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The State of Gumroad in 2025

Updated May 23 2025

In this report, we'll cover the following essential statistics on Gumroad usage.

Download a complete list of Gumroad stores with a paid account.
Create a free account to get a feel for the data we provide.

Gumroad Growth

At present, there are 17,851 live stores running on the Gumroad platform.

Here is the historical growth of stores running Gumroad.

  • Gumroad stores increased 1.4% quarter-over-quarter in 2025 Q1.
  • Gumroad stores increased 21% year-over-year in 2025 Q1.
Quarter
Active Stores
2022 Q3
2,661
2022 Q4
4,399
2023 Q1
5,551
2023 Q2
9,726
2023 Q3
11,595
2023 Q4
13,347
2024 Q1
14,543
2024 Q2
16,656
2024 Q3
17,016
2024 Q4
17,213
2025 Q1
17,607
2025 Q2 (to date)
17,851
Active Stores by Quarter
2022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q202,0004,0006,0008,00010,00012,00014,00016,00018,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Gumroad store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Gumroad Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Twitter is used by 25.4% of Gumroad stores.
  • Instagram is used by 1.2% of Gumroad stores.
  • YouTube is used by 0.7% of Gumroad stores.
Type
Stores
Twitter
4,527
Instagram
207
YouTube
131
Facebook
60
LinkedIn
33
Facebook Group
18
Tiktok
17
Pinterest
14
WhatsApp
5
Snapchat
2

Contact Information On Gumroad Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 2% of Gumroad stores have an email on their website
  • 0% of Gumroad stores provide a phone number on their website
Type
Stores
Email
371
Phone
26

Top Categories For Gumroad Stores

Here is the breakdown of industry verticals for stores on Gumroad.

  • 10.0% of Gumroad stores sell Arts & Entertainment products.
  • 7.6% of Gumroad stores sell Computers products.
  • 5.1% of Gumroad stores sell People & Society products.
Arts & EntertainmentComputersPeople & SocietyJobs & EducationBusiness & IndustrialBooks & LiteratureFinanceInternetBeauty & FitnessGamesScienceSportsHealthApparelFood & DrinkHome & Garden

Top Countries For Gumroad Stores

Here are the top countries for stores using Gumroad.

  • 2.5% of Gumroad stores are in United States
  • 0.7% of Gumroad stores are in United Kingdom
  • 0.5% of Gumroad stores are in India
  • 0.5% of Gumroad stores are in Canada
Country
Stores
86
82
56
43
36
United StatesUnited KingdomIndiaCanadaGermanyMontenegroAustraliaFranceSpain

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Gumroad Stores

Here is the breakdown of Gumroad stores by the number of employees.

  • 99.8% of Gumroad stores have Unknown employees.
  • 0.1% of Gumroad stores have 1 - 9 employees.
  • 0.1% of Gumroad stores have 50 - 99 employees.
Employees
Stores
Unknown
17,808
1 - 9
20
10 - 24
3
25 - 49
5
50 - 99
9
100 - 249
2
250 - 999
2
1000 - 4999
1
5000+
1
Unknown

Number Of Products Sold For Gumroad Stores

Here is the breakdown of Gumroad stores by the number of products that they sell.

  • 27.4% of Gumroad stores sell 1 - 9 different products.
  • 0.5% of Gumroad stores sell 10 - 24 different products.
  • 0.4% of Gumroad stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
4,897
10 - 24
91
25 - 49
63
50 - 99
16
100 - 249
74
250 - 999
43
1000 - 4999
11
5000 - 9999
5
10000 - 24999
2
25000 - 99999
3
1 - 910 - 24

Top Technologies on Gumroad Stores

We're tracking 31 different technologies that have 32,258 collective installs on Gumroad stores.

  • Cloudflare is used by 78.5% of Gumroad stores.
  • Cloudflare CDN is used by 78.5% of Gumroad stores.
  • Cloudfront CDN is used by 21.5% of Gumroad stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Gumroad stores.

Technology
Stores
14,010
40
24

Top Shipping Carriers Used By Gumroad Stores

  • USPS is used by 0.0% of Gumroad stores.
  • UPS is used by 0.0% of Gumroad stores.

Here are the top 2 shipping carriers across all Gumroad stores.

Shipping Carrier
Stores
USPS
7
UPS
2

Gumroad Store Top-level Domain Distribution

.com is the most popular top-level domain for Gumroad stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 91.7% of Gumroad stores have a .com domain.
  • 0.6% of Gumroad stores have a .co domain.
  • 0.6% of Gumroad stores have a .net domain.
Top-level Domain
Stores
.com
16,372
.co
112
.net
103
.store
81
.org
77
.shop
72
.dev
66
.io
61
.me
54
.xyz
54
.com

Top Gumroad Stores

Here are the top stores, powered by Gumroad, ordered by store rank.

Name
Domain
Rank
Created
DevtoDevOps
590,904
2024/06/14
Nurse Liz
676,565
2022/08/12
xaxe
896,054
2016/12/30
Dreadrith
1,090,839
2022/11/11
DrewUI
1,220,971
2022/08/12

New Gumroad Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Ready Set Dungeon
7,408,043
2025/05/23
Planer Shop
7,450,835
2025/05/23
Info Travel 23
7,741,051
2025/05/23
Embroidery Type Co
7,947,652
2025/05/23
Europe Fish Maps
8,016,322
2025/05/23

Stores Switching to Gumroad From Other Platforms

Over the last 90 days, Gumroad has taken 61 merchants from competitive ecommerce platforms.

ShopifyCustom CartWooCommerceSquarespaceWixPodiaBeatStarsShopBaseTeachableFunnelish

Here are the top stores that have switched to Gumroad from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Eclectic Witchcraft
3,418,542
WooCommerce
2025/04/22
CraftedFiles
3,864,219
Shopify
2025/03/29
Set Taller
3,939,850
Funnelish
2025/03/25
E-BOOKER-1
3,969,524
Shopify
2025/04/27
online courses
4,256,800
YouCan
2025/05/11

Stores Switching from Gumroad To Other Platforms

Over the last 90 days, Gumroad has lost 52 merchants to competitive platforms.

Platform
Stores
1
1
Custom CartShopifyWooCommerceSquarespacePodiaSpringI'm Web

Here are the top Gumroad stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Cozu's Avatars
1,864,906
Custom Cart
2025/05/04
www.luminacle.com
5,359,407
I'm Web
2025/05/18
limitype
5,597,493
Custom Cart
2025/04/14
Pixel & Flow
5,628,998
Custom Cart
2025/03/30
Robert King
6,034,596
Podia
2025/04/02

Get more insights on Gumroad stores

Our search interface is easy to use and helps you find the Gumroad stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
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  • Phone numbers
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  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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