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The State of Alibaba Minisite in 2024

Updated Jul 12 2024

In this report, we'll cover the following essential statistics on Alibaba Minisite usage.

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Alibaba Minisite Growth

At present, there are 30,004 live stores running on the Alibaba Minisite platform.

Here is the historical growth of stores running Alibaba Minisite.

  • Alibaba Minisite stores increased 17.3% quarter-over-quarter in 2024 Q2.
  • Alibaba Minisite stores increased 129% year-over-year in 2024 Q2.
Quarter
Active Stores
2022 Q1
7,616
2022 Q2
10,020
2022 Q3
13,787
2022 Q4
14,909
2023 Q1
15,350
2023 Q2
26,837
2023 Q3
27,662
2023 Q4
28,079
2024 Q1
28,334
2024 Q2
29,789
2024 Q3 (to date)
30,004
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Alibaba Minisite store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Alibaba Minisite Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 16.1% of Alibaba Minisite stores.
  • YouTube is used by 5.2% of Alibaba Minisite stores.
  • Facebook is used by 0.2% of Alibaba Minisite stores.
Type
Stores
Instagram
4,836
YouTube
1,566
Facebook
71
LinkedIn
16
Twitter
1
Tiktok
1
WhatsApp
1

Contact Information On Alibaba Minisite Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 4% of Alibaba Minisite stores have an email on their website
  • 1% of Alibaba Minisite stores provide a phone number on their website
Type
Stores
Email
1,268
Phone
186

Top Categories For Alibaba Minisite Stores

Here is the breakdown of industry verticals for stores on Alibaba Minisite.

  • 20.2% of Alibaba Minisite stores sell Business & Industrial products.
  • 17.6% of Alibaba Minisite stores sell Home & Garden products.
  • 10.8% of Alibaba Minisite stores sell Apparel products.

Top Countries For Alibaba Minisite Stores

Here are the top countries for stores using Alibaba Minisite.

  • 11.4% of Alibaba Minisite stores are in China
  • 0.1% of Alibaba Minisite stores are in United States
  • 0.0% of Alibaba Minisite stores are in Vietnam
  • 0.0% of Alibaba Minisite stores are in Cocos (Keeling) Islands

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Alibaba Minisite Stores

Here is the breakdown of Alibaba Minisite stores by the number of employees.

  • 99.9% of Alibaba Minisite stores have Unknown employees.
  • 0.0% of Alibaba Minisite stores have 1 - 9 employees.
  • 0.0% of Alibaba Minisite stores have 10 - 24 employees.
Employees
Stores
Unknown
29,979
1 - 9
9
10 - 24
7
25 - 49
4
50 - 99
2
100 - 249
1
250 - 999
2

Number Of Products Sold For Alibaba Minisite Stores

Here is the breakdown of Alibaba Minisite stores by the number of products that they sell.

  • 58.6% of Alibaba Minisite stores sell 1 - 9 different products.
  • 0.8% of Alibaba Minisite stores sell 10 - 24 different products.
  • 0.4% of Alibaba Minisite stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
17,584
10 - 24
246
25 - 49
121
50 - 99
13
100 - 249
32
250 - 999
7
1000 - 4999
1

Top Technologies on Alibaba Minisite Stores

We're tracking 13 different technologies that have 48 collective installs on Alibaba Minisite stores.

  • Cloudflare CDN is used by 0.1% of Alibaba Minisite stores.
  • Cloudflare is used by 0.1% of Alibaba Minisite stores.
  • Cloudfront CDN is used by 0.0% of Alibaba Minisite stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Alibaba Minisite stores.

Top Shipping Carriers Used By Alibaba Minisite Stores

  • Fedex is used by 2.9% of Alibaba Minisite stores.
  • UPS is used by 2.7% of Alibaba Minisite stores.
  • USPS is used by 0.1% of Alibaba Minisite stores.

Here are the top 7 shipping carriers across all Alibaba Minisite stores.

Shipping Carrier
Stores
Fedex
865
UPS
804
USPS
34
China Post
10
Australia Post
1
PostNord
1
Royal Mail
1

Alibaba Minisite Store Top-level Domain Distribution

.com is the most popular top-level domain for Alibaba Minisite stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 87.7% of Alibaba Minisite stores have a .com domain.
  • 6.6% of Alibaba Minisite stores have a .cn domain.
  • 4.0% of Alibaba Minisite stores have a .com.cn domain.
Top-level Domain
Stores
.com
26,324
.cn
1,978
.com.cn
1,211
.net
227
.net.cn
157
.ltd
28
.top
10
.cc
9
.vip
9
.store
6

Top Alibaba Minisite Stores

Here are the top stores, powered by Alibaba Minisite, ordered by store rank.

Name
Domain
Rank
Created
www.toptonminipc.com
1,048,771
2022/04/15
www.cnxcy.com.cn
1,404,656
2022/07/29
www.ylgkdn.cn
1,460,449
2021/06/25
www.gemnice.com
1,763,257
2018/05/25
www.datage.com.cn
2,330,411
2022/07/29

New Alibaba Minisite Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
haosenplastic.en.alibaba.com
11,781,228
2024/07/12
gdjunjian.en.alibaba.com
11,790,353
2024/07/12
clotheschina.en.alibaba.com
11,791,793
2024/07/12
sjswipingrags.en.alibaba.com
11,794,097
2024/07/12
hobbytreetoys.en.alibaba.com
11,795,075
2024/07/12

Stores Switching to Alibaba Minisite From Other Platforms

Over the last 90 days, Alibaba Minisite has taken 2 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to Alibaba Minisite from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
boyi.mobi
8,621,887
Custom Cart
2024/05/28
www.sz-sunnytec.com
10,388,654
Shopify
2024/06/06

Stores Switching from Alibaba Minisite To Other Platforms

Over the last 90 days, Alibaba Minisite has lost 23 merchants to competitive platforms.

Here are the top Alibaba Minisite stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
www.hesanqian.cn
3,352,543
WooCommerce
2024/06/25
Baby Fashion Bows
4,289,640
OpenCart
2024/06/25
slfindustry.com
4,548,884
WooCommerce
2024/06/11
www.yoyopowerbank.com
6,059,564
Custom Cart
2024/07/08
flrocky
6,071,608
Shoplazza
2024/06/30

Get more insights on Alibaba Minisite stores

Our search interface is easy to use and helps you find the Alibaba Minisite stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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