The State of Moovin in 2025

In this report, we'll cover the following essential statistics on Moovin usage.

• Moovin growth
• Social media usage on Moovin stores
• Contact information on Moovin stores
• Top categories for Moovin stores
• Top countries for Moovin stores
• Number of employees for Moovin stores
• Number of products sold for Moovin stores
• Top Moovin technologies
• Top Shipping Carriers used by Moovin stores
• Moovin store top-level domain distribution
• Top Moovin stores
• New Moovin stores
• Stores switching to Moovin from other platforms
• Stores switching from Moovin to other platforms

Moovin Growth

At present, there are 156 live stores running on the Moovin platform.

Here is the historical growth of stores running Moovin.

• Moovin stores decreased -1.3% quarter-over-quarter in 2025 Q1.
• Moovin stores decreased -22% year-over-year in 2025 Q1.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Moovin store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Moovin Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 91.7% of Moovin stores.
• Facebook is used by 80.8% of Moovin stores.
• WhatsApp is used by 56.4% of Moovin stores.

Contact Information On Moovin Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 92% of Moovin stores provide a phone number on their website
• 85% of Moovin stores have an email on their website

Top Categories For Moovin Stores

Here is the breakdown of industry verticals for stores on Moovin.

• 1.3% of Moovin stores sell Food & Drink products.
• 1.3% of Moovin stores sell Apparel products.
• 0.6% of Moovin stores sell Games products.

Top Countries For Moovin Stores

Here are the top countries for stores using Moovin.

• 98.1% of Moovin stores are in Brazil

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Moovin Stores

Here is the breakdown of Moovin stores by the number of employees.

• 96.8% of Moovin stores have Unknown employees.
• 1.3% of Moovin stores have 1 - 9 employees.
• 1.3% of Moovin stores have 10 - 24 employees.

Number Of Products Sold For Moovin Stores

Here is the breakdown of Moovin stores by the number of products that they sell.

• 23.1% of Moovin stores sell 250 - 999 different products.
• 22.4% of Moovin stores sell 1000 - 4999 different products.
• 15.4% of Moovin stores sell 5000 - 9999 different products.

Top Technologies on Moovin Stores

We're tracking 42 different technologies that have 980 collective installs on Moovin stores.

• Google Tag Manager is used by 95.5% of Moovin stores.
• Google Adsense is used by 94.9% of Moovin stores.
• Facebook Pixel is used by 81.4% of Moovin stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Moovin stores.

Top Shipping Carriers Used By Moovin Stores

• Correios is used by 74.4% of Moovin stores.

Here are the top 1 shipping carriers across all Moovin stores.

Moovin Store Top-level Domain Distribution

Here is the top-level domain distribution for Moovin stores.

• 97.4% of Moovin stores have a .com.br domain.
• 1.9% of Moovin stores have a .com domain.
• 0.6% of Moovin stores have a .coop.br domain.

Top Moovin Stores

Here are the top stores, powered by Moovin, ordered by store rank.

New Moovin Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to Moovin From Other Platforms

Over the last 90 days, Moovin has taken 13 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Moovin from competitive ecommerce platforms.

Stores Switching from Moovin To Other Platforms

Over the last 90 days, Moovin has lost 3 merchants to competitive platforms.

Here are the top Moovin stores that have recently changed to a competitive platform.

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