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WooCommerce Stores in Germany

Updated Mar 28 2025

There are 110,193 live WooCommerce stores in Germany.

In this report, we'll cover the following essential statistics on WooCommerce stores in Germany.

Download a complete list of WooCommerce stores in Germany with a paid account.
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WooCommerce Growth in Germany

  • WooCommerce stores in Germany decreased -1.2% quarter-over-quarter in 2024 Q4.
  • WooCommerce stores in Germany increased 3% year-over-year in 2024 Q4.

Here is WooCommerce's quarter-over-quarter growth in Germany.

Quarter
Active Stores
2020 Q1
50,171
2020 Q2
55,600
2020 Q3
61,668
2020 Q4
78,773
2021 Q1
67,896
2021 Q2
69,331
2021 Q3
70,822
2021 Q4
73,989
2022 Q1
77,768
2022 Q2
80,558
2022 Q3
85,206
2022 Q4
91,082
2023 Q1
92,007
2023 Q2
97,649
2023 Q3
104,815
2023 Q4
108,345
2024 Q1
109,611
2024 Q2
110,884
2024 Q3
110,708
2024 Q4
111,520
2025 Q1 (to date)
110,193
Active Stores by Quarter
2020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q1010,00020,00030,00040,00050,00060,00070,00080,00090,000100,000110,000120,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For WooCommerce Stores In Germany

Here is the breakdown of industry verticals for WooCommerce stores in Germany.

  • 0.8% of WooCommerce stores in Germany sell Arts & Entertainment products.
  • 0.7% of WooCommerce stores in Germany sell Apparel products.
  • 0.7% of WooCommerce stores in Germany sell Food & Drink products.

Social Media Usage On WooCommerce Stores In Germany

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 39.8% of WooCommerce stores in Germany.
  • Facebook is used by 35.7% of WooCommerce stores in Germany.
  • YouTube is used by 12.4% of WooCommerce stores in Germany.
Type
Stores
Instagram
43,804
Facebook
39,361
YouTube
13,675
Twitter
6,894
LinkedIn
5,206
Pinterest
4,775
Tiktok
2,901
WhatsApp
2,317

Contact Information On WooCommerce Stores In Germany

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 66% of WooCommerce stores in Germany have an email on their website
  • 64% of WooCommerce stores in Germany provide a phone number on their website
Type
Stores
Email
73,054
Phone
70,675

Provinces With The Most WooCommerce Stores In Germany

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of WooCommerce stores in Germany. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 2,050 WooCommerce stores in Germany are based in North Rhine-Westphalia.
  • 1,906 WooCommerce stores in Germany are based in Bavaria.
  • 1,406 WooCommerce stores in Germany are based in Baden-Württemberg.

Cities With The Most WooCommerce Stores in Germany

Here is the city distribution of WooCommerce stores in Germany. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 99,322 WooCommerce stores in Germany are based in Unknown.
  • 1,279 WooCommerce stores in Germany are based in Berlin.
  • 571 WooCommerce stores in Germany are based in Hamburg.
City
Stores
99,322
1,279
571
524
295
190
174
126
118
114
104
87

Top WooCommerce Apps in Germany

Here are the top 10 apps, ordered by number of installs, across all WooCommerce stores in Germany.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number of Employees for WooCommerce stores in Germany

  • 98.7% of WooCommerce stores in Germany have Unknown employees.
  • 0.5% of WooCommerce stores in Germany have 1 - 9 employees.
  • 0.5% of WooCommerce stores in Germany have 10 - 24 employees.

Here is the breakdown of WooCommerce stores in Germany by the number of employees.

Employees
Stores
Unknown
108,730
1 - 9
600
10 - 24
530
25 - 49
115
50 - 99
84
100 - 249
53
250 - 999
50
1000 - 4999
25
5000+
6
Unknown

Top Shipping Carriers For WooCommerce Stores In Germany

  • 1.8% of WooCommerce stores in Germany ship by UPS.
  • 0.8% of WooCommerce stores in Germany ship by DHL.
  • 0.3% of WooCommerce stores in Germany ship by Fedex.

Here are the top shipping carriers for WooCommerce stores in Germany.

Shipping Carrier
Stores
UPS
2,011
DHL
883
Fedex
370
USPS
264
DPD
131
GLS Parcel
47
Australia Post
33
Correos
32
Royal Mail
28
Canada Post
26

Top-level Domain Distribution For WooCommerce Stores In Germany

.com is the most common top-level domain, by far, for world-wide WooCommerce stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 88.2% of WooCommerce stores in Germany have a .de domain.
  • 8.1% of WooCommerce stores in Germany have a .com domain.
  • 0.7% of WooCommerce stores in Germany have a .eu domain.

Here is the top-level domain distribution for WooCommerce stores in Germany.

Top-level Domain
Stores
.de
97,232
.com
8,949
.eu
819
.net
513
.shop
509
.org
347
.info
176
.store
127
.online
113
.berlin
91
.de.com

Top WooCommerce Stores In Germany

Here are the top stores in Germany ordered by worldwide store rank.

Name
Domain
Rank
Created
www.1und1.de
8,823
2016/12/30
MMO.de
9,800
2016/12/30
BOXROX
11,914
2016/12/30
Be My Travel Muse
12,948
2017/01/27
PROPAIN Bicycles
15,926
2018/09/14

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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Have a look at these other reports to get a taste for what you can do with Store Leads.