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WooCommerce Stores in Germany

Updated Apr 25 2025

There are 110,891 live WooCommerce stores in Germany.

In this report, we'll cover the following essential statistics on WooCommerce stores in Germany.

Download a complete list of WooCommerce stores in Germany with a paid account.
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WooCommerce Growth in Germany

  • WooCommerce stores in Germany increased 0.6% quarter-over-quarter in 2025 Q1.
  • WooCommerce stores in Germany increased 1% year-over-year in 2025 Q1.

Here is WooCommerce's quarter-over-quarter growth in Germany.

Quarter
Active Stores
2020 Q1
50,171
2020 Q2
55,600
2020 Q3
61,668
2020 Q4
78,773
2021 Q1
67,896
2021 Q2
69,331
2021 Q3
70,822
2021 Q4
73,989
2022 Q1
77,768
2022 Q2
80,558
2022 Q3
85,206
2022 Q4
91,082
2023 Q1
92,007
2023 Q2
97,649
2023 Q3
104,815
2023 Q4
108,345
2024 Q1
109,611
2024 Q2
110,884
2024 Q3
110,708
2024 Q4
111,520
2025 Q1
110,193
2025 Q2 (to date)
110,891
Active Stores by Quarter
2020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q2010,00020,00030,00040,00050,00060,00070,00080,00090,000100,000110,000120,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For WooCommerce Stores In Germany

Here is the breakdown of industry verticals for WooCommerce stores in Germany.

  • 0.7% of WooCommerce stores in Germany sell Arts & Entertainment products.
  • 0.7% of WooCommerce stores in Germany sell Apparel products.
  • 0.7% of WooCommerce stores in Germany sell Food & Drink products.

Social Media Usage On WooCommerce Stores In Germany

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 39.6% of WooCommerce stores in Germany.
  • Facebook is used by 35.4% of WooCommerce stores in Germany.
  • YouTube is used by 12.4% of WooCommerce stores in Germany.
Type
Stores
Instagram
43,954
Facebook
39,210
YouTube
13,712
Twitter
6,825
LinkedIn
5,221
Pinterest
4,731
Tiktok
2,930
WhatsApp
2,403

Contact Information On WooCommerce Stores In Germany

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 66% of WooCommerce stores in Germany have an email on their website
  • 64% of WooCommerce stores in Germany provide a phone number on their website
Type
Stores
Email
73,429
Phone
71,067

Provinces With The Most WooCommerce Stores In Germany

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of WooCommerce stores in Germany. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 2,018 WooCommerce stores in Germany are based in North Rhine-Westphalia.
  • 1,890 WooCommerce stores in Germany are based in Bavaria.
  • 1,395 WooCommerce stores in Germany are based in Baden-Württemberg.

Cities With The Most WooCommerce Stores in Germany

Here is the city distribution of WooCommerce stores in Germany. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 100,133 WooCommerce stores in Germany are based in Unknown.
  • 1,252 WooCommerce stores in Germany are based in Berlin.
  • 565 WooCommerce stores in Germany are based in Hamburg.
City
Stores
100,133
1,252
565
519
290
187
169
126
118
114
101
85
65

Top WooCommerce Apps in Germany

Here are the top 10 apps, ordered by number of installs, across all WooCommerce stores in Germany.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number of Employees for WooCommerce stores in Germany

  • 98.7% of WooCommerce stores in Germany have Unknown employees.
  • 0.5% of WooCommerce stores in Germany have 1 - 9 employees.
  • 0.5% of WooCommerce stores in Germany have 10 - 24 employees.

Here is the breakdown of WooCommerce stores in Germany by the number of employees.

Employees
Stores
Unknown
109,447
1 - 9
588
10 - 24
522
25 - 49
112
50 - 99
83
100 - 249
54
250 - 999
51
1000 - 4999
26
5000+
8
Unknown

Top Shipping Carriers For WooCommerce Stores In Germany

  • 1.8% of WooCommerce stores in Germany ship by UPS.
  • 1.0% of WooCommerce stores in Germany ship by DHL.
  • 0.3% of WooCommerce stores in Germany ship by Fedex.

Here are the top shipping carriers for WooCommerce stores in Germany.

Shipping Carrier
Stores
UPS
2,012
DHL
1,081
Fedex
361
USPS
263
DPD
135
GLS Parcel
47
Correos
33
Royal Mail
29
Canada Post
27
Australia Post
26

Top-level Domain Distribution For WooCommerce Stores In Germany

.com is the most common top-level domain, by far, for world-wide WooCommerce stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 88.2% of WooCommerce stores in Germany have a .de domain.
  • 8.1% of WooCommerce stores in Germany have a .com domain.
  • 0.8% of WooCommerce stores in Germany have a .eu domain.

Here is the top-level domain distribution for WooCommerce stores in Germany.

Top-level Domain
Stores
.de
97,813
.com
8,961
.eu
836
.net
518
.shop
508
.org
351
.info
179
.store
137
.online
117
.com.de
106
.de.com

Top WooCommerce Stores In Germany

Here are the top stores in Germany ordered by worldwide store rank.

Name
Domain
Rank
Created
www.1und1.de
7,464
2016/12/30
MMO.de
10,154
2016/12/30
Be My Travel Muse
13,137
2017/01/27
MONTREDO
14,002
2016/12/30
www.stiftung-denkmal.de
16,466
2016/12/30

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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Have a look at these other reports to get a taste for what you can do with Store Leads.