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Ecommerce stores using Google Analytics in Germany

Updated Dec 19 2025

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Get more information from the Google Analytics website.

Google Analytics is currently installed on 57,438 ecommerce stores in Germany.

In this report, we'll cover the following statistics on usage of Google Analytics on ecommerce stores.

  • Google Analytics usage on ecommerce stores
  • Top stores using Google Analytics
  • Stores that have recently installed Google Analytics
  • Top ecommerce platforms for stores with Google Analytics installed
  • Top categories for stores with Google Analytics installed
  • Download a complete list of stores using Google Analytics with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Analytics Usage On Ecommerce Stores

    Google Analytics is currently installed on 57,438 ecommerce stores in Germany.

    Top Stores using Google Analytics

    Here are the top 5 stores in Germany running Google Analytics ordered by store rank.

    Name
    Domain
    Rank
    Created
    visitBerlin.de
    1,843
    2016/12/30
    Simply Munich
    3,018
    2018/05/25
    Mein
    4,460
    2016/12/30
    House Plans
    6,727
    2018/06/15
    CHRIST.de
    10,950
    2016/12/30

    Stores That Have Recently Installed Google Analytics

    Here are the stores in Germany that have installed Google Analytics most recently.

    Name
    Domain
    Rank
    Installed At
    GLAS
    13,399,259
    2025/12/20
    www.ausblaswaben.de
    9,073,268
    2025/12/20
    www.viktorialipp.com
    8,547,485
    2025/12/20
    Band of Rascals
    12,087,478
    2025/12/20
    Katalog Novato
    13,500,830
    2025/12/20

    Top Ecommerce Platforms for stores using Google Analytics

    Here is the ecommerce platform breakdown for stores in Germany with Google Analytics installed.

    • 33.2% of stores using Google Analytics are on WooCommerce
    • 18.2% of stores using Google Analytics are on Custom Cart
    • 12.6% of stores using Google Analytics are on Shopware
    • 11.5% of stores using Google Analytics are on Shopify
    Top-level Domain
    Stores
    19,046
    10,450
    7,265
    6,589
    1,836
    1,809
    1,542
    1,063
    1,025
    619
    469
    419
    406
    345
    210

    Top Categories for stores using Google Analytics

    Here are the top 10 industry verticals for stores using Google Analytics.

    • 13.4% of stores using Google Analytics sell Home & Garden products.
    • 9.8% of stores using Google Analytics sell Food & Drink products.
    • 9.3% of stores using Google Analytics sell Apparel products.
    Category
    Stores
    None
    12,191
    5,607
    5,335
    2,786
    2,453
    2,212

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.