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The State of Wikinggruppen in 2025

Updated Nov 28 2025

In this report, we'll cover the following essential statistics on Wikinggruppen usage.

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Wikinggruppen Growth

At present, there are 855 live stores running on the Wikinggruppen platform.

Here is the historical growth of stores running Wikinggruppen.

  • Wikinggruppen stores decreased -0.3% quarter-over-quarter in 2025 Q3.
  • Wikinggruppen stores decreased -18% year-over-year in 2025 Q3.
Quarter
Active Stores
2022 Q2
1,001
2022 Q3
1,052
2022 Q4
1,041
2023 Q1
1,030
2023 Q2
1,003
2023 Q3
1,289
2023 Q4
1,243
2024 Q1
1,112
2024 Q2
1,086
2024 Q3
1,047
2024 Q4
1,019
2025 Q1
974
2025 Q2
930
2025 Q3
858
2025 Q4 (to date)
855
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Wikinggruppen store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Wikinggruppen Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 45.7% of Wikinggruppen stores.
  • Instagram is used by 42.0% of Wikinggruppen stores.
  • Twitter is used by 9.7% of Wikinggruppen stores.
Type
Stores
Facebook
391
Instagram
359
Twitter
83
YouTube
39
LinkedIn
28
Pinterest
22
Tiktok
20
Facebook Group
3

Contact Information On Wikinggruppen Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 79% of Wikinggruppen stores have an email on their website
  • 51% of Wikinggruppen stores provide a phone number on their website
Type
Stores
Email
674
Phone
433

Top Categories For Wikinggruppen Stores

Here is the breakdown of industry verticals for stores on Wikinggruppen.

  • 17.9% of Wikinggruppen stores sell Home & Garden products.
  • 13.9% of Wikinggruppen stores sell Apparel products.
  • 7.5% of Wikinggruppen stores sell Food & Drink products.

Top Countries For Wikinggruppen Stores

Here are the top countries for stores using Wikinggruppen.

  • 79.5% of Wikinggruppen stores are in Sweden
  • 3.3% of Wikinggruppen stores are in Denmark
  • 3.2% of Wikinggruppen stores are in Norway
  • 2.1% of Wikinggruppen stores are in Finland
Country
Stores
680
28
27
18
13
12
9
7

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Wikinggruppen Stores

Here is the breakdown of Wikinggruppen stores by the number of employees.

  • 95.3% of Wikinggruppen stores have Unknown employees.
  • 4.1% of Wikinggruppen stores have 1 - 9 employees.
  • 0.1% of Wikinggruppen stores have 10 - 24 employees.
Employees
Stores
Unknown
815
1 - 9
35
10 - 24
1
25 - 49
1
50 - 99
1
100 - 249
1
250 - 999
1

Number Of Products Sold For Wikinggruppen Stores

Here is the breakdown of Wikinggruppen stores by the number of products that they sell.

  • 17.5% of Wikinggruppen stores sell 100 - 249 different products.
  • 16.6% of Wikinggruppen stores sell 250 - 999 different products.
  • 9.0% of Wikinggruppen stores sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
70
10 - 24
33
25 - 49
72
50 - 99
53
100 - 249
150
250 - 999
142
1000 - 4999
77
5000 - 9999
22
10000 - 24999
20
25000 - 99999
4

Top Technologies on Wikinggruppen Stores

We're tracking 65 different technologies that have 5,330 collective installs on Wikinggruppen stores.

  • Klarna is used by 89.6% of Wikinggruppen stores.
  • Google Tag Manager is used by 57.3% of Wikinggruppen stores.
  • Google Ads Pixel is used by 56.8% of Wikinggruppen stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Wikinggruppen stores.

Top Shipping Carriers Used By Wikinggruppen Stores

  • PostNord is used by 6.2% of Wikinggruppen stores.
  • UPS is used by 1.4% of Wikinggruppen stores.
  • Fedex is used by 0.7% of Wikinggruppen stores.

Here are the top 6 shipping carriers across all Wikinggruppen stores.

Shipping Carrier
Stores
PostNord
53
UPS
12
Fedex
6
USPS
1
Correos
1
Polish Post
1

Wikinggruppen Store Top-level Domain Distribution

Here is the top-level domain distribution for Wikinggruppen stores.

  • 49.0% of Wikinggruppen stores have a .se domain.
  • 20.7% of Wikinggruppen stores have a .info domain.
  • 7.8% of Wikinggruppen stores have a .com domain.
Top-level Domain
Stores
.se
419
.info
177
.com
67
.dk
32
.no
30
.fi
21
.de
15
.eu
12
.nu
12
.es
10

Top Wikinggruppen Stores

Here are the top stores, powered by Wikinggruppen, ordered by store rank.

Name
Domain
Rank
Created
Lampan.se
124,856
2016/12/30
Persåkers speedshop
129,972
2019/08/23
Mobilskal, mobilfodral & mobiltillbehör
131,113
2021/02/19
Tacticalstore
133,222
2019/03/15
www.rofa.se
134,501
2017/05/26

New Wikinggruppen Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Earstore
8,737,423
2025/11/14
Livias.lila.tmp.wikinggruppen.info
livias.lila.tmp.wikinggruppen.info
12,550,177
2025/10/24
Testbutik Wikinggruppen
melanie.wgrdemo.se.wikinggruppen.info
12,551,092
2025/10/24
Testbutik Wikinggruppen
13,473,611
2025/10/24
Johnvictorin.de
12,126,869
2025/10/17

Stores Switching to Wikinggruppen From Other Platforms

Over the last 90 days, Wikinggruppen has taken 11 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to Wikinggruppen from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Hobbymodeller
1,106,720
Custom Cart
2025/11/02
Delightful Hair
1,252,540
Custom Cart
2025/11/24
Delightful Hair
2,077,270
Custom Cart
2025/11/25
Delightful Hair
2,622,501
Custom Cart
2025/11/25
Delightful Hair
3,960,322
Custom Cart
2025/11/25

Stores Switching from Wikinggruppen To Other Platforms

Over the last 90 days, Wikinggruppen has lost 8 merchants to competitive platforms.

Platform
Stores

Here are the top Wikinggruppen stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Extrem Ski Co
427,786
Shopify
2025/09/21
Hestbolaget
619,324
WooCommerce
2025/11/02
Lifeland
716,912
Custom Cart
2025/10/19
Slowdown
985,395
Shopify
2025/10/05
Fiskehörnan
1,172,420
Shopify
2025/10/19

Get more insights on Wikinggruppen stores

Our search interface is easy to use and helps you find the Wikinggruppen stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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