WooCommerce Stores in Italy

There are 105,261 live WooCommerce stores in Italy.

In this report, we'll cover the following essential statistics on WooCommerce stores in Italy.

• WooCommerce growth in Italy
• Top categories for WooCommerce stores in Italy
• Social media usage on WooCommerce stores in Italy
• Contact information on WooCommerce stores in Italy
• Provinces with the most WooCommerce stores in Italy
• Cities with the most WooCommerce stores in Italy
• Top WooCommerce apps in Italy
• Number of employees for WooCommerce stores in Italy
• Top shipping carriers for WooCommerce stores in Italy
• Top-level domain distribution for WooCommerce stores in Italy
• Top WooCommerce stores in Italy

WooCommerce Growth in Italy

• WooCommerce stores in Italy increased 0.1% quarter-over-quarter in 2025 Q4.
• WooCommerce stores in Italy decreased -7% year-over-year in 2025 Q4.

Here is WooCommerce's quarter-over-quarter growth in Italy.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For WooCommerce Stores In Italy

Here is the breakdown of industry verticals for WooCommerce stores in Italy.

• 13.1% of WooCommerce stores in Italy sell Food & Drink products.
• 9.0% of WooCommerce stores in Italy sell Home & Garden products.
• 8.7% of WooCommerce stores in Italy sell Apparel products.

Social Media Usage On WooCommerce Stores In Italy

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 54.4% of WooCommerce stores in Italy.
• Instagram is used by 52.6% of WooCommerce stores in Italy.
• YouTube is used by 13.8% of WooCommerce stores in Italy.

Contact Information On WooCommerce Stores In Italy

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 77% of WooCommerce stores in Italy provide a phone number on their website
• 72% of WooCommerce stores in Italy have an email on their website

Provinces With The Most WooCommerce Stores In Italy

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of WooCommerce stores in Italy. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

• 2,363 WooCommerce stores in Italy are based in Lombardy.
• 1,635 WooCommerce stores in Italy are based in Lazio.
• 1,416 WooCommerce stores in Italy are based in Veneto.

Cities With The Most WooCommerce Stores in Italy

Here is the city distribution of WooCommerce stores in Italy. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

• 92,232 WooCommerce stores in Italy are based in Unknown.
• 893 WooCommerce stores in Italy are based in Rome.
• 780 WooCommerce stores in Italy are based in Milan.

Top WooCommerce Apps in Italy

Here are the top 10 apps, ordered by number of installs, across all WooCommerce stores in Italy.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number of Employees for WooCommerce stores in Italy

• 99.1% of WooCommerce stores in Italy have Unknown employees.
• 0.3% of WooCommerce stores in Italy have 1 - 9 employees.
• 0.2% of WooCommerce stores in Italy have 10 - 24 employees.

Here is the breakdown of WooCommerce stores in Italy by the number of employees.

Top Shipping Carriers For WooCommerce Stores In Italy

• 1.0% of WooCommerce stores in Italy ship by UPS.
• 0.4% of WooCommerce stores in Italy ship by Fedex.
• 0.1% of WooCommerce stores in Italy ship by USPS.

Here are the top shipping carriers for WooCommerce stores in Italy.

Top-level Domain Distribution For WooCommerce Stores In Italy

.com is the most common top-level domain, by far, for world-wide WooCommerce stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

• 79.8% of WooCommerce stores in Italy have a .it domain.
• 15.8% of WooCommerce stores in Italy have a .com domain.
• 0.9% of WooCommerce stores in Italy have a .eu domain.

Here is the top-level domain distribution for WooCommerce stores in Italy.

Top WooCommerce Stores In Italy

Here are the top stores in Italy ordered by worldwide store rank.

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

• Social Media accounts
• Email address
• Phone numbers
• Country
• Third-party technologies
• Creation date
• Platform
• Top-level domains
• Domain status
• Domain type

Filter on stores with Facebook accounts.

For more insights on WooCommerce stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.

• The State of WooCommerce
• Most Installed WooCommerce Apps