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WooCommerce Stores in Germany

Updated Dec 5 2025

There are 111,807 live WooCommerce stores in Germany.

In this report, we'll cover the following essential statistics on WooCommerce stores in Germany.

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WooCommerce Growth in Germany

  • WooCommerce stores in Germany increased 0.4% quarter-over-quarter in 2025 Q3.
  • WooCommerce stores in Germany increased 1% year-over-year in 2025 Q3.

Here is WooCommerce's quarter-over-quarter growth in Germany.

Quarter
Active Stores
2020 Q1
50,171
2020 Q2
55,600
2020 Q3
61,668
2020 Q4
78,773
2021 Q1
67,896
2021 Q2
69,331
2021 Q3
70,822
2021 Q4
73,989
2022 Q1
77,768
2022 Q2
80,558
2022 Q3
85,206
2022 Q4
91,082
2023 Q1
92,007
2023 Q2
97,649
2023 Q3
104,815
2023 Q4
108,345
2024 Q1
109,611
2024 Q2
110,884
2024 Q3
110,708
2024 Q4
111,520
2025 Q1
110,193
2025 Q2
111,596
2025 Q3
111,310
2025 Q4 (to date)
111,807
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For WooCommerce Stores In Germany

Here is the breakdown of industry verticals for WooCommerce stores in Germany.

  • 9.1% of WooCommerce stores in Germany sell Food & Drink products.
  • 9.1% of WooCommerce stores in Germany sell Home & Garden products.
  • 6.7% of WooCommerce stores in Germany sell Apparel products.

Social Media Usage On WooCommerce Stores In Germany

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 39.5% of WooCommerce stores in Germany.
  • Facebook is used by 33.6% of WooCommerce stores in Germany.
  • YouTube is used by 12.2% of WooCommerce stores in Germany.
Type
Stores
Instagram
44,184
Facebook
37,573
YouTube
13,589
Twitter
6,253
LinkedIn
5,372
Pinterest
5,079
Tiktok
3,414
WhatsApp
2,555

Contact Information On WooCommerce Stores In Germany

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 66% of WooCommerce stores in Germany have an email on their website
  • 64% of WooCommerce stores in Germany provide a phone number on their website
Type
Stores
Email
73,475
Phone
72,067

Provinces With The Most WooCommerce Stores In Germany

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of WooCommerce stores in Germany. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 1,827 WooCommerce stores in Germany are based in North Rhine-Westphalia.
  • 1,744 WooCommerce stores in Germany are based in Bavaria.
  • 1,279 WooCommerce stores in Germany are based in Baden-Württemberg.

Cities With The Most WooCommerce Stores in Germany

Here is the city distribution of WooCommerce stores in Germany. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 101,956 WooCommerce stores in Germany are based in Unknown.
  • 1,073 WooCommerce stores in Germany are based in Berlin.
  • 512 WooCommerce stores in Germany are based in Hamburg.
City
Stores
101,956
1,073
512
474
263
172
150
125
114
97
80

Top WooCommerce Apps in Germany

Here are the top 10 apps, ordered by number of installs, across all WooCommerce stores in Germany.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number of Employees for WooCommerce stores in Germany

  • 98.8% of WooCommerce stores in Germany have Unknown employees.
  • 0.5% of WooCommerce stores in Germany have 1 - 9 employees.
  • 0.5% of WooCommerce stores in Germany have 10 - 24 employees.

Here is the breakdown of WooCommerce stores in Germany by the number of employees.

Employees
Stores
Unknown
110,429
1 - 9
538
10 - 24
514
25 - 49
108
50 - 99
78
100 - 249
55
250 - 999
53
1000 - 4999
25
5000+
7

Top Shipping Carriers For WooCommerce Stores In Germany

  • 2.0% of WooCommerce stores in Germany ship by DHL.
  • 1.9% of WooCommerce stores in Germany ship by UPS.
  • 0.4% of WooCommerce stores in Germany ship by Fedex.

Here are the top shipping carriers for WooCommerce stores in Germany.

Shipping Carrier
Stores
DHL
2,264
UPS
2,073
Fedex
458
USPS
215
DPD
129
GLS Parcel
45
Royal Mail
41
Correos
31
PostNord
27
Australia Post
24

Top-level Domain Distribution For WooCommerce Stores In Germany

.com is the most common top-level domain, by far, for world-wide WooCommerce stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 88.0% of WooCommerce stores in Germany have a .de domain.
  • 8.1% of WooCommerce stores in Germany have a .com domain.
  • 0.7% of WooCommerce stores in Germany have a .eu domain.

Here is the top-level domain distribution for WooCommerce stores in Germany.

Top-level Domain
Stores
.de
98,340
.com
9,105
.eu
791
.net
659
.shop
533
.org
486
.info
167
.store
149
.online
123
.com.de
122

Top WooCommerce Stores In Germany

Here are the top stores in Germany ordered by worldwide store rank.

Name
Domain
Rank
Created
Mein
4,455
2016/12/30
BOXROX
4,661
2016/12/30
Be My Travel Muse
6,089
2017/01/27
www.1und1.de
8,872
2016/12/30
Verfassungsblog
12,886
2016/12/30

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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