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The State of Pixels in 2024

Updated Feb 23 2024

In this report, we'll cover the following essential statistics on Pixels usage.

Download a complete list of Pixels stores with a paid account.
Create a free account to get a feel for the data we provide.

Pixels Growth

At present, there are 4,434 live stores running on the Pixels platform.

Here is the historical growth of stores running Pixels.

Quarter
Active Stores
2024 Q1 (to date)
4,434
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Pixels store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Pixels Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 5.5% of Pixels stores.
  • Instagram is used by 2.6% of Pixels stores.
  • Twitter is used by 2.2% of Pixels stores.
Type
Stores
Facebook
246
Instagram
116
Twitter
96
Pinterest
58
YouTube
20
Facebook Group
6
Tiktok
1
LinkedIn
1

Contact Information On Pixels Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 4% of Pixels stores provide a phone number on their website
  • 1% of Pixels stores have an email on their website
Type
Stores
Phone
162
Email
50

Top Categories For Pixels Stores

Here is the breakdown of industry verticals for stores on Pixels.

  • 29.3% of Pixels stores sell Arts & Entertainment products.
  • 2.3% of Pixels stores sell Sports products.
  • 1.9% of Pixels stores sell Home & Garden products.

Top Countries For Pixels Stores

Here are the top countries for stores using Pixels.

  • 3.0% of Pixels stores are in United States
  • 0.3% of Pixels stores are in Canada
  • 0.1% of Pixels stores are in United Kingdom
  • 0.1% of Pixels stores are in Ireland

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Pixels Stores

Here is the breakdown of Pixels stores by the number of employees.

  • 100.0% of Pixels stores have Unknown employees.
  • 0.0% of Pixels stores have 1 - 9 employees.
  • 0.0% of Pixels stores have 100 - 249 employees.
Employees
Stores
Unknown
4,432
1 - 9
1
100 - 249
1

Number Of Products Sold For Pixels Stores

Here is the breakdown of Pixels stores by the number of products that they sell.

  • 2.3% of Pixels stores sell 1000 - 4999 different products.
  • 2.2% of Pixels stores sell 1 - 9 different products.
  • 1.5% of Pixels stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
99
10 - 24
25
25 - 49
34
50 - 99
8
100 - 249
41
250 - 999
68
1000 - 4999
102
5000 - 9999
24
10000 - 24999
26
25000 - 99999
21

Top Technologies on Pixels Stores

We're tracking 31 different technologies that have 33,429 collective installs on Pixels stores.

  • Facebook Pixel is used by 100.0% of Pixels stores.
  • Google Tag Manager is used by 100.0% of Pixels stores.
  • Google Adsense is used by 99.9% of Pixels stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Pixels stores.

Technology
Stores
4,426
4,348
4,344
1,537

Top Shipping Carriers Used By Pixels Stores

  • UPS is used by 0.2% of Pixels stores.
  • Fedex is used by 0.2% of Pixels stores.
  • USPS is used by 0.0% of Pixels stores.

Here are the top 5 shipping carriers across all Pixels stores.

Shipping Carrier
Stores
UPS
11
Fedex
8
USPS
2
Royal Mail
2
Australia Post
1

Pixels Store Top-level Domain Distribution

.com is the most popular top-level domain for Pixels stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 98.2% of Pixels stores have a .com domain.
  • 0.3% of Pixels stores have a .art domain.
  • 0.2% of Pixels stores have a .net domain.
Top-level Domain
Stores
.com
4,353
.art
15
.net
11
.photography
8
.org
7
.shop
7
.ca
5
.co
4
.store
4
.co.uk
3

Top Pixels Stores

Here are the top stores, powered by Pixels, ordered by store rank.

Name
Domain
Rank
Created
Sports Illustrated Covers
9,269
2016/12/30
Photos.com
18,722
2017/01/27
SLAM Magazine Covers
167,108
2021/04/09
Anne Geddes
224,503
2020/04/03
Bridgeman Images
332,176
2016/12/30

New Pixels Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Barbara Siegel
3,302,716
2024/02/23
KC Hulsman
3,307,230
2024/02/23
Jeff Speigner
4,023,863
2024/02/23
Natural Focal Point Photography
4,663,249
2024/02/23
Todd Tucker
4,679,623
2024/02/23

Stores Switching to Pixels From Other Platforms

Over the last 90 days, Pixels has taken 19 merchants from competitive ecommerce platforms.

Platform
Stores
1

Here are the top stores that have switched to Pixels from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Rafael Salazar
664,863
Shopify
2024/02/05
Chance Kafka
1,412,267
Custom Cart
2024/02/07
Official Website
1,544,850
Custom Cart
2024/02/07
Brandi Untz
2,107,107
Shopify
2024/02/24
Paxton Mobley
3,517,488
Custom Cart
2024/02/06

Get more insights on Pixels stores

Our search interface is easy to use and helps you find the Pixels stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Pixels stores, create a free account and have a look for yourself.