The State of Pixels in 2025

In this report, we'll cover the following essential statistics on Pixels usage.

• Pixels growth
• Social media usage on Pixels stores
• Contact information on Pixels stores
• Top categories for Pixels stores
• Top countries for Pixels stores
• Number of employees for Pixels stores
• Number of products sold for Pixels stores
• Top Pixels technologies
• Top Shipping Carriers used by Pixels stores
• Pixels store top-level domain distribution
• Top Pixels stores
• New Pixels stores
• Stores switching to Pixels from other platforms
• Stores switching from Pixels to other platforms

Pixels Growth

At present, there are 5,249 live stores running on the Pixels platform.

Here is the historical growth of stores running Pixels.

• Pixels stores decreased -16.4% quarter-over-quarter in 2025 Q3.
• Pixels stores increased 9% year-over-year in 2025 Q3.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Pixels store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Pixels Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 5.3% of Pixels stores.
• Instagram is used by 2.6% of Pixels stores.
• Twitter is used by 2.0% of Pixels stores.

Contact Information On Pixels Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 4% of Pixels stores provide a phone number on their website
• 1% of Pixels stores have an email on their website

Top Categories For Pixels Stores

Here is the breakdown of industry verticals for stores on Pixels.

• 72.4% of Pixels stores sell Arts & Entertainment products.
• 2.0% of Pixels stores sell Sports products.
• 1.8% of Pixels stores sell Photo & Video Services products.

Top Countries For Pixels Stores

Here are the top countries for stores using Pixels.

• 3.1% of Pixels stores are in United States
• 0.4% of Pixels stores are in Canada
• 0.3% of Pixels stores are in United Kingdom
• 0.1% of Pixels stores are in Australia

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Pixels Stores

Here is the breakdown of Pixels stores by the number of employees.

• 99.9% of Pixels stores have Unknown employees.
• 0.0% of Pixels stores have 1 - 9 employees.
• 0.0% of Pixels stores have 10 - 24 employees.

Number Of Products Sold For Pixels Stores

Here is the breakdown of Pixels stores by the number of products that they sell.

• 8.0% of Pixels stores sell 100 - 249 different products.
• 5.8% of Pixels stores sell 25 - 49 different products.
• 4.1% of Pixels stores sell 50 - 99 different products.

Top Technologies on Pixels Stores

We're tracking 30 different technologies that have 46,684 collective installs on Pixels stores.

• Facebook Pixel is used by 99.9% of Pixels stores.
• Google Tag Manager is used by 99.9% of Pixels stores.
• Google Ads Pixel is used by 99.9% of Pixels stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Pixels stores.

Top Shipping Carriers Used By Pixels Stores

• UPS is used by 0.4% of Pixels stores.
• Fedex is used by 0.4% of Pixels stores.
• USPS is used by 0.1% of Pixels stores.

Here are the top 6 shipping carriers across all Pixels stores.

Pixels Store Top-level Domain Distribution

.com is the most popular top-level domain for Pixels stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 96.4% of Pixels stores have a .com domain.
• 1.0% of Pixels stores have a .art domain.
• 0.5% of Pixels stores have a .net domain.

Top Pixels Stores

Here are the top stores, powered by Pixels, ordered by store rank.

New Pixels Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to Pixels From Other Platforms

Over the last 90 days, Pixels has taken 18 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Pixels from competitive ecommerce platforms.

Stores Switching from Pixels To Other Platforms

Over the last 90 days, Pixels has lost 3 merchants to competitive platforms.

Here are the top Pixels stores that have recently changed to a competitive platform.

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