The State of Sapo in 2025

In this report, we'll cover the following essential statistics on Sapo usage.

• Sapo growth
• Social media usage on Sapo stores
• Contact information on Sapo stores
• Top categories for Sapo stores
• Top countries for Sapo stores
• Number of employees for Sapo stores
• Number of products sold for Sapo stores
• Top Sapo technologies
• Top Shipping Carriers used by Sapo stores
• Sapo store top-level domain distribution
• Top Sapo stores
• New Sapo stores
• Stores switching to Sapo from other platforms
• Stores switching from Sapo to other platforms

Sapo Growth

At present, there are 10,838 live stores running on the Sapo platform.

Here is the historical growth of stores running Sapo.

• Sapo stores decreased -2.2% quarter-over-quarter in 2024 Q4.
• Sapo stores decreased -10% year-over-year in 2024 Q4.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Sapo store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Sapo Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 48.6% of Sapo stores.
• YouTube is used by 18.0% of Sapo stores.
• Instagram is used by 9.9% of Sapo stores.

Contact Information On Sapo Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 91% of Sapo stores provide a phone number on their website
• 53% of Sapo stores have an email on their website

Top Categories For Sapo Stores

Here is the breakdown of industry verticals for stores on Sapo.

• 2.7% of Sapo stores sell Home & Garden products.
• 1.5% of Sapo stores sell Business & Industrial products.
• 1.4% of Sapo stores sell Apparel products.

Top Countries For Sapo Stores

Here are the top countries for stores using Sapo.

• 98.4% of Sapo stores are in Vietnam
• 0.8% of Sapo stores are in United States
• 0.2% of Sapo stores are in Japan
• 0.1% of Sapo stores are in Korea (the Republic of)

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Sapo Stores

Here is the breakdown of Sapo stores by the number of employees.

• 98.3% of Sapo stores have Unknown employees.
• 0.5% of Sapo stores have 1 - 9 employees.
• 0.4% of Sapo stores have 10 - 24 employees.

Number Of Products Sold For Sapo Stores

Here is the breakdown of Sapo stores by the number of products that they sell.

• 26.0% of Sapo stores sell 1 - 9 different products.
• 15.0% of Sapo stores sell 25 - 49 different products.
• 14.8% of Sapo stores sell 100 - 249 different products.

Top Technologies on Sapo Stores

We're tracking 62 different technologies that have 34,886 collective installs on Sapo stores.

• reCAPTCHA is used by 49.6% of Sapo stores.
• Google Adsense is used by 41.8% of Sapo stores.
• Google Tag Manager is used by 41.7% of Sapo stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Sapo stores.

Top Shipping Carriers Used By Sapo Stores

• UPS is used by 0.8% of Sapo stores.
• Fedex is used by 0.2% of Sapo stores.
• DHL is used by 0.0% of Sapo stores.

Here are the top 9 shipping carriers across all Sapo stores.

Sapo Store Top-level Domain Distribution

Here is the top-level domain distribution for Sapo stores.

• 40.9% of Sapo stores have a .vn domain.
• 40.2% of Sapo stores have a .com domain.
• 13.1% of Sapo stores have a .com.vn domain.

Top Sapo Stores

Here are the top stores, powered by Sapo, ordered by store rank.

New Sapo Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to Sapo From Other Platforms

Over the last 90 days, Sapo has taken 35 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Sapo from competitive ecommerce platforms.

Stores Switching from Sapo To Other Platforms

Over the last 90 days, Sapo has lost 44 merchants to competitive platforms.

Here are the top Sapo stores that have recently changed to a competitive platform.

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