The State of xPage in 2025

In this report, we'll cover the following essential statistics on xPage usage.

• xPage growth
• Social media usage on xPage stores
• Contact information on xPage stores
• Top categories for xPage stores
• Top countries for xPage stores
• Number of employees for xPage stores
• Number of products sold for xPage stores
• Top xPage technologies
• xPage store top-level domain distribution
• Top xPage stores
• New xPage stores
• Stores switching to xPage from other platforms

xPage Growth

At present, there are 22 live stores running on the xPage platform.

Here is the historical growth of stores running xPage.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a xPage store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Contact Information On xPage Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 45% of xPage stores have an email on their website

Top Categories For xPage Stores

Here is the breakdown of industry verticals for stores on xPage.

• 54.5% of xPage stores sell Beauty & Fitness products.
• 9.1% of xPage stores sell Home & Garden products.
• 9.1% of xPage stores sell Pets & Animals products.

Top Countries For xPage Stores

Here are the top countries for stores using xPage.

With a paid account, stores can also be segmented by region and city.

Number Of Employees For xPage Stores

Here is the breakdown of xPage stores by the number of employees.

• 100.0% of xPage stores have Unknown employees.

Number Of Products Sold For xPage Stores

Here is the breakdown of xPage stores by the number of products that they sell.

• 4.5% of xPage stores sell 1 - 9 different products.

Top Technologies on xPage Stores

We're tracking 8 different technologies that have 49 collective installs on xPage stores.

• Microsoft Clarity is used by 100.0% of xPage stores.
• Facebook Pixel is used by 77.3% of xPage stores.
• TikTok Pixel is used by 22.7% of xPage stores.

Here are the top 8 third-party technologies, ordered by number of installs, across all xPage stores.

xPage Store Top-level Domain Distribution

Here is the top-level domain distribution for xPage stores.

• 72.7% of xPage stores have a .shop domain.
• 18.2% of xPage stores have a .com domain.
• 9.1% of xPage stores have a .site domain.

Top xPage Stores

Here are the top stores, powered by xPage, ordered by store rank.

New xPage Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to xPage From Other Platforms

Over the last 90 days, xPage has taken 8 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to xPage from competitive ecommerce platforms.

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