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Ecommerce stores using Facebook Pixel in Italy

Updated Aug 12 2022

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 51,341 ecommerce stores in Italy.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

  • Facebook Pixel usage on ecommerce stores
  • Top stores using Facebook Pixel
  • Stores that have recently installed Facebook Pixel
  • Top ecommerce platforms for stores with Facebook Pixel installed
  • Top categories for stores with Facebook Pixel installed
  • Download a complete list of stores using Facebook Pixel with a paid account.
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    Facebook Pixel Usage On Ecommerce Stores

    Facebook Pixel is currently installed on 51,341 ecommerce stores in Italy.

    • Installs for Facebook Pixel decreased -1.2% quarter-over-quarter.
    • Installs for Facebook Pixel increased 37.6% year-over-year.
    Installs of Facebook Pixel over Time

    Top Stores using Facebook Pixel

    Here are the top 5 stores in Italy running Facebook Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Groupon® Sito Ufficiale
    310
    2016/12/30
    Fiverr
    1,239
    2021/02/19
    Navionics
    1,397
    2017/02/24
    Unieuro
    2,185
    2016/12/30
    VanityFair.it
    2,260
    2016/12/30

    Stores That Have Recently Installed Facebook Pixel

    Here are the stores in Italy that have installed Facebook Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    tauron.extreme
    9,675,672
    2022/08/14
    hangatelier
    7,277,737
    2022/08/14
    SlipperMellow
    9,112,655
    2022/08/14
    Papee Home
    7,404,448
    2022/08/14
    MySharks
    7,959,181
    2022/08/14

    Top Ecommerce Platforms for stores using Facebook Pixel

    Here is the ecommerce platform breakdown for stores in Italy with Facebook Pixel installed.

    • 45.0% of stores using Facebook Pixel are on WooCommerce
    • 32.3% of stores using Facebook Pixel are on Shopify
    • 8.0% of stores using Facebook Pixel are on PrestaShop
    • 7.6% of stores using Facebook Pixel are on Custom Cart
    Top-level Domain
    Stores
    23,078
    16,592
    4,128
    3,878
    2,236
    193
    152
    126
    96
    95
    23

    Top Categories for stores using Facebook Pixel

    Here are the top 10 industry verticals for stores using Facebook Pixel.

    • 11.6% of stores using Facebook Pixel sell Apparel products.
    • 4.7% of stores using Facebook Pixel sell Food & Drink products.
    • 3.7% of stores using Facebook Pixel sell Beauty & Fitness products.
    Category
    Stores
    None
    34,828
    5,931
    2,403
    726
    477

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    • Domain type
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