Check out our free Chrome Extension.

Ecommerce stores using Google Pay in Italy

Updated Oct 23 2026

Google Pay is the fast, simple way to pay online, in stores and more.

Get more information from the Google Pay website.

Google Pay is currently installed on 49,823 ecommerce stores in Italy.

In this report, we'll cover the following statistics on usage of Google Pay on ecommerce stores.

Download a complete list of stores using Google Pay with a paid account.
Create a free account to get a feel for the data we provide.

Google Pay Usage On Ecommerce Stores

Google Pay is currently installed on 49,823 ecommerce stores in Italy.

Top Stores using Google Pay

Here are the top 5 stores in Italy running Google Pay ordered by store rank.

Name
Domain
Rank
Created
www.dolcegabbana.com
507
2016/12/30
Golden Goose
1,868
2019/08/02
Moschino
2,178
2018/09/14
GIUSEPPE ZANOTTI
2,646
2017/11/03
Calzaturificio SCARPA
3,380
2016/12/30

Stores That Have Recently Installed Google Pay

Here are the stores in Italy that have installed Google Pay most recently.

Name
Domain
Rank
Installed At
Armadio di Sofia
7,689,923
2026/10/25
London Vestige
8,240,380
2026/10/25
MALSEIN
12,808,823
2026/10/25
ALIKO
7,379,602
2026/10/25
Panificio Frasca Rocco
5,869,152
2026/10/25

Top Ecommerce Platforms for stores using Google Pay

Here is the ecommerce platform breakdown for stores in Italy with Google Pay installed.

  • 93.8% of stores using Google Pay are on Shopify
  • 3.7% of stores using Google Pay are on WooCommerce
  • 1.4% of stores using Google Pay are on Magento
  • 0.6% of stores using Google Pay are on PrestaShop

Top Categories for stores using Google Pay

Here are the top 10 industry verticals for stores using Google Pay.

  • 33.5% of stores using Google Pay sell Apparel products.
  • 10.0% of stores using Google Pay sell Beauty & Fitness products.
  • 9.1% of stores using Google Pay sell Home & Garden products.
Category
Stores
16,709
None
8,276
3,916
1,946
1,275

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.