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Ecommerce stores using Matomo Analytics

Updated Nov 28 2025

Matomo is a powerful web analytics platform that gives you 100% data ownership.

Get more information from the Matomo Analytics website.

Matomo Analytics is currently installed on 48,412 ecommerce stores.

In this report, we'll cover the following statistics on usage of Matomo Analytics on ecommerce stores.

  • Matomo Analytics usage on ecommerce stores
  • Top stores using Matomo Analytics
  • Stores that have recently installed Matomo Analytics
  • Top ecommerce platforms for stores with Matomo Analytics installed
  • Top categories for stores with Matomo Analytics installed
  • Top countries for stores with Matomo Analytics installed

    • Download a complete list of stores using Matomo Analytics with a paid account.
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    Matomo Analytics Usage On Ecommerce Stores

    Matomo Analytics is currently installed on 48,412 ecommerce stores.

    • Installs for Matomo Analytics decreased -0.2% quarter-over-quarter.
    • Installs for Matomo Analytics increased 0.1% year-over-year.
    Installs of Matomo Analytics over Time

    Top Stores using Matomo Analytics

    Here are the top 5 stores running Matomo Analytics ordered by store rank.

    Name
    Domain
    Rank
    Created
    BBC Science Focus Magazine
    www.sciencefocus.com
    691
    2016/12/30
    FENDI Official Site
    www.fendi.com
    845
    2016/12/30
    TAG Heuer
    www.tagheuer.com
    850
    2017/10/27
    Dixxon Flannel Co.
    www.dixxon.com
    896
    2020/03/06
    BVLGARI Canada
    www.bulgari.com
    965
    2016/12/30

    Stores That Have Recently Installed Matomo Analytics

    Here are the stores that have installed Matomo Analytics most recently.

    Name
    Domain
    Rank
    Installed At
    Hauprints
    hauprints.com
    9,983,852
    2025/11/29
    Zuhur
    www.zuhuraloasis.com
    10,831,737
    2025/11/29
    BdayPrint
    bdayprint.com
    9,648,885
    2025/11/29
    cckick.shop
    cckick.shop
    3,793,951
    2025/11/29
    Urban Styles
    www.shopurbanstyles.com
    251,347
    2025/11/29

    Top Ecommerce Platforms for stores using Matomo Analytics

    Here is the ecommerce platform breakdown for stores with Matomo Analytics installed.

    • 51.8% of stores using Matomo Analytics are on WooCommerce
    • 31.8% of stores using Matomo Analytics are on Custom Cart
    • 2.9% of stores using Matomo Analytics are on PrestaShop
    • 2.4% of stores using Matomo Analytics are on Shopify
    Top-level Domain
    Stores
    WooCommerce
    25,072
    Custom Cart
    15,377
    PrestaShop
    1,393
    Shopify
    1,150
    OpenCart
    991
    Shopware
    951
    Magento
    945
    JTL-Shop
    311
    Odoo
    256
    Ecwid
    154
    Lazyshop
    134
    Moovin
    130
    VirtueMart
    118
    modified shop
    117
    Gambio
    111
    osCommerce
    102
    OXID eShop
    80
    Unilog
    75
    Vepaar
    69
    Meshop
    65

    Top Categories for stores using Matomo Analytics

    Here are the top 10 industry verticals for stores using Matomo Analytics.

    • 11.8% of stores using Matomo Analytics sell Apparel products.
    • 10.9% of stores using Matomo Analytics sell Home & Garden products.
    • 6.9% of stores using Matomo Analytics sell Business & Industrial products.
    Category
    Stores
    None
    10,150
    Apparel
    5,709
    Home & Garden
    5,287
    Business & Industrial
    3,347
    Food & Drink
    3,271
    People & Society
    2,593
    Health
    2,463
    Beauty & Fitness
    2,134
    Computers
    2,023
    Arts & Entertainment
    1,700

    Top Countries for stores using Matomo Analytics

    Here is the country platform breakdown for stores with Matomo Analytics installed.

    • 29.3% of stores using Matomo Analytics are in Unknown
    • 16.7% of stores using Matomo Analytics are in Germany
    • 10.3% of stores using Matomo Analytics are in France
    • 6.6% of stores using Matomo Analytics are in United States
    Country
    Stores
    None
    14,193
    Germany
    8,087
    France
    4,978
    United States
    3,218
    Italy
    1,947
    India
    1,495
    Austria
    1,244
    Brazil
    1,120
    United Kingdom
    1,067
    Netherlands
    933

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.