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Ecommerce stores using Google Optimize

Updated Dec 26 2025

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Get more information from the Google Optimize website.

Google Optimize is currently installed on 13,179 ecommerce stores.

In this report, we'll cover the following statistics on usage of Google Optimize on ecommerce stores.

  • Google Optimize usage on ecommerce stores
  • Top stores using Google Optimize
  • Stores that have recently installed Google Optimize
  • Top ecommerce platforms for stores with Google Optimize installed
  • Top categories for stores with Google Optimize installed
  • Top countries for stores with Google Optimize installed

    • Download a complete list of stores using Google Optimize with a paid account.
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    Google Optimize Usage On Ecommerce Stores

    Google Optimize is currently installed on 13,179 ecommerce stores.

    • Installs for Google Optimize decreased -0.5% quarter-over-quarter.
    • Installs for Google Optimize decreased -25.6% year-over-year.
    Installs of Google Optimize over Time

    Top Stores using Google Optimize

    Here are the top 5 stores running Google Optimize ordered by store rank.

    Name
    Domain
    Rank
    Created
    www.ihop.com
    www.ihop.com
    140
    2021/03/05
    ticaret Markası Hepsiburada
    www.hepsiburada.com
    153
    2016/12/30
    DMM.com
    www.dmm.com
    173
    2016/12/30
    Once Upon a Chef
    www.onceuponachef.com
    216
    2016/12/30
    Benjamin Moore
    www.benjaminmoore.com
    283
    2016/12/30

    Stores That Have Recently Installed Google Optimize

    Here are the stores that have installed Google Optimize most recently.

    Name
    Domain
    Rank
    Installed At
    scenearth.com
    scenearth.com
    6,708,895
    2025/12/27
    denti-me.com
    denti-me.com
    6,893,131
    2025/12/27
    MamaundWir
    mamaundwir.de
    6,634,560
    2025/12/27
    Supremacy Classics Store
    festivalstore.supremacy.nl
    13,335,026
    2025/12/27
    Dr Woof Apparel US
    dr-woof-apparel.myshopify.com
    12,481,513
    2025/12/27

    Top Ecommerce Platforms for stores using Google Optimize

    Here is the ecommerce platform breakdown for stores with Google Optimize installed.

    • 28.8% of stores using Google Optimize are on Shopify
    • 17.0% of stores using Google Optimize are on PrestaShop
    • 16.0% of stores using Google Optimize are on WooCommerce
    • 15.7% of stores using Google Optimize are on Custom Cart
    Top-level Domain
    Stores
    Shopify
    3,789
    PrestaShop
    2,235
    WooCommerce
    2,105
    Custom Cart
    2,073
    StorEnvy
    661
    Magento
    423
    Wix
    254
    BigCommerce
    167
    Cafe24
    164
    OpenCart
    100
    Salesforce Commerce Cloud
    74
    Kajabi
    71
    Squarespace
    67
    VTEX
    62
    Loja Integrada
    61
    Ecwid
    59
    Lightspeed
    54
    Shoptet
    50
    I'm Web
    44
    Shoper
    42

    Top Categories for stores using Google Optimize

    Here are the top 10 industry verticals for stores using Google Optimize.

    • 16.3% of stores using Google Optimize sell Apparel products.
    • 14.6% of stores using Google Optimize sell Home & Garden products.
    • 9.1% of stores using Google Optimize sell Beauty & Fitness products.
    Category
    Stores
    Apparel
    2,144
    Home & Garden
    1,922
    None
    1,765
    Beauty & Fitness
    1,196
    Health
    1,102
    Food & Drink
    936
    Business & Industrial
    884
    People & Society
    540
    Sports
    461
    Computers
    431

    Top Countries for stores using Google Optimize

    Here is the country platform breakdown for stores with Google Optimize installed.

    • 20.4% of stores using Google Optimize are in United States
    • 18.0% of stores using Google Optimize are in Unknown
    • 5.7% of stores using Google Optimize are in Spain
    • 5.3% of stores using Google Optimize are in United Kingdom
    Country
    Stores
    United States
    2,685
    None
    2,375
    Spain
    756
    United Kingdom
    699
    Italy
    403
    France
    391
    Netherlands
    387
    Australia
    359
    Germany
    352
    Canada
    303

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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    Have a look at these other reports to get a taste for what you can do with Store Leads.