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Ecommerce stores using Google Pay in Italy

Updated Nov 26 2021

Google Pay is the fast, simple way to pay online, in stores and more.

Get more information from the Google Pay website.

Google Pay is currently installed on 11,376 ecommerce stores in Italy.

In this report, we'll cover the following statistics on usage of Google Pay on ecommerce stores.

  • Google Pay usage on ecommerce stores
  • Top stores using Google Pay
  • Stores that have recently installed Google Pay
  • Top ecommerce platforms for stores with Google Pay installed
  • Top categories for stores with Google Pay installed

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    Google Pay Usage On Ecommerce Stores

    Google Pay is currently installed on 11,376 ecommerce stores in Italy.

    • Installs for Google Pay increased 51.1% quarter-over-quarter.
    • Installs for Google Pay increased 9.1% year-over-year.
    Installs of Google Pay over Time

    Top Stores using Google Pay

    Here are the top 5 stores in Italy running Google Pay ordered by store rank.

    Name
    Domain
    Rank
    Created
    Alessi Spa (IT)
    alessi.com
    3,390
    2018/01/12
    APM Monaco
    www.apm.mc
    4,626
    2016/12/30
    Canali
    www.canali.com
    4,966
    2019/05/10
    Nencini Sport
    www.nencinisport.it
    9,103
    2016/12/30
    La Passione Cycling Couture
    www.lapassione.cc
    25,917
    2016/12/30

    Stores That Have Recently Installed Google Pay

    Here are the stores in Italy that have installed Google Pay most recently.

    Name
    Domain
    Rank
    Installed At
    DEAL SHOP
    deal-shop-eu.myshopify.com
    6,592,424
    2021/11/27
    DATELESS MARKET
    www.datelessmarket.com
    8,129,745
    2021/11/27
    WARDEN WAY AMERICA
    www.wardenwayamerica.com
    9,009,941
    2021/11/27
    facilesaldi.com
    www.facilesaldi.com
    6,922,479
    2021/11/27
    Allegra Pizzoleo
    www.allegrapizzoleo.com
    9,164,669
    2021/11/27

    Top Ecommerce Platforms for stores using Google Pay

    Here is the ecommerce platform breakdown for stores in Italy with Google Pay installed.

    • 99.7% of stores using Google Pay are on Shopify
    • 0.2% of stores using Google Pay are on WooCommerce
    • 0.1% of stores using Google Pay are on Magento
    • 0.0% of stores using Google Pay are on Custom Cart
    Top-level Domain
    Stores
    Shopify
    11,339
    WooCommerce
    22
    Magento
    6
    Custom Cart
    3
    BigCommerce
    3
    Salesforce Commerce Cloud
    1
    OpenCart
    1
    THG Ingenuity
    1

    Top Categories for stores using Google Pay

    Here are the top 10 industry verticals for stores using Google Pay.

    • 15.6% of stores using Google Pay sell Apparel products.
    • 4.1% of stores using Google Pay sell Beauty & Fitness products.
    • 3.5% of stores using Google Pay sell Home & Garden products.
    Category
    Stores
    None
    7,612
    Apparel
    1,779
    Beauty & Fitness
    467
    Home & Garden
    400
    Food & Drink
    329
    Arts & Entertainment
    128
    Health
    123
    People & Society
    106
    Pets & Animals
    95
    Sports
    94

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    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
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