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The State of Gumroad in 2022

Updated Sep 30 2022

In this report, we'll cover the following essential statistics on Gumroad usage.

Download a complete list of Gumroad stores with a paid account.
Create a free account to get a feel for the data we provide.

Gumroad Growth

At present, there are 2,777 live stores running on the Gumroad platform.

Here is the historical growth of stores running Gumroad.

  • Gumroad stores increased 20.9% quarter-over-quarter in 2022 Q2.
  • Gumroad stores increased 497% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q1
1
2017 Q2
1
2017 Q3
1
2018 Q1
2
2018 Q2
3
2018 Q3
5
2018 Q4
2
2019 Q1
1
2019 Q2
4
2019 Q4
3
2020 Q1
9
2020 Q2
6
2020 Q3
12
2020 Q4
15
2021 Q1
19
2021 Q2
25
2021 Q3
282
2021 Q4
58
2022 Q1
117
2022 Q2
120
2022 Q3 (to date)
2,084
Cumulative Stores by Quarter

It's hard to know exactly when a Gumroad store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Gumroad Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Twitter is used by 28.1% of Gumroad stores.
  • Instagram is used by 0.9% of Gumroad stores.
  • Facebook is used by 0.6% of Gumroad stores.
Type
Stores
Twitter
780
Instagram
26
Facebook
16
YouTube
14
Facebook Group
9
LinkedIn
9
Tiktok
1

Contact Information On Gumroad Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 3% of Gumroad stores have an email on their website
  • 0% of Gumroad stores provide a phone number on their website
Type
Stores
Email
80
Phone
6

Top Categories For Gumroad Stores

Here is the breakdown of industry verticals for stores on Gumroad.

  • 11.0% of Gumroad stores sell Arts & Entertainment products.
  • 7.7% of Gumroad stores sell Computers products.
  • 5.2% of Gumroad stores sell People & Society products.

Top Countries For Gumroad Stores

Here are the top countries for stores using Gumroad.

  • 6.8% of Gumroad stores are in United States
  • 1.2% of Gumroad stores are in United Kingdom
  • 1.1% of Gumroad stores are in India
  • 1.0% of Gumroad stores are in Canada
Country
Stores
30
29
26
21
14

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Gumroad Stores

Here is the breakdown of Gumroad stores by the number of employees.

  • 0.4% of Gumroad stores have 1 - 9 employees.
  • 0.1% of Gumroad stores have 10 - 24 employees.
  • 0.0% of Gumroad stores have 100 - 249 employees.
Employees
Stores
1 - 9
11
10 - 24
4
100 - 249
1
250 - 999
1
5000+
1

Number Of Products Sold For Gumroad Stores

Here is the breakdown of Gumroad stores by the number of products that they sell.

  • 14.4% of Gumroad stores sell 1 - 9 different products.
  • 7.1% of Gumroad stores sell 250000+ different products.
  • 2.7% of Gumroad stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
399
10 - 24
76
25 - 49
55
50 - 99
16
100 - 249
66
250 - 999
45
1000 - 4999
10
5000 - 9999
5
10000 - 24999
3
250000+
196

Top Technologies on Gumroad Stores

We're tracking 10 different technologies that have 5,637 collective installs on Gumroad stores.

  • reCAPTCHA is used by 97.6% of Gumroad stores.
  • Cloudfront CDN is used by 38.5% of Gumroad stores.
  • PayPal Checkout is used by 29.9% of Gumroad stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Gumroad stores.

Top Shipping Carriers Used By Gumroad Stores

  • UPS is used by 0.1% of Gumroad stores.

Here are the top 1 shipping carriers across all Gumroad stores.

Shipping Carrier
Stores
UPS
2

Gumroad Store Top-level Domain Distribution

.com is the most popular top-level domain for Gumroad stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 79.6% of Gumroad stores have a .com domain.
  • 2.0% of Gumroad stores have a .net domain.
  • 1.7% of Gumroad stores have a .co domain.
Top-level Domain
Stores
.com
2,211
.net
55
.co
48
.org
30
.store
24
.me
22
.xyz
21
.shop
20
.dev
19
.io
19

Top Gumroad Stores

Here are the top stores, powered by Gumroad, ordered by store rank.

Name
Domain
Rank
Created
Emma Studies
21,761
2016/12/30
REtipster
96,579
2022/07/15
Amrit Pal Singh
97,992
2021/07/16
Upstairs
110,765
2022/08/12
Josh Braun
127,370
2022/08/12

New Gumroad Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Nick Lafferty
874,946
2022/09/30
Nicos Tsourektsidis
2,673,928
2022/09/30
Irv Shapiro
2,674,422
2022/09/30
UH Studio Academy Products
2,715,001
2022/09/30
Jennifer Lovemore
3,864,154
2022/09/30

Stores Switching to Gumroad From Other Platforms

Over the last 90 days, Gumroad has taken 20 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Gumroad from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
sarahannabella
3,858,619
Shopify
2022/08/27
Elena Amputee
4,157,668
Wix
2022/10/01
Gavriil
4,822,982
Wix
2022/08/21
Jaka Šmid
5,295,088
Custom Cart
2022/08/16
Find Fun Box
5,741,402
Shopify
2022/08/26

Stores Switching from Gumroad To Other Platforms

Over the last 90 days, Gumroad has lost 16 merchants to competitive platforms.

Platform
Stores
2
1

Here are the top Gumroad stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
BrickMonster – Building Guides
1,736,270
WooCommerce
2022/09/26
digitalnomadguide.co
5,506,889
Custom Cart
2022/08/19
The Short Budgeter
6,094,551
Custom Cart
2022/08/19
Blaq Link Card
6,865,634
Ecwid
2022/09/25
teaching-universe.com
7,299,834
WooCommerce
2022/08/31

Get more insights on Gumroad stores

Our search interface is easy to use and helps you find the Gumroad stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Gumroad stores, create a free account and have a look for yourself.