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The State of Sapo in 2022

Updated Sep 16 2022

In this report, we'll cover the following essential statistics on Sapo usage.

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Sapo Growth

At present, there are 12,431 live stores running on the Sapo platform.

Here is the historical growth of stores running Sapo.

  • Sapo stores increased 4.7% quarter-over-quarter in 2022 Q2.
  • Sapo stores increased 27% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q1
63
2017 Q2
348
2017 Q3
104
2017 Q4
37
2018 Q1
185
2018 Q2
1,407
2018 Q3
297
2018 Q4
333
2019 Q1
417
2019 Q2
388
2019 Q3
376
2019 Q4
365
2020 Q1
405
2020 Q2
501
2020 Q3
490
2020 Q4
944
2021 Q1
693
2021 Q2
761
2021 Q3
680
2021 Q4
754
2022 Q1
443
2022 Q2
497
2022 Q3 (to date)
1,413
Cumulative Stores by Quarter

It's hard to know exactly when a Sapo store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Sapo Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 46.9% of Sapo stores.
  • YouTube is used by 13.8% of Sapo stores.
  • Instagram is used by 7.7% of Sapo stores.
Type
Stores
Facebook
5,825
YouTube
1,717
Instagram
952
Twitter
295
Pinterest
200
Tiktok
193
Facebook Group
106
LinkedIn
81

Contact Information On Sapo Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 92% of Sapo stores provide a phone number on their website
  • 51% of Sapo stores have an email on their website
Type
Stores
Phone
11,377
Email
6,356

Top Categories For Sapo Stores

Here is the breakdown of industry verticals for stores on Sapo.

  • 3.9% of Sapo stores sell Home & Garden products.
  • 2.0% of Sapo stores sell Apparel products.
  • 1.9% of Sapo stores sell Business & Industrial products.

Top Countries For Sapo Stores

Here are the top countries for stores using Sapo.

  • 98.5% of Sapo stores are in Vietnam
  • 0.7% of Sapo stores are in United States
  • 0.3% of Sapo stores are in Japan
  • 0.1% of Sapo stores are in Australia

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Sapo Stores

Here is the breakdown of Sapo stores by the number of employees.

  • 0.4% of Sapo stores have 1 - 9 employees.
  • 0.2% of Sapo stores have 10 - 24 employees.
  • 0.1% of Sapo stores have 100 - 249 employees.
Employees
Stores
1 - 9
46
10 - 24
19
25 - 49
16
50 - 99
14
100 - 249
16
250 - 999
8
1000 - 4999
4
5000+
1

Number Of Products Sold For Sapo Stores

Here is the breakdown of Sapo stores by the number of products that they sell.

  • 12.2% of Sapo stores sell 100 - 249 different products.
  • 12.2% of Sapo stores sell 1 - 9 different products.
  • 11.5% of Sapo stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
1,513
10 - 24
1,146
25 - 49
1,429
50 - 99
337
100 - 249
1,516
250 - 999
909
1000 - 4999
281
5000 - 9999
31
10000 - 24999
16
25000 - 99999
4

Top Technologies on Sapo Stores

We're tracking 47 different technologies that have 29,381 collective installs on Sapo stores.

  • Facebook SDK is used by 38.3% of Sapo stores.
  • Google Tag Manager is used by 37.5% of Sapo stores.
  • reCAPTCHA is used by 32.8% of Sapo stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Sapo stores.

Top Shipping Carriers Used By Sapo Stores

  • UPS is used by 0.6% of Sapo stores.
  • Fedex is used by 0.1% of Sapo stores.
  • DHL is used by 0.0% of Sapo stores.

Here are the top 8 shipping carriers across all Sapo stores.

Shipping Carrier
Stores
UPS
74
Fedex
11
DHL
4
USPS
2
China Post
1
Purolator
1
Royal Mail
1
Yamato Transport
1

Sapo Store Top-level Domain Distribution

.com is the most popular top-level domain for Sapo stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 42.4% of Sapo stores have a .com domain.
  • 38.3% of Sapo stores have a .vn domain.
  • 13.3% of Sapo stores have a .com.vn domain.
Top-level Domain
Stores
.com
5,268
.vn
4,759
.com.vn
1,650
.net
384
.edu.vn
75
.net.vn
62
.org
27
.asia
22
.store
21
.online
19

Top Sapo Stores

Here are the top stores, powered by Sapo, ordered by store rank.

Name
Domain
Rank
Created
YODY
11,093
2020/11/20
Beemart
13,216
2016/12/30
Laptopnew
19,050
2016/12/30
MemoryZone
19,080
2016/12/30
Gia Bảo
21,474
2016/12/30

New Sapo Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
skybooks.vn
1,770,094
2022/09/16
OH!Bách hóa
7,872,634
2022/09/16
ND Fresh
7,981,058
2022/09/16
Template Claten
8,035,887
2022/09/16
Evo Mobile
8,036,898
2022/09/16

Stores Switching to Sapo From Other Platforms

Over the last 90 days, Sapo has taken 53 merchants from competitive ecommerce platforms.

Platform
Stores
1

Here are the top stores that have switched to Sapo from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
TopTour.com.vn
438,267
WooCommerce
2022/08/01
Catan Shop
655,300
WooCommerce
2022/08/09
SuperMall.vn
795,530
WooCommerce
2022/09/16
xanhsam.vn
815,244
WooCommerce
2022/09/10
Savi Spice
850,010
WooCommerce
2022/07/07

Stores Switching from Sapo To Other Platforms

Over the last 90 days, Sapo has lost 68 merchants to competitive platforms.

Platform
Stores

Here are the top Sapo stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Trang chủ
662,190
Magento
2022/07/19
datphuongnamct.com
1,709,588
WooCommerce
2022/08/15
shoplamtinh.com
1,879,406
WooCommerce
2022/08/08
thumualaptophanoi.vn
1,919,456
WooCommerce
2022/08/01
Trang chủ
2,201,355
WooCommerce
2022/09/05

Get more insights on Sapo stores

Our search interface is easy to use and helps you find the Sapo stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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