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Ecommerce stores using Optimizely

Updated Jul 17 2026

Optimizely is a Progressive Delivery & Experimentation platform, engineering, product & marketing teams use to ship high-quality code & experiences faster & with data-driven confidence in the results.

Get more information from the Optimizely website.

Optimizely is currently installed on 53,774 ecommerce stores.

In this report, we'll cover the following statistics on usage of Optimizely on ecommerce stores.

Download a complete list of stores using Optimizely with a paid account.
Create a free account to get a feel for the data we provide.

Optimizely Usage On Ecommerce Stores

Optimizely is currently installed on 53,774 ecommerce stores.

  • Installs for Optimizely increased 0.8% quarter-over-quarter.
  • Installs for Optimizely decreased -27.5% year-over-year.
Installs of Optimizely over Time

Top Stores using Optimizely

Here are the top 5 stores running Optimizely ordered by store rank.

Name
Domain
Rank
Created
Best Buy
10
2016/12/30
Nike. Just Do It
14
2016/12/30
Eight Sleep
16
2019/12/20
GoodRx
25
2016/12/30
Ticketmaster
29
2017/10/27

Stores That Have Recently Installed Optimizely

Here are the stores that have installed Optimizely most recently.

Name
Domain
Rank
Installed At
BBP Engineering
7,454,668
2026/07/18
Linda Luttrell Studio
6,723,513
2026/07/18
breta.store
7,743,307
2026/07/18
Ventivo
11,194,431
2026/07/18
dumptruck.triclown.com
13,678,199
2026/07/18

Top Ecommerce Platforms for stores using Optimizely

Here is the ecommerce platform breakdown for stores with Optimizely installed.

  • 52.0% of stores using Optimizely are on Spring
  • 37.5% of stores using Optimizely are on Custom Cart
  • 2.4% of stores using Optimizely are on WooCommerce
  • 2.4% of stores using Optimizely are on Shopify

Top Categories for stores using Optimizely

Here are the top 10 industry verticals for stores using Optimizely.

  • 42.0% of stores using Optimizely sell Apparel products.
  • 17.6% of stores using Optimizely sell Photo & Video Services products.
  • 6.5% of stores using Optimizely sell Arts & Entertainment products.
Category
Stores
22,606
None
6,435
1,508
1,331
1,102

Top Countries for stores using Optimizely

Here is the country platform breakdown for stores with Optimizely installed.

  • 72.6% of stores using Optimizely are in Unknown
  • 14.0% of stores using Optimizely are in United States
  • 2.4% of stores using Optimizely are in United Kingdom
  • 1.3% of stores using Optimizely are in Canada
Country
Stores
None
39,060
715
533
445
315
309
220

With a paid account, stores can also be segmented by region and city.

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.