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The State of Gumroad in 2024

Updated Feb 23 2024

In this report, we'll cover the following essential statistics on Gumroad usage.

Download a complete list of Gumroad stores with a paid account.
Create a free account to get a feel for the data we provide.

Gumroad Growth

At present, there are 14,611 live stores running on the Gumroad platform.

Here is the historical growth of stores running Gumroad.

  • Gumroad stores increased 39.3% quarter-over-quarter in 2023 Q4.
  • Gumroad stores increased 570% year-over-year in 2023 Q4.
Quarter
Active Stores
2022 Q3
2,661
2022 Q4
4,399
2023 Q1
5,551
2023 Q2
9,726
2023 Q3
11,595
2023 Q4
13,347
2024 Q1 (to date)
14,611
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Gumroad store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Gumroad Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Twitter is used by 26.6% of Gumroad stores.
  • Instagram is used by 0.9% of Gumroad stores.
  • YouTube is used by 0.5% of Gumroad stores.
Type
Stores
Twitter
3,888
Instagram
129
YouTube
77
Facebook
41
LinkedIn
20
Facebook Group
19
Tiktok
13
Pinterest
5
WhatsApp
3
Snapchat
1

Contact Information On Gumroad Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 2% of Gumroad stores have an email on their website
  • 0% of Gumroad stores provide a phone number on their website
Type
Stores
Email
256
Phone
18

Top Categories For Gumroad Stores

Here is the breakdown of industry verticals for stores on Gumroad.

  • 10.3% of Gumroad stores sell Arts & Entertainment products.
  • 7.2% of Gumroad stores sell Computers products.
  • 5.2% of Gumroad stores sell People & Society products.

Top Countries For Gumroad Stores

Here are the top countries for stores using Gumroad.

  • 3.0% of Gumroad stores are in United States
  • 0.7% of Gumroad stores are in United Kingdom
  • 0.5% of Gumroad stores are in Canada
  • 0.5% of Gumroad stores are in India
Country
Stores
73
71
66
40
37

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Gumroad Stores

Here is the breakdown of Gumroad stores by the number of employees.

  • 99.8% of Gumroad stores have Unknown employees.
  • 0.1% of Gumroad stores have 1 - 9 employees.
  • 0.0% of Gumroad stores have 50 - 99 employees.
Employees
Stores
Unknown
14,582
1 - 9
15
10 - 24
2
25 - 49
3
50 - 99
4
100 - 249
2
250 - 999
1
5000+
2

Number Of Products Sold For Gumroad Stores

Here is the breakdown of Gumroad stores by the number of products that they sell.

  • 31.2% of Gumroad stores sell 1 - 9 different products.
  • 0.6% of Gumroad stores sell 10 - 24 different products.
  • 0.5% of Gumroad stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
4,563
10 - 24
91
25 - 49
74
50 - 99
17
100 - 249
76
250 - 999
50
1000 - 4999
11
5000 - 9999
6
10000 - 24999
3
25000 - 99999
3

Top Technologies on Gumroad Stores

We're tracking 27 different technologies that have 32,619 collective installs on Gumroad stores.

  • PayPal is used by 100.0% of Gumroad stores.
  • Cloudflare is used by 93.5% of Gumroad stores.
  • Cloudfront CDN is used by 21.3% of Gumroad stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Gumroad stores.

Technology
Stores
14,611
13,663
79
16

Top Shipping Carriers Used By Gumroad Stores

  • UPS is used by 0.0% of Gumroad stores.
  • Fedex is used by 0.0% of Gumroad stores.
  • USPS is used by 0.0% of Gumroad stores.

Here are the top 3 shipping carriers across all Gumroad stores.

Shipping Carrier
Stores
UPS
3
Fedex
1
USPS
1

Gumroad Store Top-level Domain Distribution

.com is the most popular top-level domain for Gumroad stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 91.8% of Gumroad stores have a .com domain.
  • 0.7% of Gumroad stores have a .co domain.
  • 0.6% of Gumroad stores have a .net domain.
Top-level Domain
Stores
.com
13,414
.co
98
.net
85
.org
61
.shop
61
.store
56
.dev
49
.io
49
.me
41
.xyz
36

Top Gumroad Stores

Here are the top stores, powered by Gumroad, ordered by store rank.

Name
Domain
Rank
Created
Sam Hyde
514,850
2021/04/09
Nurse Liz
777,214
2022/08/12
DrewUI
882,484
2022/08/12
SilverStag Type Foundry
1,063,771
2022/03/25
Halftone Hospital
1,113,443
2022/08/12

New Gumroad Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Grumpy's Gobos
6,137,403
2024/02/23
pixelplanners
6,260,069
2024/02/23
Nolaje
6,295,379
2024/02/23
Alexander Bjerkvik
6,356,783
2024/02/23
Ot tic Studio
6,418,027
2024/02/23

Stores Switching to Gumroad From Other Platforms

Over the last 90 days, Gumroad has taken 39 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Gumroad from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
SCHALLMASTER
4,843,167
Shopify
2024/02/17
Unnur Sara Eldj√°rn
5,193,773
Teachable
2024/01/15
Elite Lane One
6,063,763
Shopify
2024/02/24
msstastore
6,494,863
YouCan
2023/12/27
AiArt Digital Magazine
6,608,619
Wix
2024/01/16

Stores Switching from Gumroad To Other Platforms

Over the last 90 days, Gumroad has lost 39 merchants to competitive platforms.

Here are the top Gumroad stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
www.izonecollection.com
3,942,835
Custom Cart
2024/02/06
Designessense
4,928,799
Shopify
2024/01/29
CDCDC
5,107,018
Custom Cart
2024/01/01
Resourcevol
5,984,592
Custom Cart
2023/12/05
www.muscleforall.online
6,530,743
Custom Cart
2024/02/20

Get more insights on Gumroad stores

Our search interface is easy to use and helps you find the Gumroad stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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