Check out our free Chrome Extension.

Ecommerce stores using Matomo Analytics

Updated Jan 30 2026

Matomo is a powerful web analytics platform that gives you 100% data ownership.

Get more information from the Matomo Analytics website.

Matomo Analytics is currently installed on 50,965 ecommerce stores.

In this report, we'll cover the following statistics on usage of Matomo Analytics on ecommerce stores.

  • Matomo Analytics usage on ecommerce stores
  • Top stores using Matomo Analytics
  • Stores that have recently installed Matomo Analytics
  • Top ecommerce platforms for stores with Matomo Analytics installed
  • Top categories for stores with Matomo Analytics installed
  • Top countries for stores with Matomo Analytics installed

    • Download a complete list of stores using Matomo Analytics with a paid account.
    Create a free account to get a feel for the data we provide.
    Access Now

    Matomo Analytics Usage On Ecommerce Stores

    Matomo Analytics is currently installed on 50,965 ecommerce stores.

    • Installs for Matomo Analytics increased 0.6% quarter-over-quarter.
    • Installs for Matomo Analytics increased 6.8% year-over-year.
    Installs of Matomo Analytics over Time

    Top Stores using Matomo Analytics

    Here are the top 5 stores running Matomo Analytics ordered by store rank.

    Name
    Domain
    Rank
    Created
    The Body Shop
    www.thebodyshop.com
    540
    2016/12/30
    BBC Science Focus Magazine
    www.sciencefocus.com
    641
    2016/12/30
    TAG Heuer
    www.tagheuer.com
    728
    2017/10/27
    BVLGARI Canada
    www.bulgari.com
    756
    2016/12/30
    BrickLink
    www.bricklink.com
    824
    2016/12/30

    Stores That Have Recently Installed Matomo Analytics

    Here are the stores that have installed Matomo Analytics most recently.

    Name
    Domain
    Rank
    Installed At
    Beaver Mitsubishi
    www.beavermitsubishi.com
    298,189
    2026/02/01
    Huge Savings Inside!
    ixxeby.poiuytrewq.baby
    12,964,313
    2026/01/31
    Huge Savings Inside!
    uxgbyzc.yuiopasdfg.baby
    12,944,601
    2026/01/31
    akabala.com
    akabala.com
    9,506,154
    2026/01/31
    kifetak.ir
    kifetak.ir
    8,173,230
    2026/01/31

    Top Ecommerce Platforms for stores using Matomo Analytics

    Here is the ecommerce platform breakdown for stores with Matomo Analytics installed.

    • 50.0% of stores using Matomo Analytics are on WooCommerce
    • 33.4% of stores using Matomo Analytics are on Custom Cart
    • 3.2% of stores using Matomo Analytics are on Shopify
    • 2.7% of stores using Matomo Analytics are on PrestaShop
    Top-level Domain
    Stores
    WooCommerce
    25,503
    Custom Cart
    17,030
    Shopify
    1,626
    PrestaShop
    1,377
    OpenCart
    1,135
    Shopware
    938
    Magento
    900
    JTL-Shop
    328
    Odoo
    267
    Ecwid
    146
    Gambio
    137
    Lazyshop
    132
    Moovin
    122
    modified shop
    117
    VirtueMart
    111
    osCommerce
    99
    Unilog
    73
    OXID eShop
    72
    BigCommerce
    58
    Meshop
    49

    Top Categories for stores using Matomo Analytics

    Here are the top 10 industry verticals for stores using Matomo Analytics.

    • 12.6% of stores using Matomo Analytics sell Apparel products.
    • 11.2% of stores using Matomo Analytics sell Home & Garden products.
    • 6.8% of stores using Matomo Analytics sell Food & Drink products.
    Category
    Stores
    None
    10,495
    Apparel
    6,410
    Home & Garden
    5,729
    Food & Drink
    3,442
    Business & Industrial
    3,441
    Health
    2,606
    People & Society
    2,525
    Beauty & Fitness
    2,266
    Computers
    2,088
    Autos & Vehicles
    1,786

    Top Countries for stores using Matomo Analytics

    Here is the country platform breakdown for stores with Matomo Analytics installed.

    • 29.3% of stores using Matomo Analytics are in Unknown
    • 16.1% of stores using Matomo Analytics are in Germany
    • 10.1% of stores using Matomo Analytics are in France
    • 6.8% of stores using Matomo Analytics are in United States
    Country
    Stores
    None
    14,927
    Germany
    8,227
    France
    5,157
    United States
    3,482
    Italy
    2,022
    India
    1,717
    United Kingdom
    1,285
    Austria
    1,279
    Brazil
    1,102
    Netherlands
    953

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Access Now

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.