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Ecommerce stores using Google Pay in Italy

Updated Jul 17 2026

Google Pay is the fast, simple way to pay online, in stores and more.

Get more information from the Google Pay website.

Google Pay is currently installed on 46,157 ecommerce stores in Italy.

In this report, we'll cover the following statistics on usage of Google Pay on ecommerce stores.

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Google Pay Usage On Ecommerce Stores

Google Pay is currently installed on 46,157 ecommerce stores in Italy.

Top Stores using Google Pay

Here are the top 5 stores in Italy running Google Pay ordered by store rank.

Name
Domain
Rank
Created
P448®
1,283
2016/12/30
Alessi Spa (EU)
2,001
2018/01/12
La Perla Atelier
2,786
2020/07/03
Ann Demeulemeester
2,993
2016/12/30
Roberto Coin
3,659
2016/12/30

Stores That Have Recently Installed Google Pay

Here are the stores in Italy that have installed Google Pay most recently.

Name
Domain
Rank
Installed At
EuroTravel Shop
11,814,635
2026/07/18
Own The Pivot
10,486,275
2026/07/18
Elisa & Fabio Milano
6,923,663
2026/07/18
Il mio negozio
6,719,063
2026/07/18
BARUCCI
12,753,776
2026/07/18

Top Ecommerce Platforms for stores using Google Pay

Here is the ecommerce platform breakdown for stores in Italy with Google Pay installed.

  • 94.1% of stores using Google Pay are on Shopify
  • 3.1% of stores using Google Pay are on WooCommerce
  • 1.7% of stores using Google Pay are on Magento
  • 0.5% of stores using Google Pay are on PrestaShop

Top Categories for stores using Google Pay

Here are the top 10 industry verticals for stores using Google Pay.

  • 34.1% of stores using Google Pay sell Apparel products.
  • 9.8% of stores using Google Pay sell Beauty & Fitness products.
  • 8.7% of stores using Google Pay sell Home & Garden products.
Category
Stores
15,752
None
8,046
3,592
1,779
1,185

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