 Q1
4,093
2022 Q2
4,422
2022 Q3
11,295
2022 Q4
6,278
2023 Q1
6,548
2023 Q2
7,974
2023 Q3
15,540
2023 Q4
14,157
2024 Q1
13,245
2024 Q2
16,356
2024 Q3
13,636
2024 Q4
17,765
2025 Q1
19,796
2025 Q2
35,403
2025 Q3
38,451
2025 Q4
42,963
2026 Q1 (to date)
10,113
Active Store Count by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores In The Apparel Category

Here are the top social media sites for WooCommerce stores in the Apparel category.

  • Instagram is used by 42.6% of WooCommerce stores in the Apparel category.
  • Facebook is used by 30.3% of WooCommerce stores in the Apparel category.
  • WhatsApp is used by 7.4% of WooCommerce stores in the Apparel category.
Type
Stores
Instagram
173,078
Facebook
123,094
WhatsApp
30,236
YouTube
29,132
Twitter
24,655
Tiktok
24,313
Pinterest
21,341
LinkedIn
11,821
Facebook Group
1,368
Snapchat
586
Yelp
400
Soundcloud
193
Applemusic
43

Contact Information On WooCommerce Stores In The Apparel Category

Here are the top contact methods for WooCommerce stores in the Apparel category.

  • 50.9% of WooCommerce stores in the Apparel category have an email on their website
  • 46.8% of WooCommerce stores in the Apparel category provide a phone number on their website
Type
Stores
Email
206,741
Phone
189,931

Top Countries For WooCommerce Stores In The Apparel Category

Here are the top countries for WooCommerce stores in the Apparel category.

  • 9.2% of WooCommerce stores in the Apparel category are in United States
  • 4.9% of WooCommerce stores in the Apparel category are in India
  • 3.1% of WooCommerce stores in the Apparel category are in United Kingdom
  • 2.3% of WooCommerce stores in the Apparel category are in Italy
Country
Stores
37,499
20,052
9,200
8,648
8,331
8,099
7,582
7,534

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Apparel Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Apparel category.

  • 9.4% of WooCommerce stores in the Apparel category have installed the WooPayments WooCommerce app.
  • 5.7% of WooCommerce stores in the Apparel category have installed the Mailchimp WooCommerce app.
  • 0.9% of WooCommerce stores in the Apparel category have installed the PayPal Payments WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Apparel Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 557 different technologies that have 1,744,264 collective installs on WooCommerce stores in the Apparel category.

  • Wordpress is used by 97.8% of WooCommerce stores in the Apparel category.
  • Google Tag Manager is used by 32.3% of WooCommerce stores in the Apparel category.
  • Google Adsense is used by 30.6% of WooCommerce stores in the Apparel category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
396,925
124,223
117,023
111,667
90,320
67,148

Number Of Products Sold For WooCommerce Stores In The Apparel Category

Here is the breakdown of WooCommerce stores in the Apparel category by the number of products that they sell.

  • 25.7% of WooCommerce stores in the Apparel category sell 1 - 9 different products.
  • 11.6% of WooCommerce stores in the Apparel category sell 10 - 24 different products.
  • 10.6% of WooCommerce stores in the Apparel category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
104,220
10 - 24
47,116
25 - 49
43,182
50 - 99
11,265
100 - 249
41,468
250 - 999
31,367
1000 - 4999
11,708
5000 - 9999
2,635
10000 - 24999
1,901
25000 - 99999
178

Top WooCommerce Themes For Stores In The Apparel Category

  • The astra theme is used by 13.7% of WooCommerce stores in the Apparel category.
  • The flatsome theme is used by 12.3% of WooCommerce stores in the Apparel category.
  • The woodmart theme is used by 8.2% of WooCommerce stores in the Apparel category.
Theme Name
Stores
astra
55,471
flatsome
49,768
woodmart
33,243
hello-elementor
26,539
divi
14,306
Unknown
9,726
blocksy
8,880
storefront
7,039
oceanwp
6,866
woostify
6,685

Top-level Domain Distribution For WooCommerce Stores In The Apparel Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 55.6% of WooCommerce stores in the Apparel category have a .com domain.
  • 4.2% of WooCommerce stores in the Apparel category have a .shop domain.
  • 2.3% of WooCommerce stores in the Apparel category have a .in domain.
Top-level Domain
Stores
.com
225,674
.shop
16,847
.in
9,521
.com.br
7,723
.co.uk
7,667
.store
6,956
.it
6,938
.de
6,392
.fr
6,277
.nl
6,199

Top Stores In The Apparel Category

Here are the top 5 Apparel stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Kauai
2,795
2016/12/30
Jovani
2,951
2017/07/28
Gentleman's Guru
3,686
2018/01/05
Hoku Hawaii Tours
4,238
2018/05/04
www.bandshoppe.com
4,413
2019/01/18

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Apparel Category

Here are the top 5 most recent Apparel stores.

Name
Domain
Rank
Created
Vanson Jackets
746,885
2026/01/16
BWCollective
754,307
2026/01/16
Boston Clothing Shop
789,561
2026/01/16
Basketcase Gallery
1,275,618
2026/01/16
Corteiz
1,428,587
2026/01/16

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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