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Ecommerce stores using Google Pay in Italy

Updated Nov 28 2025

Google Pay is the fast, simple way to pay online, in stores and more.

Get more information from the Google Pay website.

Google Pay is currently installed on 43,424 ecommerce stores in Italy.

In this report, we'll cover the following statistics on usage of Google Pay on ecommerce stores.

  • Google Pay usage on ecommerce stores
  • Top stores using Google Pay
  • Stores that have recently installed Google Pay
  • Top ecommerce platforms for stores with Google Pay installed
  • Top categories for stores with Google Pay installed
  • Download a complete list of stores using Google Pay with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Pay Usage On Ecommerce Stores

    Google Pay is currently installed on 43,424 ecommerce stores in Italy.

    Top Stores using Google Pay

    Here are the top 5 stores in Italy running Google Pay ordered by store rank.

    Name
    Domain
    Rank
    Created
    www.dolcegabbana.com
    390
    2016/12/30
    Moschino
    1,136
    2018/09/14
    Twinkly
    1,853
    2016/12/30
    Alessi Spa (EU)
    2,460
    2018/01/12
    Walks of Italy
    3,918
    2016/12/30

    Stores That Have Recently Installed Google Pay

    Here are the stores in Italy that have installed Google Pay most recently.

    Name
    Domain
    Rank
    Installed At
    Lunaweave
    6,850,947
    2025/11/29
    ICONA
    10,755,508
    2025/11/29
    Ithako Pet Store
    7,195,679
    2025/11/29
    Amarsi Gioielli.
    6,535,356
    2025/11/29
    17Love.it
    11,660,018
    2025/11/29

    Top Ecommerce Platforms for stores using Google Pay

    Here is the ecommerce platform breakdown for stores in Italy with Google Pay installed.

    • 95.0% of stores using Google Pay are on Shopify
    • 2.5% of stores using Google Pay are on WooCommerce
    • 2.0% of stores using Google Pay are on Magento
    • 0.2% of stores using Google Pay are on Custom Cart

    Top Categories for stores using Google Pay

    Here are the top 10 industry verticals for stores using Google Pay.

    • 34.8% of stores using Google Pay sell Apparel products.
    • 9.4% of stores using Google Pay sell Beauty & Fitness products.
    • 8.3% of stores using Google Pay sell Home & Garden products.
    Category
    Stores
    15,122
    None
    7,988
    3,173
    1,567
    1,043

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    • Domain type
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