The State of PhotoShelter in 2026

In this report, we'll cover the following essential statistics on PhotoShelter usage.

• PhotoShelter growth
• Social media usage on PhotoShelter stores
• Contact information on PhotoShelter stores
• Top categories for PhotoShelter stores
• Top countries for PhotoShelter stores
• Number of employees for PhotoShelter stores
• Number of products sold for PhotoShelter stores
• Top PhotoShelter technologies
• Top Shipping Carriers used by PhotoShelter stores
• PhotoShelter store top-level domain distribution
• Top PhotoShelter stores
• New PhotoShelter stores
• Stores switching to PhotoShelter from other platforms
• Stores switching from PhotoShelter to other platforms

PhotoShelter Growth

At present, there are 5,023 live stores running on the PhotoShelter platform.

Here is the historical growth of stores running PhotoShelter.

• PhotoShelter stores decreased -20.3% quarter-over-quarter in 2025 Q4.
• PhotoShelter stores decreased -26% year-over-year in 2025 Q4.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a PhotoShelter store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On PhotoShelter Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 3.4% of PhotoShelter stores.
• Twitter is used by 2.4% of PhotoShelter stores.
• Instagram is used by 1.4% of PhotoShelter stores.

Contact Information On PhotoShelter Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 8% of PhotoShelter stores provide a phone number on their website
• 6% of PhotoShelter stores have an email on their website

Top Categories For PhotoShelter Stores

Here is the breakdown of industry verticals for stores on PhotoShelter.

• 9.2% of PhotoShelter stores sell Photo & Video Services products.
• 2.1% of PhotoShelter stores sell Sports products.
• 1.7% of PhotoShelter stores sell Arts & Entertainment products.

Top Countries For PhotoShelter Stores

Here are the top countries for stores using PhotoShelter.

• 5.6% of PhotoShelter stores are in United States
• 3.6% of PhotoShelter stores are in United Kingdom
• 0.9% of PhotoShelter stores are in Canada
• 0.9% of PhotoShelter stores are in Netherlands

With a paid account, stores can also be segmented by region and city.

Number Of Employees For PhotoShelter Stores

Here is the breakdown of PhotoShelter stores by the number of employees.

• 99.8% of PhotoShelter stores have Unknown employees.
• 0.1% of PhotoShelter stores have 1 - 9 employees.
• 0.0% of PhotoShelter stores have 1000 - 4999 employees.

Number Of Products Sold For PhotoShelter Stores

Here is the breakdown of PhotoShelter stores by the number of products that they sell.

• 17.6% of PhotoShelter stores sell 1 - 9 different products.
• 5.4% of PhotoShelter stores sell 100 - 249 different products.
• 5.0% of PhotoShelter stores sell 250 - 999 different products.

Top Technologies on PhotoShelter Stores

We're tracking 54 different technologies that have 48,410 collective installs on PhotoShelter stores.

• Google Analytics is used by 99.9% of PhotoShelter stores.
• Google Analytics 4 is used by 99.9% of PhotoShelter stores.
• Google Tag Manager is used by 99.9% of PhotoShelter stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all PhotoShelter stores.

Top Shipping Carriers Used By PhotoShelter Stores

• Fedex is used by 0.1% of PhotoShelter stores.
• UPS is used by 0.0% of PhotoShelter stores.
• USPS is used by 0.0% of PhotoShelter stores.

Here are the top 6 shipping carriers across all PhotoShelter stores.

PhotoShelter Store Top-level Domain Distribution

.com is the most popular top-level domain for PhotoShelter stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 86.9% of PhotoShelter stores have a .com domain.
• 2.9% of PhotoShelter stores have a .co.uk domain.
• 0.9% of PhotoShelter stores have a .net domain.

Top PhotoShelter Stores

Here are the top stores, powered by PhotoShelter, ordered by store rank.

New PhotoShelter Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to PhotoShelter From Other Platforms

Over the last 90 days, PhotoShelter has taken 5 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to PhotoShelter from competitive ecommerce platforms.

Stores Switching from PhotoShelter To Other Platforms

Over the last 90 days, PhotoShelter has lost 5 merchants to competitive platforms.

Here are the top PhotoShelter stores that have recently changed to a competitive platform.

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