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Ecommerce stores using Google Pay in Italy

Updated Jan 16 2026

Google Pay is the fast, simple way to pay online, in stores and more.

Get more information from the Google Pay website.

Google Pay is currently installed on 43,890 ecommerce stores in Italy.

In this report, we'll cover the following statistics on usage of Google Pay on ecommerce stores.

  • Google Pay usage on ecommerce stores
  • Top stores using Google Pay
  • Stores that have recently installed Google Pay
  • Top ecommerce platforms for stores with Google Pay installed
  • Top categories for stores with Google Pay installed
  • Download a complete list of stores using Google Pay with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Pay Usage On Ecommerce Stores

    Google Pay is currently installed on 43,890 ecommerce stores in Italy.

    Top Stores using Google Pay

    Here are the top 5 stores in Italy running Google Pay ordered by store rank.

    Name
    Domain
    Rank
    Created
    www.dolcegabbana.com
    375
    2016/12/30
    Alessi Spa (EU)
    1,721
    2018/01/12
    Moschino
    2,026
    2018/09/14
    B&B Italia
    3,494
    2016/12/30
    Walks of Italy
    3,815
    2016/12/30

    Stores That Have Recently Installed Google Pay

    Here are the stores in Italy that have installed Google Pay most recently.

    Name
    Domain
    Rank
    Installed At
    PliX
    12,363,356
    2026/01/17
    LOVI
    12,411,458
    2026/01/17
    deciccoartstudio.com
    8,113,760
    2026/01/17
    CLASS LONDON
    12,381,925
    2026/01/17
    Gomme Giaquinta
    12,204,159
    2026/01/17

    Top Ecommerce Platforms for stores using Google Pay

    Here is the ecommerce platform breakdown for stores in Italy with Google Pay installed.

    • 94.8% of stores using Google Pay are on Shopify
    • 2.6% of stores using Google Pay are on WooCommerce
    • 2.0% of stores using Google Pay are on Magento
    • 0.3% of stores using Google Pay are on PrestaShop

    Top Categories for stores using Google Pay

    Here are the top 10 industry verticals for stores using Google Pay.

    • 34.6% of stores using Google Pay sell Apparel products.
    • 9.5% of stores using Google Pay sell Beauty & Fitness products.
    • 8.4% of stores using Google Pay sell Home & Garden products.
    Category
    Stores
    15,181
    None
    7,920
    3,320
    1,635
    1,068

    Get more insights on stores

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    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
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    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.