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Ecommerce stores using Google Analytics in Germany

Updated Jan 27 2023

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Get more information from the Google Analytics website.

Google Analytics is currently installed on 81,331 ecommerce stores in Germany.

In this report, we'll cover the following statistics on usage of Google Analytics on ecommerce stores.

  • Google Analytics usage on ecommerce stores
  • Top stores using Google Analytics
  • Stores that have recently installed Google Analytics
  • Top ecommerce platforms for stores with Google Analytics installed
  • Top categories for stores with Google Analytics installed
  • Download a complete list of stores using Google Analytics with a paid account.
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    Google Analytics Usage On Ecommerce Stores

    Google Analytics is currently installed on 81,331 ecommerce stores in Germany.

    • Installs for Google Analytics increased 0.4% quarter-over-quarter.
    • Installs for Google Analytics increased 18.7% year-over-year.
    Installs of Google Analytics over Time

    Top Stores using Google Analytics

    Here are the top 5 stores in Germany running Google Analytics ordered by store rank.

    Name
    Domain
    Rank
    Created
    Musikhaus Thomann - International
    126
    2016/12/30
    Online Shoppen – boohoo
    314
    2017/10/27
    Tennis
    359
    2020/03/06
    mytheresa.com
    592
    2017/01/27
    Official Carhartt WIP Store
    761
    2016/12/30

    Stores That Have Recently Installed Google Analytics

    Here are the stores in Germany that have installed Google Analytics most recently.

    Name
    Domain
    Rank
    Installed At
    Bavarian Illuminati Organisation
    10,923,330
    2023/01/29
    romantica
    3,803,279
    2023/01/29
    Soffie´s fashion&interior
    6,582,299
    2023/01/29
    Magicwatch.de
    7,042,070
    2023/01/28
    Fair Minerals
    7,450,981
    2023/01/28

    Top Ecommerce Platforms for stores using Google Analytics

    Here is the ecommerce platform breakdown for stores in Germany with Google Analytics installed.

    • 30.8% of stores using Google Analytics are on Shopify
    • 28.3% of stores using Google Analytics are on WooCommerce
    • 15.3% of stores using Google Analytics are on Custom Cart
    • 8.5% of stores using Google Analytics are on Shopware
    Top-level Domain
    Stores
    25,084
    23,046
    12,475
    6,927
    3,930
    1,785
    1,465
    1,409
    408
    314
    282
    247
    179
    106
    102

    Top Categories for stores using Google Analytics

    Here are the top 10 industry verticals for stores using Google Analytics.

    • 6.2% of stores using Google Analytics sell Apparel products.
    • 4.2% of stores using Google Analytics sell Home & Garden products.
    • 2.6% of stores using Google Analytics sell Food & Drink products.
    Category
    Stores
    None
    60,102
    5,022
    2,115
    1,199
    1,030
    856

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.