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Ecommerce stores using Matomo Analytics

Updated Jul 17 2026

Matomo is a powerful web analytics platform that gives you 100% data ownership.

Get more information from the Matomo Analytics website.

Matomo Analytics is currently installed on 45,648 ecommerce stores.

In this report, we'll cover the following statistics on usage of Matomo Analytics on ecommerce stores.

Download a complete list of stores using Matomo Analytics with a paid account.
Create a free account to get a feel for the data we provide.

Matomo Analytics Usage On Ecommerce Stores

Matomo Analytics is currently installed on 45,648 ecommerce stores.

  • Installs for Matomo Analytics decreased -0.6% quarter-over-quarter.
  • Installs for Matomo Analytics decreased -4.6% year-over-year.
Installs of Matomo Analytics over Time

Top Stores using Matomo Analytics

Here are the top 5 stores running Matomo Analytics ordered by store rank.

Name
Domain
Rank
Created
STAUD
600
2017/04/14
Sullen
879
2016/12/30
flodesk.com
942
2016/12/30
– The Postman’s Knock
1,178
2016/12/30
The Lip Bar
1,370
2017/06/30

Stores That Have Recently Installed Matomo Analytics

Here are the stores that have installed Matomo Analytics most recently.

Name
Domain
Rank
Installed At
Save on Greens
1,334,234
2026/07/18
stadiontricou.com
7,913,332
2026/07/18
Mi Camisetas de Fútbol
6,366,589
2026/07/18
liminality
13,104,644
2026/07/18
Kaika Cosmeticos
13,383,419
2026/07/18

Top Ecommerce Platforms for stores using Matomo Analytics

Here is the ecommerce platform breakdown for stores with Matomo Analytics installed.

  • 52.0% of stores using Matomo Analytics are on WooCommerce
  • 28.9% of stores using Matomo Analytics are on Custom Cart
  • 3.4% of stores using Matomo Analytics are on Shopify
  • 3.0% of stores using Matomo Analytics are on PrestaShop
Top-level Domain
Stores
23,744
13,179
1,539
1,378
1,176
1,016
808
349
274
221
147
140
113
112

Top Categories for stores using Matomo Analytics

Here are the top 10 industry verticals for stores using Matomo Analytics.

  • 11.4% of stores using Matomo Analytics sell Home & Garden products.
  • 10.1% of stores using Matomo Analytics sell Apparel products.
  • 7.0% of stores using Matomo Analytics sell Food & Drink products.
Category
Stores
None
9,573
4,628
3,212
2,498
1,937
1,700

Top Countries for stores using Matomo Analytics

Here is the country platform breakdown for stores with Matomo Analytics installed.

  • 27.5% of stores using Matomo Analytics are in Unknown
  • 16.7% of stores using Matomo Analytics are in Germany
  • 10.8% of stores using Matomo Analytics are in France
  • 6.3% of stores using Matomo Analytics are in United States
Country
Stores
None
12,551
7,603
4,949
1,955
1,436
1,184
1,047
1,044

With a paid account, stores can also be segmented by region and city.

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.