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The State of Sapo in 2024

Updated Feb 23 2024

In this report, we'll cover the following essential statistics on Sapo usage.

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Create a free account to get a feel for the data we provide.

Sapo Growth

At present, there are 12,104 live stores running on the Sapo platform.

Here is the historical growth of stores running Sapo.

  • Sapo stores increased 12.6% quarter-over-quarter in 2023 Q4.
  • Sapo stores increased 83% year-over-year in 2023 Q4.
Quarter
Active Stores
2021 Q4
11,602
2022 Q1
11,765
2022 Q2
11,520
2022 Q3
12,424
2022 Q4
12,596
2023 Q1
12,568
2023 Q2
12,538
2023 Q3
12,452
2023 Q4
12,279
2024 Q1 (to date)
12,104
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Sapo store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Sapo Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 48.9% of Sapo stores.
  • YouTube is used by 16.1% of Sapo stores.
  • Instagram is used by 9.3% of Sapo stores.
Type
Stores
Facebook
5,919
YouTube
1,951
Instagram
1,129
Tiktok
568
Twitter
284
Pinterest
218
LinkedIn
130
Facebook Group
125
WhatsApp
27

Contact Information On Sapo Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 91% of Sapo stores provide a phone number on their website
  • 52% of Sapo stores have an email on their website
Type
Stores
Phone
11,044
Email
6,253

Top Categories For Sapo Stores

Here is the breakdown of industry verticals for stores on Sapo.

  • 3.0% of Sapo stores sell Home & Garden products.
  • 1.6% of Sapo stores sell Business & Industrial products.
  • 1.5% of Sapo stores sell Apparel products.

Top Countries For Sapo Stores

Here are the top countries for stores using Sapo.

  • 98.5% of Sapo stores are in Vietnam
  • 0.7% of Sapo stores are in United States
  • 0.2% of Sapo stores are in Japan
  • 0.1% of Sapo stores are in Australia

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Sapo Stores

Here is the breakdown of Sapo stores by the number of employees.

  • 98.6% of Sapo stores have Unknown employees.
  • 0.4% of Sapo stores have 1 - 9 employees.
  • 0.2% of Sapo stores have 10 - 24 employees.
Employees
Stores
Unknown
11,936
1 - 9
53
10 - 24
30
25 - 49
25
50 - 99
8
100 - 249
29
250 - 999
12
1000 - 4999
7
5000+
4

Number Of Products Sold For Sapo Stores

Here is the breakdown of Sapo stores by the number of products that they sell.

  • 24.8% of Sapo stores sell 1 - 9 different products.
  • 14.6% of Sapo stores sell 25 - 49 different products.
  • 14.1% of Sapo stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
3,000
10 - 24
1,675
25 - 49
1,762
50 - 99
372
100 - 249
1,710
250 - 999
961
1000 - 4999
281
5000 - 9999
29
10000 - 24999
16
25000 - 99999
10

Top Technologies on Sapo Stores

We're tracking 62 different technologies that have 37,598 collective installs on Sapo stores.

  • reCAPTCHA is used by 51.0% of Sapo stores.
  • Google Adsense is used by 39.8% of Sapo stores.
  • Google Tag Manager is used by 39.8% of Sapo stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Sapo stores.

Top Shipping Carriers Used By Sapo Stores

  • UPS is used by 0.7% of Sapo stores.
  • Fedex is used by 0.1% of Sapo stores.
  • DHL is used by 0.0% of Sapo stores.

Here are the top 10 shipping carriers across all Sapo stores.

Shipping Carrier
Stores
UPS
89
Fedex
17
DHL
5
USPS
2
Canada Post
1
New Zealean Post
1
Purolator
1
Royal Mail
1
Yamato Transport
1
SF Express
1

Sapo Store Top-level Domain Distribution

.com is the most popular top-level domain for Sapo stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 41.2% of Sapo stores have a .com domain.
  • 39.6% of Sapo stores have a .vn domain.
  • 13.0% of Sapo stores have a .com.vn domain.
Top-level Domain
Stores
.com
4,988
.vn
4,795
.com.vn
1,572
.net
370
.edu.vn
87
.net.vn
62
.store
24
.org
21
.asia
20
.online
18

Top Sapo Stores

Here are the top stores, powered by Sapo, ordered by store rank.

Name
Domain
Rank
Created
Beemart
53,556
2016/12/30
Gymstore.vn
70,902
2016/12/30
VIETMAP JSC
71,328
2016/12/30
DirtyCoins
87,246
2019/01/04
memoryzone.com.vn
102,889
2016/12/30

New Sapo Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
nổ hũ online quayhuongline
2,941,284
2024/02/23
Rèm Mành Hà Nội
3,272,890
2024/02/23
www.biltsas.com
3,534,173
2024/02/23
www.svhesed.com
4,694,060
2024/02/23
hongthaisolar.com
5,869,573
2024/02/23

Stores Switching to Sapo From Other Platforms

Over the last 90 days, Sapo has taken 37 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to Sapo from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
VOI BABY
941,076
Custom Cart
2023/12/13
Dalanewfarm
1,008,414
WooCommerce
2024/01/04
thegioitongdo.com
1,285,989
WooCommerce
2024/01/24
Huyền Trang NANOCEE
1,563,659
WooCommerce
2024/01/31
maycuongthinh.com
1,906,527
Custom Cart
2024/01/10

Stores Switching from Sapo To Other Platforms

Over the last 90 days, Sapo has lost 48 merchants to competitive platforms.

Platform
Stores

Here are the top Sapo stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Ắc Quy Gia Phát
321,461
WooCommerce
2023/12/11
Caygiong.com
743,669
Shopify
2024/01/08
Aloha Decor
856,705
WooCommerce
2023/12/11
viko.vn
857,212
WooCommerce
2024/01/22
Finom
1,375,173
WooCommerce
2024/01/29

Get more insights on Sapo stores

Our search interface is easy to use and helps you find the Sapo stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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