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Ecommerce stores using Facebook Pixel in Italy

Updated Dec 1 2023

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 72,354 ecommerce stores in Italy.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

  • Facebook Pixel usage on ecommerce stores
  • Top stores using Facebook Pixel
  • Stores that have recently installed Facebook Pixel
  • Top ecommerce platforms for stores with Facebook Pixel installed
  • Top categories for stores with Facebook Pixel installed

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    Facebook Pixel Usage On Ecommerce Stores

    Facebook Pixel is currently installed on 72,354 ecommerce stores in Italy.

    Top Stores using Facebook Pixel

    Here are the top 5 stores in Italy running Facebook Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    VanityFair.it
    www.vanityfair.it
    293
    2016/12/30
    Wired
    www.wired.it
    594
    2016/12/30
    Replay Jeans
    www.replayjeans.com
    1,006
    2018/01/05
    Twinkly
    twinkly.com
    1,019
    2016/12/30
    Bianchi
    www.bianchi.com
    1,394
    2016/12/30

    Stores That Have Recently Installed Facebook Pixel

    Here are the stores in Italy that have installed Facebook Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    CandyBag
    candybag.it
    6,017,032
    2023/12/02
    NEAKASA
    neakasa.store
    6,397,135
    2023/12/02
    Ilcapelloperfetto
    www.ilcapelloperfetto.com
    6,255,052
    2023/12/02
    www.valoreinsinergia.it
    www.valoreinsinergia.it
    6,128,201
    2023/12/02
    Triscelion Factory Team
    triscelionfactory.it
    9,679,853
    2023/12/02

    Top Ecommerce Platforms for stores using Facebook Pixel

    Here is the ecommerce platform breakdown for stores in Italy with Facebook Pixel installed.

    • 43.1% of stores using Facebook Pixel are on WooCommerce
    • 36.1% of stores using Facebook Pixel are on Shopify
    • 7.2% of stores using Facebook Pixel are on Custom Cart
    • 6.9% of stores using Facebook Pixel are on PrestaShop
    Top-level Domain
    Stores
    WooCommerce
    31,217
    Shopify
    26,117
    Custom Cart
    5,175
    PrestaShop
    4,968
    Magento
    2,353
    OpenCart
    428
    Ecwid
    229
    Squarespace
    208
    BaseKit
    169
    Kajabi
    135
    VirtueMart
    133
    nopCommerce
    110
    Wix
    106
    Drupal Commerce
    105
    Salesforce Commerce Cloud
    99
    Odoo
    88
    Shopware
    87
    BigCommerce
    85
    Teachable
    46
    JouwWeb
    44

    Top Categories for stores using Facebook Pixel

    Here are the top 10 industry verticals for stores using Facebook Pixel.

    • 8.5% of stores using Facebook Pixel sell Apparel products.
    • 3.3% of stores using Facebook Pixel sell Food & Drink products.
    • 2.7% of stores using Facebook Pixel sell Home & Garden products.
    Category
    Stores
    None
    54,792
    Apparel
    6,122
    Food & Drink
    2,375
    Home & Garden
    1,976
    Beauty & Fitness
    1,900
    Sports
    759
    Arts & Entertainment
    554
    Health
    525
    Autos & Vehicles
    431
    Business & Industrial
    421

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

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    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.