The State of Mystore in 2026

In this report, we'll cover the following essential statistics on Mystore usage.

• Mystore growth
• Social media usage on Mystore stores
• Contact information on Mystore stores
• Top categories for Mystore stores
• Top countries for Mystore stores
• Number of employees for Mystore stores
• Number of products sold for Mystore stores
• Top Mystore technologies
• Top Shipping Carriers used by Mystore stores
• Mystore store top-level domain distribution
• Top Mystore stores
• New Mystore stores
• Stores switching to Mystore from other platforms
• Stores switching from Mystore to other platforms

Mystore Growth

At present, there are 967 live stores running on the Mystore platform.

Here is the historical growth of stores running Mystore.

• Mystore stores decreased -3.1% quarter-over-quarter in 2026 Q2.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Mystore store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Mystore Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 52.9% of Mystore stores.
• Facebook is used by 51.1% of Mystore stores.
• LinkedIn is used by 4.7% of Mystore stores.

Contact Information On Mystore Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 78% of Mystore stores have an email on their website
• 77% of Mystore stores provide a phone number on their website

Top Categories For Mystore Stores

Here is the breakdown of industry verticals for stores on Mystore.

• 17.7% of Mystore stores sell Apparel products.
• 14.9% of Mystore stores sell Home & Garden products.
• 8.0% of Mystore stores sell Sports products.

Top Countries For Mystore Stores

Here are the top countries for stores using Mystore.

• 93.1% of Mystore stores are in Norway
• 3.0% of Mystore stores are in Sweden
• 0.2% of Mystore stores are in Denmark
• 0.1% of Mystore stores are in El Salvador

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Mystore Stores

Here is the breakdown of Mystore stores by the number of employees.

• 96.9% of Mystore stores have Unknown employees.
• 1.3% of Mystore stores have 1 - 9 employees.
• 0.7% of Mystore stores have 10 - 24 employees.

Number Of Products Sold For Mystore Stores

Here is the breakdown of Mystore stores by the number of products that they sell.

• 26.7% of Mystore stores sell 250 - 999 different products.
• 20.8% of Mystore stores sell 100 - 249 different products.
• 10.3% of Mystore stores sell 1 - 9 different products.

Top Technologies on Mystore Stores

We're tracking 66 different technologies that have 6,352 collective installs on Mystore stores.

• Cloudfront CDN is used by 99.6% of Mystore stores.
• Google Tag Manager is used by 84.7% of Mystore stores.
• Google Ads Pixel is used by 84.5% of Mystore stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Mystore stores.

Top Shipping Carriers Used By Mystore Stores

• UPS is used by 26.8% of Mystore stores.
• PostNord is used by 9.2% of Mystore stores.
• ORLEN is used by 0.1% of Mystore stores.

Here are the top 4 shipping carriers across all Mystore stores.

Mystore Store Top-level Domain Distribution

Here is the top-level domain distribution for Mystore stores.

• 88.4% of Mystore stores have a .no domain.
• 6.2% of Mystore stores have a .com domain.
• 2.7% of Mystore stores have a .se domain.

Top Mystore Stores

Here are the top stores, powered by Mystore, ordered by store rank.

New Mystore Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to Mystore From Other Platforms

Over the last 90 days, Mystore has taken 6 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Mystore from competitive ecommerce platforms.

Stores Switching from Mystore To Other Platforms

Over the last 90 days, Mystore has lost 14 merchants to competitive platforms.

Here are the top Mystore stores that have recently changed to a competitive platform.

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