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Ecommerce stores using Optimizely in the United Kingdom

Updated Jan 16 2026

Optimizely is a Progressive Delivery & Experimentation platform, engineering, product & marketing teams use to ship high-quality code & experiences faster & with data-driven confidence in the results.

Get more information from the Optimizely website.

Optimizely is currently installed on 1,333 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Optimizely on ecommerce stores.

  • Optimizely usage on ecommerce stores
  • Top stores using Optimizely
  • Stores that have recently installed Optimizely
  • Top ecommerce platforms for stores with Optimizely installed
  • Top categories for stores with Optimizely installed
  • Download a complete list of stores using Optimizely with a paid account.
    Create a free account to get a feel for the data we provide.

    Optimizely Usage On Ecommerce Stores

    Optimizely is currently installed on 1,333 ecommerce stores in the United Kingdom.

    Top Stores using Optimizely

    Here are the top 5 stores in the United Kingdom running Optimizely ordered by store rank.

    Name
    Domain
    Rank
    Created
    ASOS
    168
    2020/08/14
    www.sky.com
    222
    2016/12/30
    Tesco
    258
    2016/12/30
    Screwfix
    542
    2016/12/30
    Sports Direct
    630
    2016/12/30

    Stores That Have Recently Installed Optimizely

    Here are the stores in the United Kingdom that have installed Optimizely most recently.

    Name
    Domain
    Rank
    Installed At
    St John Ambulance
    99,472
    2026/01/14
    wecare.vtxgames.co.uk
    12,969,543
    2026/01/10
    motion.vtxgames.co.uk
    12,969,487
    2026/01/10
    Huel | UK | QA
    12,817,111
    2026/01/08

    Top Ecommerce Platforms for stores using Optimizely

    Here is the ecommerce platform breakdown for stores in the United Kingdom with Optimizely installed.

    • 74.7% of stores using Optimizely are on Custom Cart
    • 11.5% of stores using Optimizely are on Shopify
    • 3.8% of stores using Optimizely are on WooCommerce
    • 3.7% of stores using Optimizely are on Spring

    Top Categories for stores using Optimizely

    Here are the top 10 industry verticals for stores using Optimizely.

    • 40.2% of stores using Optimizely sell Photo & Video Services products.
    • 13.8% of stores using Optimizely sell People & Society products.
    • 11.7% of stores using Optimizely sell Wedding products.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.