The State of Popmenu in 2025

In this report, we'll cover the following essential statistics on Popmenu usage.

• Popmenu growth
• Social media usage on Popmenu stores
• Contact information on Popmenu stores
• Top categories for Popmenu stores
• Top countries for Popmenu stores
• Number of employees for Popmenu stores
• Number of products sold for Popmenu stores
• Top Popmenu technologies
• Top Shipping Carriers used by Popmenu stores
• Popmenu store top-level domain distribution
• Top Popmenu stores
• New Popmenu stores
• Stores switching to Popmenu from other platforms
• Stores switching from Popmenu to other platforms

Popmenu Growth

At present, there are 6,733 live stores running on the Popmenu platform.

Here is the historical growth of stores running Popmenu.

• Popmenu stores increased 0.5% quarter-over-quarter in 2025 Q3.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Popmenu store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Popmenu Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 60.3% of Popmenu stores.
• Instagram is used by 55.1% of Popmenu stores.
• Twitter is used by 13.4% of Popmenu stores.

Contact Information On Popmenu Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 35% of Popmenu stores have an email on their website
• 5% of Popmenu stores provide a phone number on their website

Top Categories For Popmenu Stores

Here is the breakdown of industry verticals for stores on Popmenu.

• 93.6% of Popmenu stores sell Food & Drink products.
• 1.9% of Popmenu stores sell Travel products.
• 1.0% of Popmenu stores sell Home & Garden products.

Top Countries For Popmenu Stores

Here are the top countries for stores using Popmenu.

• 96.6% of Popmenu stores are in United States
• 0.7% of Popmenu stores are in Canada
• 0.4% of Popmenu stores are in United Kingdom
• 0.1% of Popmenu stores are in Australia

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Popmenu Stores

Here is the breakdown of Popmenu stores by the number of employees.

• 98.4% of Popmenu stores have Unknown employees.
• 0.6% of Popmenu stores have 1 - 9 employees.
• 0.4% of Popmenu stores have 10 - 24 employees.

Number Of Products Sold For Popmenu Stores

Here is the breakdown of Popmenu stores by the number of products that they sell.

• 28.0% of Popmenu stores sell 25 - 49 different products.
• 16.1% of Popmenu stores sell 100 - 249 different products.
• 15.9% of Popmenu stores sell 10 - 24 different products.

Top Technologies on Popmenu Stores

We're tracking 74 different technologies that have 29,542 collective installs on Popmenu stores.

• Cloudflare CDN is used by 99.9% of Popmenu stores.
• Cloudflare is used by 99.9% of Popmenu stores.
• Clover Checkout is used by 99.9% of Popmenu stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Popmenu stores.

Top Shipping Carriers Used By Popmenu Stores

• Fedex is used by 0.0% of Popmenu stores.

Here are the top 1 shipping carriers across all Popmenu stores.

Popmenu Store Top-level Domain Distribution

.com is the most popular top-level domain for Popmenu stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 95.2% of Popmenu stores have a .com domain.
• 2.6% of Popmenu stores have a .net domain.
• 0.4% of Popmenu stores have a .co domain.

Top Popmenu Stores

Here are the top stores, powered by Popmenu, ordered by store rank.

New Popmenu Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to Popmenu From Other Platforms

Over the last 90 days, Popmenu has taken 58 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Popmenu from competitive ecommerce platforms.

Stores Switching from Popmenu To Other Platforms

Over the last 90 days, Popmenu has lost 14 merchants to competitive platforms.

Here are the top Popmenu stores that have recently changed to a competitive platform.

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