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Ecommerce stores using Matomo Analytics

Updated Dec 5 2025

Matomo is a powerful web analytics platform that gives you 100% data ownership.

Get more information from the Matomo Analytics website.

Matomo Analytics is currently installed on 48,400 ecommerce stores.

In this report, we'll cover the following statistics on usage of Matomo Analytics on ecommerce stores.

  • Matomo Analytics usage on ecommerce stores
  • Top stores using Matomo Analytics
  • Stores that have recently installed Matomo Analytics
  • Top ecommerce platforms for stores with Matomo Analytics installed
  • Top categories for stores with Matomo Analytics installed
  • Top countries for stores with Matomo Analytics installed

    • Download a complete list of stores using Matomo Analytics with a paid account.
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    Matomo Analytics Usage On Ecommerce Stores

    Matomo Analytics is currently installed on 48,400 ecommerce stores.

    • Installs for Matomo Analytics decreased -0.2% quarter-over-quarter.
    • Installs for Matomo Analytics increased 0.1% year-over-year.
    Installs of Matomo Analytics over Time

    Top Stores using Matomo Analytics

    Here are the top 5 stores running Matomo Analytics ordered by store rank.

    Name
    Domain
    Rank
    Created
    BBC Science Focus Magazine
    www.sciencefocus.com
    593
    2016/12/30
    TAG Heuer
    www.tagheuer.com
    731
    2017/10/27
    Bulgari
    www.bulgari.com
    823
    2016/12/30
    BrickLink
    www.bricklink.com
    881
    2016/12/30
    Dixxon Flannel Co.
    www.dixxon.com
    885
    2020/03/06

    Stores That Have Recently Installed Matomo Analytics

    Here are the stores that have installed Matomo Analytics most recently.

    Name
    Domain
    Rank
    Installed At
    cellgetic.de
    cellgetic.de
    7,596,587
    2025/12/06
    Allwin Bags
    www.allwin-bags.com
    3,665,654
    2025/12/06
    bodvibez.com
    bodvibez.com
    10,825,300
    2025/12/06
    ZOLTERS.PL
    zolters.pl
    7,118,987
    2025/12/06
    Superstores NG
    superstores.ng
    2,796,794
    2025/12/06

    Top Ecommerce Platforms for stores using Matomo Analytics

    Here is the ecommerce platform breakdown for stores with Matomo Analytics installed.

    • 51.7% of stores using Matomo Analytics are on WooCommerce
    • 31.9% of stores using Matomo Analytics are on Custom Cart
    • 2.9% of stores using Matomo Analytics are on PrestaShop
    • 2.4% of stores using Matomo Analytics are on Shopify
    Top-level Domain
    Stores
    WooCommerce
    25,030
    Custom Cart
    15,433
    PrestaShop
    1,403
    Shopify
    1,151
    OpenCart
    979
    Shopware
    958
    Magento
    951
    JTL-Shop
    317
    Odoo
    257
    Ecwid
    154
    Lazyshop
    134
    Moovin
    129
    Gambio
    119
    VirtueMart
    119
    modified shop
    118
    osCommerce
    102
    OXID eShop
    80
    Unilog
    76
    Vepaar
    66
    BigCommerce
    64

    Top Categories for stores using Matomo Analytics

    Here are the top 10 industry verticals for stores using Matomo Analytics.

    • 11.9% of stores using Matomo Analytics sell Apparel products.
    • 11.0% of stores using Matomo Analytics sell Home & Garden products.
    • 6.9% of stores using Matomo Analytics sell Business & Industrial products.
    Category
    Stores
    None
    10,111
    Apparel
    5,741
    Home & Garden
    5,318
    Business & Industrial
    3,319
    Food & Drink
    3,289
    People & Society
    2,579
    Health
    2,465
    Beauty & Fitness
    2,135
    Computers
    2,019
    Arts & Entertainment
    1,696

    Top Countries for stores using Matomo Analytics

    Here is the country platform breakdown for stores with Matomo Analytics installed.

    • 29.4% of stores using Matomo Analytics are in Unknown
    • 16.7% of stores using Matomo Analytics are in Germany
    • 10.3% of stores using Matomo Analytics are in France
    • 6.5% of stores using Matomo Analytics are in United States
    Country
    Stores
    None
    14,227
    Germany
    8,091
    France
    4,976
    United States
    3,155
    Italy
    1,941
    India
    1,537
    Austria
    1,244
    Brazil
    1,127
    United Kingdom
    1,068
    Netherlands
    925

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.