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The State of Sapo in 2023

Updated Jan 27 2023

In this report, we'll cover the following essential statistics on Sapo usage.

Download a complete list of Sapo stores with a paid account.
Create a free account to get a feel for the data we provide.

Sapo Growth

At present, there are 12,551 live stores running on the Sapo platform.

Here is the historical growth of stores running Sapo.

  • Sapo stores increased 6.4% quarter-over-quarter in 2022 Q4.
  • Sapo stores increased 33% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
66
2017 Q2
328
2017 Q3
99
2017 Q4
34
2018 Q1
170
2018 Q2
1,318
2018 Q3
287
2018 Q4
303
2019 Q1
399
2019 Q2
381
2019 Q3
353
2019 Q4
324
2020 Q1
393
2020 Q2
490
2020 Q3
470
2020 Q4
837
2021 Q1
641
2021 Q2
740
2021 Q3
621
2021 Q4
605
2022 Q1
410
2022 Q2
485
2022 Q3
1,411
2022 Q4
748
2023 Q1 (to date)
125
Cumulative Stores by Quarter

It's hard to know exactly when a Sapo store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Sapo Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 48.1% of Sapo stores.
  • YouTube is used by 13.8% of Sapo stores.
  • Instagram is used by 8.3% of Sapo stores.
Type
Stores
Facebook
6,035
YouTube
1,738
Instagram
1,047
Twitter
282
Tiktok
280
Pinterest
208
Facebook Group
112
LinkedIn
93

Contact Information On Sapo Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 92% of Sapo stores provide a phone number on their website
  • 51% of Sapo stores have an email on their website
Type
Stores
Phone
11,511
Email
6,461
WhatsApp
13

Top Categories For Sapo Stores

Here is the breakdown of industry verticals for stores on Sapo.

  • 3.6% of Sapo stores sell Home & Garden products.
  • 1.9% of Sapo stores sell Apparel products.
  • 1.8% of Sapo stores sell Business & Industrial products.

Top Countries For Sapo Stores

Here are the top countries for stores using Sapo.

  • 98.5% of Sapo stores are in Vietnam
  • 0.7% of Sapo stores are in United States
  • 0.3% of Sapo stores are in Japan
  • 0.1% of Sapo stores are in Australia

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Sapo Stores

Here is the breakdown of Sapo stores by the number of employees.

  • 0.4% of Sapo stores have 1 - 9 employees.
  • 0.2% of Sapo stores have 25 - 49 employees.
  • 0.2% of Sapo stores have 100 - 249 employees.
Employees
Stores
1 - 9
49
10 - 24
16
25 - 49
22
50 - 99
10
100 - 249
20
250 - 999
6
1000 - 4999
3
5000+
2

Number Of Products Sold For Sapo Stores

Here is the breakdown of Sapo stores by the number of products that they sell.

  • 29.0% of Sapo stores sell 1 - 9 different products.
  • 15.5% of Sapo stores sell 10 - 24 different products.
  • 15.5% of Sapo stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
3,645
10 - 24
1,951
25 - 49
1,943
50 - 99
410
100 - 249
1,773
250 - 999
970
1000 - 4999
345
5000 - 9999
30
10000 - 24999
18
25000 - 99999
5

Top Technologies on Sapo Stores

We're tracking 51 different technologies that have 35,579 collective installs on Sapo stores.

  • Google Tag Manager is used by 37.8% of Sapo stores.
  • Facebook SDK is used by 36.9% of Sapo stores.
  • Google Adsense is used by 36.4% of Sapo stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Sapo stores.

Top Shipping Carriers Used By Sapo Stores

  • UPS is used by 0.7% of Sapo stores.
  • Fedex is used by 0.1% of Sapo stores.
  • DHL is used by 0.0% of Sapo stores.

Here are the top 10 shipping carriers across all Sapo stores.

Shipping Carrier
Stores
UPS
88
Fedex
13
DHL
4
USPS
2
Royal Mail
2
Australia Post
2
China Post
1
Canada Post
1
Purolator
1
Yamato Transport
1

Sapo Store Top-level Domain Distribution

.com is the most popular top-level domain for Sapo stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 41.7% of Sapo stores have a .com domain.
  • 38.8% of Sapo stores have a .vn domain.
  • 13.3% of Sapo stores have a .com.vn domain.
Top-level Domain
Stores
.com
5,240
.vn
4,875
.com.vn
1,665
.net
376
.edu.vn
88
.net.vn
67
.org
25
.asia
23
.store
22
.online
13

Top Sapo Stores

Here are the top stores, powered by Sapo, ordered by store rank.

Name
Domain
Rank
Created
Beemart
88,971
2016/12/30
DirtyCoins
95,492
2019/01/04
Tinh Hoa Quê Nhà
131,694
2021/03/26
Vĩnh Trường Lộc
168,139
2020/11/27
KaT Jewelry
169,938
2018/06/15

New Sapo Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
taobien
6,043,097
2023/01/27
www.adayfood.vn
6,128,816
2023/01/27
sentravelgroup.com.vn
6,227,921
2023/01/27
ADLV Việt Nam
6,383,909
2023/01/27
K.T Garden
6,388,908
2023/01/27

Stores Switching to Sapo From Other Platforms

Over the last 90 days, Sapo has taken 89 merchants from competitive ecommerce platforms.

Platform
Stores
1

Here are the top stores that have switched to Sapo from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Mr.Vui
275,610
Custom Cart
2022/12/07
Black Rouge Vietnam
580,645
Haravan
2023/01/02
Minh Long I
720,138
WooCommerce
2023/01/16
The Vapist Vapor Boutique
746,728
Haravan
2022/11/28
Chocolate
792,586
WooCommerce
2022/11/26

Stores Switching from Sapo To Other Platforms

Over the last 90 days, Sapo has lost 52 merchants to competitive platforms.

Platform
Stores

Here are the top Sapo stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Goka.vn
685,174
WooCommerce
2022/11/14
Siêu Thị Bảng
908,987
WooCommerce
2023/01/09
ausmart.vn
925,597
Custom Cart
2023/01/16
Trang chủ
1,072,435
WooCommerce
2022/12/26
GOYA
1,072,827
Haravan
2023/01/15

Get more insights on Sapo stores

Our search interface is easy to use and helps you find the Sapo stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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