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Ecommerce stores using Facebook Pixel in Italy

Updated Dec 3 2021

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 43,249 ecommerce stores in Italy.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

  • Facebook Pixel usage on ecommerce stores
  • Top stores using Facebook Pixel
  • Stores that have recently installed Facebook Pixel
  • Top ecommerce platforms for stores with Facebook Pixel installed
  • Top categories for stores with Facebook Pixel installed
  • Download a complete list of stores using Facebook Pixel with a paid account.
    Create a free account to get a feel for the data we provide.

    Facebook Pixel Usage On Ecommerce Stores

    Facebook Pixel is currently installed on 43,249 ecommerce stores in Italy.

    • Installs for Facebook Pixel increased 1.0% quarter-over-quarter.
    • Installs for Facebook Pixel increased 81.2% year-over-year.
    Installs of Facebook Pixel over Time

    Top Stores using Facebook Pixel

    Here are the top 5 stores in Italy running Facebook Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    SHEIN
    573
    2016/12/30
    Leroy Merlin
    895
    2016/12/30
    Slam Jam
    1,306
    2019/09/13
    Eurobet Italia srl
    1,804
    2016/12/30
    Blondie Boutique
    3,759
    2019/04/12

    Stores That Have Recently Installed Facebook Pixel

    Here are the stores in Italy that have installed Facebook Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    Bevini Modena
    1,253,220
    2021/12/05
    Baggio 1920
    3,940,810
    2021/12/05
    gioiellidilatte.it
    4,106,469
    2021/12/05
    Southopia
    8,301,839
    2021/12/05
    il Pellaio
    4,518,719
    2021/12/05

    Top Ecommerce Platforms for stores using Facebook Pixel

    Here is the ecommerce platform breakdown for stores in Italy with Facebook Pixel installed.

    • 45.0% of stores using Facebook Pixel are on WooCommerce
    • 34.2% of stores using Facebook Pixel are on Shopify
    • 8.6% of stores using Facebook Pixel are on PrestaShop
    • 6.2% of stores using Facebook Pixel are on Custom Cart
    Top-level Domain
    Stores
    19,463
    14,808
    3,714
    2,672
    1,683
    173
    115
    99
    19
    13
    12

    Top Categories for stores using Facebook Pixel

    Here are the top 10 industry verticals for stores using Facebook Pixel.

    • 13.8% of stores using Facebook Pixel sell Apparel products.
    • 5.0% of stores using Facebook Pixel sell Food & Drink products.
    • 4.2% of stores using Facebook Pixel sell Beauty & Fitness products.
    Category
    Stores
    None
    28,043
    5,959
    2,181
    625
    356
    293

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    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
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    • Country
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    • Domain type
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    For more insights on stores, create a free account and have a look for yourself.

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