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The State of Alibaba Minisite in 2023

Updated Jan 27 2023

In this report, we'll cover the following essential statistics on Alibaba Minisite usage.

Download a complete list of Alibaba Minisite stores with a paid account.
Create a free account to get a feel for the data we provide.

Alibaba Minisite Growth

At present, there are 14,902 live stores running on the Alibaba Minisite platform.

Here is the historical growth of stores running Alibaba Minisite.

  • Alibaba Minisite stores increased 6.0% quarter-over-quarter in 2022 Q4.
  • Alibaba Minisite stores increased 147% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
5
2017 Q2
2
2017 Q3
4
2017 Q4
2
2018 Q1
5
2018 Q2
11
2018 Q3
13
2018 Q4
11
2019 Q1
131
2019 Q2
6
2019 Q3
8
2019 Q4
9
2020 Q1
7
2020 Q2
11
2020 Q3
17
2020 Q4
30
2021 Q1
27
2021 Q2
587
2021 Q3
1,415
2021 Q4
3,612
2022 Q1
743
2022 Q2
2,201
2022 Q3
4,985
2022 Q4
839
2023 Q1 (to date)
188
Cumulative Stores by Quarter

It's hard to know exactly when a Alibaba Minisite store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Alibaba Minisite Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 20.3% of Alibaba Minisite stores.
  • Tiktok is used by 20.0% of Alibaba Minisite stores.
  • YouTube is used by 11.2% of Alibaba Minisite stores.
Type
Stores
Instagram
3,018
Tiktok
2,978
YouTube
1,664
LinkedIn
13
Facebook
4

Contact Information On Alibaba Minisite Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 1% of Alibaba Minisite stores provide a phone number on their website
  • 0% of Alibaba Minisite stores have an email on their website
Type
Stores
Phone
141
Email
43

Top Categories For Alibaba Minisite Stores

Here is the breakdown of industry verticals for stores on Alibaba Minisite.

  • 20.9% of Alibaba Minisite stores sell Business & Industrial products.
  • 18.2% of Alibaba Minisite stores sell Home & Garden products.
  • 10.5% of Alibaba Minisite stores sell Computers products.

Top Countries For Alibaba Minisite Stores

Here are the top countries for stores using Alibaba Minisite.

  • 26.3% of Alibaba Minisite stores are in China
  • 0.1% of Alibaba Minisite stores are in Cocos (Keeling) Islands
  • 0.1% of Alibaba Minisite stores are in United States
  • 0.0% of Alibaba Minisite stores are in Hong Kong

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Alibaba Minisite Stores

Here is the breakdown of Alibaba Minisite stores by the number of employees.

  • 0.1% of Alibaba Minisite stores have 1 - 9 employees.
  • 0.0% of Alibaba Minisite stores have 10 - 24 employees.
  • 0.0% of Alibaba Minisite stores have 25 - 49 employees.
Employees
Stores
1 - 9
9
10 - 24
6
25 - 49
6
100 - 249
4
250 - 999
3

Number Of Products Sold For Alibaba Minisite Stores

Here is the breakdown of Alibaba Minisite stores by the number of products that they sell.

  • 31.2% of Alibaba Minisite stores sell 1 - 9 different products.
  • 12.2% of Alibaba Minisite stores sell 250000+ different products.
  • 5.1% of Alibaba Minisite stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
4,653
10 - 24
676
25 - 49
756
50 - 99
135
100 - 249
645
250 - 999
295
1000 - 4999
37
250000+
1,815

Top Technologies on Alibaba Minisite Stores

We're tracking 8 different technologies that have 69 collective installs on Alibaba Minisite stores.

  • Cloudflare CDN is used by 0.3% of Alibaba Minisite stores.
  • Cloudfront CDN is used by 0.1% of Alibaba Minisite stores.
  • Google Adsense is used by 0.0% of Alibaba Minisite stores.

Here are the top 8 third-party technologies, ordered by number of installs, across all Alibaba Minisite stores.

Top Shipping Carriers Used By Alibaba Minisite Stores

  • UPS is used by 1.1% of Alibaba Minisite stores.
  • Fedex is used by 0.7% of Alibaba Minisite stores.
  • China Post is used by 0.1% of Alibaba Minisite stores.

Here are the top 6 shipping carriers across all Alibaba Minisite stores.

Shipping Carrier
Stores
UPS
168
Fedex
105
China Post
13
USPS
9
DHL
1
Royal Mail
1

Alibaba Minisite Store Top-level Domain Distribution

.com is the most popular top-level domain for Alibaba Minisite stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 70.4% of Alibaba Minisite stores have a .com domain.
  • 16.2% of Alibaba Minisite stores have a .cn domain.
  • 8.6% of Alibaba Minisite stores have a .com.cn domain.
Top-level Domain
Stores
.com
10,491
.cn
2,419
.com.cn
1,281
.net
299
.net.cn
165
.ltd
50
.xyz
30
.top
25
.vip
24
.cc
16

Top Alibaba Minisite Stores

Here are the top stores, powered by Alibaba Minisite, ordered by store rank.

Name
Domain
Rank
Created
www.toptonminipc.com
340,603
2022/04/08
jinluyx.com.cn
535,585
2021/10/29
www.cnxcy.com.cn
879,201
2022/07/22
www.justa.cn
942,657
2021/12/24
Guangzhou Boundless Voyage Co.Ltd
1,892,147
2022/07/22

New Alibaba Minisite Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Maixin Technology Co., Ltd.
2,298,566
2023/01/27
lianmei.en.alibaba.com
2,301,901
2023/01/27
Hangzhou Kairu Packaging Co.,ltd.
2,301,912
2023/01/27
grandviewcn.en.alibaba.com
2,302,157
2023/01/27
Shenzhen Dragonworth Technology Co.,ltd.
2,302,379
2023/01/27

Stores Switching to Alibaba Minisite From Other Platforms

Over the last 90 days, Alibaba Minisite has taken 20 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Alibaba Minisite from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
human hair, lace wig
2,213,142
Shopify
2022/11/25
www.chkk-chkk.com
4,387,463
Shopify
2022/12/10
Commerce Firm
5,881,602
Shopify
2023/01/28
cheapwholesaleaj.com
5,907,841
OpenCart
2022/12/19
www.psinsulation.com
6,014,683
WooCommerce
2022/12/10

Stores Switching from Alibaba Minisite To Other Platforms

Over the last 90 days, Alibaba Minisite has lost 22 merchants to competitive platforms.

Here are the top Alibaba Minisite stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
hzsn.en.alibaba.com
1,425,348
Custom Cart
2023/01/02
Jinayon
3,376,145
Custom Cart
2023/01/09
Ronsco
3,889,424
SHOPLINE
2022/11/21
www.chinagmt.com
4,425,908
WooCommerce
2023/01/04
huanwei
6,063,983
Shoplazza
2022/11/12

Get more insights on Alibaba Minisite stores

Our search interface is easy to use and helps you find the Alibaba Minisite stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Alibaba Minisite stores, create a free account and have a look for yourself.