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WooCommerce Stores in Italy

Updated Jul 23 2021

There are 75,149 live WooCommerce stores in Italy.

In this report, we'll cover the following essential statistics on WooCommerce stores in Italy.

Download a complete list of WooCommerce stores in Italy with a paid account.
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WooCommerce Growth in Italy

  • WooCommerce stores in Italy increased 2.5% quarter-over-quarter in 2021 Q2.
  • WooCommerce stores in Italy increased 21% year-over-year in 2021 Q2.

Here is WooCommerce's quarter-over-quarter growth in Italy.

Quarter
Active Stores
2017 Q1
570
2017 Q2
819
2017 Q3
490
2017 Q4
400
2018 Q1
1,217
2018 Q2
11,135
2018 Q3
2,616
2018 Q4
3,069
2019 Q1
15,013
2019 Q2
3,098
2019 Q3
2,798
2019 Q4
3,094
2020 Q1
7,208
2020 Q2
4,025
2020 Q3
2,739
2020 Q4
4,835
2021 Q1
3,443
2021 Q2
1,842
2021 Q3
331
Cumulative Stores by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For WooCommerce Stores In Italy

Here is the breakdown of industry verticals for WooCommerce stores in Italy.

  • 5.8% of WooCommerce stores in Italy sell Food & Drink products.
  • 5.7% of WooCommerce stores in Italy sell Apparel products.
  • 3.0% of WooCommerce stores in Italy sell Home & Garden products.

Social Media Usage On WooCommerce Stores In Italy

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 67.5% of WooCommerce stores in Italy.
  • Instagram is used by 47.3% of WooCommerce stores in Italy.
  • YouTube is used by 16.7% of WooCommerce stores in Italy.
Type
Stores
Facebook
50,743
Instagram
35,579
YouTube
12,519
Twitter
9,627
LinkedIn
5,579
Pinterest
2,908
Facebook Group
734
Tiktok
130

Contact Information On WooCommerce Stores In Italy

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 72% of WooCommerce stores in Italy have an email on their website
  • 55% of WooCommerce stores in Italy provide a phone number on their website
Type
Stores
Email
54,171
Phone
41,518

Provinces With The Most WooCommerce Stores In Italy

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of WooCommerce stores in Italy. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 4,398 WooCommerce stores in Italy are based in Lombardy.
  • 2,682 WooCommerce stores in Italy are based in Lazio.
  • 2,389 WooCommerce stores in Italy are based in Veneto.
Province
Stores
4,398
2,682
2,389
2,094
1,962
1,675
1,579
1,430
883
591
579
522
481

Cities With The Most WooCommerce Stores in Italy

Here is the city distribution of WooCommerce stores in Italy. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 1,758 WooCommerce stores in Italy are based in Rome.
  • 1,582 WooCommerce stores in Italy are based in Milan.
  • 481 WooCommerce stores in Italy are based in Florence.
City
Stores
1,758
1,582
481
431
349
345
268
239
236
211
199
182
177
166
165

Top WooCommerce Apps in Italy

Here are the top 10 apps, ordered by number of installs, across all WooCommerce stores in Italy.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number of Employees for WooCommerce stores in Italy

  • 0.1% of WooCommerce stores in Italy have 1 - 9 employees.
  • 0.0% of WooCommerce stores in Italy have 10 - 24 employees.
  • 0.0% of WooCommerce stores in Italy have 25 - 49 employees.

Here is the breakdown of WooCommerce stores in Italy by the number of employees.

Employees
Stores
1 - 9
82
10 - 24
23
25 - 49
21
50 - 99
6
100 - 249
6
250 - 999
1
1000 - 4999
4

Top-level Domain Distribution For WooCommerce Stores In Italy

.com is the most common top-level domain, by far, for world-wide WooCommerce stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 73.3% of WooCommerce stores in Italy have a .it domain.
  • 21.7% of WooCommerce stores in Italy have a .com domain.
  • 1.2% of WooCommerce stores in Italy have a .eu domain.

Here is the top-level domain distribution for WooCommerce stores in Italy.

Top-level Domain
Stores
.it
55,105
.com
16,307
.eu
920
.net
820
.org
560
.shop
230
.info
145
.store
113
.biz
88
.bio
55

Top WooCommerce Stores In Italy

Here are the top stores in Italy ordered by worldwide store rank.

Name
Domain
Rank
Created
Flos Official Website
34,153
2016/12/30
Indieground
34,572
2016/12/30
Wyscout
35,751
2016/12/30
spoki.it
37,339
2020/10/09
Focus2Move
38,589
2016/12/30

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.