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Ecommerce stores using Matomo Analytics

Updated Oct 2 2026

Matomo is a powerful web analytics platform that gives you 100% data ownership.

Get more information from the Matomo Analytics website.

Matomo Analytics is currently installed on 45,928 ecommerce stores.

In this report, we'll cover the following statistics on usage of Matomo Analytics on ecommerce stores.

Download a complete list of stores using Matomo Analytics with a paid account.
Create a free account to get a feel for the data we provide.

Matomo Analytics Usage On Ecommerce Stores

Matomo Analytics is currently installed on 45,928 ecommerce stores.

  • Installs for Matomo Analytics decreased -0.7% quarter-over-quarter.
  • Installs for Matomo Analytics decreased -2.2% year-over-year.
Installs of Matomo Analytics over Time

Top Stores using Matomo Analytics

Here are the top 5 stores running Matomo Analytics ordered by store rank.

Name
Domain
Rank
Created
Boot Barn
369
2020/02/21
BrickLink
937
2016/12/30
STAUD
955
2017/04/14
Tillys
1,196
2016/12/30
Dixxon Flannel Co.
1,461
2020/03/06

Stores That Have Recently Installed Matomo Analytics

Here are the stores that have installed Matomo Analytics most recently.

Name
Domain
Rank
Installed At
Dallas Music Shop
13,621,802
2026/10/03
Maxime Verdoni
11,740,976
2026/10/03
mohsentorfi.ir
7,015,377
2026/10/03
shop.noasaa.ir
13,332,542
2026/10/03
homaelectronic.com
11,853,980
2026/10/03

Top Ecommerce Platforms for stores using Matomo Analytics

Here is the ecommerce platform breakdown for stores with Matomo Analytics installed.

  • 54.5% of stores using Matomo Analytics are on WooCommerce
  • 27.3% of stores using Matomo Analytics are on Custom Cart
  • 3.3% of stores using Matomo Analytics are on Shopify
  • 2.9% of stores using Matomo Analytics are on PrestaShop
Top-level Domain
Stores
25,014
12,561
1,508
1,320
1,251
894
731
340
294
226
140
131
109
107

Top Categories for stores using Matomo Analytics

Here are the top 10 industry verticals for stores using Matomo Analytics.

  • 11.8% of stores using Matomo Analytics sell Home & Garden products.
  • 10.5% of stores using Matomo Analytics sell Apparel products.
  • 7.0% of stores using Matomo Analytics sell Food & Drink products.
Category
Stores
None
9,377
4,811
3,226
2,450
1,923
1,761

Top Countries for stores using Matomo Analytics

Here is the country platform breakdown for stores with Matomo Analytics installed.

  • 30.3% of stores using Matomo Analytics are in Unknown
  • 16.1% of stores using Matomo Analytics are in Germany
  • 10.4% of stores using Matomo Analytics are in France
  • 6.1% of stores using Matomo Analytics are in United States
Country
Stores
None
13,909
7,402
4,782
1,858
1,168
1,163
1,002
993

With a paid account, stores can also be segmented by region and city.

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.