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Ecommerce stores using Facebook Pixel in Italy

Updated Jul 3 2026

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 65,846 ecommerce stores in Italy.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

Download a complete list of stores using Facebook Pixel with a paid account.
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Facebook Pixel Usage On Ecommerce Stores

Facebook Pixel is currently installed on 65,846 ecommerce stores in Italy.

Top Stores using Facebook Pixel

Here are the top 5 stores in Italy running Facebook Pixel ordered by store rank.

Name
Domain
Rank
Created
La Gazzetta dello Sport
132
2016/12/30
Official Ferrari website
323
2016/12/30
FLOS USA
979
2016/12/30
M.C. Escher
1,967
2017/10/27
Alessi Spa (EU)
1,995
2018/01/12

Stores That Have Recently Installed Facebook Pixel

Here are the stores in Italy that have installed Facebook Pixel most recently.

Name
Domain
Rank
Installed At
Le Firme Outlet
6,663,554
2026/07/04
Atelier Nativa
5,113,293
2026/07/04
Paradisefold
12,124,373
2026/07/04
JS Outlet 2.0
7,585,179
2026/07/04
VisualWorld
8,022,119
2026/07/04

Top Ecommerce Platforms for stores using Facebook Pixel

Here is the ecommerce platform breakdown for stores in Italy with Facebook Pixel installed.

  • 54.3% of stores using Facebook Pixel are on WooCommerce
  • 22.6% of stores using Facebook Pixel are on Shopify
  • 9.1% of stores using Facebook Pixel are on Custom Cart
  • 6.1% of stores using Facebook Pixel are on PrestaShop
Top-level Domain
Stores
35,787
14,851
5,973
4,012
1,244
476
452
414
260
157
142
131
94

Top Categories for stores using Facebook Pixel

Here are the top 10 industry verticals for stores using Facebook Pixel.

  • 17.6% of stores using Facebook Pixel sell Apparel products.
  • 11.8% of stores using Facebook Pixel sell Food & Drink products.
  • 10.6% of stores using Facebook Pixel sell Home & Garden products.
Category
Stores
None
12,082
11,563
7,751
3,305
2,217
2,079

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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Have a look at these other reports to get a taste for what you can do with Store Leads.