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The State of Pixels in 2024

Updated Sep 27 2024

In this report, we'll cover the following essential statistics on Pixels usage.

Download a complete list of Pixels stores with a paid account.
Create a free account to get a feel for the data we provide.

Pixels Growth

At present, there are 5,776 live stores running on the Pixels platform.

Here is the historical growth of stores running Pixels.

  • Pixels stores increased 115.2% quarter-over-quarter in 2024 Q2.
Quarter
Active Stores
2024 Q1
4,724
2024 Q2
5,442
2024 Q3 (to date)
5,776
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Pixels store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Pixels Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 5.2% of Pixels stores.
  • Instagram is used by 2.9% of Pixels stores.
  • Twitter is used by 2.1% of Pixels stores.
Type
Stores
Facebook
301
Instagram
167
Twitter
122
Pinterest
65
YouTube
31
Facebook Group
10
LinkedIn
3
Tiktok
1

Contact Information On Pixels Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 3% of Pixels stores provide a phone number on their website
  • 1% of Pixels stores have an email on their website
Type
Stores
Phone
192
Email
69

Top Categories For Pixels Stores

Here is the breakdown of industry verticals for stores on Pixels.

  • 30.3% of Pixels stores sell Arts & Entertainment products.
  • 2.3% of Pixels stores sell Sports products.
  • 1.9% of Pixels stores sell Home & Garden products.

Top Countries For Pixels Stores

Here are the top countries for stores using Pixels.

  • 2.7% of Pixels stores are in United States
  • 0.3% of Pixels stores are in Canada
  • 0.2% of Pixels stores are in United Kingdom
  • 0.2% of Pixels stores are in Australia

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Pixels Stores

Here is the breakdown of Pixels stores by the number of employees.

  • 99.9% of Pixels stores have Unknown employees.
  • 0.0% of Pixels stores have 1 - 9 employees.
  • 0.0% of Pixels stores have 100 - 249 employees.
Employees
Stores
Unknown
5,773
1 - 9
1
10 - 24
1
100 - 249
1

Number Of Products Sold For Pixels Stores

Here is the breakdown of Pixels stores by the number of products that they sell.

  • 3.4% of Pixels stores sell 1000 - 4999 different products.
  • 3.2% of Pixels stores sell 1 - 9 different products.
  • 2.4% of Pixels stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
186
10 - 24
55
25 - 49
86
50 - 99
16
100 - 249
84
250 - 999
141
1000 - 4999
196
5000 - 9999
49
10000 - 24999
49
25000 - 99999
33

Top Technologies on Pixels Stores

We're tracking 37 different technologies that have 43,807 collective installs on Pixels stores.

  • Facebook Pixel is used by 99.9% of Pixels stores.
  • Google Tag Manager is used by 99.9% of Pixels stores.
  • Google Adsense is used by 99.8% of Pixels stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Pixels stores.

Technology
Stores
5,759
5,371
5,364
1,884

Top Shipping Carriers Used By Pixels Stores

  • UPS is used by 0.3% of Pixels stores.
  • Fedex is used by 0.2% of Pixels stores.
  • USPS is used by 0.1% of Pixels stores.

Here are the top 6 shipping carriers across all Pixels stores.

Shipping Carrier
Stores
UPS
15
Fedex
11
USPS
3
Canada Post
2
Royal Mail
2
Australia Post
1

Pixels Store Top-level Domain Distribution

.com is the most popular top-level domain for Pixels stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 97.1% of Pixels stores have a .com domain.
  • 0.5% of Pixels stores have a .art domain.
  • 0.5% of Pixels stores have a .net domain.
Top-level Domain
Stores
.com
5,606
.art
31
.net
28
.org
17
.shop
13
.photography
10
.co.uk
10
.ca
8
.store
6
.com.au
6

Top Pixels Stores

Here are the top stores, powered by Pixels, ordered by store rank.

Name
Domain
Rank
Created
Sports Illustrated Covers
3,192
2016/12/30
Photos.com
17,667
2017/01/27
Anne Geddes Prints
113,202
2020/04/03
Darren White
123,724
2016/12/30
SLAM Magazine Covers
155,884
2021/04/09

New Pixels Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
EvanArt
2,675,632
2024/09/27
Artvizual Premium
8,637,768
2024/09/27
Mark Yambor
9,360,701
2024/09/27
Carol Randall
11,743,258
2024/09/27
Cathleen Klibanoff
11,891,717
2024/09/27

Stores Switching to Pixels From Other Platforms

Over the last 90 days, Pixels has taken 19 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Pixels from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
creativeboulevards.com
811,950
Squarespace
2024/09/16
Shannon Williams
3,226,654
Custom Cart
2024/08/22
Stocksom Art Prints
3,414,528
Wix
2024/07/11
Lee Smith
3,653,856
Squarespace
2024/09/19
Denise Johnson
4,067,356
GoDaddy Online Store
2024/08/26

Stores Switching from Pixels To Other Platforms

Over the last 90 days, Pixels has lost 5 merchants to competitive platforms.

Here are the top Pixels stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
corylindfineart.com
3,673,121
WooCommerce
2024/08/25
epjart.art
8,298,552
GoDaddy Online Store
2024/08/21
Jane See
11,657,681
Custom Cart
2024/09/23
Terry White
11,660,135
Custom Cart
2024/09/23
Annalisa Rivera
11,660,136
Custom Cart
2024/09/23

Get more insights on Pixels stores

Our search interface is easy to use and helps you find the Pixels stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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