The State of Alibaba Minisite in 2023

In this report, we'll cover the following essential statistics on Alibaba Minisite usage.

• Alibaba Minisite growth
• Social media usage on Alibaba Minisite stores
• Contact information on Alibaba Minisite stores
• Top categories for Alibaba Minisite stores
• Top countries for Alibaba Minisite stores
• Number of employees for Alibaba Minisite stores
• Number of products sold for Alibaba Minisite stores
• Top Alibaba Minisite technologies
• Top Shipping Carriers used by Alibaba Minisite stores
• Alibaba Minisite store top-level domain distribution
• Top Alibaba Minisite stores
• New Alibaba Minisite stores
• Stores switching from Alibaba Minisite to other platforms

Alibaba Minisite Growth

At present, there are 30,169 live stores running on the Alibaba Minisite platform.

Here is the historical growth of stores running Alibaba Minisite.

• Alibaba Minisite stores increased 31.2% quarter-over-quarter in 2023 Q3.
• Alibaba Minisite stores increased 270% year-over-year in 2023 Q3.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Alibaba Minisite store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Alibaba Minisite Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 29.7% of Alibaba Minisite stores.
• YouTube is used by 13.8% of Alibaba Minisite stores.
• LinkedIn is used by 0.0% of Alibaba Minisite stores.

Contact Information On Alibaba Minisite Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 3% of Alibaba Minisite stores have an email on their website
• 1% of Alibaba Minisite stores provide a phone number on their website

Top Categories For Alibaba Minisite Stores

Here is the breakdown of industry verticals for stores on Alibaba Minisite.

• 19.2% of Alibaba Minisite stores sell Business & Industrial products.
• 16.8% of Alibaba Minisite stores sell Home & Garden products.
• 10.0% of Alibaba Minisite stores sell Apparel products.

Top Countries For Alibaba Minisite Stores

Here are the top countries for stores using Alibaba Minisite.

• 12.3% of Alibaba Minisite stores are in China
• 0.1% of Alibaba Minisite stores are in Cocos (Keeling) Islands
• 0.1% of Alibaba Minisite stores are in United States
• 0.0% of Alibaba Minisite stores are in Vietnam

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Alibaba Minisite Stores

Here is the breakdown of Alibaba Minisite stores by the number of employees.

• 99.9% of Alibaba Minisite stores have Unknown employees.
• 0.0% of Alibaba Minisite stores have 10 - 24 employees.
• 0.0% of Alibaba Minisite stores have 1 - 9 employees.

Number Of Products Sold For Alibaba Minisite Stores

Here is the breakdown of Alibaba Minisite stores by the number of products that they sell.

• 62.2% of Alibaba Minisite stores sell 1 - 9 different products.
• 0.9% of Alibaba Minisite stores sell 10 - 24 different products.
• 0.4% of Alibaba Minisite stores sell 25 - 49 different products.

Top Technologies on Alibaba Minisite Stores

We're tracking 5 different technologies that have 39 collective installs on Alibaba Minisite stores.

• Cloudflare is used by 0.1% of Alibaba Minisite stores.
• Cloudflare CDN is used by 0.1% of Alibaba Minisite stores.
• Mailchimp is used by 0.0% of Alibaba Minisite stores.

Here are the top 5 third-party technologies, ordered by number of installs, across all Alibaba Minisite stores.

Top Shipping Carriers Used By Alibaba Minisite Stores

• UPS is used by 1.4% of Alibaba Minisite stores.
• Fedex is used by 1.0% of Alibaba Minisite stores.
• USPS is used by 0.1% of Alibaba Minisite stores.

Here are the top 6 shipping carriers across all Alibaba Minisite stores.

Alibaba Minisite Store Top-level Domain Distribution

.com is the most popular top-level domain for Alibaba Minisite stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 86.6% of Alibaba Minisite stores have a .com domain.
• 7.0% of Alibaba Minisite stores have a .cn domain.
• 4.3% of Alibaba Minisite stores have a .com.cn domain.

Top Alibaba Minisite Stores

Here are the top stores, powered by Alibaba Minisite, ordered by store rank.

New Alibaba Minisite Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching from Alibaba Minisite To Other Platforms

Over the last 90 days, Alibaba Minisite has lost 12 merchants to competitive platforms.

Here are the top Alibaba Minisite stores that have recently changed to a competitive platform.

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