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Ecommerce stores using Google Tag Manager in France

Updated Aug 28 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 95,522 ecommerce stores in France.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

Download a complete list of stores using Google Tag Manager with a paid account.
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Google Tag Manager Usage On Ecommerce Stores

Google Tag Manager is currently installed on 95,522 ecommerce stores in France.

Top Stores using Google Tag Manager

Here are the top 5 stores in France running Google Tag Manager ordered by store rank.

Name
Domain
Rank
Created
www.leboncoin.fr
111
2020/08/14
Zadig&Voltaire
817
2016/12/30
isabelmarant.com
1,289
2020/05/15
Site Officiel
1,428
2016/12/30
Ledger Crypto Wallet
1,467
2019/03/22

Stores That Have Recently Installed Google Tag Manager

Here are the stores in France that have installed Google Tag Manager most recently.

Name
Domain
Rank
Installed At
Artandplay
13,323,127
2026/08/29
isathe.fr
6,306,365
2026/08/29
Imprimer
2,827,917
2026/08/29
Namourou
6,389,396
2026/08/29
Official Eiffel Tower Shop
12,599,401
2026/08/29

Top Ecommerce Platforms for stores using Google Tag Manager

Here is the ecommerce platform breakdown for stores in France with Google Tag Manager installed.

  • 46.0% of stores using Google Tag Manager are on WooCommerce
  • 17.0% of stores using Google Tag Manager are on Shopify
  • 11.6% of stores using Google Tag Manager are on PrestaShop
  • 10.8% of stores using Google Tag Manager are on Custom Cart
Top-level Domain
Stores
43,950
16,191
11,114
10,305
2,245
1,955
1,750
1,289
1,180
684
551
501
264
187
186
166
147
141
125

Top Categories for stores using Google Tag Manager

Here are the top 10 industry verticals for stores using Google Tag Manager.

  • 12.2% of stores using Google Tag Manager sell Home & Garden products.
  • 11.6% of stores using Google Tag Manager sell Apparel products.
  • 9.4% of stores using Google Tag Manager sell Food & Drink products.
Category
Stores
None
18,925
11,666
11,035
9,022
5,558
3,846

Get more insights on stores

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  • Domain type
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