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Ecommerce stores using Optimizely

Updated Sep 11 2026

Optimizely is a Progressive Delivery & Experimentation platform, engineering, product & marketing teams use to ship high-quality code & experiences faster & with data-driven confidence in the results.

Get more information from the Optimizely website.

Optimizely is currently installed on 51,787 ecommerce stores.

In this report, we'll cover the following statistics on usage of Optimizely on ecommerce stores.

Download a complete list of stores using Optimizely with a paid account.
Create a free account to get a feel for the data we provide.

Optimizely Usage On Ecommerce Stores

Optimizely is currently installed on 51,787 ecommerce stores.

  • Installs for Optimizely increased 1.2% quarter-over-quarter.
  • Installs for Optimizely decreased -29.1% year-over-year.
Installs of Optimizely over Time

Top Stores using Optimizely

Here are the top 5 stores running Optimizely ordered by store rank.

Name
Domain
Rank
Created
Best Buy
12
2016/12/30
Nike. Just Do It
13
2016/12/30
gap.com
16
2019/12/13
GoodRx
18
2016/12/30
Official LEGO® Shop CA
24
2016/12/30

Stores That Have Recently Installed Optimizely

Here are the stores that have installed Optimizely most recently.

Name
Domain
Rank
Installed At
shop.de
7,719,815
2026/09/12
Beray Toptan Plakalık
6,055,321
2026/09/12
ZenDukan
12,000,470
2026/09/12
ATTRCTT
3,353,923
2026/09/12
livingmemag.com
10,892,973
2026/09/12

Top Ecommerce Platforms for stores using Optimizely

Here is the ecommerce platform breakdown for stores with Optimizely installed.

  • 54.4% of stores using Optimizely are on Spring
  • 22.9% of stores using Optimizely are on Custom Cart
  • 10.4% of stores using Optimizely are on Printify
  • 4.2% of stores using Optimizely are on WooCommerce

Top Categories for stores using Optimizely

Here are the top 10 industry verticals for stores using Optimizely.

  • 50.1% of stores using Optimizely sell Apparel products.
  • 7.9% of stores using Optimizely sell Photo & Video Services products.
  • 6.6% of stores using Optimizely sell Arts & Entertainment products.
Category
Stores
25,953
None
5,744
1,369
1,113
976

Top Countries for stores using Optimizely

Here is the country platform breakdown for stores with Optimizely installed.

  • 72.1% of stores using Optimizely are in Unknown
  • 11.7% of stores using Optimizely are in United States
  • 3.9% of stores using Optimizely are in Montenegro
  • 1.8% of stores using Optimizely are in United Kingdom
Country
Stores
None
37,321
2,018
624
491
340
317
313

With a paid account, stores can also be segmented by region and city.

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.