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WooCommerce Stores in Italy

Updated Feb 21 2025

There are 112,625 live WooCommerce stores in Italy.

In this report, we'll cover the following essential statistics on WooCommerce stores in Italy.

Download a complete list of WooCommerce stores in Italy with a paid account.
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WooCommerce Growth in Italy

  • WooCommerce stores in Italy decreased -0.4% quarter-over-quarter in 2024 Q4.
  • WooCommerce stores in Italy increased 2% year-over-year in 2024 Q4.

Here is WooCommerce's quarter-over-quarter growth in Italy.

Quarter
Active Stores
2020 Q1
55,512
2020 Q2
60,342
2020 Q3
66,835
2020 Q4
72,266
2021 Q1
73,574
2021 Q2
74,366
2021 Q3
76,474
2021 Q4
78,486
2022 Q1
81,338
2022 Q2
83,933
2022 Q3
88,052
2022 Q4
89,004
2023 Q1
90,760
2023 Q2
97,399
2023 Q3
106,415
2023 Q4
110,962
2024 Q1
113,484
2024 Q2
114,969
2024 Q3
113,921
2024 Q4
113,130
2025 Q1 (to date)
112,625
Active Stores by Quarter
2020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q1010,00020,00030,00040,00050,00060,00070,00080,00090,000100,000110,000120,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For WooCommerce Stores In Italy

Here is the breakdown of industry verticals for WooCommerce stores in Italy.

  • 0.7% of WooCommerce stores in Italy sell Food & Drink products.
  • 0.6% of WooCommerce stores in Italy sell Apparel products.
  • 0.6% of WooCommerce stores in Italy sell Home & Garden products.

Social Media Usage On WooCommerce Stores In Italy

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 57.8% of WooCommerce stores in Italy.
  • Instagram is used by 53.2% of WooCommerce stores in Italy.
  • YouTube is used by 14.2% of WooCommerce stores in Italy.
Type
Stores
Facebook
65,132
Instagram
59,897
YouTube
16,018
LinkedIn
9,380
Twitter
8,465
WhatsApp
6,778
Tiktok
3,168
Pinterest
3,055

Contact Information On WooCommerce Stores In Italy

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 77% of WooCommerce stores in Italy provide a phone number on their website
  • 73% of WooCommerce stores in Italy have an email on their website
Type
Stores
Phone
86,298
Email
81,785

Provinces With The Most WooCommerce Stores In Italy

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of WooCommerce stores in Italy. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 2,993 WooCommerce stores in Italy are based in Lombardy.
  • 1,939 WooCommerce stores in Italy are based in Lazio.
  • 1,788 WooCommerce stores in Italy are based in Veneto.
Province
Stores
2,993
1,939
1,788
1,492
1,423
1,175
1,129
1,040
669
445
442
386
384

Cities With The Most WooCommerce Stores in Italy

Here is the city distribution of WooCommerce stores in Italy. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 96,746 WooCommerce stores in Italy are based in Unknown.
  • 1,095 WooCommerce stores in Italy are based in Rome.
  • 976 WooCommerce stores in Italy are based in Milan.
City
Stores
96,746
1,095
976
299
261
239
235
170
152
150
138
133
123
121
114

Top WooCommerce Apps in Italy

Here are the top 10 apps, ordered by number of installs, across all WooCommerce stores in Italy.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number of Employees for WooCommerce stores in Italy

  • 99.1% of WooCommerce stores in Italy have Unknown employees.
  • 0.3% of WooCommerce stores in Italy have 1 - 9 employees.
  • 0.2% of WooCommerce stores in Italy have 10 - 24 employees.

Here is the breakdown of WooCommerce stores in Italy by the number of employees.

Employees
Stores
Unknown
111,642
1 - 9
386
10 - 24
178
25 - 49
169
50 - 99
92
100 - 249
72
250 - 999
59
1000 - 4999
19
5000+
8
Unknown

Top Shipping Carriers For WooCommerce Stores In Italy

  • 0.9% of WooCommerce stores in Italy ship by UPS.
  • 0.3% of WooCommerce stores in Italy ship by Fedex.
  • 0.1% of WooCommerce stores in Italy ship by USPS.

Here are the top shipping carriers for WooCommerce stores in Italy.

Shipping Carrier
Stores
UPS
1,018
Fedex
380
USPS
143
DHL
134
Correos
24
Australia Post
13
ORLEN
12
Canada Post
10
Royal Mail
8
DPD
7

Top-level Domain Distribution For WooCommerce Stores In Italy

.com is the most common top-level domain, by far, for world-wide WooCommerce stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 80.1% of WooCommerce stores in Italy have a .it domain.
  • 15.9% of WooCommerce stores in Italy have a .com domain.
  • 0.9% of WooCommerce stores in Italy have a .eu domain.

Here is the top-level domain distribution for WooCommerce stores in Italy.

Top-level Domain
Stores
.it
90,207
.com
17,959
.eu
1,054
.net
819
.org
520
.shop
379
.altervista.org
294
.info
146
.store
136
.biz
78
.it.com

Top WooCommerce Stores In Italy

Here are the top stores in Italy ordered by worldwide store rank.

Name
Domain
Rank
Created
Roberto Coin Official Website
5,927
2016/12/30
Aruba.it
6,529
2016/12/30
www.ahealthysliceoflife.com
8,976
2017/02/24
Indieground Design
13,677
2016/12/30
Trattoria Zà Zà
15,473
2016/12/30

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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Have a look at these other reports to get a taste for what you can do with Store Leads.