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Ecommerce stores using Matomo Analytics

Updated Aug 7 2026

Matomo is a powerful web analytics platform that gives you 100% data ownership.

Get more information from the Matomo Analytics website.

Matomo Analytics is currently installed on 45,341 ecommerce stores.

In this report, we'll cover the following statistics on usage of Matomo Analytics on ecommerce stores.

Download a complete list of stores using Matomo Analytics with a paid account.
Create a free account to get a feel for the data we provide.

Matomo Analytics Usage On Ecommerce Stores

Matomo Analytics is currently installed on 45,341 ecommerce stores.

  • Installs for Matomo Analytics decreased -0.9% quarter-over-quarter.
  • Installs for Matomo Analytics decreased -6.1% year-over-year.
Installs of Matomo Analytics over Time

Top Stores using Matomo Analytics

Here are the top 5 stores running Matomo Analytics ordered by store rank.

Name
Domain
Rank
Created
STAUD
465
2017/04/14
flodesk.com
873
2016/12/30
Sullen
1,072
2016/12/30
– The Postman’s Knock
1,205
2016/12/30
The Lip Bar
1,233
2017/06/30

Stores That Have Recently Installed Matomo Analytics

Here are the stores that have installed Matomo Analytics most recently.

Name
Domain
Rank
Installed At
www.reseauxantillesmultiservices.fr
7,390,154
2026/08/08
Bags In Bags
5,442,416
2026/08/08
GEORG'S SALON
3,547,867
2026/08/08
Tasmanian Malt Vinegar
5,523,683
2026/08/08
narinsabzeiy.ir
7,207,179
2026/08/08

Top Ecommerce Platforms for stores using Matomo Analytics

Here is the ecommerce platform breakdown for stores with Matomo Analytics installed.

  • 52.5% of stores using Matomo Analytics are on WooCommerce
  • 28.6% of stores using Matomo Analytics are on Custom Cart
  • 3.3% of stores using Matomo Analytics are on Shopify
  • 2.9% of stores using Matomo Analytics are on PrestaShop
Top-level Domain
Stores
23,788
12,983
1,490
1,320
1,253
987
781
344
286
223
141
135
112
111

Top Categories for stores using Matomo Analytics

Here are the top 10 industry verticals for stores using Matomo Analytics.

  • 11.5% of stores using Matomo Analytics sell Home & Garden products.
  • 10.2% of stores using Matomo Analytics sell Apparel products.
  • 7.1% of stores using Matomo Analytics sell Food & Drink products.
Category
Stores
None
9,469
4,620
3,212
2,452
1,931
1,697

Top Countries for stores using Matomo Analytics

Here is the country platform breakdown for stores with Matomo Analytics installed.

  • 27.7% of stores using Matomo Analytics are in Unknown
  • 16.8% of stores using Matomo Analytics are in Germany
  • 10.7% of stores using Matomo Analytics are in France
  • 6.1% of stores using Matomo Analytics are in United States
Country
Stores
None
12,572
7,603
4,873
1,934
1,386
1,174
1,046
1,023

With a paid account, stores can also be segmented by region and city.

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.