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Ecommerce stores using Google Pay in Italy

Updated Aug 21 2026

Google Pay is the fast, simple way to pay online, in stores and more.

Get more information from the Google Pay website.

Google Pay is currently installed on 46,533 ecommerce stores in Italy.

In this report, we'll cover the following statistics on usage of Google Pay on ecommerce stores.

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Google Pay Usage On Ecommerce Stores

Google Pay is currently installed on 46,533 ecommerce stores in Italy.

Top Stores using Google Pay

Here are the top 5 stores in Italy running Google Pay ordered by store rank.

Name
Domain
Rank
Created
www.dolcegabbana.com
1,171
2016/12/30
Alessi Spa (EU)
1,938
2018/01/12
Ann Demeulemeester
2,213
2016/12/30
P448®
2,484
2016/12/30
La Perla Atelier
2,901
2020/07/03

Stores That Have Recently Installed Google Pay

Here are the stores in Italy that have installed Google Pay most recently.

Name
Domain
Rank
Installed At
Circle Italy
4,961,679
2026/08/22
Horse Garage
6,191,359
2026/08/22
NovaPortal
11,832,600
2026/08/22
Horizon Reef
6,492,783
2026/08/22
Graphic corn
6,178,450
2026/08/22

Top Ecommerce Platforms for stores using Google Pay

Here is the ecommerce platform breakdown for stores in Italy with Google Pay installed.

  • 94.3% of stores using Google Pay are on Shopify
  • 2.9% of stores using Google Pay are on WooCommerce
  • 1.6% of stores using Google Pay are on Magento
  • 0.5% of stores using Google Pay are on PrestaShop

Top Categories for stores using Google Pay

Here are the top 10 industry verticals for stores using Google Pay.

  • 34.1% of stores using Google Pay sell Apparel products.
  • 10.1% of stores using Google Pay sell Beauty & Fitness products.
  • 8.8% of stores using Google Pay sell Home & Garden products.
Category
Stores
15,878
None
7,751
3,609
1,849
1,192

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Have a look at these other reports to get a taste for what you can do with Store Leads.