The State of Gumroad in 2024

In this report, we'll cover the following essential statistics on Gumroad usage.

• Gumroad growth
• Social media usage on Gumroad stores
• Contact information on Gumroad stores
• Top categories for Gumroad stores
• Top countries for Gumroad stores
• Number of employees for Gumroad stores
• Number of products sold for Gumroad stores
• Top Gumroad technologies
• Top Shipping Carriers used by Gumroad stores
• Gumroad store top-level domain distribution
• Top Gumroad stores
• New Gumroad stores
• Stores switching to Gumroad from other platforms
• Stores switching from Gumroad to other platforms

Gumroad Growth

At present, there are 16,893 live stores running on the Gumroad platform.

Here is the historical growth of stores running Gumroad.

• Gumroad stores increased 26.9% quarter-over-quarter in 2024 Q2.
• Gumroad stores increased 251% year-over-year in 2024 Q2.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Gumroad store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Gumroad Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Twitter is used by 26.3% of Gumroad stores.
• Instagram is used by 0.9% of Gumroad stores.
• YouTube is used by 0.6% of Gumroad stores.

Contact Information On Gumroad Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 2% of Gumroad stores have an email on their website
• 0% of Gumroad stores provide a phone number on their website

Top Categories For Gumroad Stores

Here is the breakdown of industry verticals for stores on Gumroad.

• 10.0% of Gumroad stores sell Arts & Entertainment products.
• 7.3% of Gumroad stores sell Computers products.
• 5.0% of Gumroad stores sell People & Society products.

Top Countries For Gumroad Stores

Here are the top countries for stores using Gumroad.

• 2.7% of Gumroad stores are in United States
• 0.7% of Gumroad stores are in United Kingdom
• 0.5% of Gumroad stores are in India
• 0.5% of Gumroad stores are in Canada

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Gumroad Stores

Here is the breakdown of Gumroad stores by the number of employees.

• 99.8% of Gumroad stores have Unknown employees.
• 0.1% of Gumroad stores have 1 - 9 employees.
• 0.0% of Gumroad stores have 25 - 49 employees.

Number Of Products Sold For Gumroad Stores

Here is the breakdown of Gumroad stores by the number of products that they sell.

• 27.8% of Gumroad stores sell 1 - 9 different products.
• 0.6% of Gumroad stores sell 10 - 24 different products.
• 0.5% of Gumroad stores sell 100 - 249 different products.

Top Technologies on Gumroad Stores

We're tracking 33 different technologies that have 47,180 collective installs on Gumroad stores.

• PayPal is used by 99.9% of Gumroad stores.
• Cloudflare is used by 78.0% of Gumroad stores.
• Cloudflare CDN is used by 77.1% of Gumroad stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Gumroad stores.

Top Shipping Carriers Used By Gumroad Stores

• USPS is used by 0.0% of Gumroad stores.
• UPS is used by 0.0% of Gumroad stores.

Here are the top 2 shipping carriers across all Gumroad stores.

Gumroad Store Top-level Domain Distribution

.com is the most popular top-level domain for Gumroad stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 91.5% of Gumroad stores have a .com domain.
• 0.7% of Gumroad stores have a .co domain.
• 0.6% of Gumroad stores have a .net domain.

Top Gumroad Stores

Here are the top stores, powered by Gumroad, ordered by store rank.

New Gumroad Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to Gumroad From Other Platforms

Over the last 90 days, Gumroad has taken 59 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Gumroad from competitive ecommerce platforms.

Stores Switching from Gumroad To Other Platforms

Over the last 90 days, Gumroad has lost 82 merchants to competitive platforms.

Here are the top Gumroad stores that have recently changed to a competitive platform.

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