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Ecommerce stores using Google Tag Manager in France

Updated Jan 9 2026

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 97,225 ecommerce stores in France.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed
  • Download a complete list of stores using Google Tag Manager with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 97,225 ecommerce stores in France.

    Top Stores using Google Tag Manager

    Here are the top 5 stores in France running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    www.leboncoin.fr
    133
    2020/08/14
    DIOR Official Website
    136
    2016/12/30
    LACOSTE
    478
    2019/06/07
    Le Parisien
    624
    2016/12/30
    SALOMON
    783
    2016/12/30

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores in France that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    kamasitas.fr
    7,612,193
    2026/01/10
    Decorten
    8,061,121
    2026/01/10
    recompute.fr
    7,950,650
    2026/01/10
    dusseldorflego
    11,940,237
    2026/01/10
    Certa ADN
    8,630,093
    2026/01/10

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores in France with Google Tag Manager installed.

    • 46.4% of stores using Google Tag Manager are on WooCommerce
    • 17.0% of stores using Google Tag Manager are on Shopify
    • 12.2% of stores using Google Tag Manager are on PrestaShop
    • 11.1% of stores using Google Tag Manager are on Custom Cart
    Top-level Domain
    Stores
    45,121
    16,483
    11,888
    10,831
    2,014
    1,846
    1,667
    1,118
    636
    621
    570
    397
    346
    338
    283
    170
    166
    150

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 12.0% of stores using Google Tag Manager sell Apparel products.
    • 11.8% of stores using Google Tag Manager sell Home & Garden products.
    • 9.6% of stores using Google Tag Manager sell Food & Drink products.
    Category
    Stores
    None
    19,868
    11,688
    11,513
    9,292
    5,526
    3,752

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    • Domain type
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    For more insights on stores, create a free account and have a look for yourself.

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