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Ecommerce stores using Google Tag Manager in France

Updated Jun 26 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 97,130 ecommerce stores in France.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

Download a complete list of stores using Google Tag Manager with a paid account.
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Google Tag Manager Usage On Ecommerce Stores

Google Tag Manager is currently installed on 97,130 ecommerce stores in France.

Top Stores using Google Tag Manager

Here are the top 5 stores in France running Google Tag Manager ordered by store rank.

Name
Domain
Rank
Created
www.leboncoin.fr
178
2020/08/14
Ledger Crypto Wallet
642
2019/03/22
Zadig&Voltaire
776
2016/12/30
Le Parisien
813
2016/12/30
isabelmarant.com
1,109
2020/05/15

Stores That Have Recently Installed Google Tag Manager

Here are the stores in France that have installed Google Tag Manager most recently.

Name
Domain
Rank
Installed At
Mitigex
7,522,555
2026/06/27
trytruck.myshopify.com
12,975,105
2026/06/27
mip-produits-italiens.fr
2,058,802
2026/06/27
Wanas Play
12,737,351
2026/06/27
Azur.fr
12,721,475
2026/06/27

Top Ecommerce Platforms for stores using Google Tag Manager

Here is the ecommerce platform breakdown for stores in France with Google Tag Manager installed.

  • 46.2% of stores using Google Tag Manager are on WooCommerce
  • 16.6% of stores using Google Tag Manager are on Shopify
  • 11.9% of stores using Google Tag Manager are on PrestaShop
  • 10.6% of stores using Google Tag Manager are on Custom Cart
Top-level Domain
Stores
44,921
16,119
11,542
10,316
2,174
1,876
1,871
1,292
1,167
688
546
513
338
294
196
161
154
146
142

Top Categories for stores using Google Tag Manager

Here are the top 10 industry verticals for stores using Google Tag Manager.

  • 12.1% of stores using Google Tag Manager sell Home & Garden products.
  • 11.7% of stores using Google Tag Manager sell Apparel products.
  • 9.3% of stores using Google Tag Manager sell Food & Drink products.
Category
Stores
None
19,249
11,751
11,325
9,054
5,632
3,896

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