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Ecommerce stores using Optimizely in Australia

Updated Jan 16 2026

Optimizely is a Progressive Delivery & Experimentation platform, engineering, product & marketing teams use to ship high-quality code & experiences faster & with data-driven confidence in the results.

Get more information from the Optimizely website.

Optimizely is currently installed on 445 ecommerce stores in Australia.

In this report, we'll cover the following statistics on usage of Optimizely on ecommerce stores.

  • Optimizely usage on ecommerce stores
  • Top stores using Optimizely
  • Stores that have recently installed Optimizely
  • Top ecommerce platforms for stores with Optimizely installed
  • Top categories for stores with Optimizely installed

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    Optimizely Usage On Ecommerce Stores

    Optimizely is currently installed on 445 ecommerce stores in Australia.

    Top Stores using Optimizely

    Here are the top 5 stores in Australia running Optimizely ordered by store rank.

    Name
    Domain
    Rank
    Created
    JB Hi-Fi
    www.jbhifi.com.au
    385
    2019/09/20
    COS
    www.cos.com
    864
    2020/11/06
    Sydney Opera House
    www.sydneyoperahouse.com
    1,919
    2016/12/30
    Optus
    www.optus.com.au
    3,024
    2016/12/30
    Kmart
    www.kmart.com.au
    3,142
    2016/12/30

    Stores That Have Recently Installed Optimizely

    Here are the stores in Australia that have installed Optimizely most recently.

    Name
    Domain
    Rank
    Installed At
    tonies®
    tonies.com.au
    3,981,098
    2026/01/13
    eonathletics.com.au
    eonathletics.com.au
    7,394,133
    2025/12/31
    GLOWBYKARLA BEAUTY SALON
    www.glowbykarlabeauty.com.au
    6,524,807
    2025/12/25
    Australia
    australia-iptv.com.au
    5,063,579
    2025/12/25
    Healing Guide
    www.healinguide.co
    7,126,486
    2025/12/08

    Top Ecommerce Platforms for stores using Optimizely

    Here is the ecommerce platform breakdown for stores in Australia with Optimizely installed.

    • 68.5% of stores using Optimizely are on Custom Cart
    • 17.8% of stores using Optimizely are on Shopify
    • 3.6% of stores using Optimizely are on Magento
    • 2.2% of stores using Optimizely are on Spring
    Top-level Domain
    Stores
    Custom Cart
    305
    Shopify
    79
    Magento
    16
    Spring
    10
    WooCommerce
    9
    Salesforce Commerce Cloud
    7
    Weebly Commerce
    4
    BigCommerce
    4
    Ecwid
    3
    Printify
    2
    neto
    2
    Sitecore Commerce
    2
    Webflow
    1
    HCL Commerce
    1

    Top Categories for stores using Optimizely

    Here are the top 10 industry verticals for stores using Optimizely.

    • 27.9% of stores using Optimizely sell Photo & Video Services products.
    • 14.6% of stores using Optimizely sell Apparel products.
    • 9.0% of stores using Optimizely sell People & Society products.
    Category
    Stores
    Photo & Video Services
    124
    Apparel
    65
    None
    54
    People & Society
    40
    Beauty & Fitness
    29
    Home & Garden
    28
    Sports
    22
    Wedding
    20
    Arts & Entertainment
    19
    Food & Drink
    15

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
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    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.