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Ecommerce stores using Matomo Analytics

Updated Oct 23 2026

Matomo is a powerful web analytics platform that gives you 100% data ownership.

Get more information from the Matomo Analytics website.

Matomo Analytics is currently installed on 49,331 ecommerce stores.

In this report, we'll cover the following statistics on usage of Matomo Analytics on ecommerce stores.

Download a complete list of stores using Matomo Analytics with a paid account.
Create a free account to get a feel for the data we provide.

Matomo Analytics Usage On Ecommerce Stores

Matomo Analytics is currently installed on 49,331 ecommerce stores.

  • Installs for Matomo Analytics increased 0.1% quarter-over-quarter.
  • Installs for Matomo Analytics increased 5.4% year-over-year.
Installs of Matomo Analytics over Time

Top Stores using Matomo Analytics

Here are the top 5 stores running Matomo Analytics ordered by store rank.

Name
Domain
Rank
Created
Boot Barn
397
2020/02/21
BrickLink
781
2016/12/30
Tillys
938
2016/12/30
STAUD
1,070
2017/04/14
BBC Science Focus Magazine
1,140
2016/12/30

Stores That Have Recently Installed Matomo Analytics

Here are the stores that have installed Matomo Analytics most recently.

Name
Domain
Rank
Installed At
vinabook.vn
11,518,551
2026/10/25
Secure Checkout Guaranteed
coincraft.rapindus.sbs
13,742,846
2026/10/24
Siemens studioLine
12,543,745
2026/10/24
Deborah Lesage
6,696,544
2026/10/24
Petal & Stone
10,476,442
2026/10/24

Top Ecommerce Platforms for stores using Matomo Analytics

Here is the ecommerce platform breakdown for stores with Matomo Analytics installed.

  • 57.1% of stores using Matomo Analytics are on WooCommerce
  • 25.8% of stores using Matomo Analytics are on Custom Cart
  • 3.0% of stores using Matomo Analytics are on Shopify
  • 2.7% of stores using Matomo Analytics are on PrestaShop
Top-level Domain
Stores
28,170
12,716
1,470
1,333
1,267
898
720
339
300
229
137
131
113
103

Top Categories for stores using Matomo Analytics

Here are the top 10 industry verticals for stores using Matomo Analytics.

  • 11.2% of stores using Matomo Analytics sell Home & Garden products.
  • 9.3% of stores using Matomo Analytics sell Apparel products.
  • 7.1% of stores using Matomo Analytics sell Business & Industrial products.
Category
Stores
None
10,294
4,593
3,349
2,642
2,073
1,804

Top Countries for stores using Matomo Analytics

Here is the country platform breakdown for stores with Matomo Analytics installed.

  • 28.8% of stores using Matomo Analytics are in Unknown
  • 16.5% of stores using Matomo Analytics are in Germany
  • 10.5% of stores using Matomo Analytics are in France
  • 6.6% of stores using Matomo Analytics are in United States
Country
Stores
None
14,205
8,120
5,193
2,036
1,258
1,226
1,196
999

With a paid account, stores can also be segmented by region and city.

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.