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Ecommerce stores using Optimizely in the United Kingdom

Updated May 2 2025

Optimizely is a Progressive Delivery & Experimentation platform, engineering, product & marketing teams use to ship high-quality code & experiences faster & with data-driven confidence in the results.

Get more information from the Optimizely website.

Optimizely is currently installed on 1,441 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Optimizely on ecommerce stores.

  • Optimizely usage on ecommerce stores
  • Top stores using Optimizely
  • Stores that have recently installed Optimizely
  • Top ecommerce platforms for stores with Optimizely installed
  • Top categories for stores with Optimizely installed

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    Optimizely Usage On Ecommerce Stores

    Optimizely is currently installed on 1,441 ecommerce stores in the United Kingdom.

    Top Stores using Optimizely

    Here are the top 5 stores in the United Kingdom running Optimizely ordered by store rank.

    Name
    Domain
    Rank
    Created
    COACH UK Official Site
    www.coach.com
    92
    2019/04/19
    ASOS
    www.asos.com
    139
    2020/08/14
    Tesco
    www.tesco.com
    209
    2016/12/30
    The Sun
    www.thesun.co.uk
    224
    2017/01/27
    Digital Spy
    www.digitalspy.com
    714
    2016/12/30

    Stores That Have Recently Installed Optimizely

    Here are the stores in the United Kingdom that have installed Optimizely most recently.

    Name
    Domain
    Rank
    Installed At
    Shop Craft Supplies Online
    outdatedsewingmachines.com
    6,721,189
    2025/05/03
    Hobbycraft
    hobbycraftwarehouse.com
    6,721,137
    2025/05/03
    Delwyn Edwards Photography
    www.deledphotography.co.uk
    8,348,052
    2025/04/28
    tvsmart-discount.com
    tvsmart-discount.com
    7,388,848
    2025/04/26
    Elizabeth Jane Photography
    www.elizabethjanephotography.co.uk
    5,219,755
    2025/04/23

    Top Ecommerce Platforms for stores using Optimizely

    Here is the ecommerce platform breakdown for stores in the United Kingdom with Optimizely installed.

    • 79.3% of stores using Optimizely are on Custom Cart
    • 9.3% of stores using Optimizely are on Shopify
    • 4.4% of stores using Optimizely are on Spring
    • 2.6% of stores using Optimizely are on WooCommerce
    Top-level Domain
    Stores
    Custom Cart
    1,143
    Shopify
    134
    Spring
    64
    WooCommerce
    37
    Magento
    22
    Salesforce Commerce Cloud
    14
    Drupal Commerce
    12
    BigCommerce
    4
    Ecwid
    3
    Wix
    2
    OXID eShop
    2
    Squarespace
    1
    SAP Commerce Cloud
    1
    osCommerce
    1
    GoDaddy Online Store
    1
    Custom CartShopifySpringWooCommerce

    Top Categories for stores using Optimizely

    Here are the top 10 industry verticals for stores using Optimizely.

    • 34.8% of stores using Optimizely sell Photo & Video Services products.
    • 14.2% of stores using Optimizely sell People & Society products.
    • 11.5% of stores using Optimizely sell Wedding products.
    Category
    Stores
    Photo & Video Services
    502
    None
    319
    People & Society
    205
    Wedding
    166
    Apparel
    112
    Home & Garden
    84
    Beauty & Fitness
    63
    Arts & Entertainment
    60
    Sports
    50
    Food & Drink
    46

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

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    Have a look at these other reports to get a taste for what you can do with Store Leads.