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Ecommerce stores using Google Tag Manager in France

Updated Jan 20 2023

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 66,870 ecommerce stores in France.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
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    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 66,870 ecommerce stores in France.

    • Installs for Google Tag Manager increased 0.1% quarter-over-quarter.
    • Installs for Google Tag Manager increased 25.3% year-over-year.
    Installs of Google Tag Manager over Time

    Top Stores using Google Tag Manager

    Here are the top 5 stores in France running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    boohoo.com
    163
    2017/10/27
    Artmajeur.com Art Gallery
    168
    2016/12/30
    Lalique.com
    908
    2016/12/30
    Site officiel COACH
    1,862
    2019/04/19
    BALENCIAGA
    1,900
    2016/12/30

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores in France that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    www.astronetfornet.com
    8,332,133
    2023/01/22
    Xiaomi Home
    2,963,728
    2023/01/22
    Solarclip
    6,963,840
    2023/01/22
    www.a2sa.pro
    5,761,236
    2023/01/22
    www.boutiquesochic.fr
    2,657,666
    2023/01/22

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores in France with Google Tag Manager installed.

    • 51.8% of stores using Google Tag Manager are on WooCommerce
    • 14.6% of stores using Google Tag Manager are on Shopify
    • 13.5% of stores using Google Tag Manager are on PrestaShop
    • 11.3% of stores using Google Tag Manager are on Custom Cart
    Top-level Domain
    Stores
    34,669
    9,736
    9,041
    7,525
    2,415
    496
    346
    293
    249
    160
    121
    109
    77

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 6.3% of stores using Google Tag Manager sell Apparel products.
    • 4.0% of stores using Google Tag Manager sell Home & Garden products.
    • 3.4% of stores using Google Tag Manager sell Food & Drink products.
    Category
    Stores
    None
    48,985
    4,241
    2,274
    1,192
    680

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