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The State of Sapo in 2025

Updated Jul 4 2025

In this report, we'll cover the following essential statistics on Sapo usage.

Download a complete list of Sapo stores with a paid account.
Create a free account to get a feel for the data we provide.

Sapo Growth

At present, there are 10,555 live stores running on the Sapo platform.

Here is the historical growth of stores running Sapo.

  • Sapo stores decreased -0.3% quarter-over-quarter in 2025 Q2.
  • Sapo stores decreased -11% year-over-year in 2025 Q2.
Quarter
Active Stores
2021 Q4
11,602
2022 Q1
11,765
2022 Q2
11,520
2022 Q3
12,424
2022 Q4
12,596
2023 Q1
12,568
2023 Q2
12,538
2023 Q3
12,452
2023 Q4
12,279
2024 Q1
12,001
2024 Q2
11,873
2024 Q3
11,588
2024 Q4
11,085
2025 Q1
10,838
2025 Q2
10,589
2025 Q3 (to date)
10,555
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Sapo store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Sapo Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 48.1% of Sapo stores.
  • YouTube is used by 18.0% of Sapo stores.
  • Instagram is used by 10.2% of Sapo stores.
Type
Stores
Facebook
5,075
YouTube
1,902
Instagram
1,081
Tiktok
703
Twitter
248
Pinterest
192
LinkedIn
145
Facebook Group
100
WhatsApp
25
Soundcloud
20
Discord
1

Contact Information On Sapo Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 93% of Sapo stores provide a phone number on their website
  • 54% of Sapo stores have an email on their website
Type
Stores
Phone
9,784
Email
5,654

Top Categories For Sapo Stores

Here is the breakdown of industry verticals for stores on Sapo.

  • 11.5% of Sapo stores sell Home & Garden products.
  • 9.1% of Sapo stores sell Business & Industrial products.
  • 8.2% of Sapo stores sell Apparel products.

Top Countries For Sapo Stores

Here are the top countries for stores using Sapo.

  • 98.3% of Sapo stores are in Vietnam
  • 0.9% of Sapo stores are in United States
  • 0.2% of Sapo stores are in Japan
  • 0.2% of Sapo stores are in Australia

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Sapo Stores

Here is the breakdown of Sapo stores by the number of employees.

  • 98.2% of Sapo stores have Unknown employees.
  • 0.5% of Sapo stores have 1 - 9 employees.
  • 0.4% of Sapo stores have 10 - 24 employees.
Employees
Stores
Unknown
10,367
1 - 9
58
10 - 24
38
25 - 49
25
50 - 99
12
100 - 249
25
250 - 999
9
1000 - 4999
16
5000+
5

Number Of Products Sold For Sapo Stores

Here is the breakdown of Sapo stores by the number of products that they sell.

  • 27.8% of Sapo stores sell 1 - 9 different products.
  • 14.9% of Sapo stores sell 25 - 49 different products.
  • 14.0% of Sapo stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
2,930
10 - 24
887
25 - 49
1,575
50 - 99
310
100 - 249
1,482
250 - 999
952
1000 - 4999
291
25000 - 99999
59
100000 - 249999
78
250000+
438

Top Technologies on Sapo Stores

We're tracking 65 different technologies that have 35,945 collective installs on Sapo stores.

  • reCAPTCHA is used by 49.3% of Sapo stores.
  • Google Adsense is used by 42.1% of Sapo stores.
  • Google Tag Manager is used by 42.1% of Sapo stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Sapo stores.

Top Shipping Carriers Used By Sapo Stores

  • UPS is used by 0.9% of Sapo stores.
  • Fedex is used by 0.2% of Sapo stores.
  • DHL is used by 0.0% of Sapo stores.

Here are the top 10 shipping carriers across all Sapo stores.

Shipping Carrier
Stores
UPS
90
Fedex
19
DHL
5
USPS
4
Purolator
1
SF Express
1
Australia Post
1
New Zealean Post
1
Canada Post
1
Royal Mail
1

Sapo Store Top-level Domain Distribution

Here is the top-level domain distribution for Sapo stores.

  • 40.8% of Sapo stores have a .vn domain.
  • 40.0% of Sapo stores have a .com domain.
  • 13.4% of Sapo stores have a .com.vn domain.
Top-level Domain
Stores
.vn
4,302
.com
4,223
.com.vn
1,417
.net
304
.edu.vn
84
.net.vn
47
.org
18
.asia
15
.online
12
.sale
11

Top Sapo Stores

Here are the top stores, powered by Sapo, ordered by store rank.

Name
Domain
Rank
Created
memoryzone.com.vn
34,828
2016/12/30
VIETMAP JSC
48,343
2016/12/30
nhanam.vn
56,204
2016/12/30
Gymstore.vn
78,498
2016/12/30
DirtyCoins
96,088
2019/01/04

New Sapo Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
dinhduongkhanhhoa.com
3,521,676
2025/07/04
thanvucamera.com
4,406,419
2025/07/04
www.3s-pro.com
6,544,976
2025/07/04
aodaidisanvanhoavietnam.com
6,614,494
2025/07/04
Robis
6,622,102
2025/07/04

Stores Switching to Sapo From Other Platforms

Over the last 90 days, Sapo has taken 37 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Sapo from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
manhnguyen.com.vn
203,550
Magento
2025/06/02
TechSpace Việt Nam
482,756
WooCommerce
2025/06/01
VGFood
604,552
WooCommerce
2025/05/22
Laptop Thịnh Vượng
724,216
WooCommerce
2025/04/17
AMAZING
1,483,837
Haravan
2025/05/18

Stores Switching from Sapo To Other Platforms

Over the last 90 days, Sapo has lost 53 merchants to competitive platforms.

Platform
Stores
10

Here are the top Sapo stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
japanshop.vn
397,689
Haravan
2025/05/18
hanoigiare.com
769,154
WooCommerce
2025/06/08
LAROMA FASHION
781,535
Custom Cart
2025/06/22
stanhome.vn
824,376
Haravan
2025/06/08
Hoa Doanh Foods
868,529
WooCommerce
2025/06/29

Get more insights on Sapo stores

Our search interface is easy to use and helps you find the Sapo stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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