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Ecommerce stores using Google Pay in the United Kingdom

Updated Jan 16 2026

Google Pay is the fast, simple way to pay online, in stores and more.

Get more information from the Google Pay website.

Google Pay is currently installed on 170,210 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Google Pay on ecommerce stores.

  • Google Pay usage on ecommerce stores
  • Top stores using Google Pay
  • Stores that have recently installed Google Pay
  • Top ecommerce platforms for stores with Google Pay installed
  • Top categories for stores with Google Pay installed
  • Download a complete list of stores using Google Pay with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Pay Usage On Ecommerce Stores

    Google Pay is currently installed on 170,210 ecommerce stores in the United Kingdom.

    Top Stores using Google Pay

    Here are the top 5 stores in the United Kingdom running Google Pay ordered by store rank.

    Name
    Domain
    Rank
    Created
    Oh Polly UK
    503
    2018/11/16
    The Body Shop
    548
    2016/12/30
    BrewDog
    606
    2017/10/27
    Nothing
    747
    2020/10/09
    Steamforged Games
    957
    2016/12/30

    Stores That Have Recently Installed Google Pay

    Here are the stores in the United Kingdom that have installed Google Pay most recently.

    Name
    Domain
    Rank
    Installed At
    Ramadan Countdown
    8,536,104
    2026/01/17
    Design District
    12,359,444
    2026/01/17
    WatchLikeWatch
    8,050,115
    2026/01/17
    UPTRNDR
    8,140,082
    2026/01/17
    Threads Creps & Essentials Cartel
    12,050,179
    2026/01/17

    Top Ecommerce Platforms for stores using Google Pay

    Here is the ecommerce platform breakdown for stores in the United Kingdom with Google Pay installed.

    • 96.7% of stores using Google Pay are on Shopify
    • 1.9% of stores using Google Pay are on Magento
    • 0.9% of stores using Google Pay are on WooCommerce
    • 0.2% of stores using Google Pay are on Custom Cart

    Top Categories for stores using Google Pay

    Here are the top 10 industry verticals for stores using Google Pay.

    • 26.0% of stores using Google Pay sell Apparel products.
    • 14.3% of stores using Google Pay sell Home & Garden products.
    • 11.1% of stores using Google Pay sell Beauty & Fitness products.
    Category
    Stores
    44,285
    24,402
    None
    15,990
    12,375
    7,587
    7,349

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    • Domain type
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