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WooCommerce Stores in Germany

Updated Sep 6 2024

There are 111,238 live WooCommerce stores in Germany.

In this report, we'll cover the following essential statistics on WooCommerce stores in Germany.

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WooCommerce Growth in Germany

  • WooCommerce stores in Germany increased 8.1% quarter-over-quarter in 2024 Q2.
  • WooCommerce stores in Germany increased 41% year-over-year in 2024 Q2.

Here is WooCommerce's quarter-over-quarter growth in Germany.

Quarter
Active Stores
2020 Q1
50,171
2020 Q2
55,600
2020 Q3
61,668
2020 Q4
78,773
2021 Q1
67,896
2021 Q2
69,331
2021 Q3
70,822
2021 Q4
73,989
2022 Q1
77,768
2022 Q2
80,558
2022 Q3
85,206
2022 Q4
91,082
2023 Q1
92,007
2023 Q2
97,649
2023 Q3
104,815
2023 Q4
108,345
2024 Q1
109,611
2024 Q2
110,884
2024 Q3 (to date)
111,238
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For WooCommerce Stores In Germany

Here is the breakdown of industry verticals for WooCommerce stores in Germany.

  • 0.8% of WooCommerce stores in Germany sell Arts & Entertainment products.
  • 0.7% of WooCommerce stores in Germany sell Apparel products.
  • 0.7% of WooCommerce stores in Germany sell Food & Drink products.

Social Media Usage On WooCommerce Stores In Germany

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 39.2% of WooCommerce stores in Germany.
  • Facebook is used by 37.1% of WooCommerce stores in Germany.
  • YouTube is used by 12.3% of WooCommerce stores in Germany.
Type
Stores
Instagram
43,615
Facebook
41,250
YouTube
13,719
Twitter
6,807
Pinterest
5,210
LinkedIn
5,078
Tiktok
2,552
WhatsApp
2,201

Contact Information On WooCommerce Stores In Germany

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 66% of WooCommerce stores in Germany have an email on their website
  • 64% of WooCommerce stores in Germany provide a phone number on their website
Type
Stores
Email
73,475
Phone
71,376

Provinces With The Most WooCommerce Stores In Germany

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of WooCommerce stores in Germany. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 2,248 WooCommerce stores in Germany are based in North Rhine-Westphalia.
  • 2,029 WooCommerce stores in Germany are based in Bavaria.
  • 1,526 WooCommerce stores in Germany are based in Baden-Württemberg.

Cities With The Most WooCommerce Stores in Germany

Here is the city distribution of WooCommerce stores in Germany. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 99,565 WooCommerce stores in Germany are based in Unknown.
  • 1,358 WooCommerce stores in Germany are based in Berlin.
  • 603 WooCommerce stores in Germany are based in Hamburg.
City
Stores
99,565
1,358
603
550
328
206
188
133
131
118
107
96
72

Top WooCommerce Apps in Germany

Here are the top 10 apps, ordered by number of installs, across all WooCommerce stores in Germany.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number of Employees for WooCommerce stores in Germany

  • 98.7% of WooCommerce stores in Germany have Unknown employees.
  • 0.5% of WooCommerce stores in Germany have 1 - 9 employees.
  • 0.5% of WooCommerce stores in Germany have 10 - 24 employees.

Here is the breakdown of WooCommerce stores in Germany by the number of employees.

Employees
Stores
Unknown
109,790
1 - 9
572
10 - 24
530
25 - 49
126
50 - 99
75
100 - 249
51
250 - 999
58
1000 - 4999
25
5000+
11

Top Shipping Carriers For WooCommerce Stores In Germany

  • 1.8% of WooCommerce stores in Germany ship by UPS.
  • 0.9% of WooCommerce stores in Germany ship by DHL.
  • 0.5% of WooCommerce stores in Germany ship by Fedex.

Here are the top shipping carriers for WooCommerce stores in Germany.

Shipping Carrier
Stores
UPS
2,007
DHL
1,020
Fedex
541
USPS
354
DPD
192
GLS Parcel
51
Royal Mail
33
Australia Post
27
Correos
27
Canada Post
26

Top-level Domain Distribution For WooCommerce Stores In Germany

.com is the most common top-level domain, by far, for world-wide WooCommerce stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 87.9% of WooCommerce stores in Germany have a .de domain.
  • 8.4% of WooCommerce stores in Germany have a .com domain.
  • 0.7% of WooCommerce stores in Germany have a .eu domain.

Here is the top-level domain distribution for WooCommerce stores in Germany.

Top-level Domain
Stores
.de
97,737
.com
9,308
.eu
820
.shop
605
.net
550
.org
347
.info
191
.store
117
.online
112
.berlin
94

Top WooCommerce Stores In Germany

Here are the top stores in Germany ordered by worldwide store rank.

Name
Domain
Rank
Created
Artists Network
2,272
2019/01/04
BOXROX
3,798
2016/12/30
www.1und1.de
7,939
2016/12/30
Be My Travel Muse
10,275
2017/01/27
www.aisa.rwth-aachen.de
17,931
2017/06/30

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.