The State of xPage in 2026

In this report, we'll cover the following essential statistics on xPage usage.

• xPage growth
• Social media usage on xPage stores
• Contact information on xPage stores
• Top categories for xPage stores
• Top countries for xPage stores
• Number of employees for xPage stores
• Number of products sold for xPage stores
• Top xPage technologies
• xPage store top-level domain distribution
• Top xPage stores
• New xPage stores
• Stores switching to xPage from other platforms
• Stores switching from xPage to other platforms

xPage Growth

At present, there are 194 live stores running on the xPage platform.

Here is the historical growth of stores running xPage.

• xPage stores increased 24.4% quarter-over-quarter in 2026 Q3.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a xPage store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On xPage Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 5.7% of xPage stores.
• Tiktok is used by 1.5% of xPage stores.
• Facebook is used by 1.0% of xPage stores.

Contact Information On xPage Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 75% of xPage stores have an email on their website
• 2% of xPage stores provide a phone number on their website

Top Categories For xPage Stores

Here is the breakdown of industry verticals for stores on xPage.

• 16.0% of xPage stores sell Beauty & Fitness products.
• 12.9% of xPage stores sell Home & Garden products.
• 11.9% of xPage stores sell Apparel products.

Top Countries For xPage Stores

Here are the top countries for stores using xPage.

• 34.5% of xPage stores are in United States
• 4.1% of xPage stores are in Morocco
• 3.1% of xPage stores are in United Kingdom
• 3.1% of xPage stores are in Germany

With a paid account, stores can also be segmented by region and city.

Number Of Employees For xPage Stores

Here is the breakdown of xPage stores by the number of employees.

• 100.0% of xPage stores have Unknown employees.

Number Of Products Sold For xPage Stores

Here is the breakdown of xPage stores by the number of products that they sell.

• 1.5% of xPage stores sell 1 - 9 different products.
• 0.5% of xPage stores sell 25 - 49 different products.

Top Technologies on xPage Stores

We're tracking 25 different technologies that have 579 collective installs on xPage stores.

• Microsoft Clarity is used by 100.0% of xPage stores.
• reCAPTCHA is used by 60.8% of xPage stores.
• Facebook Pixel is used by 53.6% of xPage stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all xPage stores.

xPage Store Top-level Domain Distribution

.com is the most popular top-level domain for xPage stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 36.1% of xPage stores have a .com domain.
• 36.1% of xPage stores have a .shop domain.
• 11.3% of xPage stores have a .store domain.

Top xPage Stores

Here are the top stores, powered by xPage, ordered by store rank.

New xPage Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to xPage From Other Platforms

Over the last 90 days, xPage has taken 8 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to xPage from competitive ecommerce platforms.

Stores Switching from xPage To Other Platforms

Over the last 90 days, xPage has lost 23 merchants to competitive platforms.

Here are the top xPage stores that have recently changed to a competitive platform.

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