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Ecommerce stores using Google Pay in the United Kingdom

Updated Jul 17 2026

Google Pay is the fast, simple way to pay online, in stores and more.

Get more information from the Google Pay website.

Google Pay is currently installed on 173,003 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Google Pay on ecommerce stores.

Download a complete list of stores using Google Pay with a paid account.
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Google Pay Usage On Ecommerce Stores

Google Pay is currently installed on 173,003 ecommerce stores in the United Kingdom.

Top Stores using Google Pay

Here are the top 5 stores in the United Kingdom running Google Pay ordered by store rank.

Name
Domain
Rank
Created
Nothing
375
2020/10/09
Lucy & Yak
395
2017/05/26
Ottolenghi
595
2018/03/16
Thames & Hudson
1,038
2021/05/07
BrewDog
1,094
2017/10/27

Stores That Have Recently Installed Google Pay

Here are the stores in the United Kingdom that have installed Google Pay most recently.

Name
Domain
Rank
Installed At
Omre
12,585,189
2026/07/18
Slab Protect Co. | SPC
6,616,452
2026/07/18
selira
6,649,921
2026/07/18
Blatt
13,133,060
2026/07/18
Iranova Pro
13,180,276
2026/07/18

Top Ecommerce Platforms for stores using Google Pay

Here is the ecommerce platform breakdown for stores in the United Kingdom with Google Pay installed.

  • 96.6% of stores using Google Pay are on Shopify
  • 1.7% of stores using Google Pay are on Magento
  • 0.9% of stores using Google Pay are on WooCommerce
  • 0.3% of stores using Google Pay are on Custom Cart

Top Categories for stores using Google Pay

Here are the top 10 industry verticals for stores using Google Pay.

  • 25.6% of stores using Google Pay sell Apparel products.
  • 13.9% of stores using Google Pay sell Home & Garden products.
  • 10.8% of stores using Google Pay sell Beauty & Fitness products.
Category
Stores
44,298
24,040
None
17,452
12,718
7,984
7,712

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  • Domain type
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Have a look at these other reports to get a taste for what you can do with Store Leads.