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Ecommerce stores using Optimizely

Updated Jun 27 2025

Optimizely is a Progressive Delivery & Experimentation platform, engineering, product & marketing teams use to ship high-quality code & experiences faster & with data-driven confidence in the results.

Get more information from the Optimizely website.

Optimizely is currently installed on 74,445 ecommerce stores.

In this report, we'll cover the following statistics on usage of Optimizely on ecommerce stores.

  • Optimizely usage on ecommerce stores
  • Top stores using Optimizely
  • Stores that have recently installed Optimizely
  • Top ecommerce platforms for stores with Optimizely installed
  • Top categories for stores with Optimizely installed
  • Top countries for stores with Optimizely installed
  • Download a complete list of stores using Optimizely with a paid account.
    Create a free account to get a feel for the data we provide.

    Optimizely Usage On Ecommerce Stores

    Optimizely is currently installed on 74,445 ecommerce stores.

    • Installs for Optimizely increased 3.4% quarter-over-quarter.
    • Installs for Optimizely increased 0.1% year-over-year.
    Installs of Optimizely over Time
    2020/02/21 2020/04/03 2020/05/15 2020/06/26 2020/08/07 2020/09/18 2020/10/30 2020/12/11 2021/01/22 2021/03/05 2021/04/16 2021/05/28 2021/07/09 2021/08/20 2021/10/01 2021/11/12 2021/12/24 2022/02/04 2022/03/18 2022/04/29 2022/06/10 2022/07/22 2022/09/02 2022/10/14 2022/11/25 2023/01/06 2023/02/17 2023/03/31 2023/05/12 2023/06/23 2023/08/04 2023/09/15 2023/10/27 2023/12/08 2024/01/19 2024/03/01 2024/04/12 2024/05/24 2024/07/05 2024/08/16 2024/09/27 2024/11/08 2024/12/20 2025/01/31 2025/03/14 2025/04/25 2025/06/06 010,00020,00030,00040,00050,00060,00070,00080,000

    Top Stores using Optimizely

    Here are the top 5 stores running Optimizely ordered by store rank.

    Name
    Domain
    Rank
    Created
    Best Buy
    12
    2016/12/30
    Nike. Just Do It
    16
    2016/12/30
    DoorDash
    24
    2016/12/30
    www.nordstrom.com
    25
    2016/12/30
    Official LEGO® Shop US
    28
    2016/12/30

    Stores That Have Recently Installed Optimizely

    Here are the stores that have installed Optimizely most recently.

    Name
    Domain
    Rank
    Installed At
    Railcar Pizza
    1,481,034
    2025/06/28
    Italy Express
    2,610,261
    2025/06/28
    Joe's Italian Restaurant Farmington
    2,427,340
    2025/06/28
    Waltham Pizza
    3,793,591
    2025/06/28
    Mattel Creations
    12,016,286
    2025/06/28

    Top Ecommerce Platforms for stores using Optimizely

    Here is the ecommerce platform breakdown for stores with Optimizely installed.

    • 45.7% of stores using Optimizely are on Custom Cart
    • 44.7% of stores using Optimizely are on Spring
    • 2.7% of stores using Optimizely are on Printify
    • 1.8% of stores using Optimizely are on Magento
    Custom CartSpringPrintifyMagentoShopify

    Top Categories for stores using Optimizely

    Here are the top 10 industry verticals for stores using Optimizely.

    • 37.6% of stores using Optimizely sell Apparel products.
    • 17.3% of stores using Optimizely sell Food & Drink products.
    • 14.2% of stores using Optimizely sell Photo & Video Services products.
    Category
    Stores
    27,955
    12,883
    None
    6,841
    1,707
    1,519

    Top Countries for stores using Optimizely

    Here is the country platform breakdown for stores with Optimizely installed.

    • 61.3% of stores using Optimizely are in Unknown
    • 26.3% of stores using Optimizely are in United States
    • 2.8% of stores using Optimizely are in Montenegro
    • 1.8% of stores using Optimizely are in United Kingdom
    Country
    Stores
    None
    45,642
    19,581
    2,112
    1,162
    479
    429
    309
    306
    United StatesMontenegroUnited KingdomCanadaAustraliaGermany

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.