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The State of Wikinggruppen in 2025

Updated Dec 12 2025

In this report, we'll cover the following essential statistics on Wikinggruppen usage.

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Wikinggruppen Growth

At present, there are 827 live stores running on the Wikinggruppen platform.

Here is the historical growth of stores running Wikinggruppen.

  • Wikinggruppen stores decreased -3.6% quarter-over-quarter in 2025 Q3.
  • Wikinggruppen stores decreased -18% year-over-year in 2025 Q3.
Quarter
Active Stores
2022 Q2
1,001
2022 Q3
1,052
2022 Q4
1,041
2023 Q1
1,030
2023 Q2
1,003
2023 Q3
1,289
2023 Q4
1,243
2024 Q1
1,112
2024 Q2
1,086
2024 Q3
1,047
2024 Q4
1,019
2025 Q1
974
2025 Q2
930
2025 Q3
858
2025 Q4 (to date)
827
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Wikinggruppen store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Wikinggruppen Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 46.9% of Wikinggruppen stores.
  • Instagram is used by 43.0% of Wikinggruppen stores.
  • Twitter is used by 9.8% of Wikinggruppen stores.
Type
Stores
Facebook
388
Instagram
356
Twitter
81
YouTube
39
LinkedIn
29
Pinterest
21
Tiktok
20
Facebook Group
3

Contact Information On Wikinggruppen Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 80% of Wikinggruppen stores have an email on their website
  • 51% of Wikinggruppen stores provide a phone number on their website
Type
Stores
Email
659
Phone
422

Top Categories For Wikinggruppen Stores

Here is the breakdown of industry verticals for stores on Wikinggruppen.

  • 18.7% of Wikinggruppen stores sell Home & Garden products.
  • 11.7% of Wikinggruppen stores sell Apparel products.
  • 8.2% of Wikinggruppen stores sell Food & Drink products.

Top Countries For Wikinggruppen Stores

Here are the top countries for stores using Wikinggruppen.

  • 81.6% of Wikinggruppen stores are in Sweden
  • 3.3% of Wikinggruppen stores are in Denmark
  • 3.1% of Wikinggruppen stores are in Norway
  • 2.2% of Wikinggruppen stores are in Finland
Country
Stores
675
27
26
18
12
12
8
6

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Wikinggruppen Stores

Here is the breakdown of Wikinggruppen stores by the number of employees.

  • 94.9% of Wikinggruppen stores have Unknown employees.
  • 4.2% of Wikinggruppen stores have 1 - 9 employees.
  • 0.4% of Wikinggruppen stores have 10 - 24 employees.
Employees
Stores
Unknown
785
1 - 9
35
10 - 24
3
25 - 49
1
50 - 99
1
100 - 249
1
250 - 999
1

Number Of Products Sold For Wikinggruppen Stores

Here is the breakdown of Wikinggruppen stores by the number of products that they sell.

  • 16.6% of Wikinggruppen stores sell 250 - 999 different products.
  • 15.8% of Wikinggruppen stores sell 100 - 249 different products.
  • 9.4% of Wikinggruppen stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
69
10 - 24
34
25 - 49
78
50 - 99
55
100 - 249
131
250 - 999
137
1000 - 4999
77
5000 - 9999
22
10000 - 24999
20
25000 - 99999
4

Top Technologies on Wikinggruppen Stores

We're tracking 63 different technologies that have 5,154 collective installs on Wikinggruppen stores.

  • Klarna is used by 89.8% of Wikinggruppen stores.
  • Google Tag Manager is used by 56.2% of Wikinggruppen stores.
  • Google Ads Pixel is used by 55.7% of Wikinggruppen stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Wikinggruppen stores.

Top Shipping Carriers Used By Wikinggruppen Stores

  • PostNord is used by 3.6% of Wikinggruppen stores.
  • UPS is used by 1.7% of Wikinggruppen stores.
  • Fedex is used by 0.7% of Wikinggruppen stores.

Here are the top 4 shipping carriers across all Wikinggruppen stores.

Shipping Carrier
Stores
PostNord
30
UPS
14
Fedex
6
USPS
1

Wikinggruppen Store Top-level Domain Distribution

Here is the top-level domain distribution for Wikinggruppen stores.

  • 50.2% of Wikinggruppen stores have a .se domain.
  • 21.2% of Wikinggruppen stores have a .info domain.
  • 8.2% of Wikinggruppen stores have a .com domain.
Top-level Domain
Stores
.se
415
.info
175
.com
68
.dk
31
.no
29
.fi
21
.de
14
.eu
12
.nu
12
.es
9

Top Wikinggruppen Stores

Here are the top stores, powered by Wikinggruppen, ordered by store rank.

Name
Domain
Rank
Created
Tacticalstore
116,995
2019/03/15
Lampan.se
123,538
2016/12/30
Mobilskal, mobilfodral & mobiltillbehör
124,055
2021/02/19
Persåkers speedshop
139,751
2019/08/23
Simbutiken
144,472
2020/03/13

New Wikinggruppen Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Earstore
4,050,701
2025/11/14
Livias.lila.tmp.wikinggruppen.info
livias.lila.tmp.wikinggruppen.info
12,557,649
2025/10/24
Testbutik Wikinggruppen
melanie.wgrdemo.se.wikinggruppen.info
12,558,501
2025/10/24
Testbutik Wikinggruppen
13,491,563
2025/10/24
Johnvictorin.de
9,271,331
2025/10/17

Stores Switching to Wikinggruppen From Other Platforms

Over the last 90 days, Wikinggruppen has taken 12 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to Wikinggruppen from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Hobbymodeller
1,230,011
Custom Cart
2025/11/02
Delightful Hair
1,258,436
Custom Cart
2025/11/30
Delightful Hair
1,273,480
Custom Cart
2025/11/24
Delightful Hair
1,916,661
Custom Cart
2025/11/25
Delightful Hair
2,471,981
Custom Cart
2025/11/25

Stores Switching from Wikinggruppen To Other Platforms

Over the last 90 days, Wikinggruppen has lost 34 merchants to competitive platforms.

Platform
Stores

Here are the top Wikinggruppen stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Extrem Ski Co
404,690
Shopify
2025/09/21
Hestbolaget
660,457
WooCommerce
2025/11/02
Lifeland
692,019
Custom Cart
2025/10/19
longcoastliving.se
829,247
Abicart
2025/12/07
Slowdown
916,067
Shopify
2025/10/05

Get more insights on Wikinggruppen stores

Our search interface is easy to use and helps you find the Wikinggruppen stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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