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Ecommerce stores using Google Tag Manager in Italy

Updated Nov 26 2021

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 50,509 ecommerce stores in Italy.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
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    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 50,509 ecommerce stores in Italy.

    • Installs for Google Tag Manager increased 6.4% quarter-over-quarter.
    • Installs for Google Tag Manager increased 254.5% year-over-year.
    Installs of Google Tag Manager over Time

    Top Stores using Google Tag Manager

    Here are the top 5 stores in Italy running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    Groupon® Sito Ufficiale
    177
    2016/12/30
    SEPHORA ≡ Make
    312
    2018/08/31
    SHEIN ITALIA
    479
    2016/12/30
    Salvatore Ferragamo
    526
    2016/12/30
    Calzedonia
    555
    2016/12/30

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores in Italy that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    Romagnoli Shoes
    1,087,738
    2021/11/27
    www.streamingarena.it
    3,225,654
    2021/11/27
    www.cinquepuntocinque.it
    4,711,736
    2021/11/27
    KING eCOMM
    6,155,253
    2021/11/27
    www.elenamuraro.it
    5,511,836
    2021/11/27

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores in Italy with Google Tag Manager installed.

    • 63.6% of stores using Google Tag Manager are on WooCommerce
    • 12.7% of stores using Google Tag Manager are on Custom Cart
    • 7.6% of stores using Google Tag Manager are on PrestaShop
    • 7.1% of stores using Google Tag Manager are on Shopify

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 8.0% of stores using Google Tag Manager sell Apparel products.
    • 5.0% of stores using Google Tag Manager sell Food & Drink products.
    • 4.1% of stores using Google Tag Manager sell Home & Garden products.
    Category
    Stores
    None
    35,581
    4,044
    2,506
    742
    697

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