The State of Centra in 2024

In this report, we'll cover the following essential statistics on Centra usage.

• Centra growth
• Social media usage on Centra stores
• Contact information on Centra stores
• Top categories for Centra stores
• Top countries for Centra stores
• Number of employees for Centra stores
• Number of products sold for Centra stores
• Top Centra technologies
• Top Shipping Carriers used by Centra stores
• Centra store top-level domain distribution
• Top Centra stores
• New Centra stores
• Stores switching to Centra from other platforms
• Stores switching from Centra to other platforms

Centra Growth

At present, there are 270 live stores running on the Centra platform.

Here is the historical growth of stores running Centra.

• Centra stores increased 64.9% quarter-over-quarter in 2024 Q3.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Centra store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Centra Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 84.8% of Centra stores.
• Facebook is used by 70.7% of Centra stores.
• LinkedIn is used by 50.0% of Centra stores.

Contact Information On Centra Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 81% of Centra stores have an email on their website
• 33% of Centra stores provide a phone number on their website

Top Categories For Centra Stores

Here is the breakdown of industry verticals for stores on Centra.

• 35.9% of Centra stores sell Apparel products.
• 7.4% of Centra stores sell Consumer Electronics products.
• 7.4% of Centra stores sell Sports products.

Top Countries For Centra Stores

Here are the top countries for stores using Centra.

• 29.6% of Centra stores are in Sweden
• 7.4% of Centra stores are in United States
• 6.3% of Centra stores are in Norway
• 4.8% of Centra stores are in Denmark

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Centra Stores

Here is the breakdown of Centra stores by the number of employees.

• 54.1% of Centra stores have Unknown employees.
• 12.2% of Centra stores have 100 - 249 employees.
• 11.1% of Centra stores have 50 - 99 employees.

Number Of Products Sold For Centra Stores

Here is the breakdown of Centra stores by the number of products that they sell.

• 24.1% of Centra stores sell 100 - 249 different products.
• 15.9% of Centra stores sell 1 - 9 different products.
• 15.9% of Centra stores sell 50 - 99 different products.

Top Technologies on Centra Stores

We're tracking 107 different technologies that have 3,101 collective installs on Centra stores.

• Centra is used by 97.8% of Centra stores.
• Google Tag Manager is used by 81.1% of Centra stores.
• Facebook Pixel is used by 51.9% of Centra stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Centra stores.

Top Shipping Carriers Used By Centra Stores

• UPS is used by 20.7% of Centra stores.
• PostNord is used by 17.4% of Centra stores.
• Fedex is used by 5.6% of Centra stores.

Here are the top 8 shipping carriers across all Centra stores.

Centra Store Top-level Domain Distribution

.com is the most popular top-level domain for Centra stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 49.6% of Centra stores have a .com domain.
• 12.2% of Centra stores have a .se domain.
• 4.8% of Centra stores have a .no domain.

Top Centra Stores

Here are the top stores, powered by Centra, ordered by store rank.

New Centra Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to Centra From Other Platforms

Over the last 90 days, Centra has taken 7 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Centra from competitive ecommerce platforms.

Stores Switching from Centra To Other Platforms

Over the last 90 days, Centra has lost 9 merchants to competitive platforms.

Here are the top Centra stores that have recently changed to a competitive platform.

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