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WooCommerce Stores in Italy

Updated Mar 1 2024

There are 113,155 live WooCommerce stores in Italy.

In this report, we'll cover the following essential statistics on WooCommerce stores in Italy.

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WooCommerce Growth in Italy

  • WooCommerce stores in Italy increased 9.3% quarter-over-quarter in 2023 Q4.
  • WooCommerce stores in Italy increased 45% year-over-year in 2023 Q4.

Here is WooCommerce's quarter-over-quarter growth in Italy.

Quarter
Active Stores
2020 Q1
55,512
2020 Q2
60,342
2020 Q3
66,835
2020 Q4
72,266
2021 Q1
73,574
2021 Q2
74,366
2021 Q3
76,474
2021 Q4
78,486
2022 Q1
81,338
2022 Q2
83,933
2022 Q3
88,052
2022 Q4
89,004
2023 Q1
90,760
2023 Q2
97,399
2023 Q3
106,415
2023 Q4
110,962
2024 Q1 (to date)
113,155
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For WooCommerce Stores In Italy

Here is the breakdown of industry verticals for WooCommerce stores in Italy.

  • 0.8% of WooCommerce stores in Italy sell Food & Drink products.
  • 0.7% of WooCommerce stores in Italy sell Apparel products.
  • 0.6% of WooCommerce stores in Italy sell Home & Garden products.

Social Media Usage On WooCommerce Stores In Italy

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 60.5% of WooCommerce stores in Italy.
  • Instagram is used by 52.0% of WooCommerce stores in Italy.
  • YouTube is used by 14.4% of WooCommerce stores in Italy.
Type
Stores
Facebook
68,448
Instagram
58,806
YouTube
16,277
Twitter
9,145
LinkedIn
8,884
WhatsApp
6,328
Pinterest
3,451
Tiktok
2,509

Contact Information On WooCommerce Stores In Italy

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 76% of WooCommerce stores in Italy provide a phone number on their website
  • 72% of WooCommerce stores in Italy have an email on their website
Type
Stores
Phone
85,794
Email
81,660

Provinces With The Most WooCommerce Stores In Italy

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of WooCommerce stores in Italy. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 3,557 WooCommerce stores in Italy are based in Lombardy.
  • 2,163 WooCommerce stores in Italy are based in Lazio.
  • 2,040 WooCommerce stores in Italy are based in Veneto.
Province
Stores
3,557
2,163
2,040
1,747
1,617
1,351
1,291
1,169
754
498
483
444
439

Cities With The Most WooCommerce Stores in Italy

Here is the city distribution of WooCommerce stores in Italy. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 95,256 WooCommerce stores in Italy are based in Unknown.
  • 1,311 WooCommerce stores in Italy are based in Rome.
  • 1,175 WooCommerce stores in Italy are based in Milan.
City
Stores
95,256
1,311
1,175
354
305
260
260
192
186
179
160
150
141
136
131

Top WooCommerce Apps in Italy

Here are the top 10 apps, ordered by number of installs, across all WooCommerce stores in Italy.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number of Employees for WooCommerce stores in Italy

  • 99.2% of WooCommerce stores in Italy have Unknown employees.
  • 0.3% of WooCommerce stores in Italy have 1 - 9 employees.
  • 0.1% of WooCommerce stores in Italy have 10 - 24 employees.

Here is the breakdown of WooCommerce stores in Italy by the number of employees.

Employees
Stores
Unknown
112,233
1 - 9
366
10 - 24
164
25 - 49
147
50 - 99
89
100 - 249
71
250 - 999
60
1000 - 4999
18
5000+
7

Top Shipping Carriers For WooCommerce Stores In Italy

  • 1.0% of WooCommerce stores in Italy ship by UPS.
  • 0.3% of WooCommerce stores in Italy ship by Fedex.
  • 0.1% of WooCommerce stores in Italy ship by DHL.

Here are the top shipping carriers for WooCommerce stores in Italy.

Shipping Carrier
Stores
UPS
1,084
Fedex
376
DHL
137
USPS
127
Correos
20
ORLEN
15
Australia Post
9
GLS Parcel
8
Canada Post
8
TNT
7

Top-level Domain Distribution For WooCommerce Stores In Italy

.com is the most common top-level domain, by far, for world-wide WooCommerce stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 79.5% of WooCommerce stores in Italy have a .it domain.
  • 16.4% of WooCommerce stores in Italy have a .com domain.
  • 1.0% of WooCommerce stores in Italy have a .eu domain.

Here is the top-level domain distribution for WooCommerce stores in Italy.

Top-level Domain
Stores
.it
89,926
.com
18,586
.eu
1,113
.net
870
.org
539
.shop
388
.altervista.org
336
.info
147
.store
147
.biz
79

Top WooCommerce Stores In Italy

Here are the top stores in Italy ordered by worldwide store rank.

Name
Domain
Rank
Created
Roberto Coin Official Website
2,995
2016/12/30
De Cecco United States
11,206
2020/01/17
Secolo d'Italia
12,738
2019/03/01
Trattoria Zà Zà
14,996
2016/12/30
GOLF MARCO SIMONE
15,974
2018/10/05

Get more insights on WooCommerce stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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