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Ecommerce stores using Google Tag Manager in France

Updated Dec 19 2025

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 96,397 ecommerce stores in France.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 96,397 ecommerce stores in France.

    Top Stores using Google Tag Manager

    Here are the top 5 stores in France running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    DIOR Official Website
    129
    2016/12/30
    www.leboncoin.fr
    132
    2020/08/14
    403 Forbidden
    183
    2016/12/30
    Lacoste GB Online Boutique
    585
    2019/06/07
    Le Parisien
    633
    2016/12/30

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores in France that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    boutique.mavillesansmoustiques.fr
    13,508,048
    2025/12/20
    soukjedhah.store
    8,129,490
    2025/12/20
    fr.jiaxingamemachine.com
    12,677,148
    2025/12/20
    fr.bstquartz.com
    13,378,438
    2025/12/20
    Canalshop
    6,929,219
    2025/12/20

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores in France with Google Tag Manager installed.

    • 47.5% of stores using Google Tag Manager are on WooCommerce
    • 14.7% of stores using Google Tag Manager are on Shopify
    • 12.5% of stores using Google Tag Manager are on PrestaShop
    • 11.3% of stores using Google Tag Manager are on Custom Cart
    Top-level Domain
    Stores
    45,750
    14,177
    12,049
    10,888
    2,060
    1,833
    1,646
    1,123
    1,118
    629
    576
    505
    404
    337
    266
    175
    168
    150

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 11.8% of stores using Google Tag Manager sell Home & Garden products.
    • 11.6% of stores using Google Tag Manager sell Apparel products.
    • 9.7% of stores using Google Tag Manager sell Food & Drink products.
    Category
    Stores
    None
    19,730
    11,396
    11,194
    9,350
    5,442
    3,695

    Get more insights on stores

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    You can segment stores on a variety of dimensions:

    • Social Media accounts
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    • Domain type
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    For more insights on stores, create a free account and have a look for yourself.

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    Have a look at these other reports to get a taste for what you can do with Store Leads.